Limonana: Difference between revisions
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==History== |
==History== |
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Limonana may have originated in Syria or Turkey |
Limonana may have originated in Syria or Turkey and remains a popular staple of refreshment bars in the Middle East. |
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In Israel, the name came from an advertising campaign conducted in the early 1990s. At that time, public-bus advertising was in its infancy in Israel. The Fogel Levin advertising agency undertook a bus-only campaign to prove the effectiveness of this new medium. Fogel Levin advertised a soft drink called Limonana and printed its ads through the ''Galgalei Zahav'' (Wheels of Gold) company.<ref name="tapuz">{{cite web |url= http://www.tapuz.co.il/blog/net/viewentry.aspx?entryId=1714701 |language=Hebrew |title= הפלאפל ברדיו עובד,הפרסום פחות |trans_title=The Falafel on Radio Works, The Advertising Less So |publisher=tapuz.co.il |date=31 May 2010 |accessdate=28 May 2012}}</ref> The ads, describing the drink as a blend of lemon and mint, reported, "Rabinowitz drinks Limonana" and, "[[Eli Ohana|Ohana]] drinks Limonana",<ref>{{cite web |url= http://www.globes.co.il/news/article.aspx?did=131098 |title=מה בולט ושורץ בגוש דן | trans_title=What is Prominent and Swarming in Gush Dan? |first=Vered |last=Sharon-Rivlin |date=14 October 1997 |accessdate=28 May 2012 |work=[[Globes]]|language=Hebrew}}</ref> referring to celebrities of the time. The ad campaign created a [[marketing buzz|buzz]]<ref name="tapuz"/> and consumers flocked to stores and kiosks to try the new flavor. Two weeks into the campaign, with consumers and stores clamoring for the product, the advertising agency claimed that no such drink existed.<ref name="marker">{{cite web |url=http://www.themarker.com/advertising/1.59847 |language=Hebrew |title=לימונענע וירטואלית |trans_title=Virtual Limonana |first=Lilach |last=Siegal |date=29 May 2001 |accessdate=28 May 2012 |work=[[The Marker]]}}</ref><ref name="forward">{{cite web |url= http://blogs.forward.com/the-jew-and-the-carrot/139623/limonana-sparkling-summer/ |title=Limonana: Sparkling Summer |first=Katherine |last=Martinelli |work=[[The Forward|Jewish Daily Forward]] |date=11 July 2011 |accessdate=28 May 2012}}</ref> Spurred by customer demand, first restaurants and then soft drink manufacturers began to produce the flavor combination.<ref name="forward"/> |
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It is on the menu at [[Aroma Espresso Bar]]s in [[New York]], [[Florida]], and [[Canada]].<ref name="forward"/> |
It is on the menu at [[Aroma Espresso Bar]]s in [[New York]], [[Florida]], and [[Canada]].<ref name="forward"/> |
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Limonana can be prepared as a lemonade, a smoothie or a sorbet. |
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Limonana can be prepared as a lemonade, a [[smoothie]],<ref name="liz">{{cite web |url=http://food.lizsteinberg.com/2010/07/04/ice-limonana-mint-lemonade-the-drink-of-the-israeli-summer/ |title=Ice Limonana – Mint lemonade, the drink of the Israeli summer |publisher=Cafe Liz |date=4 July 2010 |accessdate=28 May 2012}}</ref> and a [[slush]].<ref>{{cite web |url= http://expeditions.daattravel.com/food/the-frozen-seat/ |title=The Frozen Seat |publisher=Da’at Travel|accessdate=28 May 2012}}</ref> It has also been incorporated into [[sorbet]]<ref>{{cite web |url=http://blogs.jta.org/candko/ |title=The New Basics|first=Laurie |last=Moskowitz |work=[[Jewish Telegraphic Agency]] |date=11 January 2011 |accessdate=28 May 2012}}</ref> and [[yogurt]].<ref>{{cite web |url=http://www.ynet.co.il/articles/0,7340,L-1950293,00.html |language=Hebrew |title=טרה משיקה משקאות יוגורט פרי עם תוספים בריאותיים |trans_title=Tara Produces Fruit Yogurt Drinks With Healthy Additives |work=[[Ynetnews]] |date=18 June 2002 |accessdate=28 May 2012}}</ref> |
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==Other uses== |
==Other uses== |
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Revision as of 12:46, 28 January 2014
Limonana (Hebrew: לימונענע; Arabic: ليمون نعناع) is a type of lemonade made from freshly-squeezed lemon juice and mint leaves that is popular in Israel, the Palestinian territories, Egypt, Jordan, Lebanon, and Syria.[1]
Etymology
Limonana is a portmanteau of the Arabic words limon ( Arabic: ليمون, meaning lemon) and nana (Arabic: نعناع, meaning mint),[1] referring to its two main ingredients, freshly-squeezed lemon juice and mint leaves.[2]
History
Limonana may have originated in Syria or Turkey and remains a popular staple of refreshment bars in the Middle East.
It is on the menu at Aroma Espresso Bars in New York, Florida, and Canada.[3]
Limonana can be prepared as a lemonade, a smoothie or a sorbet.
Other uses
Limonana is the name of a kosher meat restaurant in Ramat Gan.[4]
See also
References
- ^ a b "Limonana: Not your average lemonade". Zomppa. 29 August 2011. Retrieved 28 May 2012.
- ^ Cite error: The named reference
lizwas invoked but never defined (see the help page). - ^ Cite error: The named reference
forwardwas invoked but never defined (see the help page). - ^ "Limonana". Restaurants in Israel. Retrieved 28 May 2012.