Jump to content

Capterra: Difference between revisions

From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
Corrected business description and updated to correct reference source with title
Gunkhalve (talk | contribs)
139 edits
replacing primary sources with the secondary sources
Line 1: Line 1:
{{Multiple issues|{{Self-published|date=November 2019}}
{{Multiple issues|{{Self-published|date=November 2019}}
{{Third-party|date=November 2019}}}}{{Infobox website
{{Third-party|date=November 2019}}}}
{{Infobox website

| name = Capterra
| name = Capterra

| type = [[Private company]]
| type = [[Private company]]

| language = [[English language|English]]
| language = [[English language|English]]

| founded = 1999
| founded = 1999

| founder = Michael Ortner<br/>Rakesh Chilakapati
| founder = Michael Ortner<br/>Rakesh Chilakapati

| parent = [[Gartner]]
| url = [https://www.capterra.com/ www.capterra.com]
| parent = [[Gartner]] | url = [https://www.capterra.com/ www.capterra.com]

| current_status = Active
| current_status = Active

}}
}}


'''Capterra, Inc.''' is a free online marketplace vendor serving as an intermediary between buyers and technology vendors within the software industry.<ref>{{cite web |title=Capterra |url=https://www.inc.com/profile/capterra |website=Inc |access-date=9 February 2021 |ref=16}}</ref> The company assists consumers with selecting software for their needs with user reviews and research.<ref>{{cite web |title=Capterra |url=https://www.inc.com/profile/capterra |website=Inc |access-date=9 February 2021 |ref=16}}</ref>
'''Capterra, Inc.''' is a free online marketplace vendor serving as an intermediary between buyers and technology vendors within the software industry. The company assists consumers with selecting software for their needs with user reviews and research.


== History ==
== History ==
The company was founded in 1999 by Michael Ortner and Rakesh Chilakapati. It is based in [[Arlington, Virginia]].<ref>{{Cite web|url=https://www.foxnews.com/us/economists-credit-small-business-gazelles-with-job-creation|title=Economists Credit Small Business 'Gazelles' With Job Creation|last=Rosen|first=James|date=2015-03-27|website=Fox News|language=en-US|access-date=2019-09-12}}</ref> The company uses a [[pay-per-click]] model.<ref>{{Cite web|url=https://www.ecommercetimes.com/story/60242.html|title=The Capterra Story: Bootstrapping an Online Marketplace|website=www.ecommercetimes.com|language=en|access-date=2019-09-27}}</ref><ref name=":1">{{Cite web|url=https://www.contractormag.com/columns/feldman/online_resource_finds|title=Online resource finds, compares software|date=2007-12-01|website=CONTRACTOR|language=en|access-date=2019-09-24}}</ref> Vendors would pay only when a Capterra user clicked through to their website.<ref name=":2">{{Cite web|url=https://www.ecommercetimes.com/story/60242.html|title=The Capterra Story: Bootstrapping an Online Marketplace|website=www.ecommercetimes.com|language=en|access-date=2019-09-12}}</ref> Vendors can bid on the basis of software category & listing position. Apart from Capterra, vendors get the option to advertise even on other Gartner owned channels like Software Advice and Get App. All these platforms have paid listing as well as organic listings based on reviews.


The company was founded in 1999 by Michael Ortner and Rakesh Chilakapati. It is based in [[Arlington, Virginia]].<ref>{{Cite web|url=https://www.foxnews.com/us/economists-credit-small-business-gazelles-with-job-creation|title=Economists Credit Small Business 'Gazelles' With Job Creation|last=Rosen|first=James|date=2015-03-27|website=Fox News|language=en-US|access-date=2019-09-12}}</ref> The company uses a [[pay-per-click]] model.<ref name=":1">{{Cite web|url=https://www.contractormag.com/columns/feldman/online_resource_finds|title=Online resource finds, compares software|date=2007-12-01|website=CONTRACTOR|language=en|access-date=2019-09-24}}</ref> Vendors can bid on the basis of software category & listing position. Apart from Capterra, vendors get the option to advertise on other Gartner owned channels like [[Software Advice]] and GetApp. All these platforms have paid listing as well as organic listings based on reviews. Capterra was on the list of the Inc. magazine's 2007 ranking of the 5000 fastest-growing private U.S. companies.<ref name="Inc.">{{cite web|title=Inc 5000 Capterra Profile|url=http://www.inc.com/profile/capterra}}</ref> By the end of 2007, there were nearly 10,000 software vendors advertised on the website.<ref name=":1" /> In 2009, the site allowed software users to leave reviews.<ref name=":0">{{Cite web|url=https://www.inc.com/magazine/20100901/the-case-for-user-reviews.html|title=The Case for User Reviews|last=Barrett|first=Amy|date=2010-09-01|website=Inc.com|url-status=live|archive-url=|archive-date=|access-date=2019-09-12}}</ref><ref>{{Cite web|url=https://www.washingtonpost.com/business/economy/the-yelp-of-business-software-springs-out-of-ping-pong-culture-at-virginia-company/2014/11/02/fe866732-5ec9-11e4-8b9e-2ccdac31a031_story.html|title=The Yelp of business software’ springs out of ping-pong culture at Virginia company|last=Heath|first=Thomas|date=|website=Washington Post|url-status=live|archive-url=|archive-date=|access-date=}}</ref>
After its revenue increased by 633% from 2003 to 2006, Capterra was mentioned in Inc. magazine's 2007 ranking of the 500 fastest-growing private U.S. companies. By the end of 2007,<ref name=":1" /> there were more than 2 million software buyers and nearly 1,000 software vendors advertised on the website.<ref name=":2" /> 

In September 2015, Capterra was acquired by [[Gartner]] for $206.2 million<ref>{{cite web|url=https://www.swordandthescript.com/2019/11/business-software-review-sites/ |title=An Overview of Business Software Review Sites for Marketing Leaders in B2B Tech and Tips for Managing Profiles and Activity |publisher=Sword and the Script }}</ref> and became a part of its strategy to expand its business within the software industry.<ref>{{Cite web|url=http://analystrelations.org/2017/01/20/2017-tectonics-gartner-buys-ceb-idc-sold/|title=2017, a tectonic year for influencer relations? A world post Gartner + CEB and IDC sold|last=Leforestier|first=Ludovic|date=2017-01-20|website=Institute of Industry Analyst Relations (IIAR)|language=en-GB|access-date=2019-06-05}}</ref>It is reported that Vista Point Advisors acted as a financial advisor to Capterra before and during the transition to Gartner.<ref>{{cite web|url=https://www.gartner.com/en/about/acquisitions |title=A list of Gartner acquisitions |publisher=Gartner's official website }}</ref>


⚫
In 2018 Capterra conducted a Top Tech trends survey<ref>{{Cite web|url=https://www.forbes.com/sites/bryanpearson/2019/06/26/walmart-lowes-and-others-are-getting-real-about-training-how-immersive-tech-works/|title=Walmart, Lowe’s And Others Are Getting Real About Training: How Immersive Tech Works|last=Pearson|first=Bryan|website=Forbes|language=en|access-date=2019-12-13}}</ref> on how small businesses manage technology investments <ref>{{Cite web|url=https://www.smallbizdaily.com/what-to-expect-in-2019-technology-business-trends/|title=What to Expect in 2019: Technology Business Trends|last=Lesonsky|first=Rieva|date=2019-01-09|website=SmallBizDaily|language=en-US|access-date=2019-09-19}}</ref> and consider [[project management software]].<ref>{{Cite web|url=https://homebusinessmag.com/management/technology-management/3-biggest-project-management-trends-2019-planning-2020/|title=The 3 Biggest Project Management Trends in 2019 (and How to Use Them in Planning for 2020)|last=O'Loughlin|first=Eileen|date=|website=Home Business|url-status=live|archive-url=|archive-date=|access-date=}}</ref><ref>{{Cite web|url=https://www.smallbizdaily.com/are-you-addicted-to-your-business-how-to-argue-productively/|title=Are You Addicted to Work?, Retail App Use Surges 50%, How to Argue Productively and Other Things Entrepreneurs Need to Know|last=Lesonsky|first=Rieva|date=|website=Small Biz Daily|url-status=live|archive-url=|archive-date=|access-date=}}</ref><ref>{{Cite web|url=https://www.techrepublic.com/article/project-management-software-7-biggest-factors-to-consider-before-buying/|title=Project management software: 7 biggest factors to consider before buying|last=July 10|first=Alison DeNisco Rayome in Project Management
In 2009, the site allowed software users to leave reviews.<ref name=":0">{{Cite web|url=https://www.inc.com/magazine/20100901/the-case-for-user-reviews.html|title=The Case for User Reviews|last=Barrett|first=Amy|date=2010-09-01|website=Inc.com|url-status=live|archive-url=|archive-date=|access-date=2019-09-12}}</ref><ref>{{Cite web|url=https://www.washingtonpost.com/business/economy/the-yelp-of-business-software-springs-out-of-ping-pong-culture-at-virginia-company/2014/11/02/fe866732-5ec9-11e4-8b9e-2ccdac31a031_story.html|title=The Yelp of business software’ springs out of ping-pong culture at Virginia company|last=Heath|first=Thomas|date=|website=Washington Post|url-status=live|archive-url=|archive-date=|access-date=}}</ref>


on|last2=2019|website=TechRepublic|language=en|access-date=2019-09-19|last3=Pst|first3=6:45 Am}}</ref> In August 2019, Capterra is reported to have delivered 1 million software reviews on its platform.<ref>{{cite web|url=https://www.businesswire.com/news/home/20190827005433/en/%C2%A0Capterra-Delivers-1-Million-Verified-Software-Reviews-to-Help-Organizations-Make-Better-Purchasing-Decisions |title=Capterra Delivers 1 Million Verified Software Reviews to Help Organizations Make Better Purchasing Decisions}}</ref>
[[Gartner]] bought Capterra in September 2015.<ref>{{Cite web|url=http://analystrelations.org/2017/01/20/2017-tectonics-gartner-buys-ceb-idc-sold/|title=2017, a tectonic year for influencer relations? A world post Gartner + CEB and IDC sold|last=Leforestier|first=Ludovic|date=2017-01-20|website=Institute of Industry Analyst Relations (IIAR)|language=en-GB|access-date=2019-06-05}}</ref>


In 2020, Capterra conducted a series of surveys to analyze the impact of Covid-19 pandemic on the software business including digital payments<ref>{{cite web|url=https://www.paymentssource.com/list/5-ways-coronavirus-has-forever-changed-cash |title=5 ways coronavirus has forever changed cash |publisher=Payments Source }}</ref><ref>{{cite web|url=https://www.digitaltransactions.net/commentary-covid-19-changed-demand-for-cashless-payments-are-small-businesses-ready/ |title=COMMENTARY: Covid-19 Changed Demand for Cashless Payments. Are Small Businesses Ready? |publisher=Digital Transactions }}</ref> and tech industry employment.<ref>{{cite web|url=https://www.techrepublic.com/article/job-openings-among-40-industries-down-1-5-during-coronavirus-pandemic/ |title=Job openings among 40 industries down 1.5% during coronavirus pandemic |publisher=TechRepublic }}</ref>
⚫
In 2018 Capterra conducted a Top Tech trends survey<ref>{{Cite web|url=https://www.forbes.com/sites/bryanpearson/2019/06/26/walmart-lowes-and-others-are-getting-real-about-training-how-immersive-tech-works/|title=Walmart, Lowe’s And Others Are Getting Real About Training: How Immersive Tech Works|last=Pearson|first=Bryan|website=Forbes|language=en|access-date=2019-12-13}}</ref> on how small businesses manage technology investments <ref>{{Cite web|url=https://www.smallbizdaily.com/what-to-expect-in-2019-technology-business-trends/|title=What to Expect in 2019: Technology Business Trends|last=Lesonsky|first=Rieva|date=2019-01-09|website=SmallBizDaily|language=en-US|access-date=2019-09-19}}</ref> and consider [[project management software]].<ref>{{Cite web|url=https://homebusinessmag.com/management/technology-management/3-biggest-project-management-trends-2019-planning-2020/|title=The 3 Biggest Project Management Trends in 2019 (and How to Use Them in Planning for 2020)|last=O'Loughlin|first=Eileen|date=|website=Home Business|url-status=live|archive-url=|archive-date=|access-date=}}</ref><ref>{{Cite web|url=https://www.smallbizdaily.com/are-you-addicted-to-your-business-how-to-argue-productively/|title=Are You Addicted to Work?, Retail App Use Surges 50%, How to Argue Productively and Other Things Entrepreneurs Need to Know|last=Lesonsky|first=Rieva|date=|website=Small Biz Daily|url-status=live|archive-url=|archive-date=|access-date=}}</ref><ref>{{Cite web|url=https://www.techrepublic.com/article/project-management-software-7-biggest-factors-to-consider-before-buying/|title=Project management software: 7 biggest factors to consider before buying|last=July 10|first=Alison DeNisco Rayome in Project Management on|last2=2019|website=TechRepublic|language=en|access-date=2019-09-19|last3=Pst|first3=6:45 Am}}</ref> In August 2019, Capterra is reported to have delivered 1 million software reviews on its platform.<ref>{{cite web|title=Capterra Delivers 1 Million Verified Software Reviews to Help Organizations Make Better Purchasing Decisions|url=https://www.businesswire.com/news/home/20190827005433/en/%C2%A0Capterra-Delivers-1-Million-Verified-Software-Reviews|last=|first=|date=|website=Business Wire|url-status=live|archive-url=|archive-date=|accessdate=January 3, 2020}}</ref>


==Awards==
==Awards==

Revision as of 19:48, 8 April 2021

Capterra
Type of site
Private company
Available inEnglish
Founded1999
Founder(s)Michael Ortner
Rakesh Chilakapati
ParentGartner
URLwww.capterra.com
Current statusActive

Capterra, Inc. is a free online marketplace vendor serving as an intermediary between buyers and technology vendors within the software industry. The company assists consumers with selecting software for their needs with user reviews and research.

History

The company was founded in 1999 by Michael Ortner and Rakesh Chilakapati. It is based in Arlington, Virginia.[1] The company uses a pay-per-click model.[2] Vendors can bid on the basis of software category & listing position. Apart from Capterra, vendors get the option to advertise on other Gartner owned channels like Software Advice and GetApp. All these platforms have paid listing as well as organic listings based on reviews. Capterra was on the list of the Inc. magazine's 2007 ranking of the 5000 fastest-growing private U.S. companies.[3] By the end of 2007, there were nearly 10,000 software vendors advertised on the website.[2] In 2009, the site allowed software users to leave reviews.[4][5]

In September 2015, Capterra was acquired by Gartner for $206.2 million[6] and became a part of its strategy to expand its business within the software industry.[7]It is reported that Vista Point Advisors acted as a financial advisor to Capterra before and during the transition to Gartner.[8]

In 2018 Capterra conducted a Top Tech trends survey[9] on how small businesses manage technology investments [10] and consider project management software.[11][12][13] In August 2019, Capterra is reported to have delivered 1 million software reviews on its platform.[14]

In 2020, Capterra conducted a series of surveys to analyze the impact of Covid-19 pandemic on the software business including digital payments[15][16] and tech industry employment.[17]

Awards

  • Inc. 5000 Fastest Growing Private Business 2007-2009[18]
  • Radius.com Best B2B Holiday Campaigns 2013[19]
  • Interactive Media Award for Outstanding Achievement in the Software Industry, 2008 and 2009[20]
  • Ranked #25 on Virginia Chamber of Commerce Fantastic 50, 2007[21]

See also

References

  1. ^ Rosen, James (2015-03-27). "Economists Credit Small Business 'Gazelles' With Job Creation". Fox News. Retrieved 2019-09-12.
  2. ^ a b "Online resource finds, compares software". CONTRACTOR. 2007-12-01. Retrieved 2019-09-24.
  3. ^ "Inc 5000 Capterra Profile".
  4. ^ Barrett, Amy (2010-09-01). "The Case for User Reviews". Inc.com. Retrieved 2019-09-12.{{cite web}}: CS1 maint: url-status (link)
  5. ^ Heath, Thomas. "The Yelp of business software' springs out of ping-pong culture at Virginia company". Washington Post.{{cite web}}: CS1 maint: url-status (link)
  6. ^ "An Overview of Business Software Review Sites for Marketing Leaders in B2B Tech and Tips for Managing Profiles and Activity". Sword and the Script.
  7. ^ Leforestier, Ludovic (2017-01-20). "2017, a tectonic year for influencer relations? A world post Gartner + CEB and IDC sold". Institute of Industry Analyst Relations (IIAR). Retrieved 2019-06-05.
  8. ^ "A list of Gartner acquisitions". Gartner's official website.
  9. ^ Pearson, Bryan. "Walmart, Lowe's And Others Are Getting Real About Training: How Immersive Tech Works". Forbes. Retrieved 2019-12-13.
  10. ^ Lesonsky, Rieva (2019-01-09). "What to Expect in 2019: Technology Business Trends". SmallBizDaily. Retrieved 2019-09-19.
  11. ^ O'Loughlin, Eileen. "The 3 Biggest Project Management Trends in 2019 (and How to Use Them in Planning for 2020)". Home Business.{{cite web}}: CS1 maint: url-status (link)
  12. ^ Lesonsky, Rieva. "Are You Addicted to Work?, Retail App Use Surges 50%, How to Argue Productively and Other Things Entrepreneurs Need to Know". Small Biz Daily.{{cite web}}: CS1 maint: url-status (link)
  13. ^ July 10, Alison DeNisco Rayome in Project Management on; 2019; Pst, 6:45 Am. "Project management software: 7 biggest factors to consider before buying". TechRepublic. Retrieved 2019-09-19. {{cite web}}: |last2= has numeric name (help); line feed character in |first= at position 44 (help)CS1 maint: numeric names: authors list (link)
  14. ^ "Capterra Delivers 1 Million Verified Software Reviews to Help Organizations Make Better Purchasing Decisions".
  15. ^ "5 ways coronavirus has forever changed cash". Payments Source.
  16. ^ "COMMENTARY: Covid-19 Changed Demand for Cashless Payments. Are Small Businesses Ready?". Digital Transactions.
  17. ^ "Job openings among 40 industries down 1.5% during coronavirus pandemic". TechRepublic.
  18. ^ "Inc 5000 Capterra Profile".
  19. ^ Fugere, Lisa. "The Best B2B Holiday Marketing Campaigns You Didn't Know About". Radius.com. Archived from the original on 4 August 2016. Retrieved 16 December 2013.
  20. ^ "Interactive Media Awards: Capterra". Interactive Media Awards, Inc. Retrieved 31 January 2014.
  21. ^ "Fantastic 50 2007" (PDF). Goodman & Co., Virginia Chamber of Commerce. Retrieved 31 January 2014.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Capterra&oldid=1016735483"