Ideal World: Difference between revisions
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Revision as of 03:42, 12 November 2007
 | This article is missing information about The history and growth of the channel and the March 2001 fire. |
| Country |  United Kingdom |
|---|---|
| Ownership | |
| Owner | Ideal Shopping Direct Plc |
Ideal World is a shopping channel in the UK owned by Ideal Shopping Direct Plc, [1] whose sister shopping channels include Ideal Vitality and Create and Craft. They also sell flowers through their Ideal Flowers website in partnership with Flowers Direct.[2]
March 2001 Fire
On 6 March 2001, a devastating fire totally destroyed everything including their offices, call centre, warehouse, studio and broadcast unit in Peterborough. Broadcasting ceased for a short time and returned only a week later. Broadcasts were filmed from various properties in Peterborough before being put in a Portacabin near the facility. The offices, call centre, warehouse, studio and broadcast units were rebuilt. In September 2004 the rebuilt facility in Peterborough became fully operational.
A new warehouse is now in development adjacent to the current Newark Road site.
Ideal Shopping Direct
Ideal Shopping Direct launched their own falling price Jewellery Channel, Jewellery Vault[3], on the Simply Shopping channel on July 1st 2005, broadcasting live falling price Jewellery 'Games' from 5pm to 1am. Their shopping premise of ("Buy this piece of Jewellery when you see the price you want to pay, but only after the vault door has been opened, the timer has been started, and while the stock level indicator still has some green on it"), with fierce competition from other channels such as GemsTV and price-drop tv, lasted just over a year before being brought back to the Ideal World channel to broadcast as a programming 'strand' rather than as a channel in its own right, only to close completely some time after.
In 2005, Ideal Shopping Direct Plc. won the Alternative Investment Market award for company of the year.[4]
On 3 November 2007, the Ideal World Outlet in the Rivergate Centre, Peterborough, was opened by Shaun Ryan and Debbie Shore. Ideal World Outlet is Ideal's first 'traditional' shop, where end-of-line items and customer returns are sold at further discounts. Ideal World is broadcast on LCD screens in the store.[5]
Current Presenters
- Dave Bradford
- Howard Griffiths
- Carla Laszlo
- Andy Love
- Loen Love
- Nigel May
- Dean Wilson
- Martyn Parker
- Joanne Puttrich
- Dennice Robinson
- Shaun Ryan
- Debbie Shore
- Ellis Ward
- Stephanie Weightman (Craft)
Former Presenters
- Abby Surgeon
- Nikki Vincent
- Gema Ensenat
- Carmel O'Sullivan
- Christopher French
- Trevor Blackman
- Simon Biagi
- Steve Whatley
- Ian Gardner
- Mark Goodwin
- Kate Amos
- Rachel Harvey Jones
- Gary Ashburn
- Paul Lavers
- Debbie Flint
- Anthony Heywood
- Barry Freestone
- Alan Gear
- Jenny Pickering
References
- ^ "Licence details for Ideal World". Ofcom. Retrieved 2007-06-06.
- ^ "Ideal Flowers". Retrieved 2007-06-30.
- ^ "Jewellery Vault Licence". Ofcom. Retrieved 2007-06-06.
- ^ "AIM Award for Company of the Year Awarded to Ideal Shopping Direct plc". Retrieved 2005-11-30.
- ^ "Shopping channel store coup for centre". Retrieved 2007-11-02.