King Road Tower

King Road Tower
برج طريق الملك
File:King Road Tower, Jeddah, Saudi Arabia (03).jpg
General information
Status	Completed
Type	offices
Architectural style	skyscraper
Location	Jeddah, Saudi Arabia
Estimated completion	2011
Opening	2011
Technical details
Structural system	Reinforced concrete and steel, all glass façade
Floor count	34 total
Lifts/elevators	14

King Road Tower is a 34-storey office tower that is located in Jeddah, Saudi Arabia. The tower contains the world largest advertisement LED screen making it a valued landmark for the city. King’s Road Tower in Jeddah, Saudi Arabia. The screen measures almost 10,000 sq m and was designed, built and installed by French company Citiled, a world leader in tailor-made “Media Façade” projects for integration into architecture. This achievement places Jeddah firmly in the forefront of large-scale architectural innovation and gives a dynamic image to this city resolutely rooted in the future.

Citiled was the company chosen by the project initiators to take up the technological challenge of this unprecedented project, in view of their expertise and their prestigious past achievements (e.g. the Agbar Tower designed by architect Jean Nouvel in Barcelona, the Hermes Building in Singapore, the Cocor luxury shopping centre in Bucarest, etc.).

21 floors on the north and south façades and 16 floors on the west façade have been equipped with LED screens developed by Citiled, i.e. a total of 9,850 sq m and more than 5 million LEDs, making this structure the largest Media Façade in the world installed on an inhabited building.

It took more than 6 months to produce the 10,000 sq metres of this media façade, occupying a team of around twenty engineers and craftsmen for 3 months during the project design phase and then 6 months for installation and testing.

Citiled uses patented technological innovations and was able to develop and implement systems that are almost transparent when mounted on the façades, guaranteeing daylight for the building’s occupants and preserving visibility.

This achievement demonstrates how the city will look in the future, a future where buildings will be interactive with controlled energy consumption. Buildings will become theatrical stages bringing together an interactive community around them and the content they display. .

Gallery

• The world largest LED screen, this is a one side of the tower displays an advertisement.
  The world largest LED screen, this is a one side of the tower displays an advertisement.
• This is another advertisement displayed on the LED screen.
  This is another advertisement displayed on the LED screen.
• The front side (Eastern side) of the tower, pictured from the entry.
  The front side (Eastern side) of the tower, pictured from the entry.
• 
  The smart elevator system uses a touch screen to call the elevators.
• 
  An office receiption inside the tower.
• Tower front.
  Tower front.
• Tower front.
  Tower front.
• Tower front.
  Tower front.