Nidecker: Difference between revisions
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In 2009, the company partnered with snowboarders Romain de Marchi, [[David Carrier Porcheron]] and Jan Petter Solberg to create the ''[[YES. Snowboards]]'' brand.<ref name=":1" /> |
In 2009, the company partnered with snowboarders Romain de Marchi, [[David Carrier Porcheron]] and Jan Petter Solberg to create the ''[[YES. Snowboards]]'' brand.<ref name=":1" /> |
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In 2016 they bought American binding specialist ''Flow''. In 2018, they bought the brand ''Rome''.<ref name=":1" /> |
In 2016 they bought American binding specialist ''Flow''.<ref>{{Cite web|last=Media|first=First Tracks!! Online|date=2016-11-25|title=Nidecker Group Acquires Flow Snowboarding|url=https://www.firsttracksonline.com/2016/11/25/nidecker-group-acquires-flow-snowboarding/|access-date=2021-06-04|website=First Tracks!! Online Ski Magazine|language=en-US}}</ref> In 2018, they bought the brand ''Rome''.<ref name=":1" /> |
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==References== |
==References== |
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Revision as of 08:59, 4 June 2021
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Nidecker (aka Nidecker Group) is a family-owned Swiss snowboarding company based in Rolle, Switzerland. Nidecker was founded in Etoy, Switzerland, in 1887.[1] They own and operate several snowboard product companies and brands including Bataleon, Flow, Jones, Lobster, Nidecker, NOW, Rome, Switchback and YES.[2] It is considered the second biggest snowboard company.[3]
History
Nidecker was started by Swiss entrepreneur Henri Nidecker in 1887. The company began as an agricultural equipment maker for Swiss farmers on the shores of Lake Geneva.[1]
The company was passed down 5 generations.[3] The Nidecker Group was formed in 2007 by three descendants of Henri: Cédric, Henry and Xavier Nidecker.[2][3] Henry Nidecker is the CEO of the company.[4]
In 2009, the company partnered with snowboarders Romain de Marchi, David Carrier Porcheron and Jan Petter Solberg to create the YES. Snowboards brand.[3]
In 2016 they bought American binding specialist Flow.[5] In 2018, they bought the brand Rome.[3]
References
- ^ a b "Nidecker". Whitelines. Retrieved 28 May 2021.
- ^ a b "Big Wig Interview: Henry Nidecker Talks Competition, Evolving Retail Landscape & Acquisitions". Boardsport SOURCE. 2019-01-04. Retrieved 2021-06-01.
- ^ a b c d e "Nidecker, de la roue à la planche". Le Temps (in French). 2021-01-15. ISSN 1423-3967. Retrieved 2021-06-01.
- ^ "Nidecker Brothers Acquire Rome SDS, and Bataleon Parent Low Pressure Studio | Shop-Eat-Surf". shop-eat-surf.com. Retrieved 2021-06-04.
- ^ Media, First Tracks!! Online (2016-11-25). "Nidecker Group Acquires Flow Snowboarding". First Tracks!! Online Ski Magazine. Retrieved 2021-06-04.
External links
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