Reverse innovation: Difference between revisions
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Introduced by Dartmouth professors [[Vijay Govindarajan]] and Chris Trimble and GE's [[Jeffrey R. Immelt]], the term '''reverse innovation'''<ref>{{cite web |title=GE’s Immelt Says ‘Reverse Innovation’ Needed for Global Growth |url=http://www.bloomberg.com/apps/news?pid=20601103&sid=aSCFSgKgjh1g |accessdate=21 October 2009 }}</ref> <ref>{{cite web |title=What is Reverse Innovation? |url=http://www.vijaygovindarajan.com/2009/10/what_is_reverse_innovation.htm |accessdate=21 October 2009 }}</ref> <ref>{{cite web |title=How GE is Disrupting Itself. |url=http://files.gereports.com/wp-content/uploads/2009/09/hbr_how_ge_is_disrupting_itself.pdf |accessdate=21 October 2009 }}</ref> refers to any innovation likely to be adopted first in the developing world. |
Introduced by Dartmouth professors [[Vijay Govindarajan]] and Chris Trimble and GE's [[Jeffrey R. Immelt]], the term '''reverse innovation'''<ref>{{cite web |title=GE’s Immelt Says ‘Reverse Innovation’ Needed for Global Growth |url=http://www.bloomberg.com/apps/news?pid=20601103&sid=aSCFSgKgjh1g |accessdate=21 October 2009 }}</ref> <ref>{{cite web |title=What is Reverse Innovation? |url=http://www.vijaygovindarajan.com/2009/10/what_is_reverse_innovation.htm |accessdate=21 October 2009 }}</ref> <ref>{{cite web |title=How GE is Disrupting Itself. |url=http://files.gereports.com/wp-content/uploads/2009/09/hbr_how_ge_is_disrupting_itself.pdf |accessdate=21 October 2009 }}</ref> refers to any innovation likely to be adopted first in the developing world. |
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The process of reverse innovation begins by focusing on the needs and requirements for low-cost countries like India and China. Once products are developed for these markets, they are then sold elsewhere - even in the West - at low prices which creates new markets and uses for these innovations. |
The process of '''reverse innovation''' begins by focusing on the needs and requirements for low-cost countries like India and China. Once products are developed for these markets, they are then sold elsewhere - even in the West - at low prices which creates new markets and uses for these innovations. |
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Reverse innovations are not always, '''disruptive innovations'''.<ref>{{cite web |title=Is Reverse Innovation Like Disruptive Innovation? |url=http://blogs.harvardbusiness.org/hbr/hbr-now/2009/09/is-reverse-innovation-like-dis.html |accessdate=21 October 2009 }}</ref> |
Reverse innovations are not always, '''disruptive innovations'''.<ref>{{cite web |title=Is Reverse Innovation Like Disruptive Innovation? |url=http://blogs.harvardbusiness.org/hbr/hbr-now/2009/09/is-reverse-innovation-like-dis.html |accessdate=21 October 2009 }}</ref> |
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Revision as of 06:59, 21 October 2009
Introduced by Dartmouth professors Vijay Govindarajan and Chris Trimble and GE's Jeffrey R. Immelt, the term reverse innovation[1] [2] [3] refers to any innovation likely to be adopted first in the developing world.
The process of reverse innovation begins by focusing on the needs and requirements for low-cost countries like India and China. Once products are developed for these markets, they are then sold elsewhere - even in the West - at low prices which creates new markets and uses for these innovations.
Reverse innovations are not always, disruptive innovations.[4]
References
- ^ "GE's Immelt Says 'Reverse Innovation' Needed for Global Growth". Retrieved 21 October 2009.
- ^ "What is Reverse Innovation?". Retrieved 21 October 2009.
- ^ "How GE is Disrupting Itself" (PDF). Retrieved 21 October 2009.
- ^ "Is Reverse Innovation Like Disruptive Innovation?". Retrieved 21 October 2009.