OrderUp: Difference between revisions
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{{Infobox company |
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| name = OrderUp |
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| logo = |
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| trading_name = <!-- d/b/a/, doing business as - if different from legal name above --> |
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| native_name = <!-- Company's name in home country language --> |
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| native_name_lang = <!-- Use ISO 639-1 code, e.g. "fr" for French. If there is more than one native name, in different languages, enter those names using {{tl|lang}}, instead. --> |
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| former_name = LocalUp |
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| type = |
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| industry = [[Online food ordering|Online Food Ordering]] |
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| genre = <!-- Only used with media and publishing companies --> |
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| fate = |
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| foundation = [[Baltimore]], [[Maryland]] ({{Start date|2009}}) |
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| founder = Chris Jeffery, Jason Kwicien |
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| defunct = <!-- {{End date|YYYY|MM|DD}} --> |
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| location_city = [[Baltimore]] |
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| locations = 35 |
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| area_served = [[United States]] |
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| homepage = {{http://orderup.com|orderup.com}} |
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'''OrderUp''' is an online food ordering franchise. Each OrderUp franchisee owns rights to a geographic territory while OrderUp provides the ordering technology and customer service support.<ref name="inc.com">{{cite web|title=Digital Franchises: New Spin on an Old Business Model|url=http://www.inc.com/minda-zetlin/orderup-founder-tells-vcs-to-get-lost-and-creates-first-digital-franchise-instea.html|publisher=Inc|accessdate=10/22/13}}</ref> |
'''OrderUp''' is an online food ordering franchise. Each OrderUp franchisee owns rights to a geographic territory while OrderUp provides the ordering technology and customer service support.<ref name="inc.com">{{cite web|title=Digital Franchises: New Spin on an Old Business Model|url=http://www.inc.com/minda-zetlin/orderup-founder-tells-vcs-to-get-lost-and-creates-first-digital-franchise-instea.html|publisher=Inc|accessdate=10/22/13}}</ref> |
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Revision as of 15:34, 1 July 2014
Superscript text
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| Formerly | LocalUp |
|---|---|
| Industry | Online Food Ordering |
| Founded | Baltimore, Maryland (2009) |
| Founder | Chris Jeffery, Jason Kwicien |
| Headquarters | |
Number of locations | 35 |
Area served | United States |
| Website | Template:Http://orderup.com |
OrderUp is an online food ordering franchise. Each OrderUp franchisee owns rights to a geographic territory while OrderUp provides the ordering technology and customer service support.[1]
History
OrderUp started as an online food ordering business, called LionMenus, which served State College, PA.[2] In 2009, the founders relocated to Baltimore, MD and formed LocalUp to expand to additional markets.[3] The company used $1.5 million in investments to facilitate growth into small markets.[4] OrderUp is one of a growing number of companies geared towards capitalizing on online food ordering. Other companies, including Grubhub, provide similar services to restaurants and consumers.[5] Initially, LocalUp licensed their technology to entrepreneurs who created online food ordering sites in their own communities[6] These licensees white-labeled the technology and ran the everyday operations.[2] LocalUp operated under this licensing model until 2012, when the company rebranded as OrderUp and switched to a franchising model. Now, OrderUp has switched most local sites to the national brand.[2] OrderUp is one of the first companies to provide a digital franchise in order to target local markets.[1]
Size
As of August 2013, OrderUp had sites in about 25 American cities and had launched a mobile application from which users can order food using Android or iOS devices.[7]
References
- ^ a b "Digital Franchises: New Spin on an Old Business Model". Inc. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ a b c "PSU Grads Make Ordering Out Even Easier". WTAJ-TV. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ Zaleski, Andrew. "OrderUp: Canton startup invests in 'digital franchising' to bring online food-ordering nationwide". Technically Baltimore. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ Sentementes, Gus. "LocalUp finds footing in online food ordering". The Baltimore Sun. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ "LocalUp: Building Online Ordering Hubs for Restaurateurs". Retrieved 01/20/14.
{{cite web}}: Check date values in:|accessdate=(help) - ^ Rao, Leena. "LocalUp Wants To Be a Hyper-Local Grubhub for Smaller Cities and Neighborhoods". TechCrunch. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ Lawler, Ryan. "'Hometown' Food Delivery Startup OrderUp Launches a Mobile App". TechCrunch. Retrieved 12/11/13.
{{cite web}}: Check date values in:|accessdate=(help)