LimeLife: Difference between revisions
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LimeLife was born from the cosmetics company Alcone. Alcone was founded in 1952 and supplied professional grade makeup to broadway shows. |
LimeLife was born from the cosmetics company Alcone. Alcone was founded in 1952 and supplied professional grade makeup to broadway shows. |
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Alcone later branched into direct sales under the name “Limelight.” In 2018 they rebranded their multi-level-marketing company as “Limelife.” |
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LimeLife was founded in 2005 as a mobile publisher in the U.S. exclusively focused on the women's market.<ref>Elizabeth Woyke, Forbes.com: [https://archive.today/20120731141119/http://www.forbes.com/2008/08/22/mobilephones-mars-venus-tech-wire-cx_ew_0822mobile.html?partner=email "Calling Venus, Calling Mars"], August 22, 2008</ref><ref>San Francisco Business Times: [http://www.bizjournals.com/sanfrancisco/stories/2005/08/08/story2.html "Reaching women on the phone"], August 5, 2005</ref> LimeLife’s mobile content is distributed through the major wireless carriers in the U.S. and includes games, lifestyle applications and text alerts, and fashion wallpapers. |
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In December 2007, LimeLife was selected as one of [[Red Herring (magazine)|''Red Herring'']]'s 100 most innovative companies in the world.<ref>Red Herring: [http://www.herringevents.com/global07/redherring100_winners.html Red Herring 100 Winners] {{webarchive|url=https://web.archive.org/web/20090709034706/http://www.herringevents.com/global07/redherring100_winners.html |date=2009-07-09 }}, December 4, 2007</ref> |
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In 2008, LimeLife expanded its product offering to include openly accessible lifestyle content across multiple platforms: web, mobile web, and widgets.<ref>FashionNews.com: [http://www.fashionnews.com/2008/06/12/limelife-launches-womens-lifestyle-content-site-for-the-mobile-web/ “LimeLife Launches Women’s Lifestyle Content Site for the Mobile Web”] {{webarchive|url=https://web.archive.org/web/20090106004655/http://www.fashionnews.com/2008/06/12/limelife-launches-womens-lifestyle-content-site-for-the-mobile-web/ |date=2009-01-06 }}, June 12, 2008</ref> |
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LimeLife's website now redirects users to the [[Total Beauty Media]] website. |
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== Site description == |
== Site description == |
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Revision as of 15:38, 30 December 2021
![[icon]](/wiki/File:Wiki_letter_w_cropped.svg){kind=small} | This section needs expansion with: Basic company data (number of employees, revenue & profits, ownership (public/private), business model). You can help by adding to it. (September 2008) |
LimeLife LLC. is an American privately held cosmetics company based in New York. Limelife is a division of Alcone, a company founded in 1952, which supplied Broadway theaters with professional makeup.
In 2018, the podcast “The Dream” featured Limelife in its season-long exploration of the problematic practices often associated with businesses that use multi-level marketing as their primary mode of sales. A member of the podcast’s production team joined Limelife and reported on the company’s high wholesale prices, predatory recruitment practices, and lack of practical professional development for its sales team.
History
LimeLife was born from the cosmetics company Alcone. Alcone was founded in 1952 and supplied professional grade makeup to broadway shows.
Alcone later branched into direct sales under the name “Limelight.” In 2018 they rebranded their multi-level-marketing company as “Limelife.”
Site description
Limelife has both web and mobile web site destinations. These sites feature a daily menu of content that includes celebrity news, fashion and beauty trends, music, movie, and TV reviews, dating advice, and daily horoscopes. In addition, the website includes social shopping functionality called MySnaps.