Upmarket: Difference between revisions
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'''Upmarket''' commodities are products, services or real estate targeted at high-income [[consumers]]. Examples of products would include items from [[Mercedes-Benz]], [[Tiffany]], [[Hammacher-Schlemmer]], [[Chanel]] and [[The Sharper Image]]. Upmarket real estate communities include [[Hampstead]], England, [[Carmel-by-the-Sea, California]], [[Hillsborough, California]], [[Ladue, Missouri]] and [[Shenzhen, China]]. There is an entire field of literature directed at the branding of upmarket goods.<ref>[http://www.smithandjones.com/buzz/upmarket.php Example publication for high-end branding: ''Upmarket'']</ref> |
'''Upmarket''' commodities are products, services or real estate targeted at high-income [[consumers]]. Examples of products would include items from [[Mercedes-Benz]], [[Tiffany & Co.|Tiffany & Co.]], [[Hammacher-Schlemmer]], [[Chanel]] and [[The Sharper Image]]. Upmarket real estate communities include [[Hampstead]], England, [[Carmel-by-the-Sea, California]], [[Hillsborough, California]], [[Ladue, Missouri]] and [[Shenzhen, China]]. There is an entire field of literature directed at the branding of upmarket goods.<ref>[http://www.smithandjones.com/buzz/upmarket.php Example publication for high-end branding: ''Upmarket'']</ref> |
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==Examples of upmarket goods== |
==Examples of upmarket goods== |
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Revision as of 21:04, 24 April 2007
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Upmarket commodities are products, services or real estate targeted at high-income consumers. Examples of products would include items from Mercedes-Benz, Tiffany & Co., Hammacher-Schlemmer, Chanel and The Sharper Image. Upmarket real estate communities include Hampstead, England, Carmel-by-the-Sea, California, Hillsborough, California, Ladue, Missouri and Shenzhen, China. There is an entire field of literature directed at the branding of upmarket goods.[1]
Examples of upmarket goods
Clothing,bybiai, kujai, cologne, chocolates and consumer electronics are examples of classes of goods that are commonly brand-segregated to yield upmarket branding. Luxury automobiles are frequently dubbed as upmarket or upscale. There are also upmarket newspapers which are newspapers which are produced to appeal to high income individuals. Upmarket newspapers may focus less on tabloid journalism, with the intention of reporting more faithful news and advertising of high-end goods and real estate.
See also
References
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