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'''Nokia Pure''' is a typeface designed by London-based [[type foundry]] [[Dalton Maag]] for [[Nokia]]. It was designed primarily for use in digital media, in Nokia devices, and mobile environments.<ref name="NokiaBrandbookBlog">{{cite web|url=http://brandbook.nokia.com/blog/view/item62250/|title=Our new typeface|publisher=Nokia Brandbook blog|date=24 March 2011|accessdate=2 April 2011}}</ref>
'''Nokia Pure''' is a typeface designed by London-based [[type foundry]] [[Dalton Maag]] for [[Nokia]]. It was designed primarily for use in digital media, in Nokia devices, and mobile environments.<ref name="NokiaBrandbookBlog">{{cite web|url=http://brandbook.nokia.com/blog/view/item62250/|title=Our new typeface|publisher=Nokia Brandbook blog|date=24 March 2011|accessdate=2 April 2011}}</ref> It can be easily read on the small screens of the mobile phones.<ref>http://digitalanalog.in/2012/05/22/nokia-pure-nokias-new-font-that-works-in-all-languages/</ref>


The typeface is being developed to support [[Latin script|Latin]], [[Cyrillic script|Cyrillic]], [[Greek script|Greek]], [[Arabic script|Arabic]], [[Hebrew script|Hebrew]], [[Devanagari script|Devanagari]] and [[Thai script|Thai]] scripts.<ref>{{cite web|url=http://brandbook.nokia.com/blog/view/item62457/|title=Pure languages|publisher=Nokia Brandbook blog|date=30 March 2011|accessdate=2 April 2011}}</ref>
The typeface is being developed to support [[Latin script|Latin]], [[Cyrillic script|Cyrillic]], [[Greek script|Greek]], [[Arabic script|Arabic]], [[Hebrew script|Hebrew]], [[Devanagari script|Devanagari]] and [[Thai script|Thai]] scripts.<ref>{{cite web|url=http://brandbook.nokia.com/blog/view/item62457/|title=Pure languages|publisher=Nokia Brandbook blog|date=30 March 2011|accessdate=2 April 2011}}</ref>
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== References ==
== References ==
{{Reflist}}
{{Reflist}}

== External links ==
* [http://digitalanalog.in/2012/05/22/nokia-pure-nokias-new-font-that-works-in-all-languages/ Nokia Pure]


[[Category:Nokia]]
[[Category:Nokia]]

Revision as of 11:52, 22 May 2012

Nokia Pure
CategorySans serif
ClassificationNeo-grotesque[1]
FoundryDalton Maag
Date created2011
TrademarkNokia
Sample

Nokia Pure is a typeface designed by London-based type foundry Dalton Maag for Nokia. It was designed primarily for use in digital media, in Nokia devices, and mobile environments.[2] It can be easily read on the small screens of the mobile phones.[3]

The typeface is being developed to support Latin, Cyrillic, Greek, Arabic, Hebrew, Devanagari and Thai scripts.[4]

The font was launched in an exhibition called “Nokia Pure Exhibition” with artists sponsored to come up with posters using the typeface.[5] The posters were sold at the exhibition and online to raise money for the British Dyslexia Association.[6]

Other merchandise featuring Nokia Pure has also been created, including postcards and mugs.[7]

Designs of the Year 2012 Nomination

On 12 January 2012 it was announced that Nokia Pure had been nominated for a Design Museum Designs of the Year 2012 award in the Graphics category. [8] It went on to win the Graphics category. The Nokia Pure typeface became part of the Designs of the Year 2012 exhibition which ran from 8 February to 4 July 2012.

See also

References

  1. ^ Duncan, Clinton. "Nokia's New Brand Typeface". Under Consideration. Brand New. Retrieved 24 April 2011.
  2. ^ "Our new typeface". Nokia Brandbook blog. 24 March 2011. Retrieved 2 April 2011.
  3. ^ http://digitalanalog.in/2012/05/22/nokia-pure-nokias-new-font-that-works-in-all-languages/
  4. ^ "Pure languages". Nokia Brandbook blog. 30 March 2011. Retrieved 2 April 2011.
  5. ^ Jay Montano (25 March 2011). "New Nokia Font "Nokia Pure" across all phones, complete with Exhibition. Bye Nokia Sans!". My Nokia Blog. Retrieved 2 April 2011.
  6. ^ Emily Gosling (24 March 2011). "Pure type". Design Week. Retrieved 2 April 2011.
  7. ^ "Wordplay". Build. 30 March 2012. Retrieved 3 April 2012.
  8. ^ Edwin Heathcote (11 January 2012). "Market, homes for elderly and hospital vie for design award". Financial Times. Retrieved 3 April 2012. {{cite web}}: Check |url= value (help)