McCoy's (crisp)

File:McCoys Crisps.jpg

A packet of Salt & Malt Vinegar McCoy's crisps on a plate

A pile of McCoy's crisps

McCoy's is a brand of crinkle-cut crisps made in the United Kingdom by United Biscuits. It is marketed under the slogan The Real McCoy's – Accept No Imitations, exploiting the English idiom The Real McCoy. McCoy’s is the 3rd biggest brand in the bagged snacks market, with 5 million packs consumed each week and nearly a third of all UK households consuming the product. It is promoted by United Biscuits "as the only overtly male-targeted crisp brand".

The core product comes in a variety of flavours, which include Flame Grilled Steak, Salt & Malt Vinegar, and Cheddar & Onion. The specials range includes Jalapeño Chilli with Cheese, Cheddar with Mango Chutney, Oriental Ribs, Thai Sweet Chicken and Peppered Rib Eye Steak. McCoy’s Jackets, launched in early 2007, are ridge cut potato chips with their skins left on. They come in Chilli Beef, Sour Cream & Chive, and Melted Cheese & Bacon flavours. McCoy's Specials Tortillas are a range of ridged tortilla chips launched in 2006.

A straight-cut alternative known as Brannigans are also available in flavours such as Beef and Mustard, Ham, and Roast Lamb.

Flavours

Range

• Salted (Red)
• Cheddar and Onion (Dark Green)
• Salt And Malt Vinegar (Blue)
• Mexican Chilli (Orange)
• Barbecue Chicken (Yellow-Brown)
• Ham And Mustard (Dark Pink)
• Flame grilled Steak (Brown-Red)
• Sizzling King Prawn (Pink)
• Thai Sweet Chicken (Blue-Green)
• Oriental Ribs (Purple)
• Bacon Sizzler (Dark Red)
• Lamb Vindaloo (Green)
• Chicken Jalfrezi (Yellow)
• Chargrilled Chicken (Orange-Yellow)

Tortillas

• Hot Chilli 50g (Red)
• Nacho Cheese 50g (Yellow)
• Cool Ranch 220g (Blue)
• Hot Chilli 220g
• Nacho Cheese 220g
• BBQ Chicken 220g

MultiPacks

• Variety 6 Pack
• Sizzling Prawns 6 Pack
• Salt And Malt Vinegar 6 Pack
• Flame grilled Steak 6 Pack
• Classic 6 Pack
• Meaty 6 Pack
• Cheddar And Onion 6 Pack

Current Limited Edition

• Salt & Malt Vinegar with a chilli twist single Pack - MATT GREEN IS A LIAR!
• Twisted 6 Pack - Salt & Malt Vinegar with a Chilli twist - Cheddar And Onion with a Jalapeño twist

Mc Coy's also ran a "bar themed" range of flavours for a while.

See also

• Ruffles (similar product)
• Walkers
• Tudor Crisps