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* [http://www.hinduonnet.com/fline/fl1905/19050970.htm "Marketing the Mahatma" ''Frontline Magazine'']
* [http://www.hinduonnet.com/fline/fl1905/19050970.htm "Marketing the Mahatma" ''Frontline Magazine'']
* [http://hindustantimes.com/htsite/StoryPage/StoryPage.aspx?id=f9be5603-ee7a-46d0-844e-7ecccc9b3e22 "Busy Branding Bapu" ''Hindustan Times'']
* [http://hindustantimes.com/htsite/StoryPage/StoryPage.aspx?id=f9be5603-ee7a-46d0-844e-7ecccc9b3e22 "Busy Branding Bapu" ''Hindustan Times'']
* [http://twitter.com/TusharG Tushar Gandhi on Microblogging Platform 'Twitter']


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Revision as of 08:18, 20 March 2009


Tushar Arun Gandhi (तुषार गांधी) (born 17 January 1960 near Mumbai, India) is a great-grandson of Mahatma Gandhi, and the son of journalist Arun Manilal Gandhi.

Born on a train between Mumbai and Kolkata, he was raised in the Mumbai suburb of Santa Cruz. He holds a degree in painting from Mithibai College.[1]

In December 2001 he negotiated with American marketing firm CMG Worldwide to use the Mahatma’s image in an advertisement for a credit card company. The public outcry forced him to cancel the deal.[2]

In his book Let’s Kill Gandhi, he blames Brahmins for assassinating Mahatma. Critics have claimed that the book defames all Brahmins. Gandhi has stressed that his claims relate only to "a certain group of Brahmins from Pune [who] were continuously attempting on the life of my great grandfather" rather than to Brahmins in general.[3]

In March 2005, he led the 75th anniversary re-enactment of the Dandi March. [citation needed]

In 2006, he was appointed as a Goodwill Ambassador[4] of the Intergovernmental Institution for the use of Micro-algae Spirulina Against Malnutrition, IIMSAM that strives and advocates to make Spirulina a key driver to eradicate malnutrition,achieve food security and to bridge the health divide with special priority for the developing and the least developed countries.

Gandhi lives in Mumbai with his wife and two children, and runs the Mahatma Gandhi Foundation.

Quote

"I wish they could understand I am a descendant of the Mahatma, not Mahatma myself. If being Mahatma was hereditary, there would be 54 living Mahatmas today!"[5]

References