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At this point, the company was mainly known for creating running shoes and it wanted to expand into other sports. Seeing the popularity of basketball, it decided to enter the market by developing a basketball shoe. The shoe was developed to have better traction on the court and good breathability in the toe box.<ref>{{Cite web |date=2023-02-23 |title=EVERYTHING YOU NEED TO KNOW ABOUT THE NEW BALANCE 480 TRAINER |url=https://www.80scasualclassics.co.uk/blog/everything-you-need-to-know-about-the-new-balance-480-trainer/ |access-date=2024-06-09 |website=80s Casual Classics}}</ref> The shoe proved successful for the company and led to them creating more models for the sport.
At this point, the company was mainly known for creating running shoes and it wanted to expand into other sports. Seeing the popularity of basketball, it decided to enter the market by developing a basketball shoe. The shoe was developed to have better traction on the court and good breathability in the toe box.<ref>{{Cite web |date=2023-02-23 |title=EVERYTHING YOU NEED TO KNOW ABOUT THE NEW BALANCE 480 TRAINER |url=https://www.80scasualclassics.co.uk/blog/everything-you-need-to-know-about-the-new-balance-480-trainer/ |access-date=2024-06-09 |website=80s Casual Classics}}</ref> The shoe proved successful for the company and led to them creating more models for the sport.

In 2010, New Balance released a special model that was made to withstand a winter environment and cold climate. The shoe was only released in a high top and used the BB680 name. The shoe featured a more rugged upper and sole to protect from the weather and included metal eyelets and boot laces.<ref>{{Cite web |date=2010-08-27 |title=New Balance “Winterizes” the BB680 |url=https://www.sneakerfiles.com/new-balance-winterizes-the-bb680/ |access-date=2024-06-09 |website=Sneaker Files}}</ref>


After the success of the 550, New Balance decided to relaunch the 480 as a lifestyle in 2021. New Balance partnered with [[Junya Watanabe]] to produce a special colorway of the shoe which was soon followed by general releases.<ref>{{Cite web |date=2021-03-17 |title=JUNYA WATANABE RESURRECTS A FORGOTTEN NEW BALANCE & OTHER SNEAKER NEWS WORTH A READ |url=https://www.highsnobiety.com/p/junya-watanabe-new-balance-bb480-release-info/ |access-date=2024-06-09 |website=Highsnobiety}}</ref>
After the success of the 550, New Balance decided to relaunch the 480 as a lifestyle in 2021. New Balance partnered with [[Junya Watanabe]] to produce a special colorway of the shoe which was soon followed by general releases.<ref>{{Cite web |date=2021-03-17 |title=JUNYA WATANABE RESURRECTS A FORGOTTEN NEW BALANCE & OTHER SNEAKER NEWS WORTH A READ |url=https://www.highsnobiety.com/p/junya-watanabe-new-balance-bb480-release-info/ |access-date=2024-06-09 |website=Highsnobiety}}</ref>

Revision as of 21:37, 9 June 2024

New Balance 480
TypeSneakers
InventorNew Balance
Inception1983; 41 years ago (1983)
ManufacturerNew Balance
AvailableYes

New Balance 480 is a basketball shoe produced by New Balance. It is the first basketball shoe created by the company and comes in a high top and low top model.

Overview

The current 480 shoe line is actually a merger of two different shoe models, the New Balance Pride 480 and New Balance BB680. The Pride 480 is the first ever basketball shoe created by New Balance in 1983 and was released as a high top.[1] A different model that was created as a low top version known as the BB680 was later released.[2] Despite technically being different models, they are the same shoe just in different top heights. This is similar to the Pride 650 (high top) and P550 Oxford (low top) being the same shoe (now known as the New Balance 550).[3]

At this point, the company was mainly known for creating running shoes and it wanted to expand into other sports. Seeing the popularity of basketball, it decided to enter the market by developing a basketball shoe. The shoe was developed to have better traction on the court and good breathability in the toe box.[4] The shoe proved successful for the company and led to them creating more models for the sport.

In 2010, New Balance released a special model that was made to withstand a winter environment and cold climate. The shoe was only released in a high top and used the BB680 name. The shoe featured a more rugged upper and sole to protect from the weather and included metal eyelets and boot laces.[5]

After the success of the 550, New Balance decided to relaunch the 480 as a lifestyle in 2021. New Balance partnered with Junya Watanabe to produce a special colorway of the shoe which was soon followed by general releases.[6]

Models

Numeric 480

The New Balance Numeric 480 in a brown and dark green colorway.

The Numeric 480 is a skateboard variant of the shoe released in 2023. It features a thicker sole and more padding in the tongue. It comes in both low tops and high tops.[7]

The Jumpman logo for the Air Jordan brand was actually based on a photo Michael Jordan had done for the Life Magazine. In the picture, Michael Jordan could be seen wearing the New Balance 480 shoes while in the air.[8]

References

  1. ^ "The New Balance 480 Drops in Classic College Colors". Complex. 2023-06-12. Retrieved 2024-06-09.
  2. ^ "The History Of The New Balance 480". Shoe Palace. 2024-04-11. Retrieved 2024-06-09.
  3. ^ "The New Balance 480 Drops in Classic College Colors". MENS JOURNAL. 2023-07-26. Retrieved 2024-06-09.
  4. ^ "EVERYTHING YOU NEED TO KNOW ABOUT THE NEW BALANCE 480 TRAINER". 80s Casual Classics. 2023-02-23. Retrieved 2024-06-09.
  5. ^ "New Balance "Winterizes" the BB680". Sneaker Files. 2010-08-27. Retrieved 2024-06-09.
  6. ^ "JUNYA WATANABE RESURRECTS A FORGOTTEN NEW BALANCE & OTHER SNEAKER NEWS WORTH A READ". Highsnobiety. 2021-03-17. Retrieved 2024-06-09.
  7. ^ "THE NEW BALANCE "DUNKS" ARE HAVING A BEAUTIFUL RUN". Highsnobiety. 2024-02-09. Retrieved 2024-06-09.
  8. ^ "New Balance Numeric 480 High's Straight From '83!". KINETIC SKATESHOP. 2024-01-12. Retrieved 2024-06-09.
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