Patio (drink): Difference between revisions
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{{Infobox Beverage |
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|name=Patio Soda |
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||type=[[Cola]] |
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|manufacturer=[[PepsiCo]]. |
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|origin=United States |
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|introduced=1963 |
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|}} |
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'''Patio Diet Cola''' was a brand of soda introduced in 1963 by [[Pepsi]]. It was the first ever diet cola. Prior to the 1960s, consumers drank soda for energy or for the refreshing taste. In the 1960s, consumers became more health conscience, specifically women. Debbie Drake was Patio Diet Cola's spokesperson, since she represented female athleticism. In 1964, Patio released orange, grape, and root-beer flavors. This flavor line was not meant to compete with brands like Orange Crush, but rather fill out the line for bottlers in need. Patio sodas were available in the cold bottle market: grocery and mom-and-pop stores. Patio advertised in very few outlets because at the time bottlers were regionally franchised, so the only advertisements were found in local papers. Additionally, Patio did not have enough money to advertise and keep Patio Diet Cola on the market. In 1964, the diet line became [[Diet Pepsi]]. The newly branded diet soda was advertised alongside Pepsi with the tag-line "Pepsi either way." The Patio flavors faded out by the 1970s because soda consumers were primarily concerned with brand name products. |
'''Patio Diet Cola''' was a brand of soda introduced in 1963 by [[Pepsi]]. It was the first ever diet cola. Prior to the 1960s, consumers drank soda for energy or for the refreshing taste. In the 1960s, consumers became more health conscience, specifically women. Debbie Drake was Patio Diet Cola's spokesperson, since she represented female athleticism. In 1964, Patio released orange, grape, and root-beer flavors. This flavor line was not meant to compete with brands like Orange Crush, but rather fill out the line for bottlers in need. Patio sodas were available in the cold bottle market: grocery and mom-and-pop stores. Patio advertised in very few outlets because at the time bottlers were regionally franchised, so the only advertisements were found in local papers. Additionally, Patio did not have enough money to advertise and keep Patio Diet Cola on the market. In 1964, the diet line became [[Diet Pepsi]]. The newly branded diet soda was advertised alongside Pepsi with the tag-line "Pepsi either way." The Patio flavors faded out by the 1970s because soda consumers were primarily concerned with brand name products. |
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Revision as of 19:54, 21 August 2009
| Type | Cola |
|---|---|
| Manufacturer | PepsiCo. |
| Country of origin | United States |
| Introduced | 1963 |
Patio Diet Cola was a brand of soda introduced in 1963 by Pepsi. It was the first ever diet cola. Prior to the 1960s, consumers drank soda for energy or for the refreshing taste. In the 1960s, consumers became more health conscience, specifically women. Debbie Drake was Patio Diet Cola's spokesperson, since she represented female athleticism. In 1964, Patio released orange, grape, and root-beer flavors. This flavor line was not meant to compete with brands like Orange Crush, but rather fill out the line for bottlers in need. Patio sodas were available in the cold bottle market: grocery and mom-and-pop stores. Patio advertised in very few outlets because at the time bottlers were regionally franchised, so the only advertisements were found in local papers. Additionally, Patio did not have enough money to advertise and keep Patio Diet Cola on the market. In 1964, the diet line became Diet Pepsi. The newly branded diet soda was advertised alongside Pepsi with the tag-line "Pepsi either way." The Patio flavors faded out by the 1970s because soda consumers were primarily concerned with brand name products.
Flavors
- Root Beer
- Orange
- Imitation Grape soda (later changed to artificially flavored)
- Imitation Strawberry soda
- Dry Ginger Ale
- Dry Club Soda
- Dry Tonic Water
- Diet Cola (became Diet Pepsi in 1964)
External links
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