Jump to content

Viralheat: Difference between revisions

Add links
From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
No edit summary
Line 36: Line 36:


==Features==
==Features==
Viralheat is a social media management tool for account management, monitoring, analytics<ref>{{cite|publisher=Viralheat|title=Features|accessdate=January 12, 2013|url=https://www.viralheat.com/home/features}}</ref> and publishing.<ref name="eleven"/> It tracks the number of mentions an individual or company receives on digital properties and analyzes factors such as influence, sentiment and language.<ref name="one"/> The influence of a Twitter handle is measured based on followers, mentions and retweets<ref name="four"/> and sentiment is assessed as positive, negative or neutral.<ref>Joyner, A. (2010). Who's talking about you?. Inc, 32(7), 63.</ref> Viralheat's Human Intent tool labels social media participants as leads if they appear likely to consider purchasing a corresponding product.<ref>{{cite news|url=http://venturebeat.com/2011/06/30/viralheat-a-match-com-for-businesses-and-consumers/|publisher=VentureBeat|title=Viralheat a Match.com for businesses and consumers?|date=June 30, 2011|first=Meghan|last=Kelly|accessdate=January 12, 2013}}</ref> The analytics and monitoring can be filtered by location<ref name="four"/> and data from Viralheat can be exported into PDF files, Excel spreadsheets or onto a publicly available dashboard.<ref name="one"/>
Viralheat is a social media management tool for account management, monitoring, analytics<ref>{{cite|publisher=Viralheat|title=Features|accessdate=January 12, 2013|url=https://www.viralheat.com/home/features}}</ref> and publishing.<ref name="eleven"/> It tracks the number of mentions an individual or company receives on digital properties and analyzes factors such as influence, sentiment and language.<ref name="one"/> The influence of a Twitter handle is measured based on followers, mentions, and retweets<ref name="four"/> and sentiment is assessed as positive, negative or neutral.<ref>Joyner, A. (2010). Who's talking about you?. Inc, 32(7), 63.</ref> Viralheat's Human Intent tool labels social media participants as leads if they appear likely to consider purchasing a corresponding product.<ref>{{cite news|url=http://venturebeat.com/2011/06/30/viralheat-a-match-com-for-businesses-and-consumers/|publisher=VentureBeat|title=Viralheat a Match.com for businesses and consumers?|date=June 30, 2011|first=Meghan|last=Kelly|accessdate=January 12, 2013}}</ref> The analytics and monitoring can be filtered by location<ref name="four"/> and data from Viralheat can be exported into PDF files, Excel spreadsheets or onto a publicly available dashboard.<ref name="one"/>


The service charges users based on how many accounts, mentions and profiles they use. A free version can manage up to seven social media accounts, while paid versions range from $49 to $499 per month<ref>{{cite news|title=Viralheat manages all social content on one platform|first=Tanya|last=Lewis|date=October 01, 2012|accessdate=January 12, 2013|newspaper=PRWeek|url=http://www.prweekus.com/viralheat-manages-all-social-content-on-one-platform/article/261467/}}</ref><ref name="two">{{cite news|title=Viralheat: Sophisticated Social Media Tracking on the Cheap|url=http://mashable.com/2009/07/07/viralheat/|publisher=Mashable|first=Jennifer|last=Grove|date=July 7, 2009|accessdate=January 12, 2013}}</ref> and developer accounts are free.<ref>{{cite news|publisher=ReadWriteWeb|title=Free API for Sentiment Analysis from Viralheat|url=http://readwrite.com/2011/08/22/free-api-for-sentiment-analysi|date=August 22, 2011|accessdate=January 12, 2013|first=David|last=Strom}}</ref> In August 2012, the company claimed to have 6,500 users, one-third of which were using a paid version of the service.<ref name="thirteen"/>
The service charges users based on how many accounts, mentions and profiles they use. A free version can manage up to seven social media accounts, while paid versions range from $49 to $499 per month<ref>{{cite news|title=Viralheat manages all social content on one platform|first=Tanya|last=Lewis|date=October 01, 2012|accessdate=January 12, 2013|newspaper=PRWeek|url=http://www.prweekus.com/viralheat-manages-all-social-content-on-one-platform/article/261467/}}</ref><ref name="two">{{cite news|title=Viralheat: Sophisticated Social Media Tracking on the Cheap|url=http://mashable.com/2009/07/07/viralheat/|publisher=Mashable|first=Jennifer|last=Grove|date=July 7, 2009|accessdate=January 12, 2013}}</ref> and developer accounts are free.<ref>{{cite news|publisher=ReadWriteWeb|title=Free API for Sentiment Analysis from Viralheat|url=http://readwrite.com/2011/08/22/free-api-for-sentiment-analysi|date=August 22, 2011|accessdate=January 12, 2013|first=David|last=Strom}}</ref> In August 2012, the company claimed to have 6,500 users, one-third of which were using a paid version of the service.<ref name="thirteen"/>


Viralheat also publishes free application programming interfaces (API)<ref>{{cite news|title=Viralheat: Our Sentiment API is Getting 300M Calls Per Week|first=Anthony|last=Ha|date=June 19, 2012|accessdate=January 12, 2013|url=http://techcrunch.com/2012/06/19/viralheat-sentiment-api/|publisher=TechCrunch}}</ref> and two plug-ins for the [[Google Chrome|Chrome]] browser. One plug-in adds a bar to the top of Twitter.com with a sentiment analysis of the tweets displayed on the page. A box is added to each tweet showing what its sentiment was assessed as and allowing manual changes.<ref name="twelve"/> Another plug-in called "Flint" adds a share button on the browser that can share the browser's current page on [[Twitter]], Facebook or [[LinkedIn]].<ref name="po"/>
Viralheat also publishes free application programming interfaces (API)<ref>{{cite news|title=Viralheat: Our Sentiment API is Getting 300M Calls Per Week|first=Anthony|last=Ha|date=June 19, 2012|accessdate=January 12, 2013|url=http://techcrunch.com/2012/06/19/viralheat-sentiment-api/|publisher=TechCrunch}}</ref> and two extensions for the [[Google Chrome|Chrome]] browser. One extension adds a bar to the top of Twitter.com with a sentiment analysis of the mentions displayed on the page. A box is added to each tweet showing what its sentiment was assessed as and allowing manual changes.<ref name="twelve"/> Another extension called "Flint" adds a share button on the browser that can share the browser's sites such as [[Twitter]], Facebook or [[LinkedIn]].<ref name="po"/>


==Development==
==Development==

Revision as of 21:22, 22 January 2013

Comment: I am submitting this article on Viralheat's behalf. I believe it is neutral, well-sourced and an improvement to Wikipedia and appreciate your time and consideration. CorporateM (Talk) 23:21, 21 January 2013 (UTC)

Viralheat
Developer(s)Viralheat
Initial releaseJuly 6, 2009 (2009-07-06)
Stable release
2.1 / 14 August 2012; 12 years ago (2012-08-14)
Written inRuby and Rails
PlatformSoftware as a Service
Available inEnglish
Websiteviralheat.com

Viralheat is a subscription-based software service for social media management, best known as a low-cost alternative to other paid tools. It was first released in beta in May 2009. Viralheat also develops two extensions for the Google Chrome browser and free application programming interfaces. The developer was funded with $75,000 in seed capital in 2009 and $4.25 million in venture funding in 2011.

Features

Viralheat is a social media management tool for account management, monitoring, analytics[1] and publishing.[2] It tracks the number of mentions an individual or company receives on digital properties and analyzes factors such as influence, sentiment and language.[3] The influence of a Twitter handle is measured based on followers, mentions, and retweets[4] and sentiment is assessed as positive, negative or neutral.[5] Viralheat's Human Intent tool labels social media participants as leads if they appear likely to consider purchasing a corresponding product.[6] The analytics and monitoring can be filtered by location[4] and data from Viralheat can be exported into PDF files, Excel spreadsheets or onto a publicly available dashboard.[3]

The service charges users based on how many accounts, mentions and profiles they use. A free version can manage up to seven social media accounts, while paid versions range from $49 to $499 per month[7][8] and developer accounts are free.[9] In August 2012, the company claimed to have 6,500 users, one-third of which were using a paid version of the service.[10]

Viralheat also publishes free application programming interfaces (API)[11] and two extensions for the Chrome browser. One extension adds a bar to the top of Twitter.com with a sentiment analysis of the mentions displayed on the page. A box is added to each tweet showing what its sentiment was assessed as and allowing manual changes.[12] Another extension called "Flint" adds a share button on the browser that can share the browser's sites such as Twitter, Facebook or LinkedIn.[13]

Development

The Viralheat company was co-founded by Raj Kadam and Vishal Sankhla.[14] The first Viralheat beta was started in May 2009.[3] In October, location-based filters were added and updates were made to Viralheat's user interface for reporting, alerts and importing.[4] In December, the developer, also called Viralheat, raised $75,000 in seed capital.[15] In March 2010, Viralheat added features to track Facebook shares, likes and comments.[16] The company raised $4.25 million in series A funding in June 2011.[15] Its Human Intent application was released in beta the following month.[17] Viralheat's Chrome extension for sentiment on Twitter.com was released that September.[12] On March 27, 2012, version 2.0 was released. Version 2.0 added the ability to publish content to social media websites through the Viralheat interface.[2] In August of that year, Pinterest monitoring was added.[10][18] The "Flint" extension was added in November.[13]

Reception

Mashable reported that Viralheat has more features than free services, with a lower price than most paid options.[8] A customer review in PRWeek said Viralheat's strengths were its sentiment analysis, simplicity, price and customer service. The author also said Viralheat's filtering tools were "a little rough around the edges."[19]

Findings

A Viralheat profile created on the keyword "Obama" found there were 7,000 tweets mentioning the President on May 25, 2009 and 32,000 tweets that week.[3] Viralheat found that 70 percent of comments about Tiger Woods on social media websites were positive on April 9, 2010, just after he returned to the golf course after a sex scandal.[20] Based on a sampling in July 2011, Viralheat found that 79 percent of tweets about President Obama were positive, while Speaker John Boehner had a 54 percent rate of positive comments.[21] Near Thanksgiving 2012, Viralheat analyzed 150,000 tweets and found that turkey stuffing was mentioned 38,000 times.[22] During the debut of Bravo's TV show "Start-ups: Silicon Valley," Viralheat measured that the character Hermione was mentioned on Twitter 350 times, while Sarah received 264.[23]

References

  1. ^ Features, Viralheat, retrieved January 12, 2013
  2. ^ a b Ha, Anthony (March 27, 2012). "Viralheat Adds Social Media Publishing with Version 2.0". TechCrunch. Retrieved January 12, 2013.
  3. ^ a b c d Rao, Leena (May 25, 2009). "Viralheat Measures And Analyzes Real-Time Content On Twitter, YouTube And More". TechCrunch. Retrieved January 12, 2013.
  4. ^ a b c Rao, Leena (October 20, 2009). "Social Media Tracking Platform Viralheat Upgrades Analytics, Becomes Location Aware". TechCrunch. Retrieved January 12, 2013.
  5. ^ Joyner, A. (2010). Who's talking about you?. Inc, 32(7), 63.
  6. ^ Kelly, Meghan (June 30, 2011). "Viralheat a Match.com for businesses and consumers?". VentureBeat. Retrieved January 12, 2013.
  7. ^ Lewis, Tanya (October 01, 2012). "Viralheat manages all social content on one platform". PRWeek. Retrieved January 12, 2013. {{cite news}}: Check date values in: |date= (help)
  8. ^ a b Grove, Jennifer (July 7, 2009). "Viralheat: Sophisticated Social Media Tracking on the Cheap". Mashable. Retrieved January 12, 2013.
  9. ^ Strom, David (August 22, 2011). "Free API for Sentiment Analysis from Viralheat". ReadWriteWeb. Retrieved January 12, 2013.
  10. ^ a b Grove, Jennifer (August 14, 2012). "With Pinterest Integration, Viralheat lets Marketers Monitor Pins". VentureBeat. Retrieved January 12, 2013.
  11. ^ Ha, Anthony (June 19, 2012). "Viralheat: Our Sentiment API is Getting 300M Calls Per Week". TechCrunch. Retrieved January 12, 2013.
  12. ^ a b Kessler, Sarah (September 22, 2011). "New Chrome Plugin Gives Instant Sentiment Analysis for Twitter Search Terms". Mashable. Retrieved January 12, 2013.
  13. ^ a b Yeung, Ken (November 8, 2012). "Viralheat Releases "Flint", a Chrome Plugin to Help Users Increase Engagement and Drive Analytics". The Next Web. Retrieved January 12, 2013.
  14. ^ About, Viralheat, retrieved January 19, 2013
  15. ^ a b Empson, Rip (June 28, 2011). "Viralheat Grabs $4.25 Million For Affordable Social Media Tracking And Intelligence". TechCrunch. Retrieved January 12, 2013. {{cite news}}: Unknown parameter |publihser= ignored (|publisher= suggested) (help)
  16. ^ Rao, Leena (March 23, 2010). "Social Media Tracker Viralheat Gets An Upgrade With Facebook, Twitalyzer And Klout Integration". TechCrunch. Retrieved January 12, 2013.
  17. ^ Carr, David (July 07, 2011). "Viralheat Uncovers Social Media Users' Shopping Lists". InformationWeek. Retrieved January 12, 2013. {{cite news}}: Check date values in: |date= (help)
  18. ^ Peterson, Time (September 4, 2012). "Turning Pins into Purchase on Pinterest". AdWeek. Retrieved January 12, 2013.
  19. ^ Lewis, Tanya (October 1, 2012). "Viralheat Manages all Social Content on One Platform". PRWeek. Retrieved January 10, 2013.
  20. ^ Dobuzinskis, Alex (April 9, 2010). "ESPN Sees Viewer Spike for Tiger Woods Comeback". Reuters. Retrieved January 21, 2013.
  21. ^ Blumenthal, Mark (July 26, 2011). "Obama And Boehner Speeches Barely Trend On Twitter And Facebook". The Huffington Post. Retrieved January 12, 2013.
  22. ^ Taylor, Chris (November 20, 2012). "Which Thanksgiving Side Dish Wins on Social Media?". Mashable. Retrieved January 12, 2013.
  23. ^ Cassidy, Mike (November 6, 2012). "Start-Ups:Silicon Valley's Hermione Way is Killing it over Sarah Austin on Twitter". The San Jose Mercury News. Retrieved January 12, 2013.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Viralheat&oldid=534384321"