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TBWA\Paling Walters is a [[healthcare]] [[advertising]] and [[communications]] agency based in [[Soho]], [[London]], [[UK]].<ref>"[http://www.tbwapalingwalters.co.uk/ TBWA\Paling Walters]" TBWA\Paling Walters. Retrieved on January 14, 2011.</ref> It was founded in [[1980]] as an independent agency specialising in a broad range of [[pharmaceutical]] and consumer health accounts.<ref>"[http://www.ipa.co.uk/content/IPA-elects-new-members-11th-June-2010 IPA]" IPA elects new members - 11th June 2010.</ref> In [[1987]], Paling Walters became a part of the global marketing services group Omnicom.<ref>"[http://www.campaignlive.co.uk/news/1017092/Chief-executive-TBWA-Paling-Walters-steps-down-30-years/ Campaign]" Chief executive of TBWA\Paling Walters steps down after 30 years.</ref> In [[2009]], Paling Walters joined the TBWA\London group of communications agencies, a merger that formalised a close working partnership that had existed for several years.<ref>"[http://www.tbwa-london.com/talk/2009/03/tbwa_worldhealth_launches TBWA\London]" TBWA\WorldHealth launches, 17/03/2009.</ref> TBWA\Paling Walters represents the European hub for TBWA\WorldHealth, whose network includes 36 offices in 27 countries within the US, Europe and Asia.<ref>"[http://www.tbwaworldhealth.com/index.php?id=0 TBWA\WorldHealth]" TBWA\Worldhealth At a Glance.</ref><br /> |
TBWA\Paling Walters is a [[healthcare]] [[advertising]] and [[communications]] agency based in [[Soho]], [[London]], [[UK]].<ref>"[http://www.tbwapalingwalters.co.uk/ TBWA\Paling Walters]" TBWA\Paling Walters. Retrieved on January 14, 2011.</ref> It was founded in [[1980]] as an independent agency specialising in a broad range of [[pharmaceutical]] and consumer health accounts.<ref>"[http://www.ipa.co.uk/content/IPA-elects-new-members-11th-June-2010 IPA]" IPA elects new members - 11th June 2010.</ref> In [[1987]], Paling Walters became a part of the global marketing services group Omnicom.<ref>"[http://www.campaignlive.co.uk/news/1017092/Chief-executive-TBWA-Paling-Walters-steps-down-30-years/ Campaign]" Chief executive of TBWA\Paling Walters steps down after 30 years.</ref> In [[2009]], Paling Walters joined the TBWA\London group of communications agencies, a merger that formalised a close working partnership that had existed for several years.<ref>"[http://www.tbwa-london.com/talk/2009/03/tbwa_worldhealth_launches TBWA\London]" TBWA\WorldHealth launches, 17/03/2009.</ref> TBWA\Paling Walters represents the European hub for TBWA\WorldHealth, whose network includes 36 offices in 27 countries within the US, Europe and Asia.<ref>"[http://www.tbwaworldhealth.com/index.php?id=0 TBWA\WorldHealth]" TBWA\Worldhealth At a Glance.</ref><br /> |
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TBWA\Paling Walters is a member of the [[Institute of Practitioners in Advertising]],<ref>"[http://www.ipa.co.uk/content/IPA-elects-new-members-11th-June-2010 IPA]" IPA elects new members - 11th June 2010.</ref> and has a consistent annual record for producing award-winning campaigns.<ref>"[http://www.ipa.co.uk/Content/Paling-Walters-and-Woolley-Pau-triumph-at-2007-Best-of-Health-Awards IPA]" Triumph at 2007 Best of Health Awards.</ref> <ref>"[http://www.pmsociety.org.uk/report/Advertising-Awards-2008-Results PM Society]" Advertising Awards 2008 Results.</ref> <ref>"[http://www.ipabestofhealthawards.co.uk/pdf/BOH2009_Winners_Supplement_Updated_forward.html IPA]" IPA Best of Health Awards winners 2009.</ref> <ref>"[http://www.ipa.co.uk/content/2010-IPA-Best-of-Health-Awards-winners IPA]" IPA Best of Health Awards winners 2010.</ref> Like all TBWA group agencies, TBWA\Paling Walters embraces a strategic planning philosophy known as |
TBWA\Paling Walters is a member of the [[Institute of Practitioners in Advertising]],<ref>"[http://www.ipa.co.uk/content/IPA-elects-new-members-11th-June-2010 IPA]" IPA elects new members - 11th June 2010.</ref> and has a consistent annual record for producing award-winning campaigns.<ref>"[http://www.ipa.co.uk/Content/Paling-Walters-and-Woolley-Pau-triumph-at-2007-Best-of-Health-Awards IPA]" Triumph at 2007 Best of Health Awards.</ref> <ref>"[http://www.pmsociety.org.uk/report/Advertising-Awards-2008-Results PM Society]" Advertising Awards 2008 Results.</ref> <ref>"[http://www.ipabestofhealthawards.co.uk/pdf/BOH2009_Winners_Supplement_Updated_forward.html IPA]" IPA Best of Health Awards winners 2009.</ref> <ref>"[http://www.ipa.co.uk/content/2010-IPA-Best-of-Health-Awards-winners IPA]" IPA Best of Health Awards winners 2010.</ref> Like all TBWA group agencies, TBWA\Paling Walters embraces a strategic planning philosophy known as Disruption<sup>TM</sup>, which facilitates competitive differentiation at the level of business, product, [[marketing]] and communication for all types of markets and [[brands]].<ref>"[http://www.tbwa-london.com/about/how_we_do_it TBWA\London]" Disruption and Media Arts underpin everything we do.</ref> |
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TBWA\Paling Walters’ approach is based upon a belief that complex communication challenges need “demystifying into human conversations”. Their agency philosophy maintains that client success comes from being dedicated to the management of their relationship and offering sincere advice.[ |
TBWA\Paling Walters’ approach is based upon a belief that complex communication challenges need “demystifying into human conversations”. Their agency philosophy maintains that client success comes from being dedicated to the management of their relationship and offering sincere advice.<ref>"[http://www.pmlive.com/redirects/digital_editions2/the_directory_of_advertising_agencies PM Live]" Directory of Advertising Agencies.</ref> |
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==References== |
==References== |
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Revision as of 14:00, 14 January 2011
TBWA\Paling Walters is a healthcare advertising and communications agency based in Soho, London, UK.[1] It was founded in 1980 as an independent agency specialising in a broad range of pharmaceutical and consumer health accounts.[2] In 1987, Paling Walters became a part of the global marketing services group Omnicom.[3] In 2009, Paling Walters joined the TBWA\London group of communications agencies, a merger that formalised a close working partnership that had existed for several years.[4] TBWA\Paling Walters represents the European hub for TBWA\WorldHealth, whose network includes 36 offices in 27 countries within the US, Europe and Asia.[5]
TBWA\Paling Walters is a member of the Institute of Practitioners in Advertising,[6] and has a consistent annual record for producing award-winning campaigns.[7] [8] [9] [10] Like all TBWA group agencies, TBWA\Paling Walters embraces a strategic planning philosophy known as DisruptionTM, which facilitates competitive differentiation at the level of business, product, marketing and communication for all types of markets and brands.[11] TBWA\Paling Walters’ approach is based upon a belief that complex communication challenges need “demystifying into human conversations”. Their agency philosophy maintains that client success comes from being dedicated to the management of their relationship and offering sincere advice.[12]
References
- ^ "TBWA\Paling Walters" TBWA\Paling Walters. Retrieved on January 14, 2011.
- ^ "IPA" IPA elects new members - 11th June 2010.
- ^ "Campaign" Chief executive of TBWA\Paling Walters steps down after 30 years.
- ^ "TBWA\London" TBWA\WorldHealth launches, 17/03/2009.
- ^ "TBWA\WorldHealth" TBWA\Worldhealth At a Glance.
- ^ "IPA" IPA elects new members - 11th June 2010.
- ^ "IPA" Triumph at 2007 Best of Health Awards.
- ^ "PM Society" Advertising Awards 2008 Results.
- ^ "IPA" IPA Best of Health Awards winners 2009.
- ^ "IPA" IPA Best of Health Awards winners 2010.
- ^ "TBWA\London" Disruption and Media Arts underpin everything we do.
- ^ "PM Live" Directory of Advertising Agencies.