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== Work ==
== Work ==
She currently works in the arts and entertainment industry with Studio 07 the Experience Design and Environmental Graphics Design studio.<ref name=":5" /> Here, she focuses on installation, curation, and storytelling as her prime topics to make art and technology for the built environment to exhibit designs that inform, persuade, delight, and inspire.<ref>{{Cite web|title=Experience Design {{!}} NBBJ|url=http://www.nbbj.com/services/experience-design/|access-date=2021-12-21|website=www.nbbj.com}}</ref><ref name=":5">{{Cite web|title=April Soetarman|url=https://www.scalehouse.org/artist-index/April-Soetarman|access-date=2021-11-08|website=Scalehouse|language=en}}</ref> She operates under the semi-anonymous moniker [https://www.weirdsideprojects.com/ WeirdSideProjects.com] which she describes as an experiment in code, text, street art, food, and feelings.<ref>{{Cite web|title=About|url=https://www.weirdsideprojects.com/about|access-date=2021-12-21|website=WEIRD SIDE PROJECTS}}</ref> She displays her work focused on creating moments of delight through tactical urban trouble-making, immersive installations, or online media.<ref name=":3" /> Her goal is to invoke memory and emotion through her art and has worked with firms across the United States on an extensive range of projects varying from exhibit design to large-scale public art and sound art installations to achieve this.<ref name=":4" /><ref>{{Cite web|title=How Side Projects Fuel Creative Living with April Soetarman|url=https://phlearn.com/magazine/interview-april-soetarman/|access-date=2021-11-29|website=PHLEARN}}</ref> She was a finalist in the 2021 Interaction Awards for her "The End of the Day" project.<ref>{{Cite web|title=2021 Interaction Awards|url=https://awards.ixda.org/2021-interaction-awards/|url-status=live|access-date=November 5, 2021|website=Interaction Awards|language=en}}</ref>
Soetarman currently works in the arts and entertainment industry with Studio 07 the Experience Design and Environmental Graphics Design studio.<ref name=":5" /> Here, she focuses on installation, curation, and storytelling as her prime topics to make art and technology for the built environment to exhibit designs that inform, persuade, delight, and inspire.<ref>{{Cite web|title=Experience Design {{!}} NBBJ|url=http://www.nbbj.com/services/experience-design/|access-date=2021-12-21|website=www.nbbj.com}}</ref><ref name=":5">{{Cite web|title=April Soetarman|url=https://www.scalehouse.org/artist-index/April-Soetarman|access-date=2021-11-08|website=Scalehouse|language=en}}</ref> She operates under the semi-anonymous moniker [https://www.weirdsideprojects.com/ WeirdSideProjects.com] which she describes as an experiment in code, text, street art, food, and feelings.<ref>{{Cite web|title=About|url=https://www.weirdsideprojects.com/about|access-date=2021-12-21|website=WEIRD SIDE PROJECTS}}</ref> She displays her work focused on creating moments of delight through tactical urban trouble-making, immersive installations, or online media.<ref name=":3" /> Her goal is to invoke memory and emotion through her art and has worked with firms across the United States on an extensive range of projects varying from exhibit design to large-scale public art and sound art installations to achieve this.<ref name=":4" /><ref>{{Cite web|title=How Side Projects Fuel Creative Living with April Soetarman|url=https://phlearn.com/magazine/interview-april-soetarman/|access-date=2021-11-29|website=PHLEARN}}</ref> She was a finalist in the 2021 Interaction Awards for her "The End of the Day" project.<ref>{{Cite web|title=2021 Interaction Awards|url=https://awards.ixda.org/2021-interaction-awards/|url-status=live|access-date=November 5, 2021|website=Interaction Awards|language=en}}</ref>


== Career Projects ==
== Career Projects ==
April Soetarman has various projects she has implemented. First, she is known for creating several different types of street signs with messages on them.<ref name=":0">{{Cite web|date=2018-11-27|title=ATTENTION: Public Warning Signs by April Soetarman Engage the Emotions of Unsuspecting Pedestrians|url=https://www.thisiscolossal.com/2018/11/public-warning-signs-by-april-soetarman/|url-status=live|access-date=November 4, 2021|website=Colossal|language=en}}</ref> For example, these street signs include messages like "'NOTICE: I never stopped loving you. I hope you're well'" as well as "CAUTION: Beware of unreliable narrators" plus many others.<ref name=":0" /> In 2016, Soetarman started this as a personal, Seattle-based project.<ref name=":0" /> She was motivated to create these signs to further explore different artistic avenues and to cope with personal struggles.<ref name=":0" /> Next, she created a project called, "The End of the Day."<ref name=":1">{{Cite web|last=Libby|first=Brian|date=May 15, 2021|title=This Public Audio Installation Helps Listeners Take the Long View on Life|url=https://www.slowdown.tv/hear/this-public-audio-installation-helps-listeners-take-the-long-view-on-life|url-status=live|access-date=November 5, 2021|website=The Slowdown}}</ref> "The End of the Day" is a calming, listening activity that takes place over the phone.<ref name=":1" /> The recording reflects with a listener on time and sunsets within 10 minutes.<ref>{{Cite web|last=Mylechreest|first=Edward|date=December 23, 2020|title=Enjoy A Quiet Moment of Contemplation with ‘The End of the Day’ (Review)|url=https://noproscenium.com/enjoy-a-quiet-moment-of-contemplation-with-the-end-of-the-day-review-c249cad5eb95|url-status=live|access-date=November 5, 2021|website=No Proscenium}}</ref> To participate, she has attached plaques with a phone number and instructions to different New York City benches.<ref name=":1" /> Finally, she created the "Museum of Almost Realities."<ref name=":2">{{Cite web|last=Guzmán|first=Mónica|date=2018-04-18|title=A Seattle artist shows you the 'life you might have had' at her Museum of Almost Realities|url=https://theevergrey.com/museum-almost-realities-april-soetarman/|url-status=live|access-date=November 5, 2021|website=The Evergrey|language=en}}</ref> This museum exhibit considers events that could have happened in one's life had the person made different decisions.<ref name=":2" />
Soetarman is known for creating street signs with messages on them.<ref name=":0">{{Cite web|date=2018-11-27|title=ATTENTION: Public Warning Signs by April Soetarman Engage the Emotions of Unsuspecting Pedestrians|url=https://www.thisiscolossal.com/2018/11/public-warning-signs-by-april-soetarman/|url-status=live|access-date=November 4, 2021|website=Colossal|language=en}}</ref> For example, these street signs include messages like "'NOTICE: I never stopped loving you. I hope you're well'" as well as "CAUTION: Beware of unreliable narrators" plus many others.<ref name=":0" /> In 2016, Soetarman started this as a personal, Seattle-based project.<ref name=":0" /> She was motivated to create these signs to further explore different artistic avenues and to cope with personal struggles.<ref name=":0" /> Next, she created a project called, "The End of the Day."<ref name=":1">{{Cite web|last=Libby|first=Brian|date=May 15, 2021|title=This Public Audio Installation Helps Listeners Take the Long View on Life|url=https://www.slowdown.tv/hear/this-public-audio-installation-helps-listeners-take-the-long-view-on-life|url-status=live|access-date=November 5, 2021|website=The Slowdown}}</ref> "The End of the Day" is a calming, listening activity that takes place over the phone.<ref name=":1" /> The recording reflects with a listener on time and sunsets within 10 minutes.<ref>{{Cite web|last=Mylechreest|first=Edward|date=December 23, 2020|title=Enjoy A Quiet Moment of Contemplation with ‘The End of the Day’ (Review)|url=https://noproscenium.com/enjoy-a-quiet-moment-of-contemplation-with-the-end-of-the-day-review-c249cad5eb95|url-status=live|access-date=November 5, 2021|website=No Proscenium}}</ref> To participate, she has attached plaques with a phone number and instructions to different New York City benches.<ref name=":1" /> Finally, she created the "Museum of Almost Realities."<ref name=":2">{{Cite web|last=Guzmán|first=Mónica|date=2018-04-18|title=A Seattle artist shows you the 'life you might have had' at her Museum of Almost Realities|url=https://theevergrey.com/museum-almost-realities-april-soetarman/|url-status=live|access-date=November 5, 2021|website=The Evergrey|language=en}}</ref> This museum exhibit considers events that could have happened in one's life had the person made different decisions.<ref name=":2" />


== References ==
== References ==

Revision as of 17:50, 28 December 2021

April Soetarman is an architect, content strategist, and designer who creates public art, installations, interactive narratives, and weird side projects.[1] She is originally from the Bay Area, California and is based in Brooklyn, New York for her work.[1] She graduated from UC Berkeley in 2013 with a double major in Architecture and Music.[2]

Work

Soetarman currently works in the arts and entertainment industry with Studio 07 the Experience Design and Environmental Graphics Design studio.[3] Here, she focuses on installation, curation, and storytelling as her prime topics to make art and technology for the built environment to exhibit designs that inform, persuade, delight, and inspire.[4][3] She operates under the semi-anonymous moniker WeirdSideProjects.com which she describes as an experiment in code, text, street art, food, and feelings.[5] She displays her work focused on creating moments of delight through tactical urban trouble-making, immersive installations, or online media.[1] Her goal is to invoke memory and emotion through her art and has worked with firms across the United States on an extensive range of projects varying from exhibit design to large-scale public art and sound art installations to achieve this.[2][6] She was a finalist in the 2021 Interaction Awards for her "The End of the Day" project.[7]

Career Projects

Soetarman is known for creating street signs with messages on them.[8] For example, these street signs include messages like "'NOTICE: I never stopped loving you. I hope you're well'" as well as "CAUTION: Beware of unreliable narrators" plus many others.[8] In 2016, Soetarman started this as a personal, Seattle-based project.[8] She was motivated to create these signs to further explore different artistic avenues and to cope with personal struggles.[8] Next, she created a project called, "The End of the Day."[9] "The End of the Day" is a calming, listening activity that takes place over the phone.[9] The recording reflects with a listener on time and sunsets within 10 minutes.[10] To participate, she has attached plaques with a phone number and instructions to different New York City benches.[9] Finally, she created the "Museum of Almost Realities."[11] This museum exhibit considers events that could have happened in one's life had the person made different decisions.[11]

References

  1. ^ a b c "April Soetarman". womentalkdesign.com. Retrieved 2021-11-08.
  2. ^ a b "April Soetarman | School for Poetic Computation". sfpc.io. Retrieved 2021-11-08.
  3. ^ a b "April Soetarman". Scalehouse. Retrieved 2021-11-08.
  4. ^ "Experience Design | NBBJ". www.nbbj.com. Retrieved 2021-12-21.
  5. ^ "About". WEIRD SIDE PROJECTS. Retrieved 2021-12-21.
  6. ^ "How Side Projects Fuel Creative Living with April Soetarman". PHLEARN. Retrieved 2021-11-29.
  7. ^ "2021 Interaction Awards". Interaction Awards. Retrieved November 5, 2021.{{cite web}}: CS1 maint: url-status (link)
  8. ^ a b c d "ATTENTION: Public Warning Signs by April Soetarman Engage the Emotions of Unsuspecting Pedestrians". Colossal. 2018-11-27. Retrieved November 4, 2021.{{cite web}}: CS1 maint: url-status (link)
  9. ^ a b c Libby, Brian (May 15, 2021). "This Public Audio Installation Helps Listeners Take the Long View on Life". The Slowdown. Retrieved November 5, 2021.{{cite web}}: CS1 maint: url-status (link)
  10. ^ Mylechreest, Edward (December 23, 2020). "Enjoy A Quiet Moment of Contemplation with 'The End of the Day' (Review)". No Proscenium. Retrieved November 5, 2021.{{cite web}}: CS1 maint: url-status (link)
  11. ^ a b Guzmán, Mónica (2018-04-18). "A Seattle artist shows you the 'life you might have had' at her Museum of Almost Realities". The Evergrey. Retrieved November 5, 2021.{{cite web}}: CS1 maint: url-status (link)
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