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'''Sam Richter''' is author of the top-selling book ''Take the Cold Out of Cold Calling'' about finding information online and using it for business and sales success. The book has received national attention including being featured in an internationally syndicated column by [[Harvey Mackay]]<ref>[http://www.startribune.com/business/29818179.html?elr=KArks:DCiU1OiP:DiiUiD3aPc:_Yyc:aUU Minneapolis Star Tribune, Harvey Mackay] 2008-09-28</ref>, on CNN<ref>[http://money.cnn.com/2008/08/15/smallbusiness/sales_leads_online.fsb/index.htm?postversion=2008081810 CNN/Money] 2008-08-26</ref>, in BusinessWeek<ref>[http://investing.businessweek.com/research/stocks/news/article.asp?docKey=600-200807181647KRTRIB__BUSNEWS_32075-2G94NIKJAUGSD780S0ON11QGFK&params=timestamp%7C%7C07/18/2008%204:47%20PM%20ET%7C%7Cheadline%7C%7CAllBusiness.com%20The%20Small%20Business%20Blog%20%5BAllBusiness.com%5D%7C%7CdocSource%7C%7CKnight%20Ridder/Tribune%7C%7Cprovider%7C%7CACQUIREMEDIA%7C%7 BusinessWeek] 2008-07-18</ref>, and in other publications<ref>[http://www.takethecold.com/press-room Take the Cold Press Room]</ref>. The book has been widely reviewed by dozens of sales experts<ref>[http://www.takethecold.com/reviews Take the Cold Reviews]</ref>. Richter is an international speaker on a variety of leadership, sales, and marketing topics<ref>[http://www.takethecold.com/seminars Sam Richter Seminars]</ref>. He is currently CEO of [http://www.takethecold.com/bio SBR Worldwide], and SVP/Chief Marketing Officer at [http://www.actifi.com ActiFi], a solutions firm for the financial services industry.

== History ==
Richter graduated from the [[University of Minnesota]] with a degree in journalism. He was a two-time Scholastic All-American while also a letterman on the varsity football team<ref>[http://www.alumni.umn.edu/Alumni_Profile2.html U of M Alumni Article] 2008-05/06</ref>.

He spent a number of years in the adverting industry working for numerous small and large agencies. As a writer and creative director, Richter eventually started his own firm which was later bought by a larger agency. Richter then spent a number of years as a Group Director for [http://www.webershandwick.com Weber Shandwick], one of the world's largest public relations firms. At Shandwick, Richter managed national marketing programs for Microsoft <ref>[http://findarticles.com/p/articles/mi_m0EIN/is_1998_Feb_26/ai_20332440 Microsoft Press] 1998-02-26</ref>, Coca-Cola, Northwest Airlines, Polaris, and other large and small companies. Following his work at Shandwick, Richter worked at [http://www.digitalriver.com Digital River], where he helped develop and market a Codie-Award Winning<ref>[http://www.siia.net/codies/2009/pw_2000.asp 2000 Codie Award Winners]</ref> software download program called eBot<ref>[http://findarticles.com/p/articles/mi_m0EIN/is_1999_Nov_11/ai_57516008 Digital River Press] 1999-11-11</ref>, and where he helped build the companies e-marketing agency serving clients including National Geographic, Major League Baseball, Nabisco, Brunswick, and other national brands<ref>[http://sjmc.cla.umn.edu/MR/Winter02/mrwinter02.pdf U of M Journalism Alumni Magazine] Winter 2002</ref>.

Following Digital River, for seven years, Richter was president of the [[James J. Hill Reference Library]] in [[St. Paul]], Minnesota. Under Richter's direction, the Library developed numerous online programs and expanded its reach to serve an international audience<ref>[http://www.startribune.com/business/11209771.html StarTribune Article] 2007-08-12</ref>.

Richter is a graduate of [[St. Louis Park High School]] in Minnesota. In 2003 he was honored by the Business Journal as a top business leader under the age of 40<ref>[http://www.bizjournals.com/twincities/stories/2003/05/12/daily43.html Business Journal 40 Under 40 Honorees] 2003-05-16</ref>. In 2007, he was a finalist for Inc. Magazine Entrepreneur of the Year<ref>[http://www.bizjournals.com/twincities/stories/2007/12/24/daily9.html Business Journal Article on Inc. Finalists] 2007-12-26</ref>.

==Books==
* ''Take the Cold Out of Cold Calling'', ISBN 1592982093

==References==
{{reflist}}

== External links ==
* [http://www.sbrworldwide.com/ SBRWorldwide]
* [http://www.takethecold.com/ Take the Cold Out of Cold Calling Web Site]
* [http://www.amazon.com/review/product/1592982093/ref=dp_top_cm_cr_acr_txt?%5Fencoding=UTF8&showViewpoints=1/ Amazon Book Reviews for Take the Cold]
* [http://www.takethecold.com/inc_nomination.html/ Inc. Magazine Entrepreneur of the Year Nomination]
*[http://www.actifi.com/ ActiFi]

{{DEFAULTSORT:Richter, Sam}}
[[Category:1967 births]]
[[Category:American business writers]]
[[Category:American businesspeople]]
[[Category:Business speakers]]
[[Category:Living people]]
[[Category:People from Minneapolis, Minnesota]]
[[Category:University of Minnesota alumni]]

Revision as of 21:40, 4 October 2008