The Kluger Agency: Difference between revisions
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[[Interscope Geffen]] and [[Island Def Jam Records]] are among the various [[record labels]] working with the agency.{{fact}} |
[[Interscope Geffen]] and [[Island Def Jam Records]] are among the various [[record labels]] working with the agency.{{fact}} |
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Revision as of 03:41, 23 February 2009
The Kluger Agency is a California-based entertainment advertising firm, founded in 2006, specialising in product placement and brand integration within the music industry. The Agency was originally established by Adam Kluger who currently acts as the head of brand partnerships. The agency has been noted for driving the product placements of various auto manufacturers and beverage brands into popular songs.[1]
| Company type | Private |
|---|---|
| Industry | Advertising, Music |
| Founded | 2006 |
| Headquarters | Beverly Hills, California |
Key people | Adam Kluger, Head of Brand Partnerships |
| Website | klugeragency.com (Adobe Flash required) |
Clients
Popular music acts known to have a relationship with the Kluger agency include:[2]
- Mariah Carey[2]
- Ludacris[2]
- Lady GaGa[2]
- Ne-Yo[2]
- Fall Out Boy[2]
- Method Man[2]
- New Kids on the Block[2]
- Pussycat Dolls[2]
- Keri Hilson[2]
- Lil Wayne[2]
Interscope Geffen and Island Def Jam Records are among the various record labels working with the agency.[citation needed]
Anti Advertising Advocates Vs. The Kluger Agency
On 19 September 2008 Wired News reported that a Kluger Agency staff member approached Jeff Crouse of Double Happiness Jeans attempting to initiate a "brand integration campaign" with the company[3], offering to help place the company's brand into an upcoming music production.
However, Double Happiness Jeans was a fake brand created by Crouse—a partner at the grassroots Anti Advertising Agency—as an art project for the Sundance Festival, and the email was subsequently posted to the Anti Advertising Agency criticising The Kluger Agency and its practices.
Since that time, an official from The Kluger Agency has denied the email was sent and that the information posted by the Anti-Advertising Agency was fabricated as a way to promote the AAA's blog[4].
References
- ^ http://jacuzzikillers.com/music/product-placement-in-music-ludacris-mgmt-soulwax/
- ^ a b c d e f g h i j k "Branding Pop Culture, The Kluger Agency Connects Lady GaGa and Vixens Visions" (html). 2008-08-06. Retrieved 2008-09-25.
{{cite web}}: Unknown parameter|pub=ignored (|publisher=suggested) (help) - ^ Eliot Van Buskirk (2008-09-19). "Products Placed: How Companies Pay Artists to Include Brands in Lyrics" (html). Retrieved 2008-09-25.
{{cite web}}: Unknown parameter|pub=ignored (|publisher=suggested) (help) - ^ "Product placement in songs: This note's for you (for a fee)".
{{cite web}}: Unknown parameter|pub=ignored (|publisher=suggested) (help)