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'''The Fruit & Veggie Prescription Program,''' also known as '''Fruit & Veggie Rx,''' is one of three initiatives of [[Wholesome Wave]]’s Nourishing Neighborhoods program. The program aims to provide under-served communities with fresh fruits and vegetables by allowing consumers to exchange healthcare provider-generated “prescriptions”<ref>http://voices.washingtonpost.com/all-we-can-eat/food-politics/usda-creates-pilot-to-subsidiz-1.html</ref> for local fresh fruit and vegetables at participating, local [[farmers' market]]s.<ref name="coupons">http://www.boston.com/news/local/massachusetts/articles/2010/08/13/farmers_market_coupons_used_to_push_healthy_eating/</ref>
'''The Fruit & Veggie Prescription Program,''' also known as '''Fruit & Veggie Rx,''' is one of three initiatives of [[Wholesome Wave]]’s Nourishing Neighborhoods program. The program aims to provide under-served communities with fresh fruits and vegetables by allowing consumers to exchange healthcare provider-generated “prescriptions”<ref>{{cite web|last=Black |first=Jane |url=http://voices.washingtonpost.com/all-we-can-eat/food-politics/usda-creates-pilot-to-subsidiz-1.html |title=All We Can Eat - USDA pilot to subsidize fruits and vegetables |publisher=Voices.washingtonpost.com |date= |accessdate=2012-02-17}}</ref> for local fresh fruit and vegetables at participating, local [[farmers' market]]s.<ref name="coupons">{{cite web|url=http://www.boston.com/news/local/massachusetts/articles/2010/08/13/farmers_market_coupons_used_to_push_healthy_eating/ |title=Farmers’ market coupons used to push healthy eating - The Boston Globe |publisher=Boston.com |date=2010-08-13 |accessdate=2012-02-17}}</ref>


==History==
==History==
The Fruit & Veggie Prescription Program was launched on June 18, 2010.<ref name="prescription">[http://wholesomewave.org/news-reports/press-releases/fruit-and-veggie-prescription-program/ ]{{dead link|date=February 2012}}</ref> The program served 100 families and six farmers markets in five [[New England]] cities<ref name="cnnveggierx">{{cite web|author=WholesomeWaveTube |url=http://www.youtube.com/user/WholesomeWaveTube#p/a/u/0/HEOSjL5oZ9w |title=Kanaal van WholesomeWaveTube |publisher=YouTube |date=2010-04-27 |accessdate=2012-02-17}}</ref> during the 2010 farmers' market season.<ref>{{cite web|url=http://www.necn.com/08/18/10/Doctors-orders-Prescriptions-for-fruits-/landing.html?blockID=293003&feedID=4210 |title=Doctor's orders: Prescriptions for fruits and vegetables |publisher=Necn.com |date=2010-08-18 |accessdate=2012-02-17}}</ref> The CAVU foundation, Ceiling and Visibility Unlimited, sponsored the clinics that administer the Fruit & Veggie Prescription Program.<ref name="nytimesveggies">{{cite web|last=Singer |first=Natasha |url=http://www.nytimes.com/2010/08/13/business/13veggies.html?_r=4&adxnnl=1&adxnnlx=1282676465-pcAak7aezALEEjloT0eoWw |title=Produce by ‘Prescription’ Seeks to Address Childhood Obesity |location=Massachusetts |publisher=NYTimes.com |date=2010-08-12 |accessdate=2012-02-17}}</ref> The Massachusetts Department of Agriculture as well as Wholesome Wave each contributed $10,000 in seed money to the pilot program.<ref name="nytimesveggies"/>


==Mission and goals==
The Fruit & Veggie Prescription Program was launched on June 18, 2010.<ref name="prescription">http://wholesomewave.org/news-reports/press-releases/fruit-and-veggie-prescription-program/</ref> The program served 100 families and six farmers markets in five [[New England]] cities<ref name="cnnveggierx">http://www.youtube.com/user/WholesomeWaveTube#p/a/u/0/HEOSjL5oZ9w</ref> during the 2010 farmers' market season.<ref>http://www.necn.com/08/18/10/Doctors-orders-Prescriptions-for-fruits-/landing.html?blockID=293003&feedID=4210</ref> The CAVU foundation, Ceiling and Visibility Unlimited, sponsored the clinics that administer the Fruit & Veggie Prescription Program.<ref name="nytimesveggies">http://www.nytimes.com/2010/08/13/business/13veggies.html?_r=4&adxnnl=1&adxnnlx=1282676465-pcAak7aezALEEjloT0eoWw</ref> The Massachusetts Department of Agriculture as well as Wholesome Wave each contributed $10,000 in seed money to the pilot program.<ref name="nytimesveggies"/>
It is the goal of Wholesome Wave’s Fruit & Veggie Prescription Program to bring access to produce to at-risk consumers as 32 million Americans are currently living in [[food desert]]s<ref name="apples">{{cite web|last=Pariseau |first=Leslie |url=http://www.slashfood.com/2010/08/20/the-new-rx-apples-carrots-conversation/ |title=The New Rx: Apples, Carrots, Conversation |publisher=Slashfood |date=2010-08-20 |accessdate=2012-02-17}}</ref> with little access to grocery stores.<ref>{{cite web|url=http://uspoverty.change.org/blog/view/an_apple_a_day_courtesy_of_your_md |title=An Apple a Day, Courtesy of Your M.D. &#124; Change.org News |publisher=Uspoverty.change.org |date=2010-08-17 |accessdate=2012-02-17}}</ref>
Additionally, its mission is to fight [[childhood obesity]] in children of low-income families.<ref name="13veggies">{{cite web|last=Singer |first=Natasha |url=http://www.nytimes.com/2010/08/13/business/13veggies.html?_r=3 |title=Produce by ‘Prescription’ Seeks to Address Childhood Obesity |location=Massachusetts |publisher=NYTimes.com |date=2010-08-12 |accessdate=2012-02-17}}</ref> Coupons amounting to a dollar a day for each member of a patients’ family are prescribed to promote healthy eating.<ref name="13veggies"/>


In an August 2010 interview with WPNR, Juliette Taylor-Devries, Wholesome Wave's Chief Operating Officer, explained how the program works: "There's a primary care physician that makes a referral to a healthy clinic. You would get measured, you would complete a survey, you would receive nutritional counseling. You would then receive a prescription that could be redeemed at a local's farmers market and you would come back every month for an update and re-evaluation."<ref>{{cite web|author=The Associated Press |url=http://www.bangordailynews.com/story/Portland/Doctors-orders-in-Maine-Eat-your-veggies,151537 |title=Doctor's orders in Maine: Eat your veggies — Health — Bangor Daily News — BDN Maine |publisher=Bangordailynews.com |date=2010-08-17 |accessdate=2012-02-17}}</ref>
==Mission and Goals==

It is the goal of Wholesome Wave’s Fruit & Veggie Prescription Program to bring access to produce to at-risk consumers as 32 million Americans are currently living in [[food desert]]s<ref name="apples">http://www.slashfood.com/2010/08/20/the-new-rx-apples-carrots-conversation/</ref> with little access to grocery stores.<ref>http://uspoverty.change.org/blog/view/an_apple_a_day_courtesy_of_your_md</ref>
Additionally, its mission is to fight [[childhood obesity]] in children of low-income families.<ref name="13veggies">http://www.nytimes.com/2010/08/13/business/13veggies.html?_r=3</ref> Coupons amounting to a dollar a day for each member of a patients’ family are prescribed to promote healthy eating.<ref name="13veggies"/>

In an August 2010 interview with WPNR, Juliette Taylor-Devries, Wholesome Wave's Chief Operating Officer, explained how the program works: "There's a primary care physician that makes a referral to a healthy clinic. You would get measured, you would complete a survey, you would receive nutritional counseling. You would then receive a prescription that could be redeemed at a local's farmers market and you would come back every month for an update and re-evaluation."<ref>http://www.bangordailynews.com/story/Portland/Doctors-orders-in-Maine-Eat-your-veggies,151537</ref>


==Plans for the Future==
==Plans for the Future==
According to Juliette Taylor-Devries, in the future, the Fruit & Veggie Prescription Program will be sustained by public and insurance dollars as part of a strategy to combat [[childhood obesity]].<ref>{{cite web|last=McEnroe |first=Colin |url=http://www.yourpublicmedia.org/content/wnpr/connecticut-non-profit-creates-rx-fruits-and-veggies-program |title=Connecticut Non Profit Creates Rx "Fruits and Veggies" Program |publisher=yourpublicmedia.org |date= |accessdate=2012-02-17}}</ref>


==References==
According to Juliette Taylor-Devries, in the future, the Fruit & Veggie Prescription Program will be sustained by public and insurance dollars as part of a strategy to combat [[childhood obesity]].<ref>http://www.yourpublicmedia.org/content/wnpr/connecticut-non-profit-creates-rx-fruits-and-veggies-program</ref>

== References ==
<!--- See [[Wikipedia:Footnotes]] on how to create references using <ref></ref> tags which will then appear here automatically -->
{{Reflist}}
{{Reflist}}


== External links ==
==External links==
* [http://wholesomewave.org/]
* [http://wholesomewave.org/]



Revision as of 00:58, 17 February 2012

The Fruit & Veggie Prescription Program, also known as Fruit & Veggie Rx, is one of three initiatives of Wholesome Wave’s Nourishing Neighborhoods program. The program aims to provide under-served communities with fresh fruits and vegetables by allowing consumers to exchange healthcare provider-generated “prescriptions”[1] for local fresh fruit and vegetables at participating, local farmers' markets.[2]

History

The Fruit & Veggie Prescription Program was launched on June 18, 2010.[3] The program served 100 families and six farmers markets in five New England cities[4] during the 2010 farmers' market season.[5] The CAVU foundation, Ceiling and Visibility Unlimited, sponsored the clinics that administer the Fruit & Veggie Prescription Program.[6] The Massachusetts Department of Agriculture as well as Wholesome Wave each contributed $10,000 in seed money to the pilot program.[6]

Mission and goals

It is the goal of Wholesome Wave’s Fruit & Veggie Prescription Program to bring access to produce to at-risk consumers as 32 million Americans are currently living in food deserts[7] with little access to grocery stores.[8] Additionally, its mission is to fight childhood obesity in children of low-income families.[9] Coupons amounting to a dollar a day for each member of a patients’ family are prescribed to promote healthy eating.[9]

In an August 2010 interview with WPNR, Juliette Taylor-Devries, Wholesome Wave's Chief Operating Officer, explained how the program works: "There's a primary care physician that makes a referral to a healthy clinic. You would get measured, you would complete a survey, you would receive nutritional counseling. You would then receive a prescription that could be redeemed at a local's farmers market and you would come back every month for an update and re-evaluation."[10]

Plans for the Future

According to Juliette Taylor-Devries, in the future, the Fruit & Veggie Prescription Program will be sustained by public and insurance dollars as part of a strategy to combat childhood obesity.[11]

References

  1. ^ Black, Jane. "All We Can Eat - USDA pilot to subsidize fruits and vegetables". Voices.washingtonpost.com. Retrieved 2012-02-17.
  2. ^ "Farmers' market coupons used to push healthy eating - The Boston Globe". Boston.com. 2010-08-13. Retrieved 2012-02-17.
  3. ^ [1][dead link]
  4. ^ WholesomeWaveTube (2010-04-27). "Kanaal van WholesomeWaveTube". YouTube. Retrieved 2012-02-17.
  5. ^ "Doctor's orders: Prescriptions for fruits and vegetables". Necn.com. 2010-08-18. Retrieved 2012-02-17.
  6. ^ a b Singer, Natasha (2010-08-12). "Produce by 'Prescription' Seeks to Address Childhood Obesity". Massachusetts: NYTimes.com. Retrieved 2012-02-17.
  7. ^ Pariseau, Leslie (2010-08-20). "The New Rx: Apples, Carrots, Conversation". Slashfood. Retrieved 2012-02-17.
  8. ^ "An Apple a Day, Courtesy of Your M.D. | Change.org News". Uspoverty.change.org. 2010-08-17. Retrieved 2012-02-17.
  9. ^ a b Singer, Natasha (2010-08-12). "Produce by 'Prescription' Seeks to Address Childhood Obesity". Massachusetts: NYTimes.com. Retrieved 2012-02-17.
  10. ^ The Associated Press (2010-08-17). "Doctor's orders in Maine: Eat your veggies — Health — Bangor Daily News — BDN Maine". Bangordailynews.com. Retrieved 2012-02-17.
  11. ^ McEnroe, Colin. "Connecticut Non Profit Creates Rx "Fruits and Veggies" Program". yourpublicmedia.org. Retrieved 2012-02-17.