Homophily: Difference between revisions
m Reverted edits by 71.167.166.9 (talk) unexplained removal of content (HG) |
Not relevant to topic Tag: section blanking |
||
| Line 17: | Line 17: | ||
The opposite of homophily is [[heterophily]]. |
The opposite of homophily is [[heterophily]]. |
||
==Twitter== |
|||
Sociologist Dhiraj Murthy in his book ''Twitter: Social Communication in the Twitter Age'' (2012) extends the topic of homophily to [[Twitter]], exploring whether the social platform contributes to “cross-talk” by exposing users to differing worldviews or whether it reinforces existing social structures.<ref name=prof>{{cite web|last=Murthy|first=Dhiraj|title=Twitter:Social Communication in the Twitter Age|url=http://www.polity.co.uk/book.asp?ref=9780745652382|publisher=Polity Press}}</ref> In the chapter called “Theorizing Twitter”, he notes that while Twitter does promote the exchange of differing perspective ideas across cultures people tend to follow tweets of people similar to themselves, their thoughts and values, rather than following tweets of people dissimilar to them.<ref name=yuan>{{cite journal|last=Yuan|first=Y. C.|coauthors=G. Gay|title=Homophily of Network Ties and Bonding and Bridging Social Capital in Computer-Mediated Distributed Teams|journal=[[Journal of Computer-Mediated Communication]]|year=2006|volume=11|issue=4|url=http://jcmc.indiana.edu/vol11/issue4/yuan.html}}</ref> |
|||
Murthy notes that while research has shown a positive correlation between homophily and information diffusion, Twitter has perhaps broken the “grip” homophily with [[hashtag]]s being able to link people together. |
|||
==References== |
==References== |
||
Revision as of 07:14, 5 July 2013
 | This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages)
|
Homophily (i.e., "love of the same") is the tendency of individuals to associate and bond with similar others. The presence of homophily has been discovered in a vast array of network studies. More than 100 studies that have observed homophily in some form or another and they establish that similarity breeds connection.[1] These include age, gender, class, and organizational role.[2]
This is often expressed in the adage "birds of a feather flock together".
Individuals in homophilic relationships share common characteristics (beliefs, values, education, etc.) that make communication and relationship formation easier. Homophily often leads to homogamy—marriage between people with similar characteristics.[1]
Types of homophily
In their original formulation of homophily, Lazarsfeld and Merton (1954) distinguished between status homophily, which contends that individuals with similar social status characteristics are more likely to associate with each other than by chance, and value homophily, which refers to tendency to associate with others who think in similar ways, regardless of differences in status.[3]
To test the relevance of homophily researchers have distinguished between baseline homophily and inbreeding homophily. The former is simply the amount of homophily that would be expected by chance and the second is the amount of homophily over and above this expected value.
The opposite of homophily is heterophily.
References
- ^ a b McPherson, M., Smith-Lovin, L., & Cook, J. M. (2001). "Birds of a Feather: Homophily in Social Networks". Annual Review of Sociology. 27:415–444. Cite error: The named reference "birds" was defined multiple times with different content (see the help page).
- ^ Retica, Aaron (10 December 2006). "Homophily". New York Times.
- ^ Lazarsfeld, P. F. and Merton, R. K. (1954). "Friendship as a Social Process: A Substantive and Methodological Analysis". In Freedom and Control in Modern Society, Morroe Berger, Theodore Abel, and Charles H. Page, eds. New York: Van Nostrand, 18–66.
See also
 | This sociology-related article is a stub. You can help Wikipedia by expanding it. |