Talk:Macworld/iWorld

This was the first article I wrote here... but.... it turns out I orphaned Macworld Expo by doing so. I edited Apple Macintosh and noticed that it listed MacWorld Expo, which had incorrect capitalization, so I decided to fix that. While I was at it, I also fixed the name so that it would match what IDG calls it. I didn't notice I had orphaned the article until later. (doh!)

No idea what to do about it... since i'm new. -- Bugmuncher

Keynote query

Since 1998, the Macworld Conference & Expo has been known for its keynote presentations by Apple CEO Steve Jobs

The infamous Steve Jobs keynote starring Bill Gates as Big Brother was in August 1997. So should the "Since 1998" year be 1997 or possibly earlier? Just wondering. AlistairMcMillan 05:41, 28 Feb 2005 (UTC)

• You're right, of course. Jsnell 18:10, 17 August 2005 (UTC)

"Culture" and vendor parties

"For four years at the New York show, MacAddict hosted a private dinner cruise on the Hudson River for its advertisers. Macworld schedules its annual Editor's awards ceremony for the night before the show in San Francisco. Macworld, MacAddict, and macHOME each hosted parties for advertisers as well."

I removed this section -- it seems pretty pointless to me. A list of wining-and-dining by various organizations at Macworld Expo could take up an entire article, and bore everyone to tears. It's a trade show; companies sponsor parties. Unlike the Knife party or the Hess list, I don't think magazines hosting parties really qualifies as part of the show's true "culture." It seems to lack perspective. Jsnell 04:51, 25 October 2005 (UTC)

Steve's Keynote 2006

Sudden Motion Sensor patents?

In the MacBook Pro presentation, Steve said that Apple developed Sudden Motion Sensor and if I am not mistaken he said it in a context that they hold patents for it... Is that really true? I mean, my ThinkPad R51 has IBM Active Protection System, and I've got it in the summer of 2004, whilst the SMotionSensor was only introduced last year... MureninC 23:34, 11 January 2006 (UTC)

Culture and speakers

Equal to the excitement of the party scene was the camaraderie among the speakers at the show. Peggy Kilburn was responsible for bringing together an array of speakers known for their excellence at presenting rather than their high-profile positions. Speakers received a t-shirt or sweatshirt as well as an attractive and well-designed totebag that featured the specific show logo (different for each event date). The occasionally well-hidden speaker's lounge was a welcome respite from the sometimes frenetic pace of the show floor. Speakers from BMUG, LaserBoard, and other major user groups spoke side by side with magazine editors and new venture leaders. David Pogue, Steve Case, and Bob LeVitus were among the speakers brought in by Kilburn. (contributed by User:Drgitlow.)

I've temporarily removed this because I think the addition is quite problematic. Peggy Kilburn needs to be identified -- who is she and what was her role at Macworld Expo? The phrase "known for their excellence at presenting rather than their high-profile positions" seems like a shot at the Expo's current management rather than something that's properly sourced. The sentence about speaker swag seems, to me, to be totally irrelevant to the topic at hand. I'm not sure about the BMUG sentence, other than that it's trying to portray the halcyon days of the expo when everyone joined hands -- it could be relevant but I'd really like to see some attribution, reference, or clarity. I'd also like to see a reference for Pogue, Case, and LeVitus, but again, this is one of those cases where the three names mentioned seem to me to just skim the surface of the classic Macworld Expo speakers, and I'm not sure if such a sentence does anyone any good, other than serving as a way to make this article match the author's POV. Jsnell 23:59, 14 July 2006 (UTC)

I tried to present this in a neutral way, following the same tone that was used with the party entry immediately above it. There was always a big party "clique" at the show. But like high school, there were also the "speakers," the "user group leaders," and so forth. Peggy Kilburn was the heart and soul of the entire conference side of the show. It was her responsibility to bring in new speakers, make sure they were in the right place at the right time, and to make certain that the entire conference (the part other than the show floor itself) ran smoothly. I can see how the line about excellence rather than high-profile positions can seem like a shot at current management. It was unintentional, but yes, that is a problem with the management since Peggy left. The speaker swag was just a point, akin to the comment about the food at the parties...equally unimportant but it brings across what the meeting was like. This is, after all, a culture section of the entry and I'm describing the culture of the speaker group. What kind of reference do you want to see for Pogue, Case, and LeVitus? Pogue is now the technology columnist for The New York Times, Case founded America Online, and LeVitus has written 100 or so books on things related to the Macintosh. If you want a reference, I have all the original Macworld Expo conference brochures and materials. Can I cite those? They list all the speakers.

Again, the point of this section is to describe the culture. I'm not sure I did this any differently than the party paragraphs immediately above. Drgitlow 00:18, 15 July 2006 (UTC)

I added an appropriate citation for Peggy Kilburn at the start of the history section, which seems to ignore the entire first decade or so. Given that Peggy founded the entire conference, I'm surprised she hasn't been in the article until now. Drgitlow 00:36, 15 July 2006 (UTC)

The Pogue/LeVitus bit just seems out of whack because there certainly were countless other relevant speakers. I know who Pogue is -- I know him personally, in fact. It just seems like an odd bit of specificity that's out of context in the article. I've reworded and inserted it in the history section -- let me know what you think. The rest of the paragraph I'm still cool on, because it seems very, very specific, and therefore out of context with the more general tone that I feel an article like this should take. (Frankly, I think some of the other parts of the "culture" section are similarly odd and out of whack. I don't dispute the factuality as much as question if such snippets fit in the article. But maybe it's just me.) FWIW, I've personally attended more than 20 Macworld Expos, including several as a speaker, so I am somewhat familiar with the culture. But I appreciate that everyone has a different perspective. Jsnell 02:50, 17 July 2006 (UTC)

Looks OK. I suspect that there have really been TWO MacWorld Expos, the first running from '85-'98 or so and the second being the ones that have taken place since then. The original show was very much like an old-fashioned homebrew computer show, and I admit to having attended all of them in those years, whether in Boston or San Francisco - as a speaker or member of the press at each. The second one, of which I've attended but one, seems to me to be more for suits than for hobbyists. In some ways, I suppose that's a good thing for Apple as it indicates that the computer has somehow become more mainstream than it once was. On the other hand, it may be the reason that you and I are seeing things somewhat differently with respect to the Expo itself, particularly if the majority of the shows you've attended have been in the past ten years. I still recall Bob LeVitus singing "It's the end of the world as we know it" in the speaker lounge at the last conference that Peggy Kilburn managed. You and I must have crossed paths in person at least once or twice, no? Drgitlow 14:36, 17 July 2006 (UTC)

Most likely. Still, I've been at every expo since January 1994, and I don't think I would agree that the expo has changed that dramatically in that time. It might be different from a speaker's perspective, and of course the products change, but it doesn't seem dramatically different -- certainly not in the way you describe, of going from homebrew to suit-fest. I'm sure if you went to the 1986 expo and the 2006 expo you'd feel that it was radically different, but in many ways the expos of 1994-1997 were much more lavish and corporate than the ones that came after, which feel to me a bit more populated by small companies and strengthed by human ties, rather than cash. I guess our divergent perspectives are a good example of why NPOV on wikipedia is so important! Jsnell 19:08, 17 July 2006 (UTC)

Leaked 2008 Keynote

MacWorld January 2008 Keynote
Rough Outline; draft 5


Greetings! Welcome to Moscone Center

Quick Overview: iPod/iTunes
- iPod has been extremely profitable for us this holiday season
- Sales figures, market share
- Our new models are doing better than ever
- 3 iPod games released last month accidentally (supposed to be for today)
- Another new game today: Chess
- iTunes doing extremely well (sales figures/market share)
- Today: 30 indie labels releasing their entire catalogs in iTunes Plus
- Many more to follow in the next few months

iPhone
- Best iPod ever
- Sales figures, market share
- Sales beyond our wildest dreams
- Much more than the 1% market share we asked for in January
- Starting today: 8GB $399, 16GB $499
- Four times the memory as original iPhone for the same price
- iPhone is coming to Japan in March with NTT DoCoMo
- SDK is unveiled!

iPhone/iPod Touch SDK
- Apps and Widgets
- Using Cocoa with Objective-C
- Developers submit programs as source code, not executable
- Specify iPhone or both iPhone/Touch (certain features iPhone only)
- Set your own price: Apps $0-$6.99, Widgets $0-$2.99
- Users buy/download in iTunes Wi-Fi Store / iTunes Store (Mac/PC)
- Automatic updating wirelessly or docked

- Demonstration of exporting from XCode 3 to iTunes Store
- Submits source code to Apple for validation (make sure that people aren't abusing the system, prevent malware and viruses)
- If using microphone or GSM, iPhone only; otherwise, available for both iPhone and iPod Touch
- Apps can be free or up to $6.99; Widgets free or up to $2.99
- Developers recieve 70% of revenue for their products
- Licensed under Apple Mobile Software License
- Can download wirelessly from iTunes Wi-Fi Store or docked to computer from iTunes Store
- Demonstration of wirelessly downloading (and running) the app submitted earlier
- Apps and widgets can be rearranged on front screen; front screen scrolls to show all apps/widgets
- Resubmit updated versions of apps; when added to store, iPhone/Touch will ask you to update it next time you use it (or next time you dock the iPhone/Touch)
- Developers can get their hands on a beta version of the SDK tomorrow on ADC and start developing; final version due early February
- iTunes 7.6 and iPhone/iPod Touch Software update 1.3 allowing for Apps mid-February

Example apps/widgets
Apps:
- iChat (coming with 1.3 update) (AIM, Jabber/Google Talk)
-- Quick demonstration
- RSS Feed Reader (coming with 1.3 update) (read feeds online or off)
- One of our partners made something cool: Last.fm (scrobble tracks played on iPhone/touch wirelessly without syncing w/ computer)
Widgets:
- Dictionary (coming with 1.3 update) (quickly look up words, translate, use wikipedia)
-- Quick demonstration
- Yellow/White Book (coming with 1.3 update) (search for contacts, add them to your address book directly from the app, will sync back with address book on your Mac/PC)
- Sports Ticker (coming with 1.3 update) (choose your sports and teams, get updates on their progress)
- Another partner: Twitter (update your Twitter on the fly, see your friends tweets)

- Try these out on the show floor today

Mac
- Sales are getting better and better every day
- Hardware sales figures/market share
- Leopard released October; doing spectacularly
- Sales figures/market share
- Selling extremely well; estimated to overtake Tiger in terms of marketshare by June if you only count the new Macs that come with it preinstalled; even quicker if you include boxed copies
- 10.5.2 out today - many bug fixes, also addressing a lot of issues and complaints users had such as list view with stacks and certain HIG non-compliance issues

New MacBooks!
- What would MacWorld be without a new Mac? (sorry about last year)
- Completely redesigned MacBook
- Completely aluminum body like MacBook Pro
- 13" screen at 1440x900
- Two colors: Black and Silver
- Looks gorgeous at 0.8" thin
- A major feat of engineering - patents abound
- DVD drive pops open on side when eject button is pressed
- New on all notebooks and iMac: iSight HD (720p)
- New backlit keyboard based on recent Apple Keyboard revisions (keys slightly lighter than that of laptop casing, colorwise)
- New matching MagSafe cable (Aluminum ends, cord color matches that of keyboard)
- New matching Apple Remote (slightly smaller with larger overall buttons)
- Intel GMA X3100 graphics
- 3 models

- Completely phasing out the combo drive on all product lines today
- BTO models can upgrade all the way to 2.6GHz/4GB Memory/320GB hard drive
- 4.5 hours of battery life
- Starting at $1199

Product Refreshes
- Refreshing Mac Pro and Mac mini today
- Mac Pro now with Penryn!
- Base model 2x2.8GHz dual-core/1GB/NVIDIA GeForce 7300 GT 256MB/250GB(1x250GB)/1x16x double-layer SuperDrive
- Upgradeable to 2x3.2GHz quad-core/16GB/NVIDIA Quadro FX 4500 512MB/4TB(4x1TB)/2x16x double-layer SuperDrives
- Starting at $2,499
- Mac mini gets slight speed bumps and double-layer SuperDrive in all models
- Base model 2.0GHz IC2D/1GB/100GB
- BTO Upgradeable to 2.4GHz IC2D/4GB/320GB
- Starting at $599

One More Thing
- Been brewing for a while
- YouTube's been in Apple TV and iPhone/iPod touch: now it's in iTunes
- Download YouTube videos straight to iTunes or from iPhone/iPod Touch for later offline viewing (sync back to computer)
- Coming in iTunes 7.6 and iPhone/iPod Touch 1.3 updates

Thanks for coming, and enjoy the expo!