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{{Infobox website |
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| name = ''Wirecutter'' |
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| url = https://thewirecutter.com/ |
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| owner = [[The New York Times Company]] |
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| editor = Jacqui Cheng |
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| alexa = 4 456<ref name="alexa">"thewirecutter.com Traffic Statistics", [[Alexa Internet]]</ref> |
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}} |
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'''''Wirecutter''''' (formerly known as '''''The Wirecutter''''') is a [[Review site|product review website]] owned by [[The New York Times Company]]. It was founded by [[Brian Lam]] and purchased by The New York Times Company in 2016 for about $30 million.<ref>{{Cite news|url=http://fortune.com/2016/10/24/nyt-wirecutter/|title=Why the New York Times Is Buying This Gadget Review Site|work=Fortune|access-date=2017-11-05|language=en}}</ref><ref>{{Cite web|url=https://www.poynter.org/news/why-new-york-times-buying-wirecutter-30-million|title=Why The New York Times is buying The Wirecutter for $30 million|website=Poynter|language=en|access-date=2017-11-05}}</ref><ref>{{Cite news|url=http://money.cnn.com/2016/10/24/media/the-new-york-times-buys-wirecutter/index.html|title=New York Times buying The Wirecutter, and a new revenue stream|last=Kludt|first=Tom|work=CNNMoney|access-date=2017-11-05}}</ref><ref>{{Cite news|url=http://adage.com/article/media/york-times-acquires-wirecutter-sister-site/306434/|title=The New York Times, Searching for Digital Revenue, Acquires E-Commerce Shop The Wirecutter|last=|first=|date=|work=Recode|access-date=2017-11-05|archive-url=|archive-date=|dead-url=|language=en}}</ref> |
'''''Wirecutter''''' (formerly known as '''''The Wirecutter''''') is a [[Review site|product review website]] owned by [[The New York Times Company]]. It was founded by [[Brian Lam]] and purchased by The New York Times Company in 2016 for about $30 million.<ref>{{Cite news|url=http://fortune.com/2016/10/24/nyt-wirecutter/|title=Why the New York Times Is Buying This Gadget Review Site|work=Fortune|access-date=2017-11-05|language=en}}</ref><ref>{{Cite web|url=https://www.poynter.org/news/why-new-york-times-buying-wirecutter-30-million|title=Why The New York Times is buying The Wirecutter for $30 million|website=Poynter|language=en|access-date=2017-11-05}}</ref><ref>{{Cite news|url=http://money.cnn.com/2016/10/24/media/the-new-york-times-buys-wirecutter/index.html|title=New York Times buying The Wirecutter, and a new revenue stream|last=Kludt|first=Tom|work=CNNMoney|access-date=2017-11-05}}</ref><ref>{{Cite news|url=http://adage.com/article/media/york-times-acquires-wirecutter-sister-site/306434/|title=The New York Times, Searching for Digital Revenue, Acquires E-Commerce Shop The Wirecutter|last=|first=|date=|work=Recode|access-date=2017-11-05|archive-url=|archive-date=|dead-url=|language=en}}</ref> |
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Revision as of 03:23, 5 November 2017
| Owner | The New York Times Company |
|---|---|
| Editor | Jacqui Cheng |
| URL | https://thewirecutter.com/ |
Wirecutter (formerly known as The Wirecutter) is a product review website owned by The New York Times Company. It was founded by Brian Lam and purchased by The New York Times Company in 2016 for about $30 million.[2][3][4][5]
The site focuses on writing detailed guides to different categories of consumer products which recommend just one or two best items in the category. It gains the vast majority of its revenue from affiliate commissions.[6] To prevent bias, the staff who write its reviews are not informed about what commissions, if any, the site receives for different products.[7]
For several years, it had a sibling site called The Sweethome which focused on home goods while The Wirecutter itself focused on electronics and tools, but the two have been combined into a single site.[7]
References
- ^ "thewirecutter.com Traffic Statistics", Alexa Internet
- ^ "Why the New York Times Is Buying This Gadget Review Site". Fortune. Retrieved 2017-11-05.
- ^ "Why The New York Times is buying The Wirecutter for $30 million". Poynter. Retrieved 2017-11-05.
- ^ Kludt, Tom. "New York Times buying The Wirecutter, and a new revenue stream". CNNMoney. Retrieved 2017-11-05.
- ^ "The New York Times, Searching for Digital Revenue, Acquires E-Commerce Shop The Wirecutter". Recode. Retrieved 2017-11-05.
{{cite news}}: Cite has empty unknown parameter:|dead-url=(help) - ^ Carr, David (2012-12-16). "Buffeted by the Web, but Now Riding It". The New York Times. ISSN 0362-4331. Retrieved 2017-11-05.
- ^ a b "New York Times Rebrands Wirecutter as Product Review Sales Grow". Bloomberg.com. 2017-09-13. Retrieved 2017-11-05.