David Schomer: Difference between revisions
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'''David Schomer''' is a co-founder of [[Espresso Vivace]]<ref name=Bonné2016/><ref name=Geiger2009/> Schomer became known within the coffee industry for his innovations, such as how he customizes his grinders and [[espresso]] machines to achieve a more constant water temperature, which ultimately leads to a quality cup of coffee.<ref>{{cite web |author=BW Smallbiz Gurus |url=http://www.businessweek.com/print/magazine/content/07_09/b4023448.htm?chan=gl |title=Higher Grounds |date=Winter 2007 |magazine=[[Bloomberg Businessweek]] |accessdate=November 27, 2011}}</ref> ''[[The Seattle Times]]'' said "Schomer is as influential in the gourmet coffee world as Starbucks CEO [[Howard Schultz]] is in the mainstream coffee industry." His methods have influenced latte making at Portland's [[Stumptown Coffee Roasters]], New York's Ninth Street Espresso, and Los Angeles' [[Intelligentsia Coffee & Tea]]. Ninth Street's Kenneth Nye said Schomer's work developing his techniques, "was light-years ahead of the conversation at the time". Schomer thought that when he opened Vivace in 1988, he had "missed the peak" of the espresso explosion, when in fact his scientific exploration of extraction methods was not happening elsewhere. |
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#REDIRECT [[Espresso Vivace]] |
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Besides training hundreds of baristas who went on to influence coffee shops across the country, Schomer [[self published]] a book on espresso techniques in 1994, while also writing columns for ''Café Ole'' magazine in the 1990s.<ref name=Romano2015/> [[Mark Pendergrast]] said that Schomer inherited the title of "world's most passionate espresso engineer" upon the death of Italian food chemist [[Ernesto Illy]] in 2008.<ref>{{citation |title= Uncommon Grounds: The History of Coffee and How It Transformed Our World |first= Mark |last= Pendergrast |page=360 |url=https://books.google.com/books?id=TUo981rkwkoC&pg=PA360 }}</ref> |
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[[Category:Businesspeople from Seattle]] |
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Schomer credits [[Espresso Vivace]]'s survival in a competitive market to his own "absolute fidelity" to the goal of "making a better cup", along with the equally important business acumen of Sullivan in managing costs, maintaining the books and tax records, and avoiding the financial pitfalls that often plague small business entrepreneurs.<ref name=Richardson2016/> Espresso Vivaces's first incarnation was a coffee cart at 5th and Union, serving mainly financial industry workers, whom Schomer says did not consistently frequent the same cafes or pay close attention to quality.<ref name=Richardson2016/> |
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==References== |
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{{reflist|refs= |
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<ref name=Bonné2016>{{cite web|url=http://www.nbcnews.com/id/3072720/ns/business-us_business/t/meet-espressos-exacting-master/ |title=Meet espresso's exacting master — Food Inc |first= Jon |last= Bonné |authorlink= Jon Bonné |website=[[NBC News]], [[MSNBC]] |date=May 9, 2003 |dead-url=no |archiveurl= http://www.nbcnews.com/id/3072720/ns/business-us_business/t/meet-espressos-exacting-master/ |archivedate= July 30, 2016 }}</ref> |
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<ref name=Geiger2009>{{Citation |url= http://www.seattlemag.com/article/seattle-coffee-guide-personalities |magazine=Seattle Magazine |title= Seattle Coffee Guide: The Personalities; The people behind Seattle's coffee culture |first=Grace |last=Geiger |date= December 31, 2009 |dead-url=no |archiveurl= https://web.archive.org/web/20131030102013/http://www.seattlemag.com/article/seattle-coffee-guide-personalities |archivedate= October 30, 2013 }}</ref> |
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<ref name=Romano2015>{{Citation |title= Vivace's David Schomer — not Starbucks — 'made coffee huge in Seattle' |date=October 22, 2015 |first=Tricia |last=Romano |newspaper=[[The Seattle Times]] }}</ref> |
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<ref name=Richardson2016>{{Citation |title= Wake Up and Sell More Coffee: Fresh Ways to Make Money from Your Coffee Business |first1= John |last1= Richardson |first2= Hugh |last2=Gilmartin |url= https://books.google.com/books?id=NrmDCgAAQBAJ&pg=PT31 |publisher=[[Little, Brown Book Group]] |date= December 17, 2015 |isbn=9781472135971 |pages=131–135 }}</ref> |
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}} |
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Revision as of 05:14, 5 December 2017
David Schomer is a co-founder of Espresso Vivace[1][2] Schomer became known within the coffee industry for his innovations, such as how he customizes his grinders and espresso machines to achieve a more constant water temperature, which ultimately leads to a quality cup of coffee.[3] The Seattle Times said "Schomer is as influential in the gourmet coffee world as Starbucks CEO Howard Schultz is in the mainstream coffee industry." His methods have influenced latte making at Portland's Stumptown Coffee Roasters, New York's Ninth Street Espresso, and Los Angeles' Intelligentsia Coffee & Tea. Ninth Street's Kenneth Nye said Schomer's work developing his techniques, "was light-years ahead of the conversation at the time". Schomer thought that when he opened Vivace in 1988, he had "missed the peak" of the espresso explosion, when in fact his scientific exploration of extraction methods was not happening elsewhere.
Besides training hundreds of baristas who went on to influence coffee shops across the country, Schomer self published a book on espresso techniques in 1994, while also writing columns for Café Ole magazine in the 1990s.[4] Mark Pendergrast said that Schomer inherited the title of "world's most passionate espresso engineer" upon the death of Italian food chemist Ernesto Illy in 2008.[5]
Schomer credits Espresso Vivace's survival in a competitive market to his own "absolute fidelity" to the goal of "making a better cup", along with the equally important business acumen of Sullivan in managing costs, maintaining the books and tax records, and avoiding the financial pitfalls that often plague small business entrepreneurs.[6] Espresso Vivaces's first incarnation was a coffee cart at 5th and Union, serving mainly financial industry workers, whom Schomer says did not consistently frequent the same cafes or pay close attention to quality.[6]
References
- ^ Bonné, Jon (May 9, 2003). "Meet espresso's exacting master — Food Inc". NBC News, MSNBC.
{{cite web}}: Check|archiveurl=value (help); Unknown parameter|dead-url=ignored (|url-status=suggested) (help) - ^ Geiger, Grace (December 31, 2009), "Seattle Coffee Guide: The Personalities; The people behind Seattle's coffee culture", Seattle Magazine, archived from the original on October 30, 2013
{{citation}}: Unknown parameter|dead-url=ignored (|url-status=suggested) (help) - ^ BW Smallbiz Gurus (Winter 2007). "Higher Grounds". Bloomberg Businessweek. Retrieved November 27, 2011.
- ^ Romano, Tricia (October 22, 2015), "Vivace's David Schomer — not Starbucks — 'made coffee huge in Seattle'", The Seattle Times
- ^ Pendergrast, Mark, Uncommon Grounds: The History of Coffee and How It Transformed Our World, p. 360
- ^ a b Richardson, John; Gilmartin, Hugh (December 17, 2015), Wake Up and Sell More Coffee: Fresh Ways to Make Money from Your Coffee Business, Little, Brown Book Group, pp. 131–135, ISBN 9781472135971