Personal branding: Difference between revisions
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If you don't communicate your brand clearly, consicely, and consistently to the people that matter most, you have an unhealthy brand.<ref>{{cite web|url=http://www.brandicapped.com|title=Brandicapped|author=MEL! Epstein|date=2/01/04}}</ref> |
If you don't communicate your brand clearly, consicely, and consistently to the people that matter most, you have an unhealthy brand.<ref>{{cite web|url=http://www.brandicapped.com|title=Brandicapped|author=MEL! Epstein|date=2/01/04}}</ref> |
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== The History of Personal Branding == |
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The origin of personal branding has long been clouded in confusion and falsehoods. To understand how personal branding came to be, one must first understand how Branding began. To understand how branding came to be, one must first understand the Brand. Branding can not take place without the Brand. Branding is the act of communicating your brand. The Brand represents everything about a person, product, service, and/or company. It it usually the goal of a company or person to communicate their Brand to other people. That is called branding. When a company communicates their brand, they are doing what professional branding gurus call Corportate Branding. If branding is being established for a product or service, Commercial Branding is taking place. When an executive, politician, celebrity, athlete, or any other person communicate their brand... this is Personal Branding. Personal Branding is not a new thing. If one looks deep into the Personal Branding archives, one will discover names like Benjiman Franklin, Albert Einstein, and even Adam and Eve. Men and women have been branding themselves since man's first breath. Just like the two people in that special garden... most people today have no idea that they even have a Brand. Most people don't know that they can actually determine the health of their brand and do things do promote a healthier personal brand.<ref>{{cite web|url=http://www.myspace.com/brandicapped|title=History|author=Graig Epstein|date=8/14/05}}</ref> |
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*[[Employee branding|Employee Branding]] |
*[[Employee branding|Employee Branding]] |
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Revision as of 13:59, 7 April 2007
Personal branding is the process of creating or enhancing a 'personal brand': an individuals total perceived value, relative to competitors, as viewed by their target audience.[1]
It is also the concept of creating a firm impression or fixed image that comes to people's minds when they think of you, or a mental picture that people conjure up when your name is mentioned.
Most experts agree that there are two types of branding: tangible and intangible. Tangible branding involves tying your name to a specific benefit that people will get from dealing with you. Intangible branding involves creating a positive feeling in people about you.
Creating a personal branding statement starts with identifying your target market and then pinpointing the most important benefit they could receive from a person in your position. You then create reasons why people should believe that you will deliver on your benefit promise.
Personal branding is similar to what the corporate world does in their branding efforts. No matter what an individual's career title, that individual could be described as the CEO of their own personal service company, and acting accordingly helps establish the personal brand. If each of us is "a free agent in an economy of free agents," then we all must establish our own "micro equivalent of the Nike swoosh."[2][3]
Personal Branding is simply communicating who you are, what you do and why anyone should care to remember you. You are the Brand and the Brand is You! Your brand has a life all of it's own. It is important for you to pay attention to your brand. Very simply, your brand consists of everything that makes you exactly the individual you are. If you don't communicate your brand clearly, consicely, and consistently to the people that matter most, you have an unhealthy brand.[4]
The History of Personal Branding
The origin of personal branding has long been clouded in confusion and falsehoods. To understand how personal branding came to be, one must first understand how Branding began. To understand how branding came to be, one must first understand the Brand. Branding can not take place without the Brand. Branding is the act of communicating your brand. The Brand represents everything about a person, product, service, and/or company. It it usually the goal of a company or person to communicate their Brand to other people. That is called branding. When a company communicates their brand, they are doing what professional branding gurus call Corportate Branding. If branding is being established for a product or service, Commercial Branding is taking place. When an executive, politician, celebrity, athlete, or any other person communicate their brand... this is Personal Branding. Personal Branding is not a new thing. If one looks deep into the Personal Branding archives, one will discover names like Benjiman Franklin, Albert Einstein, and even Adam and Eve. Men and women have been branding themselves since man's first breath. Just like the two people in that special garden... most people today have no idea that they even have a Brand. Most people don't know that they can actually determine the health of their brand and do things do promote a healthier personal brand.[5]
==See also==
References
- ^ Dan Schawbel (Retrieved on april 6, 2007). "Gain a Competitive Edge by Establishing a Personal Brand".
{{cite web}}: Check date values in:|date=(help); Cite has empty unknown parameter:|1=(help) - ^ Tom Peters (August 1997). "The Brand Called You". Fast Company. No. 10. Mansueto Ventures LLC. p. 83.
- ^ missingauthor (missingdate). "Origin of the Swoosh". About NIKE. NIKE.
{{cite web}}: Check date values in:|date=(help) - ^ MEL! Epstein (2/01/04). "Brandicapped".
{{cite web}}: Check date values in:|date=(help) - ^ Graig Epstein (8/14/05). "History".
{{cite web}}: Check date values in:|date=(help)
Further reading
- Daniel J. Lair, Katie Sullivan, and George Cheney (2005). "Marketization and the Recasting of the Professional Self". Management Communication Quarterly. 18 (3): 307–343.
{{cite journal}}: CS1 maint: multiple names: authors list (link) - George Cheney, and Craig Carroll (1997). "The Person as Object in Discourses in and Around Organizations". Communication Research. 24 (6): 593–630.
- Levine, Michael (2003). "The Celebrity Brand". Branded World: Adventures in Public Relations and the Creation of Superbrands. John Wiley & Sons Inc. ISBN 0471263664.