User talk:Julian.dangerfield: Difference between revisions
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[[Image:FINALMixtape_Cover.jpg|thumb|left|Demeanor Mixtape cover.]] |
[[Image:FINALMixtape_Cover.jpg|thumb|left|Demeanor Mixtape cover.]] |
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In September 2010, in a successful effort to extend the brand beyond the realm of clothing Demeanor produced and released a collective of music bringing together artist from [[New York]], [[Washington D.C.]], [[North Carolina]], and [[Atlanta]]. The collaboration was called '''Demeanor Presents: Superior Luxury the Mixtape''' |
In September 2010, in a successful effort to extend the brand beyond the realm of clothing Demeanor produced and released a collective of music bringing together artist from [[New York]], [[Washington D.C.]], [[North Carolina]], and [[Atlanta]]. The collaboration was called '''Demeanor Presents: Superior Luxury the Mixtape''' which was given out for free at a release party in September at which many artist featured on the mixtape performed at, the mixtape was later released online for free download. |
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The brand was gaining momentum as its fanbase continued to grow, it was at this time that Julian, Laurence, John, and Jee'Van decided to sell their merchandise exclusively through their online store and a few select independent boutiques and out of [[chain stores]]. |
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Wanting to deliver a unique customer experience, Earle designed his stores with a classic bakery motif. The interior decor at Johnny Cupcakes boutiques features antique [[refrigerators]], baking racks, a 1930's [[dough blender|dough mixer]], (Boston location) a cast-iron wood-burning oven from the 1890s, (also at the Boston location) and even hidden vanilla-scented [[air fresheners]]; items are usually displayed on [[sheet pan|baking trays]] and inside glass pastry cases.<REF NAME="Boston Globe" /><ref name="New York Times">{{cite news |url=http://www.nytimes.com/2007/05/06/style/tmagazine/06remix-hea-cupcakes-t.html |title=Make Cupcakes, Not War - New York Times, May 6, 2007 |accessdate=2010-02-02 | work=The New York Times | first=Rebecca | last=Voight | date=2007-05-06}}</ref> The stores' prominent baking theme often confuses unfamiliar patrons who walk in thinking that they sell baked goods, not clothing.<ref name="About.com">{{cite web |url=http://entrepreneurs.about.com/b/2010/01/20/4-branding-tips-from-johnny-cupcakes.htm |title=Branding Tips from a Master: Johnny Cupcakes - About.com, January 20, 2010|accessdate=2010-02-02}}</ref> Earle says this tends to disappoint and even anger some passersby, though the shops ''do'' give out free cupcakes with purchases on occasion.<ref name="Company Story" /> |
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In 2008, a third Johnny Cupcakes store opened on [[Melrose Avenue]] in Los Angeles. To build the L.A. shop, Earle says he enlisted the help of an engineering firm that designed structures for the [[Disneyland]] and [[Universal Studios Theme Park|Universal Studios]] theme parks to "bring my crazy ideas to life."<ref name="Company Story" /> Similarly to the Boston location, the L.A. grand opening attracted hundreds of customers (including some who camped out for days beforehand) and saw the company's most successful single-day sales figures.<ref name="MSNBC">{{cite web |url=http://www.openforum.com/idea-hub/topics/innovation/video/american-business-baked-to-perfection-1 |title=Baked to Perfection - MSNBC: Your Business, March 16, 2010|accessdate=2010-03-19}}</ref><ref name="BusinessWeek1">{{cite web |url=http://images.businessweek.com/ss/08/09/0926_best_entrepreneurs2008/2.htm |title=2008's Best Entrepreneurs 25 and Under - BusinessWeek, September 2008 |accessdate=2010-02-20}}</ref> |
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On the 12th of March 2011, the London store opened with hundreds of dedicated fans from around the world queuing up and [[camping]] for more than 24 hours. The queue stretched back to [[Regent Street]] and wrapped around the corner. <ref name="Johnny Cupcakes official website">[http://www.JohnnyCupcakes.com Official Website]</ref> |
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In addition to the four retail locations, Johnny Cupcakes continues to sell items through its [[online store]] and a company "[[eBay]] Vault" which offers previously issued designs and exclusive items that were briefly or never available in its stores.<ref name="eBay Vault"http://myworld.ebay.com/JohnnyCupcakesVault>{{cite web |url=http://myworld.ebay.com/johnnycupcakesvault/ |title=Johnny Cupcakes / eBay Vault |accessdate=2010-03-11}}</ref> |
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==Recognition== |
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In 2008, [[BusinessWeek]] placed Earle at the top of its "Best Entrepreneurs 25 and Under" list, highlighting his company's quality products, imaginative promotion, and insistence on self-sustenance.<ref name="BusinessWeek1" /> The publication also cited Johnny Cupcakes' rising annual revenue and steadfast customer loyalty as further examples of Earle's notability as a business owner. |
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Earlier on, Johnny Cupcakes started getting noticed for its highly effective [[Brand management|branding]] and "brazen" steps taken to make a name for itself.<ref name="NPR" /> After the company's success in Boston and the greater [[New England]] area, Earle regularly received requests from high schools and universities to speak about [[entrepreneur]]ship and running a small business.<ref name="BW">{{cite web |url=http://images.businessweek.com/ss/09/10/1009_alums_roundup/15.htm |title=Best Young Entrepreneurs, Class of 2008 - BusinessWeek, October 2009|accessdate=2010-03-19}}</ref> The demand for Earle to speak has grown so much recently that a separate "Lectures" section was created on his company web site in late 2009 to field inquiries.<ref name="Lectures">{{cite web |url=http://www.johnnycupcakes.com/lectures/ |title=Johnny Cupcakes / Lectures|accessdate=2010-03-19}}</ref> |
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In 2009, Johnny Cupcakes was placed at #237 on the [[Inc. (magazine)|Inc. 500]] list of fastest growing private companies in the U.S. The magazine listed the clothing brand as having a nearly 915% growth rate over the previous year.<Ref Name="Inc. 500">{{cite web |url=http://www.inc.com/inc5000/2009/the-full-list.html?o=200| title=Top Inc. 500/5000 Companies, #202-251 - Inc. Magazine, September 2009| accessdate=2009-03-20}}</ref> |
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==Mission and vision <ref>"Office of the Administrative Assistant to the Secretary of the Army", OAA, 2009 [http://oaa.army.mil/mission.aspx]</ref>== |
==Mission and vision <ref>"Office of the Administrative Assistant to the Secretary of the Army", OAA, 2009 [http://oaa.army.mil/mission.aspx]</ref>== |
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===Vision=== |
===Vision=== |
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'''Service and Workforce Excellence'''. |
'''Service and Workforce Excellence'''. |
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==See also== |
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* [[List of positions filled by presidential appointment with Senate confirmation]] |
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== Notes == |
== Notes == |
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==External links== |
==External links== |
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* [http://www. |
* [http://www.demeanr.com Official Website] |
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* [http://www.facebook.com/ |
* [http://www.facebook.com/demeanr Facebook Page] |
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* [http://www. |
* [http://www.blog.demeanr.com Blog] |
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* [http://www.twitter.com/ |
* [http://www.twitter.com/demeanr Twitter] |
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* [http://www.youtube.com/ |
* [http://www.youtube.com/demeanr YouTube] |
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* [http://www.demeanr.tumblr.com Tumblr] |
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[[Category:Clothing brands]] |
[[Category:Clothing brands]] |
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[[Category:Clothing retailers of the United States]] |
[[Category:Clothing retailers of the United States]] |
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[[Category:2000s fashion]] |
[[Category:2000s fashion]] |
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[[Category:Companies established in |
[[Category:Companies established in 2010]] |
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[[Category:Privately held companies of the United States]] |
[[Category:Privately held companies of the United States]] |
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[[Category:Companies based in |
[[Category:Companies based in Washington D.C.]] |
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Revision as of 13:21, 21 March 2011
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This page was last edited by Julian.dangerfield (contribs | logs) at 13:21, 21 March 2011 (UTC) (13 years ago) |
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| Company type | Privately held |
|---|---|
| Headquarters |  Washington D.C., USA |
Area served | Worldwide |
Key people | Julian Fresh, co-owner Laurence Clunie, co-owner John Anderson, co-owner Jee'Van Brown, co-owner |
| Products | Clothing, Accessories |
| Website | www.demeanr.com |
Demeanor (commonly known as DM), is a clothing brand founded in 2010 by designer Julian Fresh, Laurence Clunie, John Anderson, and Jee'Van Brown, recognized as one of the premiere brands in Washington D.C., specializing in luxury goods (ready-to-wear, accessories, lifestyle products, and art among others). [1] The clothing line uses images of luxury and wealth on it's merchandise to convey the ultimate goal of success to a younger generation.
Demeanor's products include t-shirts, shorts, sweaters, sweatshirts, accessories, paintings, prints, stickers, and pins.
History
Origins
What initially began as a conversation about fashion and influence among four friends Julian, Laurence, John and Jee'Van in March of 2010 later became the idea and foundation of what was to become Demeanor Clothing, later renamed simply Demeanor.[2] The friends spent more than a month deciding on a name for their new company, before each investing a few hundred dollars into the brand for purchase of it's url, print and production cost of they're first shirts, and preperations for their July 3rd, 2010 official launch.[3] After months of preperation Demeanor clothing line was officially launched with it's two first mens and womens shirts printed selling out within hours.[4]
Unlike many other streetwear or urban brands, Demeanor stressed the importance of producing high quality merchandise with very clean and simplistic designs giving the brand a high-end feel. Demeanor was able to hone in on the overall goals and feeling of it's co-founder's generation of their need for success , the four co-founders were able to carve out a niche in the fashion industry and build a cult following.
Growth and Success
In September 2010, in a successful effort to extend the brand beyond the realm of clothing Demeanor produced and released a collective of music bringing together artist from New York, Washington D.C., North Carolina, and Atlanta. The collaboration was called Demeanor Presents: Superior Luxury the Mixtape which was given out for free at a release party in September at which many artist featured on the mixtape performed at, the mixtape was later released online for free download.
The brand was gaining momentum as its fanbase continued to grow, it was at this time that Julian, Laurence, John, and Jee'Van decided to sell their merchandise exclusively through their online store and a few select independent boutiques and out of chain stores.
Mission and vision [5]
Mission
To provide outstanding products and services in support of the Army and Department of Defense (DoD) Staff elements.
The primary mission, as specified in Title 10 of the United States Code and reiterated in General Orders #3 and Army Regulations, is to provide direct support to the Secretary of the Army and other Army political appointees. Click here to view a full listing of Title 10 Administrative Assistant duties.
Vision
Service and Workforce Excellence.
Notes
References
- ^ http://www.msstyleandgrace.com/2011/03/demeanor-launches-2011-springsummer.html?spref=tw.
{{cite web}}: Missing or empty|title=(help) - ^ http://demeanr.com/about.html.
{{cite news}}: Missing or empty|title=(help) - ^ http://blog.demeanr.com/2010/07/official-demeanor-launch-rip-jeff.html.
{{cite news}}: Missing or empty|title=(help) - ^ http://www.youtube.com/demeanr#p/a/u/2/we2ocbv1W60.
{{cite news}}: Missing or empty|title=(help) - ^ "Office of the Administrative Assistant to the Secretary of the Army", OAA, 2009 [1]