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'''Fashion Moda''' was an alternative arts space, active 1978-1993, started in the Bronx by Stefan Eins, combining aspects of a Bronx community arts centre and a world-wide progressive arts organization with a storefront location in the South Bronx.
'''Fashion Moda''' was an alternative arts space, active 1978-1993, started in the Bronx by Stefan Eins, combining aspects of a Bronx community arts centre and a world-wide progressive arts organization with a storefront location in the South Bronx.
[[Image:fashionmoda1981.jpg‎|thumb|280px|right|Fashion Moda 1981, South Bronx, NY]]


==History==
==History==
Fashion Moda was founded in 1978 by Austrian-born Stefan Eins. He was soon joined by artist Joe Lewis and William Scott, a young teenager from the neighborhood as co-directors. <ref>Julie Ault. Alternative Art, New York, 1965-1985. University of Minnesota Press, 2002.</ref> Defining itself as a concept, Fashion Moda quickly became a strong voice in the New York art world during the late 1970's to mid-1980's. Calling its [[South Bronx]] location "a collection of science, invention, technology, art and fantasy"<ref>"Fashion Moda," Stefan Eins, Joe Lewis and William Scott interviewed by Thomas Lawson, ''Real Life'' (January 1980): 7.</ref> Fashion Moda crossed boundaries and mixed metaphors. It helped redefine the function of art in a post-modernist society. Fashion Moda spotlighted such artists as [[David Wojnarowicz]], [[Keith Haring]], [[Jenny Holzer]], [[Mark Kostabi]], [[Kenny Scharf]], Joe Lewis, John Ahearn, [[John Fekner]], Jacek Tylicki, and graffiti artists like [[Richard Hambleton]], Koor, [[Daze]], [[Crash]], Spank, and many others. In addition to highlighting new talent, Fashion Moda was a major force in establishing new venues. In 1980, Fashion Moda collaborated with the downtown progressive artists organisation [[Colab]] (Collabarative Projects Inc.) on "The Times Square Show" (June 1980), and [[Now Gallery]] which introduced uptown graffiti-related art to downtown art and punk scenes.
Fashion Moda was founded in 1978 by Austrian-born Stefan Eins. He was soon joined by artist Joe Lewis and William Scott, a young teenager from the neighborhood as co-directors. <ref>Julie Ault. Alternative Art, New York, 1965-1985. University of Minnesota Press, 2002.</ref> Defining itself as a concept, Fashion Moda quickly became a strong voice in the New York art world during the late 1970's to mid-1980's. Calling its [[South Bronx]] location "a collection of science, invention, technology, art and fantasy"<ref>"Fashion Moda," Stefan Eins, Joe Lewis and William Scott interviewed by Thomas Lawson, ''Real Life'' (January 1980): 7.</ref> Fashion Moda crossed boundaries and mixed metaphors. It helped redefine the function of art in a post-modernist society. Fashion Moda spotlighted such artists as [[David Wojnarowicz]], [[Keith Haring]], [[Jenny Holzer]], [[Mark Kostabi]], [[Kenny Scharf]], Joe Lewis, John Ahearn, [[John Fekner]], Jacek Tylicki, and graffiti artists like [[Richard Hambleton]], Koor, [[Daze]], [[Crash]], Spank, and many others. In addition to highlighting new talent, Fashion Moda was a major force in establishing new venues. In 1980, Fashion Moda collaborated with the downtown progressive artists organisation [[Colab]] (Collabarative Projects Inc.) on "The Times Square Show" (June 1980), and [[Now Gallery]] which introduced uptown graffiti-related art to downtown art and punk scenes.


Fashion Moda was located in a storefront at 2803 Third Avenue near 147th Street and the Hub, the South Bronx's shopping center.<ref>Sally Webster. Fashion Moda: A Bronx Experience. 1996. http://www.lehman.cuny.edu/gallery/talkback/fmwebster.html</ref> The South Bronx location allowed it the freedom to explore the questions "What is art?" and "Who defines it?" Funded largely by grants from the NYSCA, [[National Endowment for the Arts | NEA]], and other, outside money, the space encouraged the production of creative art, unhampered by the contemporary art market and academic art training. As such, it was a center for many downtown and local South Bronx artists, writers, and performance artists to workshop their ideas and first display their works. Fashion Moda was also closely tied to the global emergence of [[Hip Hop]]. In the latter part of its existence the storefront exterior was painted by graffiti artist [[Crash]]. The name ("Fashion" in English, Spanish, Chinese and Russian) wa painted graffiti style on top, over a spray painted depiction of a rat, toxic waste and a graveyard. In 1993, Fashion Moda closed its South Bronx location.<ref>see "historical note" to Fales Library Fashion Moda Archive, online at http://dlib.nyu.edu/findingaids/html/fales/fashion.html</ref>
Fashion Moda was located in a storefront at 2803 Third Avenue near 147th Street and the Hub, the South Bronx's shopping center.<ref>Sally Webster. Fashion Moda: A Bronx Experience. 1996. http://www.lehman.cuny.edu/gallery/talkback/fmwebster.html</ref> The South Bronx location allowed it the freedom to explore the questions "What is art?" and "Who defines it?" Funded largely by grants from the NYSCA, [[National Endowment for the Arts | NEA]], and other, outside money, the space encouraged the production of creative art, unhampered by the contemporary art market and academic art training. As such, it was a center for many downtown and local South Bronx artists, writers, and performance artists to workshop their ideas and first display their works. Fashion Moda was also closely tied to the global emergence of [[Hip Hop]]. In the latter part of its existence the storefront exterior was painted by graffiti artist [[Crash]]. The name ("Fashion" in English, Spanish, Chinese and Russian) wa painted graffiti style on top, over a spray painted depiction of a rat, toxic waste and a graveyard. In 1993, Fashion Moda closed its South Bronx location.<ref>see "historical note" to Fales Library Fashion Moda Archive, online at http://dlib.nyu.edu/findingaids/html/fales/fashion.html</ref>

Revision as of 13:04, 8 October 2009

Fashion Moda was an alternative arts space, active 1978-1993, started in the Bronx by Stefan Eins, combining aspects of a Bronx community arts centre and a world-wide progressive arts organization with a storefront location in the South Bronx.

Fashion Moda 1981, South Bronx, NY

History

Fashion Moda was founded in 1978 by Austrian-born Stefan Eins. He was soon joined by artist Joe Lewis and William Scott, a young teenager from the neighborhood as co-directors. [1] Defining itself as a concept, Fashion Moda quickly became a strong voice in the New York art world during the late 1970's to mid-1980's. Calling its South Bronx location "a collection of science, invention, technology, art and fantasy"[2] Fashion Moda crossed boundaries and mixed metaphors. It helped redefine the function of art in a post-modernist society. Fashion Moda spotlighted such artists as David Wojnarowicz, Keith Haring, Jenny Holzer, Mark Kostabi, Kenny Scharf, Joe Lewis, John Ahearn, John Fekner, Jacek Tylicki, and graffiti artists like Richard Hambleton, Koor, Daze, Crash, Spank, and many others. In addition to highlighting new talent, Fashion Moda was a major force in establishing new venues. In 1980, Fashion Moda collaborated with the downtown progressive artists organisation Colab (Collabarative Projects Inc.) on "The Times Square Show" (June 1980), and Now Gallery which introduced uptown graffiti-related art to downtown art and punk scenes.


Fashion Moda was located in a storefront at 2803 Third Avenue near 147th Street and the Hub, the South Bronx's shopping center.[3] The South Bronx location allowed it the freedom to explore the questions "What is art?" and "Who defines it?" Funded largely by grants from the NYSCA, NEA, and other, outside money, the space encouraged the production of creative art, unhampered by the contemporary art market and academic art training. As such, it was a center for many downtown and local South Bronx artists, writers, and performance artists to workshop their ideas and first display their works. Fashion Moda was also closely tied to the global emergence of Hip Hop. In the latter part of its existence the storefront exterior was painted by graffiti artist Crash. The name ("Fashion" in English, Spanish, Chinese and Russian) wa painted graffiti style on top, over a spray painted depiction of a rat, toxic waste and a graveyard. In 1993, Fashion Moda closed its South Bronx location.[4]

Bibliography

  • American culture in the 1980s By Graham Thompson. Edinburgh University Press, 2007. ISBN 0748619100
  • New York Open to the Public By Cheri Fein. 1982. ISBN 0941434265

References

  1. ^ Julie Ault. Alternative Art, New York, 1965-1985. University of Minnesota Press, 2002.
  2. ^ "Fashion Moda," Stefan Eins, Joe Lewis and William Scott interviewed by Thomas Lawson, Real Life (January 1980): 7.
  3. ^ Sally Webster. Fashion Moda: A Bronx Experience. 1996. http://www.lehman.cuny.edu/gallery/talkback/fmwebster.html
  4. ^ see "historical note" to Fales Library Fashion Moda Archive, online at http://dlib.nyu.edu/findingaids/html/fales/fashion.html
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