Personal branding: Difference between revisions
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Personal branding is an individual's total perceived value, relative to competitors, as viewed by their target audience. It consists of 4 elements: Personality, Appearance, Competencies and a Differentiator. When integrated, these elements become a core message.<ref>{{cite web|url=http://personalbrandingblog.wordpress.com|title=Personal Branding Spokesman|author=Dan Schawbel|date=3/19/07|work=personalbrandingblog.wordpress.com}}</ref> |
'''Personal branding''' is an individual's total perceived value, relative to competitors, as viewed by their target audience. It consists of 4 elements: Personality, Appearance, Competencies and a Differentiator. When integrated, these elements become a core message.<ref>{{cite web|url=http://personalbrandingblog.wordpress.com|title=Personal Branding Spokesman|author=Dan Schawbel|date=3/19/07|work=personalbrandingblog.wordpress.com}}</ref> |
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It is also the concept of creating a firm impression or fixed image that comes to people's minds when they think of you, or a mental picture that people conjure up when your name is mentioned. |
It is also the concept of creating a firm impression or fixed image that comes to people's minds when they think of you, or a mental picture that people conjure up when your name is mentioned. |
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Personal branding is similar to what the corporate world does in their branding efforts. No matter what an individual's career title, that individual could be described as the CEO of their own personal service company, and acting accordingly helps establish the personal brand. If each of us is "a free agent in an economy of free agents," then we all must establish our own "micro equivalent of the Nike swoosh."<ref>{{cite news|url=http://www.fastcompany.com/online/10/brandyou.html|title=The Brand Called You|issue=10|date=August 1997|pages=83|author=Tom Peters|work=Fast Company|publisher=Mansueto Ventures LLC.}}</ref><ref>{{cite web|url=http://www.nike.com/nikebiz/nikebiz.jhtml?page=5&item=origin|title=Origin of the Swoosh|author=missingauthor|date=missingdate|work=About NIKE|publisher=NIKE}}</ref> |
Personal branding is similar to what the corporate world does in their branding efforts. No matter what an individual's career title, that individual could be described as the CEO of their own personal service company, and acting accordingly helps establish the personal brand. If each of us is "a free agent in an economy of free agents," then we all must establish our own "micro equivalent of the Nike swoosh."<ref>{{cite news|url=http://www.fastcompany.com/online/10/brandyou.html|title=The Brand Called You|issue=10|date=August 1997|pages=83|author=Tom Peters|work=Fast Company|publisher=Mansueto Ventures LLC.}}</ref><ref>{{cite web|url=http://www.nike.com/nikebiz/nikebiz.jhtml?page=5&item=origin|title=Origin of the Swoosh|author=missingauthor|date=missingdate|work=About NIKE|publisher=NIKE}}</ref> |
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'''History of Personal Branding:''' |
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| ⚫ | It all started with a fellow named Adam. If you ever met him, you would never forget him. Anyway, Adam had a personal brand. One day, Adam met another brand. This brand was called Eve. One thing led to another, and apple and a snake where involved... I hear there is actual video on youtube. It's not for children's eyes. Anyway, Adam decided to change his brand one day and put on a fig leaf. A bunch where just too big and others a little small. He finally found the one that was just perfect. Adam had changed his brand. People's brand change from moment to moment. Do you know how your brand is?<ref>{{cite web|url=http://www.myspace.com/brandicapped|title=mybrand|author=Adam Pyrana|date=04/05/07}}</ref> |
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Revision as of 01:21, 6 April 2007
Personal branding is an individual's total perceived value, relative to competitors, as viewed by their target audience. It consists of 4 elements: Personality, Appearance, Competencies and a Differentiator. When integrated, these elements become a core message.[1]
It is also the concept of creating a firm impression or fixed image that comes to people's minds when they think of you, or a mental picture that people conjure up when your name is mentioned.
Most experts agree that there are two types of branding: tangible and intangible. Tangible branding involves tying your name to a specific benefit that people will get from dealing with you. Intangible branding involves creating a positive feeling in people about you.
Creating a personal branding statement starts with identifying your target market and then pinpointing the most important benefit they could receive from a person in your position. You then create reasons why people should believe that you will deliver on your benefit promise.
Personal branding is similar to what the corporate world does in their branding efforts. No matter what an individual's career title, that individual could be described as the CEO of their own personal service company, and acting accordingly helps establish the personal brand. If each of us is "a free agent in an economy of free agents," then we all must establish our own "micro equivalent of the Nike swoosh."[2][3]
History of Personal Branding:
It all started with a fellow named Adam. If you ever met him, you would never forget him. Anyway, Adam had a personal brand. One day, Adam met another brand. This brand was called Eve. One thing led to another, and apple and a snake where involved... I hear there is actual video on youtube. It's not for children's eyes. Anyway, Adam decided to change his brand one day and put on a fig leaf. A bunch where just too big and others a little small. He finally found the one that was just perfect. Adam had changed his brand. People's brand change from moment to moment. Do you know how your brand is?[4]
Personal Branding is simply communicating who you are, what you do and why anyone should care to remember you. You are the Brand and the Brand is You! Your brand has a life all of it's own. It is important for you to pay attention to your brand. Very simply, your brand consists of everything that makes you exactly the individual you are. If you don't communicate your brand clearly, consicely, and consistently to the people that matter most, you have an unhealthy brand.[5]
See also
References
- ^ Dan Schawbel (3/19/07). "Personal Branding Spokesman". personalbrandingblog.wordpress.com.
{{cite web}}: Check date values in:|date=(help) - ^ Tom Peters (August 1997). "The Brand Called You". Fast Company. No. 10. Mansueto Ventures LLC. p. 83.
- ^ missingauthor (missingdate). "Origin of the Swoosh". About NIKE. NIKE.
{{cite web}}: Check date values in:|date=(help) - ^ Adam Pyrana (04/05/07). "mybrand".
{{cite web}}: Check date values in:|date=(help) - ^ MEL! Epstein (2/01/04). "Brandicapped".
{{cite web}}: Check date values in:|date=(help)
Further reading
- Daniel J. Lair, Katie Sullivan, and George Cheney (2005). "Marketization and the Recasting of the Professional Self". Management Communication Quarterly. 18 (3): 307–343.
{{cite journal}}: CS1 maint: multiple names: authors list (link) - George Cheney, and Craig Carroll (1997). "The Person as Object in Discourses in and Around Organizations". Communication Research. 24 (6): 593–630.
- Levine, Michael (2003). "The Celebrity Brand". Branded World: Adventures in Public Relations and the Creation of Superbrands. John Wiley & Sons Inc. ISBN 0471263664.