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Fergie, Cyndi Lauper, Lady Gaga, and most recently Ricky Martin and Nicki Minaj.
Fergie, Cyndi Lauper, Lady Gaga, and most recently Ricky Martin and Nicki Minaj.


THE M·A·C AIDS FUND, THE PHILANTHROPIC ARM OF M·A·C COSMETICS, IS A LEADER
==Donations==
IN THE GLOBAL FIGHT AGAINST HIV AND AIDS, SUPPORTING ORGANIZATIONS IN MORE
To date the MAC AIDS fund has contributed $2.6 million in donations.
THAN 66 COUNTRIES AND TERRITORIES THAT ARE WORKING TO COMBAT THE EPIDEMIC

AND IMPROVE THE LIVES OF PEOPLE LIVING WITH AND AFFECTED BY HIV/AIDS.
Partnering with [[Elizabeth Glaser Pediatric AIDS Foundation]] since 1999, MAC AIDS Fund(MAF) has donated $275,000 to fund [[International Leadership Awards]] <ref>http://www.pedaids.org/getdoc/6e822534-2476-495a-807e-b7bcfbb13f05/OurHeroes.aspx</ref>
SINCE ITS FOUNDING IN 1994, THE M·A·C AIDS FUND HAS RAISED OVER $280 MILLION,

ONE LIPSTICK AND LIPGLASS AT A TIME.
In London, before a concert VIVA GLAM spokesperson presented a $30,000 check to [[MTV's Staying Alive Foundation]].<ref>http://www.highbeam.com/doc/1G1-139181324.html</ref>

In 2000, MAC cosmetics provided a donation of $500,000 to fund an awareness campaign in Africa and Asia. A $250,000 check was also given to [[United Nations Development Programme]](UNDP) <ref>http://www.undp.org/</ref> to support efforts to fight against AIDS along the Pacific,Asia and Africa.<ref>http://www.macaidsfund.org/news/pr_rl_mac_president</ref>

In 2011, they donated to [[TeachAIDS]], supporting an innovative new means of HIV/AIDS education.<ref>http://teachaids.org/blog/the-mac-aids-fund-donates-to-teachaids/</ref>


==Media==
==Media==

Revision as of 13:41, 23 May 2013

MAC AIDS Fund (M·A·F)
Founded1994
FounderFrank Toskan, Frank Angelo
TypeOperating public charity
FocusHumanitarianism
Area served
Global
ProductVIVA GLAM
MethodFunding direct care, Educational programs, prevention
OwnerEstee Lauder[1]
Key people
Nancy Mahon, Esq., Executive Director, M·A·C AIDS Fund; Senior Vice President, M·A·C Cosmetics
Websitehttp://www.macaidsfund.org

MAC AIDS Fund[2] (M·A·F) was established in 1994. The fund was developed to support people who are living with HIV/AIDS worldwide. As well as donating funds to communities that offer services and help to and prevent the HIV/AIDS through educational programs and services.

History

MAC cosmetics,[3] based in New York City, was originally founded by Frank Angelo and Frank Toskan. Toskan was the original founder, he worked as a make-up artist and photographer. Later Frank Angelo an entrepreneur joined his partner and developed a line cosmetics that is today known as MAC cosmetics. In 1997, the company was bought out by Estee Lauder,[4] shortly after Co-Founder Frank Angelo died. Frank Toskan went on to create the Toskan Casale Foundation.[5] MAC's new owners carried on with the foundation and its efforts to support men, women, and children affected with HIV/AIDS.

Programs

VIVA GLAM

VIVA GLAM[6] is the backbone for MAC's AIDS fund. VIVA GLAM is a line of lipsticks and lipglosses from which every cent of the sale price goes to help those living with HIV/AIDS around the world, setting M.A.C. apart from its peers, most of which only donate a portion of the profits ("proceeds") of a product. M.A.C. Cosmetics is currently the leading non-pharmaceutical corporate fundraiser for HIV/AIDS worldwide and has raised over $280 million dollars to date thanks to the VIVA GLAM campaign. The VIVA GLAM campaign was started in 1994 with the launch of VIVA GLAM I, the first of six permanent lipstick shades.[7] Funding goes towards direct care, prevention, and global communities that also help to assist those fighting the HIV/AIDS virus.

WHAT ONE VIVA GLAM CAN DO…

ONE VIVA GLAM = 254 male condoms that effectively prevent HIV transmission

ONE VIVA GLAM = 24 female condoms for distribution by local Health Departments to prevent HIV transmission

ONE VIVA GLAM = 32 safe sex kits that include condoms and lubricant

ONE VIVA GLAM = 2 nights of shelter for a homeless person living with HIV/AIDS

ONE VIVA GLAM = 1 rapid oral HIV test

ONE VIVA GLAM = 8 home-delivered meals for a person living with HIV/AIDS who cannot cook for themselves

ONE VIVA GLAM = Monthly transportation to/from medical appointments for a child living with HIV/AIDS

ONE VIVA GLAM = 4 HIV tests for newborn babies to determine their HIV status

ONE VIVA GLAM = Medicine for 5 newborn babies to prevent transmission of HIV from their mothers

ONE VIVA GLAM = HIV tests for 14 pregnant women

ONE VIVA GLAM = 1 crisis counseling session for a person living with AIDS who is also struggling with addiction and homelessness

ONE VIVA GLAM = A six month supply of Omega 3 fish oil to help decrease the inflammation cause by the immune system’s battle against HIV

ONE VIVA GLAM = One year of clean, sterile syringes for an injection drug user to prevent HIV infection

ONE VIVA GLAM = 3 nutritious meals for 3 children affected by HIV/AIDS in South Africa

Good Spirits

In 2002, MAC began to offer Good Spirits "make-overs" [8] to communities. Make-overs are free and designed to teach men and women, including transgender people, living with HIV/AIDS make-up skills that can make them look and feel better. Professional MAC artist's demonstrate techniques that can essentially decrease the appearance of physical problems that may occur from medicine and treatment for HIV/AIDS.

VIVA GLAM Lipstick was introduced in 1994 to raise money for the M·A·C AIDS Fund. Over the past 18 years, M·A·C Cosmetics has launched seven exclusive VIVA GLAM product lines – including Lipsticks and Lipglass – each featuring a limited advertising campaign with celebrity superstars such as RuPaul, k.d. Lang, Lil’ Kim, Sir Elton John, Mary J. Blige, Shirley Manson, Linda Evangelista, Boy George, Christina Aguilera, Missy Elliott, Pamela Anderson, Lisa Marie Presley, Debbie Harry, Eve, Dita Von Teese, Fergie, Cyndi Lauper, Lady Gaga, and most recently Ricky Martin and Nicki Minaj.

THE M·A·C AIDS FUND, THE PHILANTHROPIC ARM OF M·A·C COSMETICS, IS A LEADER IN THE GLOBAL FIGHT AGAINST HIV AND AIDS, SUPPORTING ORGANIZATIONS IN MORE THAN 66 COUNTRIES AND TERRITORIES THAT ARE WORKING TO COMBAT THE EPIDEMIC AND IMPROVE THE LIVES OF PEOPLE LIVING WITH AND AFFECTED BY HIV/AIDS. SINCE ITS FOUNDING IN 1994, THE M·A·C AIDS FUND HAS RAISED OVER $280 MILLION, ONE LIPSTICK AND LIPGLASS AT A TIME.

Media

MAC has brought several celebrity endorsers to the team. The following recording artist and public figures have debuted in ad campaigns for MAC.

In 2001 Elton John and his own Elton John AIDS Foundation[9] partnered with MAC AIDS Fund. Two years later Shirley Manson, Elton John and Mary J. Blige were named the new spokespeople for VIVA GLAM IV lipstick.[10] RuPaul and rap artist Eve are just a few of celebrities that are a part of the VIVA Glam campaign.

Mary J. Blige in 2000 she was named spokesperson for VIVA GLAM III Lipstick alongside Rap Artist Lil' Kim.[11]

In 2004, Christina Aguilera, Pamela Anderson,[12] Missy Elliott, Linda Evangelista, Chloë Sevigny and Boy George were named the spokespeople for VIVA Glam V.[13] The idea was to include a very diverse group of individuals that fit MAC's motto "all ages, all races, all sexes".

Shirley Manson, was chosen for several reasons stated in an interview with MAC Cosmetics President John Demsey.[14] Creativity, presence and dedication to the fund were just a few of the attributes she brought to the campaign.

Fergie[15] appears on several magazine spreads for VIVA GLAM. She took another path by becoming the MAC's spokesperson for the global youth prevention initiative.[16]

The new spring 2010 spokeswomen include Cyndi Lauper[17] who poses alongside Lady Gaga[18] by endorsing VIVA GLAM VI.[19] They also hope to add awareness to issues women face with HIV/AIDS.

The next two Viva Glam people are Nicki Minaj and Ricky Martin. Ricky Martin is the first Latin American man to be asked to be a part of Viva Glam. They have both created their own cosmetics, Nicki's being a light pink lipstick and Ricky's being a lip conditioner. They have worked diligently to help HIV/AIDS.

References

  1. ^ http://www.esteelauder.com/
  2. ^ http://www.macaidsfund.org/index.html
  3. ^ http://www.maccosmetics.com/
  4. ^ http://www.esteelauder.com/
  5. ^ http://www.toskanfoundation.org/bios.html
  6. ^ http://www.maccosmetics.com/giving_back/vivaglam.tmpl
  7. ^ http://www.macaidsfund.org/who/who.html
  8. ^ http://www.macaidsfund.org/who/good_spirits.html
  9. ^ http://www.ejaf.org/
  10. ^ http://www.macaidsfund.org/news/pr_rl_ej_concert.html
  11. ^ http://www.macaidsfund.org/news/pr_rl_maryj_lil_kim.html
  12. ^ http://www.macaidsfund.org/news/pr_rl_pam.html
  13. ^ http://www.macaidsfund.org/news/pr_rl_vivaglamv.html
  14. ^ http://beyondbeautybasics.com/mac-aids-fund-donates-125-million-to-caribbean-hivaids-foundation/
  15. ^ http://www.macaidsfund.org/news/pr_rl_fergie.html
  16. ^ http://www.macaidsfund.org/news/pr_rl_school.html
  17. ^ http://www.macpro.com/templates/products/sp.tmpl?CATEGORY_ID=CATEGORY15113&PRODUCT_ID=PROD15828
  18. ^ http://www.macpro.com/templates/products/sp.tmpl?CATEGORY_ID=CATEGORY15113&PRODUCT_ID=PROD15829
  19. ^ http://www.maccosmetics.com/giving_back/vivaglam.tmpl
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