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== History ==
== History ==
Hily was co-founded by Yan Pronin.<ref name="Techcrunch - App Profile">{{cite web |last1=Butcher |first1=Mike |title=Hily dating app uses AI and identification to improve safety and potential matches |url=https://techcrunch.com/2017/10/05/hily-dating-app-uses-ai-and-identification-to-improve-safety-and-potential-matches/ |website=[[Techcrunch]] |accessdate=March 13, 2019 |date=October 5, 2017}}</ref> The concept for the app originated from Pronin's professional background in [[analytics]] and [[statistical modeling]].<ref name="Techcrunch - App Profile" /> Hily was designed to connect prospective partners based on similar interests, instead of geographic location and physical attractiveness.<ref name="FT Magazine">{{cite web |last1=Williams |first1=Aime |title=Facebook is turning matchmaker. Is this a good thing? |url=https://www.ft.com/content/1fb797ac-9fd8-11e8-85da-eeb7a9ce36e4 |website=[[FT Magazine]] |accessdate=March 13, 2019 |date=August 14, 2018 |url-access=subscription}}</ref><ref name="Motherboard">{{cite web |last1=Jackson |first1=James |title=How a Matchmaking AI Conquered (and Was Exiled) from Tinder |url=https://motherboard.vice.com/en_us/article/8x5vqx/how-a-matchmaking-ai-conquered-and-was-exiled-from-tinder |website=[[Vice (magazine)|Motherboard]] |accessdate=March 13, 2019 |date=November 6, 2017}}</ref> After the app's launch in 2017, Hily targeted new female users through an advertising campaign on Snapchat that amassed over 10 million views according to a client case study by Fanbytes.<ref name="Fanbytes case study" /><ref name="UW - App Profile" /> As of May 3, 2019, Hily was ranked number 20 on the [[iTunes App Store]] for [[social networking service|social networking]] apps.<ref name="iTunes">{{cite web |title=Hily |url=https://itunes.apple.com/us/app/hily-best-new-dating-app/id1250946975?mt=8 |website=[[iTunes App Store]] |accessdate=March 14, 2019}}</ref> In July 2019, the app had an estimated 400,000 downloads.<ref name="SensorTower" />
Hily was co-founded by Yan Pronin and Alex Pasykov.<ref name="Techcrunch - App Profile">{{cite web |last1=Butcher |first1=Mike |title=Hily dating app uses AI and identification to improve safety and potential matches |url=https://techcrunch.com/2017/10/05/hily-dating-app-uses-ai-and-identification-to-improve-safety-and-potential-matches/ |website=[[Techcrunch]] |accessdate=March 13, 2019 |date=October 5, 2017}}</ref><ref name="PRFire Press Release">{{cite press release |author=<!--Staff writer(s); no by-line.--> |title=Dating App Hily Celebrates 1 Billion Likes |url=https://www.newsanyway.com/2019/08/06/dating-app-hily-celebrates-1-billion-likes/ |location= |publisher=News Anyway |agency=PR Fire |date=August 6, 2019 |access-date=August 15, 2019}}</ref> The concept for the app originated from Pronin's professional background in [[analytics]] and [[statistical modeling]].<ref name="Techcrunch - App Profile" /> Hily was designed to connect prospective partners based on similar interests, instead of geographic location and physical attractiveness.<ref name="FT Magazine">{{cite web |last1=Williams |first1=Aime |title=Facebook is turning matchmaker. Is this a good thing? |url=https://www.ft.com/content/1fb797ac-9fd8-11e8-85da-eeb7a9ce36e4 |website=[[FT Magazine]] |accessdate=March 13, 2019 |date=August 14, 2018 |url-access=subscription}}</ref><ref name="Motherboard">{{cite web |last1=Jackson |first1=James |title=How a Matchmaking AI Conquered (and Was Exiled) from Tinder |url=https://motherboard.vice.com/en_us/article/8x5vqx/how-a-matchmaking-ai-conquered-and-was-exiled-from-tinder |website=[[Vice (magazine)|Motherboard]] |accessdate=March 13, 2019 |date=November 6, 2017}}</ref> After the app's launch in 2017, Hily targeted new female users through an advertising campaign on Snapchat that amassed over 10 million views according to a client case study by Fanbytes.<ref name="Fanbytes case study" /><ref name="UW - App Profile" /> As of May 3, 2019, Hily was ranked number 20 on the [[iTunes App Store]] for [[social networking service|social networking]] apps.<ref name="iTunes">{{cite web |title=Hily |url=https://itunes.apple.com/us/app/hily-best-new-dating-app/id1250946975?mt=8 |website=[[iTunes App Store]] |accessdate=March 14, 2019}}</ref> In July 2019, the app had an estimated 400,000 downloads.<ref name="SensorTower" />


== Features ==
== Features ==

Revision as of 11:50, 15 August 2019

Hily
Initial releaseAugust 14, 2017; 7 years ago (2017-08-14)
Stable release
4.0 / August 2, 2019; 5 years ago (2019-08-02)
Operating systemiOS, Android
Websitehily.com

Hily is an online dating application that employs machine learning and artificial intelligence to match prospective partners.[1] Named as an acronym for “Hey, I Like You”, the app is designed to recommend potential matches by analyzing users' backgrounds, interests and app activity.[2] The app's registration options for gender include male, female and non-binary.[3]

Hily was released on August 14, 2017.[4] According to TechCrunch, the app had 35,000 users during its closed beta stage in October 2017.[5] Hily later increased user acquisition rates through a partnership with Snapchat.[6][7] In May 2019, the app was ranked the fourth most downloaded dating app in the United States for the first quarter of 2019.[8]

History

Hily was co-founded by Yan Pronin and Alex Pasykov.[5][9] The concept for the app originated from Pronin's professional background in analytics and statistical modeling.[5] Hily was designed to connect prospective partners based on similar interests, instead of geographic location and physical attractiveness.[10][11] After the app's launch in 2017, Hily targeted new female users through an advertising campaign on Snapchat that amassed over 10 million views according to a client case study by Fanbytes.[7][3] As of May 3, 2019, Hily was ranked number 20 on the iTunes App Store for social networking apps.[12] In July 2019, the app had an estimated 400,000 downloads.[4]

Features

Artificial Intelligence

Hily employs machine learning and statistical algorithms.[1] The app analyzes data such as depth of dialogue, word choice and mutual likes to identify profiles with a high probability for a match.[10][13] According to Aime Williams, personal finance reporter for FT Magazine, Hily's monitoring of users' verbal exchanges "takes things a step further" than competitor geosocial networking apps.[10]

Security

Hily's user platform requires account verification through live photo capture, uploading a photo of an official ID or Facebook integration.[5] The app's technology is designed to minimize spam content.[14] In September 2017, Josiah Motley, senior editor for KnowTechie, referred to Hily's verification process by stating, "While no system is perfect, it’s a promising step in the right direction."[1]

Communication

Hily's matchmaking interface is navigated by swiping right to "like" a profile and left to display the next potential match.[15] The app provides user notifications when a profile is liked.[3] After a "mutual like", the messaging feature is enabled.[14] Users can then send text messages, GIFs, photos and recorded video.[14][16]

Business Model

Hily is distributed under a freemium business model.[12][16] The app is free to download and use, while additional features are offered under a paid premium subscription plan called Hily Elixir.[12]

References

  1. ^ a b c Motley, Josiah (September 26, 2017). "Dating app Hily uses machine learning to make better matches". KnowTechie. Retrieved March 13, 2019.
  2. ^ French, Jordan (October 10, 2017). "Early Results Show Gains for AI Technology". HuffPost. Retrieved March 13, 2019.
  3. ^ a b c Kreig, Hannah (February 19, 2019). "Thirst Trap: Swipe right on online dating". The Daily of the University of Washington. Retrieved March 13, 2019.
  4. ^ a b "Hily Profile". SensorTower. Retrieved March 13, 2019.
  5. ^ a b c d Butcher, Mike (October 5, 2017). "Hily dating app uses AI and identification to improve safety and potential matches". Techcrunch. Retrieved March 13, 2019.
  6. ^ Daniel, Ellen (December 7, 2017). "Could dating apps be key to Snapchat's happy ending?". Verdict. Retrieved March 13, 2019.
  7. ^ a b "How a Dating App Reached Thousands of Female Users on Snapchat". Fanbytes. Retrieved March 13, 2019.
  8. ^ "Top Dating Apps in the U.S. for Q1 2019 by Downloads". SensorTower. 14 May 2019. Retrieved 12 August 2019.
  9. ^ "Dating App Hily Celebrates 1 Billion Likes" (Press release). News Anyway. PR Fire. August 6, 2019. Retrieved August 15, 2019.
  10. ^ a b c Williams, Aime (August 14, 2018). "Facebook is turning matchmaker. Is this a good thing?". FT Magazine. Retrieved March 13, 2019.
  11. ^ Jackson, James (November 6, 2017). "How a Matchmaking AI Conquered (and Was Exiled) from Tinder". Motherboard. Retrieved March 13, 2019.
  12. ^ a b c "Hily". iTunes App Store. Retrieved March 14, 2019.
  13. ^ Smith, Chris (March 14, 2018). "Anxiety and online dating: My real experience with the Hily dating app". KnowTechie. Retrieved March 13, 2019.
  14. ^ a b c Jones, Ruby (January 20, 2018). "Still Looking For Love? – Then The Hily Dating App Is For You [Review]". Bit Rebels. Retrieved March 14, 2019.
  15. ^ Hossain, Anwar (October 27, 2017). "Four Innovative Companies Using Machine Learning To Better Serve Users". Benzinga. Retrieved March 13, 2019.
  16. ^ a b "Hily". Google Play. Retrieved March 14, 2019.

Category:Mobile social software Category:2017 software Category:Computer-related introductions in 2017 Category:Online dating applications

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