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The Age of Persuasion is a Canadian radio program, which has been airing on CBC Radio One since 2006. A sequel to the earlier O'Reilly on Advertising, the series is hosted by Terry O'Reilly and explores the sociological and cultural impact of advertising on modern life.

Each episode uses humour and numerous excerpts from historical radio broadcasts and commercials to make its point.

Since January 5, 2009, new episodes are broadcast on:

CBC Radio 1: Monday 11:30 am, Saturday 4:30 pm
Sirius Satellite 137: Monday at 4:30 pm, Saturday at 2:30 pm

Many episodes are also available in streaming mp3 format from the CBC Age of Persuasion site.

The producers, Terry O'Reilly and Mike Tennant, are working on an Age of Persuasion book, to be released by Knopf Canada in 2009.

Episode list

Season 1 & 2

Ep #	Episode	Broadcast Date
1	Clutter	?
2	The Language of Persuasion	?
3	Rinse and Repeat	?
4	Yoots	?
5	The Lesson of Clark Gable's Undershirt	?
6	The Long and Short of It	?
7	Breaking the Contract	2006-10-19
8	The Rise and Fall and Rise of Branded Entertainment	?
9	The Human Face of Persuasion	2006-11-??
10	All the World's a Marketing Opportunity	?
11	Walk 1.6 Kilometres in My Shoes	?
12	Strange But True Tales of Market Research	?
13	Love, Marriage and Sexual Tension	?
14	Branding a Nation	?
15	The Persuasive Power of Storytelling	?
16	Protecting the Celebrity Brand	?
17	Goin' to the Show: Super Bowl Ads	?
18	A Sense of Persuasion	2007-02-08
19	Leaving Your Mark	2007-02-15
20	The YouTube Revolution The trends in media usage by advertisers are examined, from the rise and fall of radio and television advertising, to viral videos and non-media "idea" advertising.	2007-03-03
21	By Any Other Name	2007-03-08
22	Guerrillas in Our Midst	2007-03-29
23	Frontiers and Boundaries	2007-04-??
24	Reviving the Brand	2007-04-14
25	Award in Edgewise	2007-04-26
26	It's the Insight, Stupid	2007-04-??
27	The Wall of Cynicism	2007-05-31
28	The Future of Persuasion	2007-06-14
29	Do This or Die	2007-06-21

Season 3

Ep #	Episode	Broadcast Date
1	There’s Never a Marques of Queensbury Around When You Need One	2008-01-12
2	The Sport of Persuasion	2008-01-19
3	Old Media, New Media, Borrowed Media, Blue Media	2008-01-26
4	Branding the News	2008-02-02
5	Guerillas in our Midst* (1x22)	2008-02-09
6	Everything I Need to Know About Life I Learned from Agency Pitches	2008-02-16
7	Leaving Your Mark* (1x19)	2008-02-23
8	23 things I’d Like to Change About Advertising	2008-03-01
9	Reviving the Brand* (1x24)	2008-03-08
10	The Trouble with Big	2008-03-15
11	Royal Jelly	2008-03-22
12	Advertisers as Censors	2008-03-29
13	Award in Edgewise*	2008-04-05
14	Crowd Control	2008-04-12
15	The Strategy of Persuasion The importance of a strategy in advertising.	2008-04-19
16	In Defence of Advertising Terry O'Reilly defends advertising, arguing that an advertisement-free world would not be as nice as some people might think.	2008-04-26
17	It's the Insight, Stupid!* (1x26) The importance of an insight in modern persuasion.	2008-05-03
18	Emotion Why the best advertisers win customers through the heart, not with facts.	2008-05-10
19	The Myth of Mass Marketing An examination of the myth of "mass marketing" and the effectiveness of one-on-one selling.	2008-05-17
20	Selling War How advertising has been used (and is still being used) to recruit soldiers and create support for wars.	2008-05-24
21	Frontiers and Boundaries* (1x23) An examination of how what is acceptable in an advertising has changed over time and how this reflects the change in a society's values.	2008-05-31
22	Advertising as the New Sugar Daddy A short history of sponsorship in advertising.	2008-06-07
23	Persuasion in the Niches How (and why) the one-size-fits-all mass marketing is being replaced with marketing targeted at smaller market niches.	2008-06-14
24	Six Remarkable Brands Examples of six remarkable brands - including a media icon (Oprah Winfrey), a rock and roll band (The Beatles), an athlete (Muhammad Ali), a toy (Lego), a city (Las Vegas), and a large animal (Polar Bear).	2008-06-21

Season 4

NOTE: As of Feb 2009, the CBC Age of Persuasion website is referring to the 2009 season as "Season 3", not "Season 4".

Ep #	Episode	Broadcast Date
1	A Taste for Blood: Direct Marketing	2009-01-05
2	Recession Marketing	2009-01-12
3	Nasty is the New Nice	2009-01-19
4	Rethink the Shark	2009-01-26
5	According to Hoyle	2009-02-02
6	The Human Face of Persuasion* (1x09)	2009-02-07
7	Breaking the Contract* (1x07)	2009-02-14
8	Commandeering Holidays	2009-02-19
9	Great Canadian Campaigns	2009-03-07
10	Repetition Repetition Repetition	2009-03-09

* Episode repeated from earlier season.

Running gags

After Terry O'Reilly makes a pun, he "puts a dollar in the Age of Persuasion pun jar", accompanied by the sound of change being dropped into a glass jar. Examples include Home Depot having "nailed down" its emotional hook and Beethoven being able to reject "overtures" from nobles.

When Terry mentions an object with potentially injurious consequences, such as a Taser or a pneumatic nail gun, a sound effect of the device in action is played, followed by a man with a low-pitched voice quietly saying, "Ow."

Terry directly interacts with "Keith" (Ohman, the engineer), usually to get him to play a recording clip. On more than one occasion, Keith has been asked for a hammer, which is then used to destroy a piece of electronic equipment playing something especially irksome.

When Terry sets up the premise for an episode in the form of a letter from a listener, there is usually a postscript confusing Terry with retired ice hockey player Joseph James Terrence "Terry" O'Reilly, who played as a right-winger for the Boston Bruins.

When it is necessary to define a phrase or concept, the definition is usually delivered by Steve Gardner, over a clip of upbeat 1950s-style educational film music.

During the end credits, the announcer makes commentary on the people mentioned, the comments invariably being linked to the episode's theme.

End Credits

Created and written by Terry O'Reilly and Mike Tennant
Engineer, Keith Ohman
Title music by Ari Poesner and Ian Lefeuvre
The Age of Persuasion is produced for CBC Radio by Pirate Radio & Television, Toronto

External links

Official CBC website for the show As of 28 July 2008 this contained streaming content of all the episodes in the series 3, as well as some earlier episodes.
iTunes Podcast link
Unofficial Age of Persuasion Podcast

@@ Line 11: / Line 11: @@
 The producers, Terry O'Reilly and Mike Tennant, are working on an Age of Persuasion book, to be released by Knopf Canada in 2009.
-=Episode list=
+==Episode list==
-==Season 1 & 2==
+===Season 1 & 2===
 {| class="wikitable"
@@ Line 136: / Line 136: @@
 |}
-==Season 3==
+===Season 3===
 {| class="wikitable"
@@ Line 248: / Line 248: @@
 |}
-==Season 4==
+===Season 4===
 '''NOTE''': As of Feb 2009, the [http://www.cbc.ca/ageofpersuasion/index.html?copy-index CBC Age of Persuasion] website is referring to the 2009 season as "Season 3", not "Season 4".
@@ Line 297: / Line 297: @@
 <nowiki>*</nowiki> Episode repeated from earlier season.
-=Running gags=
+==Running gags==
-*After Terry O'Reilly makes a pun, he "puts a dollar in the Age of Persuasion pun jar", accompanied by the sound of change being dropped into a glass jar. Examples include Home Depot having "nailed down" its emotional hook and Beethoven being able to reject "overtures" from nobles.
+*After Terry O'Reilly makes a [[pun]], he "puts a dollar in the Age of Persuasion pun jar", accompanied by the sound of change being dropped into a glass jar. Examples include [[Home Depot]] having "nailed down" its emotional hook and [[Beethoven]] being able to reject "overtures" from nobles.
-*When Terry mentions an object with potentially injurious consequences, such as a Taser or a pneumatic nail gun, a sound effect of the device in action is played, followed by a man with a low-pitched voice quietly saying, "Ow."
+*When Terry mentions an object with potentially injurious consequences, such as a [[Taser]] or a pneumatic nail gun, a sound effect of the device in action is played, followed by a man with a low-pitched voice quietly saying, "Ow."
 *Terry directly interacts with "Keith" (Ohman, the engineer), usually to get him to play a recording clip. On more than one occasion, Keith has been asked for a hammer, which is then used to destroy a piece of electronic equipment playing something especially irksome.
-*When Terry sets up the premise for an episode in the form of a letter from a listener, there is usually a postscript confusing Terry with retired ice hockey player Joseph James Terrence "Terry" O'Reilly, right-winger for the Boston Bruins.
+*When Terry sets up the premise for an episode in the form of a letter from a listener, there is usually a postscript confusing Terry with retired ice hockey player [[Terry O'Reilly|Joseph James Terrence "Terry" O'Reilly]], who played as a right-winger for the Boston Bruins.
 *When it is necessary to define a phrase or concept, the definition is usually delivered by Steve Gardner, over a clip of upbeat 1950s-style educational film music.
@@ Line 310: / Line 310: @@
 *During the end credits, the announcer makes commentary on the people mentioned, the comments invariably being linked to the episode's theme.
-=End Credits=
+==End Credits==
 *Created and written by Terry O'Reilly and Mike Tennant
 *Engineer, Keith Ohman
@@ Line 317: / Line 316: @@
 *The Age of Persuasion is produced for CBC Radio by Pirate Radio & Television, Toronto
-=External links=
+==External links==
 *[http://www.cbc.ca/ageofpersuasion/ Official CBC website for the show] As of 28 July 2008 this contained streaming content of all the episodes in the series 3, as well as some earlier episodes.
 *[http://feeds.feedburner.com/ageofpersuasionpodcast iTunes Podcast link]