Moshi Monsters: Difference between revisions
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'''Moshi Monsters''' is a children's entertainment brand, targeted at children aged <!-- NOTE -->7 to 12<!-- NOTE: even though anyone of any age can play, there are multiple sources that state that the developers of the game designed it for kids age 7 to 12 -->. Users can choose from six different virtual pet monsters - Furi, Katsuma, Diavlo, Zommer, Luvli and Poppet - that they can create, name and nurture. Once a pet has been customised, players can navigate their way around Monstro City, taking the daily puzzle challenge to earn 'Rox' (virtual currency), playing games, solving Super Moshi Missions, personalising their room, reading stories and communicating with friends in a safe environment.<ref>Chafer, Camilla. (November 17, 2007). "The digital life: Social networking for pre-teens: Set your little monsters loose online: kids social networks are booming in the US. So, can they be made to work over here?", ''[[The Daily Telegraph]]'', p. 19.</ref><ref>(May 1, 2008). "Pit yourself against Moshi Monsters", ''[[Computeractive]]'' (266).</ref><ref>(May 2, 2008). "[http://www.worldsinmotion.biz/2008/05/online_world_atlas_moshi_monst.php Online World Atlas: Moshi Monsters – Pt. 1, Overview]", [[Worlds in Motion]]. Retrieved October 23, 2010.</ref> As of December 2009, there were 10 million players registered.<ref>(December 4, 2009). "[http://www.independent.co.uk/life-style/gadgets-and-tech/gaming/millions-and-millions-of-little-monsters-1833531.html Millions and millions of big monsters]", ''[[The Independent]]''. Retrieved February 20, 2010.</ref> |
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Moshis are monsters that you can adopt. There are 6 different moshis to choose from these being a furi, katsuma, diavlo, zommer, luvli and poppet. Moshis can attract moshlings which are small pets for them, in total so far there are 64 moshlings, to attract a moshling you buy certain seeds from the seed stall and plant them in your garden, a certain combination of seeds will attract a certain moshling. Members have the privilege of having a moshling zoo which they can store thier moshlings in. Regular users are limited to two moshlings. certain moshlings can only be attracted by members by buying seeds from super seeds in the port ( the port is another privilege that members have). |
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The game was developed in 2007 by the British entertainment company [[Mind Candy]] and launched in April 2008.<ref>Chafer, Camilla. (November 17, 2007). "The digital life: Social networking for pre-teens: Set your little monsters loose online: kids social networks are booming in the US. So, can they be made to work over here?", ''[[The Daily Telegraph]]'', p. 19.</ref> In June 2011 it was announced that there were 50 million users.<ref>Barnett, Emma (June 7, 2011). "[http://www.telegraph.co.uk/technology/8559744/Moshi-Monsters-hits-50-million-members.html Moshi Monsters hits 50 million members]", ''[[The Daily Telegraph]]''. Retrieved June 7, 2011.</ref> The game that is supposedly played by one in three British children, makes revenue through the sale of paid membership options as well as licensed merchandise.<ref>{{cite web |title= Moshi Monsters|url=http://likemoshimonsters.com|accessdate=2011-03-21}}</ref> The game is free to play, though users can become paying members to receive full access to additional features, such as an Underground Disco, Gift Island and Super Moshi Missions. |
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| ⚫ | The site has sometimes been referred to as "Facebook for kids";<ref>Richardson, Anne (March 25, 2010). "Moshi please: UK 'Facebook for kids' that's a Monster smash", ''[[The Sun (newspaper)|The Sun]]'', p. 36.</ref><ref name=FinancialTimes>Moules, Jonathan (July 8, 2009). "The schoolboy dream grows up: Michael Smith's first venture, Firebox, sold novelty gifts and was a dotcom success. His second, Mind Candy, gives children food for thought", ''[[Financial Times]]'', p. 14.</ref> however, the game presents a number of differences to [[Facebook]]. As of July 2009, revenues were "many thousands of pounds per month", according to Mind Candy CEO [[Michael Acton Smith]].<ref name=FinancialTimes /> Investors have included [[Index Ventures]], which backed [[Last.fm]], and [[Accel Partners]], which has invested in [[Facebook]].<ref>Wray, Richard (April 25, 2010). "[http://www.guardian.co.uk/business/2010/apr/25/boaki-social-networking-child-safety-online Creating the next dotcom boom could be child's play: As Facebook wrestles with safety issues, a surge in social networks specifically for kids is enticing major investors]", ''[[The Observer]]'', p. 49.</ref> As of June 2011, the British company behind Moshi Monsters (Mind Candy) has been estimated to be worth U.S $200 million.<ref>{{cite web |title= Moshi Monsters|url=http://allgameslike.com/moshi-monsters|accessdate=2011-04-23}}</ref> |
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In 2011, Moshi Monsters launched a range of physical products including books, toys, trading cards and a magazine<ref>[http://www.thesun.co.uk/sol/homepage/news/money/3621795/US-hit-Peppa-Pig-signs-toy-deal-with-Fisher-Price.html TheSun.co.uk]</ref>. In February 2011, Moshi Magazine launched and now has the largest circulation of any UK children's magazine.<ref>[http://www.nfrnonline.com/item/1355 National Federation of Retail Newsagents Online]</ref>. |
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| ⚫ | The site has sometimes been referred to as "Facebook for kids";<ref>Richardson, Anne (March 25, 2010). "Moshi please: UK 'Facebook for kids' that's a Monster smash", ''[[The Sun (newspaper)|The Sun]]'', p. 36.</ref><ref name=FinancialTimes>Moules, Jonathan (July 8, 2009). "The schoolboy dream grows up: Michael Smith's first venture, Firebox, sold novelty gifts and was a dotcom success. His second, Mind Candy, gives children food for thought", ''[[Financial Times]]'', p. 14.</ref> however, the game presents a number of differences to [[Facebook]] |
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==References== |
==References== |
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Revision as of 15:58, 17 August 2011
| Moshi Monsters | |
|---|---|
| Developer(s) | Mind Candy |
| Platform(s) | Online |
| Release | April 2008 |
Moshi Monsters is a children's entertainment brand, targeted at children aged 7 to 12. Users can choose from six different virtual pet monsters - Furi, Katsuma, Diavlo, Zommer, Luvli and Poppet - that they can create, name and nurture. Once a pet has been customised, players can navigate their way around Monstro City, taking the daily puzzle challenge to earn 'Rox' (virtual currency), playing games, solving Super Moshi Missions, personalising their room, reading stories and communicating with friends in a safe environment.[1][2][3] As of December 2009, there were 10 million players registered.[4]
The game was developed in 2007 by the British entertainment company Mind Candy and launched in April 2008.[5] In June 2011 it was announced that there were 50 million users.[6] The game that is supposedly played by one in three British children, makes revenue through the sale of paid membership options as well as licensed merchandise.[7] The game is free to play, though users can become paying members to receive full access to additional features, such as an Underground Disco, Gift Island and Super Moshi Missions.
The site has sometimes been referred to as "Facebook for kids";[8][9] however, the game presents a number of differences to Facebook. As of July 2009, revenues were "many thousands of pounds per month", according to Mind Candy CEO Michael Acton Smith.[9] Investors have included Index Ventures, which backed Last.fm, and Accel Partners, which has invested in Facebook.[10] As of June 2011, the British company behind Moshi Monsters (Mind Candy) has been estimated to be worth U.S $200 million.[11]
In 2011, Moshi Monsters launched a range of physical products including books, toys, trading cards and a magazine[12]. In February 2011, Moshi Magazine launched and now has the largest circulation of any UK children's magazine.[13].
References
- ^ Chafer, Camilla. (November 17, 2007). "The digital life: Social networking for pre-teens: Set your little monsters loose online: kids social networks are booming in the US. So, can they be made to work over here?", The Daily Telegraph, p. 19.
- ^ (May 1, 2008). "Pit yourself against Moshi Monsters", Computeractive (266).
- ^ (May 2, 2008). "Online World Atlas: Moshi Monsters – Pt. 1, Overview", Worlds in Motion. Retrieved October 23, 2010.
- ^ (December 4, 2009). "Millions and millions of big monsters", The Independent. Retrieved February 20, 2010.
- ^ Chafer, Camilla. (November 17, 2007). "The digital life: Social networking for pre-teens: Set your little monsters loose online: kids social networks are booming in the US. So, can they be made to work over here?", The Daily Telegraph, p. 19.
- ^ Barnett, Emma (June 7, 2011). "Moshi Monsters hits 50 million members", The Daily Telegraph. Retrieved June 7, 2011.
- ^ "Moshi Monsters". Retrieved 2011-03-21.
- ^ Richardson, Anne (March 25, 2010). "Moshi please: UK 'Facebook for kids' that's a Monster smash", The Sun, p. 36.
- ^ a b Moules, Jonathan (July 8, 2009). "The schoolboy dream grows up: Michael Smith's first venture, Firebox, sold novelty gifts and was a dotcom success. His second, Mind Candy, gives children food for thought", Financial Times, p. 14.
- ^ Wray, Richard (April 25, 2010). "Creating the next dotcom boom could be child's play: As Facebook wrestles with safety issues, a surge in social networks specifically for kids is enticing major investors", The Observer, p. 49.
- ^ "Moshi Monsters". Retrieved 2011-04-23.
- ^ TheSun.co.uk
- ^ National Federation of Retail Newsagents Online
External links
{{DEFAULTSORT:Moshi Monsters}i'm eggbert8539 ad me }