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Proposed deletion: advertising, not notable
remove PROD and due some cleanup (refs include TechCrunch and CNBC and Alexa has it in among the top 50K (see List of advertising networks); needs AFD if this isn't sufficient
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{{Proposed deletion/dated
|concern = [[WP:CORP|Non-notable]] online advertising business. References are to "top 25" lists, press releases, blogs, and the like; references do not establish lasting historical, technical, or cultural significance of the sort needed to justify a stand-alone encyclopedia article. Article gives every indication of being the work of a professional publicist who has made a superficial study of Wikipedia standards and tried to make it look as credible as possible, but doesn't really meet the standard.
|timestamp = 20110322170611
}}
{{COI|date=October 2010}}
{{COI|date=October 2010}}


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| industry = [[Advertising network]], [[Software]]
| industry = [[Advertising network]], [[Software]]
| products = adtaily.com, self-service advertising solutions
| products = adtaily.com, self-service advertising solutions
| homepage = [http://www.adtaily.com www.adtaily.com]
| homepage = [http://www.adtaily.com/ www.adtaily.com]
| intl = yes
| intl = yes
}}
}}


'''AdTaily''' is a self-service [[online advertising]] company based in London. The company's service allows online publishers to sell ads directly.<ref>http://www.killerstartups.com/Blogging-Widgets/adtaily-com-selling-ad-space-in-a-direct-way</ref> Rather than using the popular [[pay per click]] or [[cost per mille]] method of charging advertisers for displaying ads on a website, AdTaily charges per day, per week, or per month.<ref name="eu.techcrunch.com">http://eu.techcrunch.com/2010/04/22/adtaily-wants-to-help-publishers-turn-readers-into-advertisers/</ref>
'''AdTaily''' is a self-service [[online advertising]] company based in London. The company's service allows online publishers to sell ads directly.<ref>{{cite web|url=http://www.killerstartups.com/Blogging-Widgets/adtaily-com-selling-ad-space-in-a-direct-way |title=AdTaily.com - Selling Ad Space In A Direct Way &#124; Visit adtaily.com |publisher=Killerstartups.com |date= |accessdate=2011-03-29}}</ref> Rather than using the popular [[pay per click]] or [[cost per mille]] method of charging advertisers for displaying ads on a website, AdTaily charges per day, per week, or per month.<ref name="eu.techcrunch.com">{{cite web|last=O'Hear |first=Steve |url=http://eu.techcrunch.com/2010/04/22/adtaily-wants-to-help-publishers-turn-readers-into-advertisers/ |title=AdTaily wants to help publishers turn readers into advertisers |publisher= [[TechCrunch]] |date=2010-04-22 |accessdate=2011-03-29}}</ref>


==History==
==History==
AdTaily started in September 2008, as an online project qualified for the London 2008 final of the funding competition Seedcamp.<ref>http://blog.seedcamp.com/2008/09/our-seedcamp-2008-finalists.html</ref> Jakub Krzych and Marcin Ekiert, who later became founders of the company, presented the company's business idea there as a PowerPoint presentation. The first [[beta release]] version of the AdTaily self-service ad system appeared online about half a year later. As AdTaily wanted to concentrate on the "[[Long Tail]]" of the Internet, the service was made available to only 250 chosen bloggers, who were supposed to test the system on their blogs. For the next two months, the system was available on invitation-only bases but it still managed to reach 800 users, before it was made publicly available.{{Citation needed|date=October 2010}} The company has continued to market the service in Poland since then.<ref>http://interaktywnie.com/biznes/artykuly/biznes/adtaily-historia-start-upa-5105</ref>
AdTaily started in September 2008, as an online project from Jakub Krzych and Marcin Ekiert which qualified for the London 2008 final of [[Saul Klein (venture capitalist)|Saul Klein]]'s funding competition Seedcamp.<ref>{{cite web|url=http://blog.seedcamp.com/2008/09/our-seedcamp-2008-finalists.html |title=Our Seedcamp 2008 Finalists |publisher=Blog.seedcamp.com |date=2008-09-09 |accessdate=2011-03-29}}</ref> The [[beta release]] version of the AdTaily self-service ad system appeared online about half a year later. As AdTaily wanted to concentrate on the "[[Long Tail]]" of the Internet, the service was made available to only 250 bloggers, who were supposed to test the system on their blogs. For the next two months, the system was available on invitation-only , managing to reach 800 users, before it was publicly available.{{Citation needed|date=October 2010}} The company has continued to market the service in Poland since then.<ref>{{cite web|url= http://interaktywnie.com/biznes/artykuly/biznes/adtaily-historia-start-upa-5105 |title=AdTaily - historia start-upa |publisher=Interaktywnie.com |accessdate=2011-03-29}}</ref>

[[File:Adtaily development wykres.png|thumb|Timeline of important events in the early history of AdTaily (in Polish)]]


In July 2009 the Polish media group [[Agora SA]] invested in AdTaily,<ref>http://blog.adtaily.pl/agora-sa-zainwestowala-w-adtaily/</ref> and started using the AdTaily system across 80 per cent of its portfolio of websites.<ref>http://www.journalism.co.uk/2/articles/539080.php</ref>
In July 2009 the Polish media group [[Agora SA]] invested in AdTaily,<ref>{{cite web|url=http://blog.adtaily.pl/agora-sa-zainwestowala-w-adtaily/ |title=Agora SA zainwestowała w AdTaily - AdTaily.pl |publisher=Blog.adtaily.pl |date=2009-07-16 |accessdate=2011-03-29}}</ref> and started using the AdTaily system across 80 per cent of its portfolio of websites.<ref>{{cite web|author=<!--startindex-->By: Laura Oliver<!--stopindex--> |url=http://www.journalism.co.uk/2/articles/539080.php |title=AdTaily expands Google AdSense alternative to UK publishers |work=journalism.co.uk | publisher=Mousetrap Media |date=2010-06-10 |accessdate= 2011-03-29}}</ref>


At the beginning of 2010, Adtaily opened an office in London, and launched an international version of its service.<ref>http://forum4editors.com/2010/08/how-to-monetize-online-niches-local-sites-and-blogs/; http://aimgroup.com/blog/2010/06/18/adtaily-expands-from-poland-to-u-k/</ref>
At the beginning of 2010, Adtaily opened an office in London, and launched an international version of its service.<ref>http://forum4editors.com/2010/08/how-to-monetize-online-niches-local-sites-and-blogs/</ref><ref> http://aimgroup.com/blog/2010/06/18/adtaily-expands-from-poland-to-u-k/</ref>


In July 2010, AdTaily was named one of "Europe's 25 Most Creative Companies" by [[CNBC]] Business magazine.<ref name=cnbc25>http://www.cnbcmagazine.com/story/europeas-25-most-creative-companies/1182/1/</ref> CNBC said that AdTaily fulfilled the "democratising promise of the internet" for advertising, allowing the small advertisers in the "long tail" of advertising to be able to advertise in a way that is better understood than "buying 1,000 impressions that go away in a couple of minutes," which for them "can seem like a scam." According to CNBC, the AdTaily system is "simple and disruptively cheap to use." <ref name=cnbc25/>
In July 2010, AdTaily was named one of "Europe's 25 Most Creative Companies" by [[CNBC]] Business magazine.<ref name=cnbc25>{{cite web|url=http://www.cnbcmagazine.com/story/europeas-25-most-creative-companies/1182/1/ |title=Europe’s 25 Most Creative Companies - CNBC Business |publisher=[[CNBC]] magazine|date=2010-09-26 |accessdate=2011-03-29}}</ref> CNBC said that AdTaily fulfilled the "democratising promise of the internet" for advertising, allowing the small advertisers in the "long tail" of advertising to be able to advertise in a way that is better understood than "buying 1,000 impressions that go away in a couple of minutes," which for them "can seem like a scam." According to CNBC, the AdTaily system is "simple and disruptively cheap to use." <ref name=cnbc25/>


By September 2010 16.000 publishers installed the AdTaily [[Widget engine|widget]], generating 1 billion monthly impressions and 1,5 million clicks. There were 5200 paying customers and 30000 ad units sold monthly.<ref>http://forum4editors.com/2010/09/adtaily-when-a-reader-becomes-an-advertiser/</ref>
By September 2010 16.000 publishers installed the AdTaily [[Widget engine|widget]], generating one billion monthly impressions and 1,5 million clicks. There were 5200 paying customers and 30000 ad units sold monthly.<ref>{{cite web|url=http://forum4editors.com/2010/09/adtaily-when-a-reader-becomes-an-advertiser/ |title=AdTaily – when a reader becomes an advertiser |publisher=forum4editors.com |date=2010-09-30 |accessdate=2011-03-29}}</ref> By March 2011 it was among the top 50,000 in [[Alexa]] traffic rankings.<ref>{{cite web| url= http://www.alexa.com/siteinfo/adtaily.com |title= adtaily.com | publisher= [[Alexa]] |accessdate=2011-03-29}}</ref>


==Self-service advertising system==
==Self-service advertising system==
According to AdTaily, all of the people who visit a website are interested in its content, and some of them may also be interested in advertising their business or website to the like-minded audience.<ref name="eu.techcrunch.com"/>
According to AdTaily, all of the people who visit a website are interested in its content, and some of them may also be interested in advertising their business or website to the like-minded audience.<ref name="eu.techcrunch.com"/>


The AdTaily self-service advertising widget allows advertisers to buy ads in as few as 3 clicks, without leaving the publisher's website.<ref name="cnbc25"/> It uses the [[PayPal]] online payment service both for paying for the ad campaigns, and for charging to sell ads on a website). The service also use a single, 125x125px [[web banner]] format, so that advertisers can place the same ad on many websites in the same ad format.
The AdTaily self-service advertising widget allows advertisers to buy ads in as few as three clicks, without leaving the publisher's website.<ref name="cnbc25"/> It uses the [[PayPal]] online payment service both for paying for the ad campaigns, and for charging to sell ads on a website). The service also use a single, 125x125px [[web banner]] format, so that advertisers can place the same ad on many websites in the same ad format.


Users need to create an account on the AdTaily website, after which they receive the widget code, which they have to paste into their website. The widget "auto-fits" to the section in which it is placed.<ref name="bloggingpro.com">http://www.bloggingpro.com/archives/2010/04/28/sell-commission-free-banner-ads-with-adtaily/</ref> The user has to know at least some basic [[HTML]] in order to know how and where to paste it. For ads sold directly through the publisher’s website, the publisher keeps all of the revenue generated through the AdTaily widget <ref>http://www.murraynewlands.com/2010/03/adtaily-review/</ref> Publishers can also [[Moderation|moderate]] which ads appear on their website.<ref name="bloggingpro.com"/>
Users need to create an account on the AdTaily website, after which they receive the widget code, which they have to paste into their website. The widget "auto-fits" to the section in which it is placed.<ref name="bloggingpro.com">{{cite web|url=http://www.bloggingpro.com/archives/2010/04/28/sell-commission-free-banner-ads-with-adtaily/ |title=Sell Commission-Free Banner Ads With AdTaily |publisher=BloggingPro |date=2010-04-28 |accessdate=2011-03-29}}</ref> The user has to know at least some basic [[HTML]] in order to know how and where to paste it. For ads sold directly through the publisher’s website, the publisher keeps all of the revenue generated through the AdTaily widget <ref>{{cite web|author=Murray |url=http://www.murraynewlands.com/2010/03/adtaily-review/ |title=AdTaily Review &#124; Marketing Blog |publisher=Murray Newlands |date=2010-03-26 |accessdate=2011-03-29}}</ref> Publishers can also [[Moderation|moderate]] which ads appear on their website.<ref name="bloggingpro.com"/>


⚫
Some publishers are unsatisfied with the system, saying it does not attract enough advertisers, especially in the international version of the service, where the online store for advertisers (allowing the advertisers to place the same ads on multiple websites) has not been set up yet.<ref>{{cite web|author=Marko Saric |url=http://www.howtomakemyblog.com/monetize/why-the-readers-would-want-display-advertising-on-my-blog/ |title=Why the readers would want display advertising on my blog |publisher=Howtomakemyblog.com |date= |accessdate=2011-03-29}}</ref> There are also some doubts in how the system works exactly, and how to use it.<ref>{{cite web|url=http://pagestat.com/blog/2010/06/18/adtailycom-review-turn-visitors-advertisers/ |title=AdTaily.com Review &#124; Turn your visitors into advertisers &#124; PageStat Blog |publisher=Pagestat.com |date=2010-02-23 |accessdate=2011-03-29}}</ref>
==Problems with AdTaily==
⚫
Some publishers are unsatisfied with the system, saying it does not attract enough advertisers, especially in the international version of the service, where the online store for advertisers (allowing the advertisers to place the same ads on multiple websites) has not been set up yet.<ref>http://www.howtomakemyblog.com/monetize/why-the-readers-would-want-display-advertising-on-my-blog/</ref> There are also some doubts in how the system works exactly, and how to use it.<ref>http://pagestat.com/blog/2010/06/18/adtailycom-review-turn-visitors-advertisers/</ref>


== References ==
== References ==
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[[Category:Articles created via the Article Wizard]]
[[Category:Articles created via the Article Wizard]]
[[Category:Internet advertising services and affiliate networks]]
[[Category:Internet advertising services and affiliate networks]]
[[Category:Internet properties established in 2008]]

Revision as of 05:27, 29 March 2011

AdTaily.com
IndustryAdvertising network, Software
FoundedUnited Kingdom London, UK (2009)
FounderJakub Krzych, Marcin Ekiert
Headquarters9 Devonshire Square, London, , EC2M 4YF, United Kingdom
Productsadtaily.com, self-service advertising solutions
Websitewww.adtaily.com

AdTaily is a self-service online advertising company based in London. The company's service allows online publishers to sell ads directly.[1] Rather than using the popular pay per click or cost per mille method of charging advertisers for displaying ads on a website, AdTaily charges per day, per week, or per month.[2]

History

AdTaily started in September 2008, as an online project from Jakub Krzych and Marcin Ekiert which qualified for the London 2008 final of Saul Klein's funding competition Seedcamp.[3] The beta release version of the AdTaily self-service ad system appeared online about half a year later. As AdTaily wanted to concentrate on the "Long Tail" of the Internet, the service was made available to only 250 bloggers, who were supposed to test the system on their blogs. For the next two months, the system was available on invitation-only , managing to reach 800 users, before it was publicly available.[citation needed] The company has continued to market the service in Poland since then.[4]

In July 2009 the Polish media group Agora SA invested in AdTaily,[5] and started using the AdTaily system across 80 per cent of its portfolio of websites.[6]

At the beginning of 2010, Adtaily opened an office in London, and launched an international version of its service.[7][8]

In July 2010, AdTaily was named one of "Europe's 25 Most Creative Companies" by CNBC Business magazine.[9] CNBC said that AdTaily fulfilled the "democratising promise of the internet" for advertising, allowing the small advertisers in the "long tail" of advertising to be able to advertise in a way that is better understood than "buying 1,000 impressions that go away in a couple of minutes," which for them "can seem like a scam." According to CNBC, the AdTaily system is "simple and disruptively cheap to use." [9]

By September 2010 16.000 publishers installed the AdTaily widget, generating one billion monthly impressions and 1,5 million clicks. There were 5200 paying customers and 30000 ad units sold monthly.[10] By March 2011 it was among the top 50,000 in Alexa traffic rankings.[11]

Self-service advertising system

According to AdTaily, all of the people who visit a website are interested in its content, and some of them may also be interested in advertising their business or website to the like-minded audience.[2]

The AdTaily self-service advertising widget allows advertisers to buy ads in as few as three clicks, without leaving the publisher's website.[9] It uses the PayPal online payment service both for paying for the ad campaigns, and for charging to sell ads on a website). The service also use a single, 125x125px web banner format, so that advertisers can place the same ad on many websites in the same ad format.

Users need to create an account on the AdTaily website, after which they receive the widget code, which they have to paste into their website. The widget "auto-fits" to the section in which it is placed.[12] The user has to know at least some basic HTML in order to know how and where to paste it. For ads sold directly through the publisher’s website, the publisher keeps all of the revenue generated through the AdTaily widget [13] Publishers can also moderate which ads appear on their website.[12]

Some publishers are unsatisfied with the system, saying it does not attract enough advertisers, especially in the international version of the service, where the online store for advertisers (allowing the advertisers to place the same ads on multiple websites) has not been set up yet.[14] There are also some doubts in how the system works exactly, and how to use it.[15]

References

  1. ^ "AdTaily.com - Selling Ad Space In A Direct Way | Visit adtaily.com". Killerstartups.com. Retrieved 2011-03-29.
  2. ^ a b O'Hear, Steve (2010-04-22). "AdTaily wants to help publishers turn readers into advertisers". TechCrunch. Retrieved 2011-03-29.
  3. ^ "Our Seedcamp 2008 Finalists". Blog.seedcamp.com. 2008-09-09. Retrieved 2011-03-29.
  4. ^ "AdTaily - historia start-upa". Interaktywnie.com. Retrieved 2011-03-29.
  5. ^ "Agora SA zainwestowała w AdTaily - AdTaily.pl". Blog.adtaily.pl. 2009-07-16. Retrieved 2011-03-29.
  6. ^ By: Laura Oliver (2010-06-10). "AdTaily expands Google AdSense alternative to UK publishers". journalism.co.uk. Mousetrap Media. Retrieved 2011-03-29.
  7. ^ http://forum4editors.com/2010/08/how-to-monetize-online-niches-local-sites-and-blogs/
  8. ^ http://aimgroup.com/blog/2010/06/18/adtaily-expands-from-poland-to-u-k/
  9. ^ a b c "Europe's 25 Most Creative Companies - CNBC Business". CNBC magazine. 2010-09-26. Retrieved 2011-03-29.
  10. ^ "AdTaily – when a reader becomes an advertiser". forum4editors.com. 2010-09-30. Retrieved 2011-03-29.
  11. ^ "adtaily.com". Alexa. Retrieved 2011-03-29.
  12. ^ a b "Sell Commission-Free Banner Ads With AdTaily". BloggingPro. 2010-04-28. Retrieved 2011-03-29.
  13. ^ Murray (2010-03-26). "AdTaily Review | Marketing Blog". Murray Newlands. Retrieved 2011-03-29.
  14. ^ Marko Saric. "Why the readers would want display advertising on my blog". Howtomakemyblog.com. Retrieved 2011-03-29.
  15. ^ "AdTaily.com Review | Turn your visitors into advertisers | PageStat Blog". Pagestat.com. 2010-02-23. Retrieved 2011-03-29.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=AdTaily&oldid=421270147"