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{{Infobox company |
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| name = Beverage Partners Worldwide |
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| logo = |
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| type = |
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| genre = |
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| foundation = 1991 (as Coca-Cola Refreshments Company S.A.) |
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| founder = |
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| location_city = [[Zurich]] |
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| location_country = [[Switzerland]] |
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| location = |
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| locations = |
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| area_served = Europe (including Russia), Canada, Australia, Hong Kong, Taiwan, Macau |
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| key_people = |
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| industry = Beverages |
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| products = NESTEA ready-to-drink tea |
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| services = |
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| revenue = |
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| operating_income = |
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| net_income = |
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| assets = |
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| equity = |
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| owner = |
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| num_employees = 15-50 |
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| parents = Coca-Cola and Nestlé |
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| divisions = |
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| subsid = |
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| homepage = [http://www.beveragepartnersworldwide.com/ www.beveragepartnersworldwide.com/] |
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}} |
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'''Beverage Partners Worldwide''' (BPW) is a joint venture between [[The Coca-Cola Company]] and [[Nestlé]] with headquarters in Zurich, Switzerland. BPW is a leading player in the ready-to-drink tea category, one of the fastest growing categories in the beverage industry. |
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The company manages the NESTEA business in 52 countries, collaborating with Coca-Cola bottling partners, who are responsible for production and distribution across its markets.<ref>[http://www.just-drinks.com/news/coca-cola-co-nestle-scale-back-joint-venture_id105953.aspx Coca-Cola Co and Nesltle Scale Back Joint Venture] Just-Drinks.com, retrieved 6 Jan 2012</ref> |
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==History== |
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BPW started life in 1991 as Coca-Cola Nestlé Refreshments Company S.A., created to develop the business of ready-to-drink coffee, chocolate and tea around the world. |
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In 2001, the company was renamed as Beverage Partners Worldwide (BPW) and in 2007 was restructured to focuses on developing and marketing ready-to-drink tea, in particular NESTEA®. In 2012, operations of the joint venture were concentrated within Eastern and Western Europe, Canada, Australia, Taiwan, Hong Kong and Macau. |
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The Coca-Cola Company and Nestlé S.A. remain equal partners in this joint venture. |
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==BPW Markets== |
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The BPW business covers 52 markets spanning Europe (including Russia), Canada, Australia, Hong Kong, Taiwan and Macau. |
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In Europe, BPW is responsible for the Nestea business in Albania, Andorra, Armenia, Austria, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine, United Kingdom and Vatican City. |
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Elsewhere in the world, Nestlé directly oversees the Nestea business. |
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==BPW and its bottling partners== |
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BPW works in collaboration with Coca-Cola bottling partners, who produce, package, distribute and merchandise NESTEA across its markets. Its major bottling partners are Coca-Cola Hellenic Bottling Company (CCHBC), Coca-Cola Iberian Partners, Coca-Cola Refreshments Canada (CCR), Coca-Cola Erfrischungsgetränke AG (CCEAG), Coca-Cola Enterprises (CCE), Coca-Cola Amatil (Aust) Pty Ltd, Swire Coca-Cola Taiwan and Swire Beverages Limited (Hong Kong). |
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==NESTEA products== |
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Nestea ready-to-drink tea is available in more than 25 flavours over a range of black, green, white and milk teas, including Nestea Lemon, Nestea Peach, Green Tea Citrus and Green Tea Strawberry Aloe Vera. In addition to regular and sugar-free Nestea, new variants have recently been launched, naturally sweetened with stevia extract. These recipes contain 20 calories per 100 ML of product. |
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==Nestea Packaging and Channels== |
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Nestea is available in a wide range of package formats, including cans and PET bottles ranging from 250 ML to 2 litres. It is sold in supermarkets, hypermarkets, kiosks, vending machines and convenience stores. Glass bottles are usually available in cafes, hotels and restaurants while cinemas, leisure parks and food service outlets often offer fountains solutions. |
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==Ready-to-drink tea== |
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Ready to drink (RTD) tea is one of the fastest growing beverage categories globally, and is expanding twice as fast as other categories. Globally, RTD tea continues to outpace other non-alcoholic beverages, increasing volume share from 4.5% in 2006 to 5.8% in 2011 and value share from 7.3% in 2006 to 8.8% in 2011. Communications |
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BPW collaborates closely with its partners in each of its markets to create a relevant connection to consumers and customers. In 2011 BPW launched a campaign encouraging consumers to embrace new ideas and challenges and to "Start Something Different"™ with NESTEA. To reach a global audience, the brand used a range of social and interactive elements, in addition to a number of TV commercials, including Jungle Man , Giant and Perfect Day.<ref>[http://www.youtube.com/user/NESTEAshowcase NESTEA Showcase]</ref> The campaign won two awards: a Webby Honoree Award<ref>[http://www.webbyawards.com/ WebbyAwards Official site]</ref> and a MITX Interactive Award <ref>,[http://mitxawards.org/ MIXT Awards Official site]. |
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In early 2013, BPW expanded its marketing reach by running a crowdsourcing competition to create original films about NESTEA. The film competition was conducted among young filmmakers in 140 countries, and was organised with Mofilm<ref>[http://www.mofilm.com/business/index.html MoFilm official site]</ref>, a global crowdsourcing community of over 45,000 filmmakers. The contest asked filmmakers to create a film demonstrating how, with Nestea, a different choice could lead to a surprisingly great adventure. Hundreds of participants from around the world took part in the NESTEA Challenge, and the winning entry was Male Cheerleader , with runners up of Winter cheers with Nestea, Hippie Man, Bigfoot and Kung Fu. |
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In Canada, the company runs an Apprentice-inspired national marketing contest called NESTEA The Recruit®, offering students the opportunity to win a full year's tuition and a paid summer internship at Coca-Cola Ltd. BPW and its bottling partners also distribute over 8 million samples of NESTEA each year in Europe. |
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In 2012 the launch of Nestea with stevia in Hungary was awarded the Prizma 'Best Product Launch of the Year' award, while in Greece, Nestea with stevia was chosen as the most innovative product in the ready-to-drink tea category in a survey of 3,000 consumers . The survey was conducted by research company TNS ICAP. |
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NESTEA® is a registered trademark of Société des Produits Nestlé S.A. licensed to Beverage Partners Worldwide (Europe) A.G. |
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==Further reading== |
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*[http://www.just-drinks.com/news/coca-cola-co-denies-nestea-russia-expansion-reports_id105261.aspx Coca-Cola Denies Nestea Russia Expansion] |
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*[http://www.just-drinks.com/analysis/iced-tea-brands-look-for-mainstream-growth_id89009.aspx Iced Tea Brands Look for Mainstream Growth] |
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==References== |
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{{Reflist}} |
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{{DEFAULTSORT:Beverage Partners Worldwide}} |
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[[Category:Companies established in 1991]] |
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[[Category:Household brands]] |
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[[Category:Nestlé|*]] |
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