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==History==
==History==
Business partners David Liu, Carley Roney, Rob Fassino, and Michael Wolfson founded the Knot Inc. in 1996.<ref>{{cite news|url=http://www.time.com/time/photogallery/0,29307,1684576,00.html |title=Carley Roney and David Liu - Photo Essays |publisher=TIME |date= 2007-11-15|accessdate=2010-03-25}}</ref> After the startup received [[Seed funding|seed financing]] from [[AOL]], the partners launched The Knot brand as a portal on AOL.<ref>{{cite web|url=http://www.successmagazine.com/corner-office-david-liu-and-carley-roney-tie-the-knot/PARAMS/article/929 |title=Corner Office: David Liu and Carley Roney Tie the Knot &#124; SUCCESS Magazine &#124; What Achievers Read |publisher=SUCCESS Magazine |date= |accessdate=2010-03-25}}</ref> In 1997, TheKnot.com launched on the internet.<ref>{{cite news|last=Roney |first=Carley |url=http://www.time.com/time/business/article/0,8599,1684491,00.html |title=Something Old, Something New |publisher=TIME |date=2007-11-15 |accessdate=2010-03-25}}</ref>
Business partners David Liu, Carley Roney, Rob Fassino, and Michael Wolfson founded the Knot Inc. in 1996.<ref>{{cite news|url=http://www.time.com/time/photogallery/0,29307,1684576,00.html |title=Carley Roney and David Liu - Photo Essays |publisher=TIME |date= 2007-11-15|accessdate=2010-03-25}}</ref> After the startup received [[Seed funding|seed financing]] from [[AOL]], the partners launched The Knot brand as a portal on AOL.<ref>{{cite web|url=http://www.successmagazine.com/corner-office-david-liu-and-carley-roney-tie-the-knot/PARAMS/article/929 |title=Corner Office: David Liu and Carley Roney Tie the Knot &#124; SUCCESS Magazine &#124; What Achievers Read |publisher=SUCCESS Magazine |date= |accessdate=2010-03-25}}</ref> In 1997, TheKnot.com launched on the internet.<ref>{{cite news|last=Roney |first=Carley |url=http://www.time.com/time/business/article/0,8599,1684491,00.html |title=Something Old, Something New |publisher=TIME |date=2007-11-15 |accessdate=2010-03-25}}</ref> Next, the company launched an online [[gift registry]] in partnership with [[QVC]] and published its first book, The Knot Complete Guide to Weddings in the Real World.<ref>{{cite web|url=http://www.businessweek.com/magazine/content/05_15/b3928150_mz027.htm |title=The Knot: Here Come The Brides |publisher=Businessweek.com |date=2005-04-11 |accessdate=2010-03-25}}</ref> In December 1999, the company raised $35 million in an [[initial public offering]].<ref>{{cite news|last=Hass |first=Nancy |url=http://www.nytimes.com/1999/12/05/style/a-night-out-with-carley-roney-at-the-com-wedding.html?pagewanted=1 |title=A NIGHT OUT WITH - Carley Roney - At the .com Wedding |publisher=NYTimes.com |date=1999-12-05 |accessdate=2010-03-25}}</ref> In 2000, the company continued to expand by launching its own bridal [[magazine]] and the Knot Weddings Magazine is now published four times a year and is sold on [[newsstands]].

Next, the company launched an online [[gift registry]] in partnership with [[QVC]] and published its first book, The Knot Complete Guide to Weddings in the Real World.<ref>{{cite web|url=http://www.businessweek.com/magazine/content/05_15/b3928150_mz027.htm |title=The Knot: Here Come The Brides |publisher=Businessweek.com |date=2005-04-11 |accessdate=2010-03-25}}</ref> In December 1999, the company raised $35 million in an [[initial public offering]].<ref>{{cite news|last=Hass |first=Nancy |url=http://www.nytimes.com/1999/12/05/style/a-night-out-with-carley-roney-at-the-com-wedding.html?pagewanted=1 |title=A NIGHT OUT WITH - Carley Roney - At the .com Wedding |publisher=NYTimes.com |date=1999-12-05 |accessdate=2010-03-25}}</ref>

In 2000, the company launched its own bridal [[magazine]]. The Knot Weddings Magazine is published four times a year and is sold on [[newsstands]].


In 2001 it acquired WeddingPages, Inc., a publisher of regional bridal magazines, to expand its magazine offerings to local markets. Today, The Knot publishes regional magazines in 17 markets in the US. Online, the company hosts wedding vendor listings in its online directories.
In 2001 it acquired WeddingPages, Inc., a publisher of regional bridal magazines, to expand its magazine offerings to local markets. Today, The Knot publishes regional magazines in 17 markets in the US. Online, the company hosts wedding vendor listings in its online directories.

Revision as of 14:59, 13 November 2012

The Knot (NYSE: XOXO) is a media company that publishes multi-media content for couples who are planning weddings, moving in together, and having their first child. The company generates revenue through online advertising, merchandising, registry services, and publishing. The Company headquarters are located in New York City, with offices in several locations in the US and in China.

History

Business partners David Liu, Carley Roney, Rob Fassino, and Michael Wolfson founded the Knot Inc. in 1996.[1] After the startup received seed financing from AOL, the partners launched The Knot brand as a portal on AOL.[2] In 1997, TheKnot.com launched on the internet.[3] Next, the company launched an online gift registry in partnership with QVC and published its first book, The Knot Complete Guide to Weddings in the Real World.[4] In December 1999, the company raised $35 million in an initial public offering.[5] In 2000, the company continued to expand by launching its own bridal magazine and the Knot Weddings Magazine is now published four times a year and is sold on newsstands.

In 2001 it acquired WeddingPages, Inc., a publisher of regional bridal magazines, to expand its magazine offerings to local markets. Today, The Knot publishes regional magazines in 17 markets in the US. Online, the company hosts wedding vendor listings in its online directories.

In 2004, the company launched a television series, Real Weddings from The Knot, on the Oxygen Network,[6] and in 2005 it launched a streaming online video channel, The Knot TV, that runs on TheKnot.com. In 2009, the company launched a wedding planning show, called The Knot LIVE, which streams in real time to TheKnot.com from its New York City headquarters once a week.

The Nest brand launched in 2005 with a website, and a magazine followed in 2006.[7] The brand serves cohabitating couples and newlyweds with lifestyle content about home décor, finance, making dinner, and getting along. The brand also has two books in print, The Nest Newlywed Handbook and The Nest Home Décor Handbook.

In 2005, The Knot created a CD of wedding music called, “The Knot Collection of Ceremony & Wedding Music.” The Company also partnered with American Express to offer a co-branded rewards card for The Knot and The Nest.

In 2006 the company acquired WeddingChannel.com, consolidating the bridal media industry.[8] The Knot Wedding Network, which includes TheKnot.com and WeddingChannel.com, reaches 8 in 10 US brides every year.[citation needed]

In 2008, the company launched TheBump.com to serve couples planning for their first child. The Bump Pregnancy Guides feature pregnancy-related content and local pregnancy & baby resources in a pocket-sized magazine distributed through OBGYN offices in 14 US markets.

In May 2012, the company overhauled its "community forums." The site's daily page views subsequently dropped.[9]

Team

David Liu

David Liu (45 years old) is a co-founder of The Knot and has been the Chief Executive Officer and a director since May 1996. Mr. Liu has also served as the President of the company since October 2008, and served as President from May 1996 to October 2007. From January 1993 to May 1996, Mr. Liu served as Director of Production of RunTime Inc., a CD-ROM development firm that he co-founded with Carley Roney, the Chief Content Officer. Before January 1993, Mr. Liu was the Director of Production at VideOvation, a subsidiary of Reader’s Digest. Mr. Liu received a B.F.A. in Film and Television from New York University. Mr. Liu is married to Ms. Roney.[10]

Carley Roney

Carley Roney is the co-founder and Chief Content Officer of The Knot. She married to David Liu in 1993, and half an year later, they established a digital media production company. However, Carley and David soon realized that they had grander aspirations for the emerging medium known as the Internet. They connected with two other NYU film graduates, Michael Wolfson and Rob Fassino, and brainstormed ideas to build a new brand with opportunities for revenue. In 1996, they launched the first site-The Knot. Carley Roney and David Liu first met when they were undergraduates studying film and television at NYU’s Tisch School of the Arts. Both were in the prestigious Scholars program, although David was a senior when Carley was a freshman.[11]

Roney has been the driving force behind the brands’ expansion across multiple media platforms. She has created The Nest and The Bump brands for young couples and first-time parents—offering multi-media content, tools, and community platforms designed specifically for the unique needs of couples setting up homes and getting ready for baby. The Nest magazine and her latest book, “The Baby Bump”, a hip guide for modern pregnancy, will join the long list of popular wedding and newlywed books that she’s written. She is recognized and consulted as a mentor for women in business and entrepreneurs and frequently appears on television shows as well as gives advice in her syndicated, nationwide advice column “Ask Carley”. [12]

Products and services

The Knot Inc. publishes wedding planning, nesting, and baby related content on multiple media platforms.

Awards

  • Sitecore, Site of the Year 2009, TheKnot.com [13]
  • Ernst & Young, Metro New York Entrepreneur of the Year 2008, David Liu[14]
  • Time.com, Best 100 Lifestyle Sites 2008, TheNest.com[15]
  • Fortune Small Business, Top 100 Fastest Growing Companies of 2007 & 2006[16]
  • Crain’s, Forty Under 40 2008, Carley Roney[17]
  • NYU Tisch, Big Apple Award for Distinguished Alumni Achievements 2008, David Liu & Carley Roney[18]
  • Min, Best of Digital Media Award 2008, Marketing Campaign: The Nest Marriage Invaders Game[19]
  • Webby Award, The Knot.com[20]
  • Forbes, Best of the Web, TheKnot.com[21]

References

  1. ^ "Carley Roney and David Liu - Photo Essays". TIME. 2007-11-15. Retrieved 2010-03-25.
  2. ^ "Corner Office: David Liu and Carley Roney Tie the Knot | SUCCESS Magazine | What Achievers Read". SUCCESS Magazine. Retrieved 2010-03-25.
  3. ^ Roney, Carley (2007-11-15). "Something Old, Something New". TIME. Retrieved 2010-03-25.
  4. ^ "The Knot: Here Come The Brides". Businessweek.com. 2005-04-11. Retrieved 2010-03-25.
  5. ^ Hass, Nancy (1999-12-05). "A NIGHT OUT WITH - Carley Roney - At the .com Wedding". NYTimes.com. Retrieved 2010-03-25.
  6. ^ Tedeschi, Bob (2005-03-14). "Web Sites Try Offering TV Shows". The New York Times.
  7. ^ "The Nest - 50 Best Websites 2008". TIME. 2008-06-17. Retrieved 2010-03-25.
  8. ^ "The Knot And WeddingChannel: Just Married". Businessweek.com. Retrieved 2010-03-25.
  9. ^ Amanda Buchanan (14 May 2012). "Buy, Sell, Hold: XO Group". The Motley Fool. Retrieved 18 May 2012.
  10. ^ Forbes. "David Liu's Profile". Retrieved 13 November 2012.
  11. ^ Jannuzzi, Kristine. "NYU Alumni Connect- Alumni Profile Carley Roney (TSOA '90, '94) and David Liu (TSOA '87))". Retrieved 13 November 2012.
  12. ^ "Carley Roney Co-Founder and Editor in Chief of The Knot Inc".
  13. ^ "Sitecore Site of the Year - North America". Sitecore.net. Retrieved 2010-03-26.
  14. ^ "The Entrepreneur Of The Year Awards 2008 National Winners - Ernst & Young - United States". Ey.com. Retrieved 2010-03-26.
  15. ^ "The Nest - 50 Best Websites 2008". TIME. 2008-06-17. Retrieved 2010-03-26.
  16. ^ "FSB 100 2008 - The Knot (KNOT) - from Fortune Small Business Magazine". Money.cnn.com. 2008-06-16. Retrieved 2010-03-26.
  17. ^ "Carley Roney - 2008 40 Under 40 - Crain's New York Business Rising Stars". Mycrains.crainsnewyork.com. Retrieved 2010-03-26.
  18. ^ "Tisch Gala to Honor Tony Winner Crudup; Spring Awakening Cast to Perform". Playbill.com. Retrieved 2010-03-26.
  19. ^ "min's Best of the Web Awards Luncheon". MinOnline. 2008-04-14. Retrieved 2010-03-26.
  20. ^ "Webby Nominees". Webbyawards.com. Retrieved 2010-03-26.
  21. ^ "Best of the Web". Forbes.com. Retrieved 2010-03-26.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=The_Knot_Worldwide&oldid=522831083"