Draft talk:OrderUp: Difference between revisions
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*http://www.inc.com/minda-zetlin/orderup-founder-tells-vcs-to-get-lost-and-creates-first-digital-franchise-instea.html |
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*http://www.wearecentralpa.com/story/psu-grads-make-ordering-out-even-easier/d/story/fuXpIn5zjEOWSUMX38_vFw |
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*http://articles.baltimoresun.com/2012-07-02/business/bs-bz-localup-solutions-expands-20120702_1_baltimore-startup-online-order-online-menu |
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*http://www.inc.com/minda-zetlin/orderup-founder-tells-vcs-to-get-lost-and-creates-first-digital-franchise-instea.html |
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*http://techcrunch.com/2011/07/06/localup-wants-to-be-a-hyper-local-grubhub-for-smaller-cities-and-neighborhoods/ |
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*http://www.mobilecommerceinsider.com/topics/mobilecommerceinsider/articles/350342-orderups-new-app-makes-ordering-food-the-go.htm |
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Last edited by Socialmedia2011 (talk | contribs) 10 years ago. (Update) |
OrderUp is an online food ordering franchise. Each OrderUp franchisee owns rights to a geographic territory while OrderUp provides ordering technology, customer service support, and training[1].
OrderUp started as an online menu business, called LionMenus, which served State College, PA[2]. In 2009, the founders relocated to Baltimore, MD, and formed LocalUp to expand the LionMenus technology to additional markets[3]. LocalUp licensed the technology to entrepreneurs who created online food ordering sites in their own communities[4]. These licensees white-labeled the technology and ran the everyday operations[5].
LocalUp operated under this licensing model until 2012, when the company rebranded and switched to a franchising model. Now, OrderUp has switched most local sites to the national brand [6], and sells franchise locations under a national brand[7].
Services
OrderUp allows users to browse local delivery and takeout restaurants and their specials, and then order food online. This can increase revenue and save time for restaurants[8]. OrderUp’s mobile application, launched in 2013, allows users to order food from Android or iOS devices. The application is free and mirrors the online user experience, taking users through the entire ordering and payment process[9].
OrderUp’s model allows it to take a hyper-local approach in markets of all sizes, with a focus on cities and communities that don’t have extensive existing access to online food ordering[10]. Additionally, OrderUp’s franchise owners tend to focus on local restaurants[11].
References
- ^ "Digital Franchises: New Spin on an Old Business Model". Inc. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ "PSU Grads Make Ordering Out Even Easier". WTAJ-TV. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ Sentementes, Gus. "LocalUp finds footing in online food ordering". The Baltimore Sun. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ Rao, Leena. "LocalUp Wants To Be a Hyper-Local Grubhub for Smaller Cities and Neighborhoods". TechCrunch. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ "PSU Grads Make Ordering Out Even Easier". WTAJ-TV. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ "PSU Grads Make Ordering Out Even Easier". WTAJ-TV. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ Zaleski, Andrew. "OrderUp: Canton startup invests in 'digital franchising' to bring online food-ordering nationwide". Technically Baltimore. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ "PSU Grads Make Ordering Out Even Easier". WTAJ-TV. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ "OrderUp now offering mobile ordering from local restaurants". Fast Casual. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ Rao, Leena. "LocalUp Wants To Be a Hyper-Local Grubhub for Smaller Cities and Neighborhoods". TechCrunch. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ Bond, Hannah. "OrderUp's New App Makes Ordering Food on the Go Simpler". Mobile Commerce Insider. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help)