Qualtrics: Difference between revisions
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Revision as of 21:50, 25 February 2011
Qualtrics is a private research software company, based in Provo, UT. The company was founded in 1997 by Scott M. Smith, Ph.D.[1]
Their software enables users to create their own Web-based surveys and conduct statistical analysis.[2] Qualtrics offers a research suite that has been used to conduct research in academic, corporate, non-profit and government organizations.[3]
Qualtrics is a feedback tool[4] that provides a license allowing organizations to conduct research and use the research suite tool. Users can then use the tool directly.[5] The Qualtrics Research Suite builds the database and records the completed responses as they are submitted. The data may then be analyzed online, exported to Microsoft Excel, or imported into a dedicated statistical analysis program such as SPSS.[6]
Some institutions use this tool because it "combines exceptional ease of use with an advanced set of features."[6] Quantitative statistical analysis performed with Qualtrics is cited in a number of professional and academic journals[7] and books.[8]
See also
- Enterprise Feedback Management
- Industry or market research
- Integrated Marketing Communications
- Marketing Effectiveness
- Market Research
- Primary research
- Quantitative marketing research
- SPSS
- Statistical survey
External links
References
- ^ Smith, S.M. (2009). Curriculum Vitae, retrieved from Facultyprofile.byu.edu
- ^ Kupferman, M. (n.d.). Qualtrics Review, Retrieved 2009, from Marketresearchtech.com
- ^ Qualtrics.com
- ^ Earthtimes.org
- ^ PR Week (US), September 25, 2006
- ^ a b Pace University, December 12, 2008. Qualtrics Survey University, retrieved 2009, from Pace.edu
- ^ Albaum, G. S., & Smith, S. M. (2006). Handbook of Marketing Research . London, United Kingdom: Sage Publications. Byu.edu
Strutz, M.L. (2008). A Retrospective Study of Skills, Traits, Influences, and School Experiences of Talented Engineers. ASEE North Central Section Conference, Ilin.asee.org
University of North Carolina at Chapel Hill, Carolina Population Center (CPC), Measure Evaluation, September 2007, (57) p. (SR-07-39| USAID Cooperative Agreement No. GPO-A-00-03-00003-00), DB.jhuccp.org
Brunson, K. W. (2008). Electronic Textbooks: An Empirical Study of Adoption Potential. The Liberty Business Review VI.1, 44-55, Works.bepress.com
(Winter 2007-2008). Journal of New Communications Research, 100, Books.google.com - ^ Sue, V. M., & Ritter, L.A. (2007). Conducting Online Surveys. United States of America: Sage Publications