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'''Sebastian Masuda''' (増田 セバスチャン, born August 7, 1970), who is also known as Masuda Sebastian, is a Japanese artist, art director, and producer of the Harajuku shop 6%DOKIDOKI. Born in [[Matsudo|Matsudo City]], [[Chiba Prefecture]]. He is considered the founder and leader of the [[Harajuku]] [[Kawaii]] culture, active from 1995 to current day.<ref>{{Cite web|title=Profile|url=https://sebastianmasuda.com/profile/|access-date=2021-04-10|website=増田セバスチャン[Sebastian Masuda] OFFICIAL WEBSITE|language=ja}}</ref>
'''Sebastian Masuda''' (増田 セバスチャン, ''Masuda Sebasuchan'', born August 7, 1970), is a Japanese artist, art director, and producer of the Harajuku shop 6%DOKIDOKI. Born in [[Matsudo|Matsudo City]], [[Chiba Prefecture]]. He has been active from 1995 to current day.<ref>{{Cite web|title=Sebastian Masuda’s “True Colors” Art Exhibition Opens To The Public in Tokyo – Tokyo Fashion|url=https://tokyofashion.com/sebastian-masuda-true-colors-art-exhibition/|access-date=2021-04-13|language=en-US}}</ref><ref>{{Cite web|last=Dazed|date=2014-06-26|title=Kawaii champion Sebastian Masuda invites us in|url=https://www.dazeddigital.com/artsandculture/article/20437/1/kawaii-creator-sebastian-masuda-invites-us-in|access-date=2021-04-13|website=Dazed|language=en}}</ref><ref>{{Cite web|last=Kelts|first=Roland|date=2014-03-13|title=Masuda's mission to take Harajuku art global|url=https://www.japantimes.co.jp/culture/2014/03/13/general/masudas-mission-to-take-harajuku-art-global/|access-date=2021-04-13|website=The Japan Times|language=en-US}}</ref>


He has directed and designed performances for [[Kyary Pamyu Pamyu]].
He has directed and designed performances for [[Kyary Pamyu Pamyu]].<ref>{{Cite web|last=Greta|date=2021-02-17|title=Sebastian Masuda: Godfather of Kawaii|url=https://the-comm.online/blog/sebastian-masuda-godfather-of-kawaii/|access-date=2021-04-13|website=The COMM|language=en-US}}</ref>


== Career ==
== Career ==
In 1995, Sebastian opened 6%DOKIDOKI in [[Ura-Harajuku]].<ref>{{Cite web|last=Thomas|first=Samuel|date=2013-07-02|title=Let's talk 100 percent kawaii!|url=https://www.japantimes.co.jp/life/2013/07/02/style/lets-talk-100-percent-kawaii/|access-date=2021-04-10|website=The Japan Times|language=en-US}}</ref> In 2009, 2010, he held a world tour called Harajuku"Kawaii"Experience. In 2010, he held fashion shows in Harajuku, London, San Francisco, and Paris, including [[J-Pop Summit|J-POP Summit]] which was sponsored by [[VIZ PICTURES|Viz Pictures]].<ref>{{Cite web|last=Inc|first=Kurashicom|title=始まりは雑居ビルの３階。世界でKawaiiムーブメントが起こる、ちょっと前のお話。増田セバスチャンインタビュー前編 {{!}} クラシコムジャーナル|url=https://kurashicom.jp/3542|access-date=2021-04-07|website=フィットするビジネスを考えるコーポレートメディア {{!}} クラシコムジャーナル|language=ja}}</ref>
In 1995, Sebastian opened 6%DOKIDOKI in [[Ura-Harajuku]].<ref>{{Cite web|last=Thomas|first=Samuel|date=2013-07-02|title=Let's talk 100 percent kawaii!|url=https://www.japantimes.co.jp/life/2013/07/02/style/lets-talk-100-percent-kawaii/|access-date=2021-04-10|website=The Japan Times|language=en-US}}</ref> In 2009, 2010, he held a world tour called Harajuku"Kawaii"Experience. In 2010, he held fashion shows in Harajuku, London, San Francisco, and Paris, including [[J-Pop Summit|J-POP Summit]] which was sponsored by [[VIZ PICTURES|Viz Pictures]].<ref>{{Cite web|last=Inc|first=Kurashicom|title=始まりは雑居ビルの３階。世界でKawaiiムーブメントが起こる、ちょっと前のお話。増田セバスチャンインタビュー前編 {{!}} クラシコムジャーナル|url=https://kurashicom.jp/3542|access-date=2021-04-07|website=フィットするビジネスを考えるコーポレートメディア {{!}} クラシコムジャーナル|language=ja}}</ref>


He was the art director for [[Kyary Pamyu Pamyu]]'s [[Pon Pon Pon]] music video in 2011, which garnered international attention. He designed the Kawaii Monster Cafe in Harajuku and "Miracle Gift Parade" to commemorate the 25th anniversary of the opening of [[Sanrio Puroland]].
He was the art director for [[Kyary Pamyu Pamyu]]'s [[Pon Pon Pon]] music video in 2011, which garnered international attention.<ref>{{Cite web|last=Michel|first=Patrick St|date=2012-06-19|title=How J-Pop Stars Gain From the West's Obsession With 'Weird' Japan|url=https://www.theatlantic.com/entertainment/archive/2012/06/how-j-pop-stars-gain-from-the-wests-obsession-with-weird-japan/258565/|access-date=2021-04-13|website=The Atlantic|language=en}}</ref> He designed the Kawaii Monster Cafe in Harajuku<ref>{{Cite web|date=2015-08-07|title=sebastian masuda brings chromatic craziness to kawaii monster cafe|url=https://www.designboom.com/architecture/sebastian-masuda-kawaii-monster-cafe-tokyo-08-07-2015/|access-date=2021-04-13|website=designboom {{!}} architecture & design magazine|language=en}}</ref><ref>{{Cite web|title=Tokyo's Kawaii Monster Cafe|url=http://www.atlasobscura.com/places/kawaii-monster-cafe|access-date=2021-04-13|website=Atlas Obscura|language=en}}</ref> and "Miracle Gift Parade" to commemorate the 25th anniversary of the opening of [[Sanrio Puroland]].


In 2014, he began his first solo exhibition Colorful Rebellion -Seventh nightmare- in New York.<ref>{{Cite web|last=Dazed|date=2014-06-26|title=Kawaii champion Sebastian Masuda invites us in|url=https://www.dazeddigital.com/artsandculture/article/20437/1/kawaii-creator-sebastian-masuda-invites-us-in|access-date=2021-04-10|website=Dazed|language=en}}</ref>
In 2014, he began his first solo exhibition Colorful Rebellion -Seventh nightmare- in New York.<ref>{{Cite web|last=Dazed|date=2014-06-26|title=Kawaii champion Sebastian Masuda invites us in|url=https://www.dazeddigital.com/artsandculture/article/20437/1/kawaii-creator-sebastian-masuda-invites-us-in|access-date=2021-04-10|website=Dazed|language=en}}</ref>


He was a visiting professor at the Department of Information Design, [[Kyoto University of the Arts]]. In 2017, he was appointed as a Cultural Envoy by the Agency for Cultural Affairs<ref>{{Cite web|title=Japan Cultural Envoy Official Website|url=https://culturalenvoy.jp/en/culturalenvoy/h29005.html|url-status=live|website=}}</ref> and he has lived in the Netherlands while producing artwork, he has traveled to the African continent doing workshops and lectures. He was also a Visiting Scholar at the Department of East Asian Studies at NYU<ref>{{Cite web|title=Sebastian Masuda - PAST VISITING SCHOLARS -Department of East Asian Studies - NYU|url=https://as.nyu.edu/content/nyu-as/as/departments/eas/people/visiting-scholar-program/Past_Visiting_Scholars/Hiroshi-Masuda.html|url-status=live}}</ref>
In 2017, he was appointed as a Cultural Envoy by the Agency for Cultural Affairs and he has lived in the Netherlands while producing artwork, he has traveled to the African continent doing workshops and lectures. He is a visiting professor for Kyoto University of Art and Design and Yokohama College of Art and Design.<ref>{{Cite web|title=Japan Cultural Envoy Official Website|url=https://culturalenvoy.jp/en/culturalenvoy/h29005.html|url-status=live|website=}}</ref> He was also a Visiting Scholar at the Department of East Asian Studies at NYU<ref>{{Cite web|title=Sebastian Masuda - PAST VISITING SCHOLARS -Department of East Asian Studies - NYU|url=https://as.nyu.edu/content/nyu-as/as/departments/eas/people/visiting-scholar-program/Past_Visiting_Scholars/Hiroshi-Masuda.html|url-status=live}}</ref>

== Solo Exhibitions ==

* 2014, "Colorful Rebellion -Seventh nightmare-" (NY)
* 2015, "TRUE COLORS" (Warehouse TERRADA Headquarters Building)
* 2016, "TRUE COLORS" (NY)
* 2017, " [https://www.polamuseum.or.jp/point-rhythm-world/ Point-Rhythm World -Monet's Microcosm-] " (Ginza Pola Museum Annex)
* 2017, "TRUE COLORS" (ROPPONGI HILLS A / D GALLERY)
* 2019, "FOREVER COLORS" (ROPPONGI HILLS A / D GALLERY)

== Exhibitions of Work ==

* 2010, Parco Gallery "Poples World Exhibition" --Installation production, opening event production
* 2010, Los Angeles gallery "Royal T" Rene boutique debut event & exhibition "Roots of Kawaii" --produced
* 2012, Parco Museum "Another Naito Rune Found by Sebastian Masuda" Exhibition-Roots of "Kawaii" --Produced
* 2014, Roppongi Hills Observatory Tokyo Sky View "Doll Culture Exhibition" --Main Visual Production
* 2014, New York February 27, 2014-March 29 Kianga Ellis Project
* 2014, Miami July 12, 2014-January 5, 2015 Young at Art Museum
* In 2016, "Knochin'on Heaven's Door-" exhibition was held at the event space TOBICHI of Hobonichi Itoi Shimbun.
* 2016, "TIME AFTER TIME CAPSULE in Washington DC"
* 2016, "TIME AFTER TIME CAPSULE x NHKworld in San Francisco"
* 2017, art festival " [https://www.reborn-art-fes.jp/ Reborn-Art Festival 2017]" tree house work "Achitokocchi #Tohoku" etc.
* 2017, [http://10000yenart.com/ 10,000 yen art] "Tokyo 3/100 teddy bear exhibition" participation
* Participated in " [http://thedoraemontentokyo2017.jp/ THE Doraemon Exhibition TOKYO 2017]" in 2017
* 2018, art event "Monster Strike Exhibition"
* 2019, Reborn Art Festival 2019 "Secret of a gaping hole" exhibition
* In 2020, the work "Primal Pop (Pac-Man Mix)" will be exhibited at the BANDAI NAMCO Group headquarters building.
* Permanent exhibition at Crook Fields in 2020

== Art Direction ==

* 2013, CUTE CUBE monument "Colorful Rebellion -OCTOPUS-" --Production
* 2013, Roppongi Hills Christmas in the Sky 2013 Large Christmas Tree "Melty go-round" TREE "--Production
* 2013, Village Vanguard x Nissho collaboration room "HARAJUKU KAWAii !! SPECIAL ROOM" --Design
* 2013, Square Enix " Bravely Default for the Seekwell " --Devil Design
* 2014, Weekly Big Comic Spirits No. 33 ℃ -ute × Sebastian Masuda --Cover & Gravure Page Art Direction
* 2014, ANIME EXPO of NHK International - booth design and decoration
* 2014, Diamond Dining -Yosakoi Team Visual Produce, Costume Supervision (Winner of Special Jury Award at "61st Kochi Yosakoi Festival" Visual Award at "Harajuku Omotesando Motoki Festival Super Yosakoi")
* 2015, 80th Anniversary of [[Shūji Terayama|Shuji Terayama]] 's Birth Book "Shuji Terayama's Love Letter" Art Direction<ref>{{Cite web|title=Love Letter of Shuji Terayama|url=https://www.amazon.co.jp/dp/4041028310#productDescription|url-status=live|website=amazon.co.jp}}</ref>
* It will be held on July 25, 2015 at "Kyokaike" in front of the viewing greenhouse of [[Kyoto Botanical Garden|Kyoto Botanical Gardens]] . To commemorate the 400th anniversary of the art school " Rinpa " developed by Ogata Korin and others from the painting styles of Hon'ami Koetsu and Tawaraya Sotatsu , along with Kenji Yanobe and Kota Takahashi , the art project "PANTHEON -The Feast of the Gods" -”Will be held
* 2015, [[Seibu Railway]] "SEIBU HALLOWEEN 2015 in NERIMA" -[[Seibu Ikebukuro Line]] wrapping train "SEIBU HALLOWEEN KAWAII TRAIN" design, [[Nerima Station|Nerima station]] yard "SEIBU HALLOWEEN photo spot in Nerima station" KAWAII PUMPKIN object production<ref>{{Cite web|title=練馬駅に増田セバスチャンさんデザイン「ハロウィーンオブジェ」 ラッピング電車も|url=https://nerima.keizai.biz/photoflash/641/|access-date=2021-04-07|website=練馬経済新聞}}</ref>
* In 2015, produced the largest cafe in Japan, " KAWAII MONSTER CAFE ", which was built in Harajuku.
* 2015, body shop 25th anniversary special package design
* 2015, [[Sanrio Puroland]] "25th Anniversary Year" New Parade "Miracle Gift Parade", Character Costumes, Goods-Art Direction
* 2016, [[Nippon-Ham Fighters]] "Kawaii FIGHTERS x Sebastian Masuda Baseball Shirt"
* 2016, supervised by [[Yokohama Hakkeijima Sea Paradise]] " Sea Para x Sebastian Masuda KAWAII Mysterious AQUARIUM"<ref>{{Cite web|title=お探しのページが見つかりません|url=http://www.seaparadise.co.jp/special/kawaii_fushigi_aquarium/|access-date=2021-04-07|website=www.seaparadise.co.jp}}</ref>
* 2016, Kochi Yosakoi Festival "Diamond Dining Yosakoi Team" Visual Produce
* 2016, Misawa City, Aomori Prefecture "Terayama Road" logo design & monument work production<ref>{{Cite web|title=Shuji Terayama Memorial Museum HP|url=http://www.terayamaworld.com/museumnews/2016/08/post-110.html|url-status=live}}</ref>
* 2016, Hobonichi Techo 2017 Masuda Sebastian Design released<ref>{{Cite web|title=THANK YOU ALL - ほぼ日手帳 2017|url=https://www.1101.com/store/techo/pc/ja/2017/detail_cover/c_o_masudathankyou.html|access-date=2021-04-07|website=ほぼ日刊イトイ新聞|language=ja}}</ref>
* 2016, LaLaport - Lazona Halloween campaign of key visual and icon character design
* 2016, TV TOKYO Saturday drama 24 " Sneak investigation idol, detective dance " program logo design
* 2017, hair color brand " [http://schwarzkopf-henkel.jp/brand/freshlight Fresh Light] " visual production, [[Blythe (doll)|Blythe]] costume styling
* 2017, [[Lotte Corporation|Lotte]] [https://www.lotteria.jp/special/halloween/ ENJOY HALLOWEEN KAWAII] series design
* 2017, Nagoya " [https://www.mozo-wondercity.com/ mozo] " 8th anniversary key visual, interior decoration direction.
* 2017, Aeon "～イオン・イオンモールの春は、ポップな和～Ｋａ和ｉｉスプリング" key visual production, character & logo design
* 2017, Kochi Yosakoi Festival " Diamond Dining Yosakoi Team" Visual Produce
* 2018, [[Hankyu Department Store]] Umeda Main Store Window Design "Summer Festival"
* 2018, Lotte "エンジョイハロウィン シリーズ" 2018
* 2019, Lotte "エンジョイイースターシリーズ<nowiki>''</nowiki> 2019
* 2019, "ASIAN ELEVEN" logo uniform design
* 2019, "DELL Design Labo<nowiki>''</nowiki> of Omotesando Hills
* 2019, [[Disney Store]] joint project "ARTIST COLLECTION by Sebastian Masuda"
* 2019, [[Booking.com]] collaboration accommodation room "KAWAII Japanese Room – Addicted to TOKYO"

== Published Work ==

* 2008「6%DOKIDOKIヴィジュアルショーDVD」（uplink）
* 2011「家系図カッター」（[[Kadokawa Shoten]]）
* 2012「原子素粒子ドロリ惑星」（[[Sony]] Digital Entertainment）
* 2012「もうひとつの内藤ルネ」（Parco Publishing）
* 2013 「6%DOKIDOKI PERFECT BOOK」（Takarajimasha）
* 2018 世界にひとつだけの「カワイイ」の見つけ方（Sunmark Publishing）<ref>{{Cite web|date=2018-06-03|title=Sebastian Masuda to Release Personal Book Exploring His Identity and Living Truly to Himself|url=https://www.moshimoshi-nippon.jp/111092|access-date=2021-04-10|website=MOSHI MOSHI NIPPON {{!}} もしもしにっぽん|language=en}}</ref>
* 2020 「ぺぱぷんたす004」参加（Shogakukan）
* 2020 初アートワーク集「PAINT IT, COLORFUL」（Genkosha)

== Music Videos ==

* [[Kyary Pamyu Pamyu]] - Art Direction

" [[Pon Pon Pon|PONPONPON]] ", " [[Tsukematsukeru]] ", " [[Candy Candy (song)|CANDY CANDY]] ", " [[Fashion Monster]] ", " [[Furisodation|Furisodehon]] "

* [[Towa Tei|TOWA TEI]] with BAKUBAKU DOKIN "WORDY" - Art Director
* Hamada Bamyu Bamyu "なんでやねんねん" - Director
* [[Sug|SuG]] "KILL KILL" - Director

== Commercials ==

* Glico - Pretz "Pretz PARTY!" - costume production
* GU "おしゃれインベーダー　レギンスパンツ篇" - Art Design / Props Production
* Glico - Ice-no-Mi "Ice-no-Mi み篇" - Art and Design
* P&G - ウィスパー Pure Hada "指原莉乃 篇" - Art and Design
* ヘーベルハウス中部 - 「先に住む者たち」篇「太陽の化身」篇, Special costume (Incarnation of the sun)
* Nintendo Switch "Yoshi's Crafted World" Commercial Art

== Television ==

* NHKworld "Kawaii international" - Art Direction
* [[Mētele]] "Kyary Pamyu Pamyu TV JOHN!" - Art Set
* YouTube original program "HARAJUKU KAWAii TV" - Art set
* Nippon TV " PON! "-Art set
* Nippon TV "ガキの使いやあらへんで！" and "Hamada Bamyu Bamyu" - Visual Production


== References ==
== References ==

Revision as of 17:32, 13 April 2021

Sebastian Masuda (増田 セバスチャン, Masuda Sebasuchan, born August 7, 1970), is a Japanese artist, art director, and producer of the Harajuku shop 6%DOKIDOKI. Born in Matsudo City, Chiba Prefecture. He has been active from 1995 to current day.[1][2][3]

He has directed and designed performances for Kyary Pamyu Pamyu.[4]

Career

In 1995, Sebastian opened 6%DOKIDOKI in Ura-Harajuku.[5] In 2009, 2010, he held a world tour called Harajuku"Kawaii"Experience. In 2010, he held fashion shows in Harajuku, London, San Francisco, and Paris, including J-POP Summit which was sponsored by Viz Pictures.[6]

He was the art director for Kyary Pamyu Pamyu's Pon Pon Pon music video in 2011, which garnered international attention.[7] He designed the Kawaii Monster Cafe in Harajuku[8][9] and "Miracle Gift Parade" to commemorate the 25th anniversary of the opening of Sanrio Puroland.

In 2014, he began his first solo exhibition Colorful Rebellion -Seventh nightmare- in New York.[10]

In 2017, he was appointed as a Cultural Envoy by the Agency for Cultural Affairs and he has lived in the Netherlands while producing artwork, he has traveled to the African continent doing workshops and lectures. He is a visiting professor for Kyoto University of Art and Design and Yokohama College of Art and Design.[11] He was also a Visiting Scholar at the Department of East Asian Studies at NYU[12]

References

  1. ^ "Sebastian Masuda's "True Colors" Art Exhibition Opens To The Public in Tokyo – Tokyo Fashion". Retrieved 2021-04-13.
  2. ^ Dazed (2014-06-26). "Kawaii champion Sebastian Masuda invites us in". Dazed. Retrieved 2021-04-13.
  3. ^ Kelts, Roland (2014-03-13). "Masuda's mission to take Harajuku art global". The Japan Times. Retrieved 2021-04-13.
  4. ^ Greta (2021-02-17). "Sebastian Masuda: Godfather of Kawaii". The COMM. Retrieved 2021-04-13.
  5. ^ Thomas, Samuel (2013-07-02). "Let's talk 100 percent kawaii!". The Japan Times. Retrieved 2021-04-10.
  6. ^ Inc, Kurashicom. "始まりは雑居ビルの３階。世界でKawaiiムーブメントが起こる、ちょっと前のお話。増田セバスチャンインタビュー前編 | クラシコムジャーナル". フィットするビジネスを考えるコーポレートメディア | クラシコムジャーナル (in Japanese). Retrieved 2021-04-07. {{cite web}}: |last= has generic name (help)
  7. ^ Michel, Patrick St (2012-06-19). "How J-Pop Stars Gain From the West's Obsession With 'Weird' Japan". The Atlantic. Retrieved 2021-04-13.
  8. ^ "sebastian masuda brings chromatic craziness to kawaii monster cafe". designboom | architecture & design magazine. 2015-08-07. Retrieved 2021-04-13.
  9. ^ "Tokyo's Kawaii Monster Cafe". Atlas Obscura. Retrieved 2021-04-13.
  10. ^ Dazed (2014-06-26). "Kawaii champion Sebastian Masuda invites us in". Dazed. Retrieved 2021-04-10.
  11. ^ "Japan Cultural Envoy Official Website".{{cite web}}: CS1 maint: url-status (link)
  12. ^ "Sebastian Masuda - PAST VISITING SCHOLARS -Department of East Asian Studies - NYU".{{cite web}}: CS1 maint: url-status (link)
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