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[[File:Ingress Logo vector.svg|thumb|right|The logo for Ingress, the most successful project of Niantic Labs to date]]
[[File:Ingress Logo vector.svg|thumb|right|The logo for Ingress, the most successful project of Niantic Labs to date]]


'''Niantic Labs''', or '''NianticLabs@Google''', is an [[Startup company#Internal startups|internal startup]] within [[Google]].<ref>{{cite web|last=Kessler|first=Sarah|title=Can A Startup Live Inside Google? Niantic Labs, Creators Of Field Trip And "Ingress" Try|url=http://www.fastcompany.com/3004551/can-startup-live-inside-google-niantic-labs-creators-field-trip-and-ingress-try|work=Fast Company|accessdate=May 22, 2013}}</ref> The Labs takes its name from a [[Niantic (whaling vessel)|whaling vessel]] that came to San Francisco during the Gold Rush.<ref name="Upbin2012">{{cite web|last=Upbin|first=Bruce|title=The Niantic Project: What Is Google Up To?|url=http://www.forbes.com/sites/bruceupbin/2012/11/08/the-niantic-project-what-is-google-up-to/|work=Forbes|accessdate=May 22, 2013}}</ref> The Niantic Project is an investigation of Niantic, run by an NPC. Niantic Labs is the company that develops the game.
'''Niantic Labs''', or '''NianticLabs@Google''', is an [[Startup company#Internal startups|internal startup]] within [[Google]].<ref>{{cite web|last=Kessler|first=Sarah|title=Can A Startup Live Inside Google? Niantic Labs, Creators Of Field Trip And "Ingress" Try|url=http://www.fastcompany.com/3004551/can-startup-live-inside-google-niantic-labs-creators-field-trip-and-ingress-try|work=Fast Company|accessdate=May 22, 2013}}</ref> The Labs takes its name from a [[Niantic (whaling vessel)|whaling vessel]] that came to San Francisco during the Gold Rush.<ref name="Upbin2012">{{cite web|last=Upbin|first=Bruce|title=The Niantic Project: What Is Google Up To?|url=http://www.forbes.com/sites/bruceupbin/2012/11/08/the-niantic-project-what-is-google-up-to/|work=Forbes|accessdate=May 22, 2013}}</ref> The Niantic Project is an investigation of Niantic, run by an NPC. Niantic Labs is the company that develops the games.


It was founded by John Hanke, who formerly of Keyhole. <ref name="hanley">{{cite web|last1=Frank|first1=Blair Hanley|title=Google’s Niantic Labs merges another virtual world with reality in upcoming game|url=http://www.geekwire.com/2015/googles-niantic-labs-merges-another-virtual-world-with-reality-in-upcoming-game/|website=Geekwire.com|publisher=Geek Wire|accessdate=18 March 2015}}</ref>
==Projects==
==Projects==


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*In July 2014 Niantic released [[Ingress (game)|Ingress]] on the [[iOS]] platform.
*In July 2014 Niantic released [[Ingress (game)|Ingress]] on the [[iOS]] platform.
*In October 2014, An augmented reality campaign for Endgame began running at [http://ancientsocieties.com/ Ancient Societies].<ref>{{cite web|last1=Tools|first1=Domain|title=Domain Tools|url=http://whois.domaintools.com/ancientsocieties.com|website=DomainTools.com|publisher=Domain Tools|accessdate=25 February 2015}}</ref>
*In October 2014, An augmented reality campaign for Endgame began running at [http://ancientsocieties.com/ Ancient Societies].<ref>{{cite web|last1=Tools|first1=Domain|title=Domain Tools|url=http://whois.domaintools.com/ancientsocieties.com|website=DomainTools.com|publisher=Domain Tools|accessdate=25 February 2015}}</ref>
*Niantic will release a new game [[Endgame: Proving Ground]] accompanying a set of books and a movie. The first book will be [[Endgame: The Calling]]. The movie will be called [[Endgame: Ancient Truth]].<ref>Rosenblatt, Seth ''[http://www.cnet.com/uk/news/googles-niantic-follows-ingress-with-endgame/ Google's Niantic follows Ingress with Endgame]'' Cnet retrieved 9th Sept 2014</ref><ref>{{cite web|last1=Frank|first1=Blair Hanley|title=Google’s Niantic Labs merges another virtual world with reality in upcoming game|url=http://www.geekwire.com/2015/googles-niantic-labs-merges-another-virtual-world-with-reality-in-upcoming-game/|website=Geekwire.com|publisher=Geek Wire|accessdate=18 March 2015}}</ref>
*Niantic will release a new game [[Endgame: Proving Ground]] accompanying a set of books and a movie. The first book will be [[Endgame: The Calling]]. The movie will be called [[Endgame: Ancient Truth]].<ref>Rosenblatt, Seth ''[http://www.cnet.com/uk/news/googles-niantic-follows-ingress-with-endgame/ Google's Niantic follows Ingress with Endgame]'' Cnet retrieved 9th Sept 2014</ref><ref name="hanley"/>


== References ==
== References ==

Revision as of 22:49, 4 May 2015

The logo for Ingress, the most successful project of Niantic Labs to date

Niantic Labs, or NianticLabs@Google, is an internal startup within Google.[1] The Labs takes its name from a whaling vessel that came to San Francisco during the Gold Rush.[2] The Niantic Project is an investigation of Niantic, run by an NPC. Niantic Labs is the company that develops the games.

It was founded by John Hanke, who formerly of Keyhole. [3]

Projects

References

  1. ^ Kessler, Sarah. "Can A Startup Live Inside Google? Niantic Labs, Creators Of Field Trip And "Ingress" Try". Fast Company. Retrieved May 22, 2013.
  2. ^ Upbin, Bruce. "The Niantic Project: What Is Google Up To?". Forbes. Retrieved May 22, 2013.
  3. ^ a b Frank, Blair Hanley. "Google's Niantic Labs merges another virtual world with reality in upcoming game". Geekwire.com. Geek Wire. Retrieved 18 March 2015.
  4. ^ Tools, Domain. "Domain Tools". DomainTools.com. Domain Tools. Retrieved 25 February 2015.
  5. ^ Rosenblatt, Seth Google's Niantic follows Ingress with Endgame Cnet retrieved 9th Sept 2014

External links