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Darren Woolley (born in Ballarat, Victoria, Australia on March 28, 1961) is the founder and CEO of TrinityP3, an independent Australian strategic marketing management consultancy. He has regularly been named in Australia's AdNews Power 50: The Most Powerful People in Advertising since 2005 and is a regular industry commentator to trade and industry magazine and forums around the world.

Early Working Life and Career

The eldest of three boys, Scott Andrew Woolley and Drew Ashley Woolley (dec) At the beginning of his career, Woolley worked at the Melbourne Royal Children's Hospital Neuropathology Laboratory, Australia, as a scientist under Dr Xenia Dennett. The research Woolley carried out was on Sudden Infant Death Syndrome, Repetitive Strain Injury, neuropathies and myopathies. With co-worker, Craig Jackson, he established a chemical recycling company called Resolve Pty Ltd before falling into advertising in the mid-eighties, commencing his career at Mattingly

During his 15 years as a writer and Creative Director, Woolley developed brand and business communication strategies for a broad range of global and local brands.

Before founding TrinityP3 in 2000, Woolley spent 15 years working at agencies including Mattingly, Bond Miles Coulter, Grey, and J Walter Thompson (JWT). He was Creative Director at JWT and President of the Melbourne Art Directors Club (now the Melbourne Advertising and Design Club - MADC) for two consecutive terms. Woolley was appointed to the Board of Directors for the Australian Marketing Institute (AMI) on 23 October 2014 and elected Chair of the Board of Directors in January 2015.

He is also the monthly marketing co-host with Jackie Mitchell on radio program "Taking Care of Business" RPPFM since March 2015.

In a voluntary capacity, Woolley has been Telecast Liaison for Royal Children's Hospital Good Friday Appeal since 2004 where he acts as the Liaison between the Good Friday Appeal office and the Seven Network on Good Friday to co-ordinate organisations and individuals presenting on air cheque donations.

Personal life

Darren Woolley married Jan Cussen at Deepdene, Victoria on October 24, 1987. They divorced six years later. He met Georgia Suttie in 1994 and together they had three daughters before marrying on April 25, 2004 in Essendon, Victoria. They separated in 2007 and divorced in 2011. He met Cao She in Beijing, China in April 2011 and they married in Bronte, New South Wales on November 9, 2012.

Companies founded

• 2000 - TrinityP3 Marketing Management Consultants
• 2008 - Evalu8ing - Online survey tool for evaluating the status of the complex relationships
• 2011 - Founding Partner of the Marketing FIRST Forum (M1F) - a global collective of strategic marketing management consultants

Published works

• Top 50 Marketing Management Posts of 2014: The Marketing Management Book of the Year' ISBN 9781925171969
• December 17, 2013 - Top 50 Marketing Management Posts of 2013: The Marketing Management Book of the Year
• April 13, 1984 - Festschrift for Alan Llewelyn Williams MD BS FRCPA proceedings of a scientific meeting arranged by the Department of Pathology, Royal Children's Hospital, Melbourne

External links

• trinityp3 website
• Evalu8ing.com
• M1F.org
• "Which job in advertising gives the most ROI?". mUmBRELLA. August 11, 2014. Retrieved June 6, 2015.
• "Managing Content Marketing for Successful Outcomes". Darren Woolley. June 18, 2014. Retrieved June 6, 2015.
• "Marketers are the ones whose reputations are most at risk if they are complicit in scam advertising". mUmBRELLA. July 22, 2014. Retrieved June 6, 2015.
• "Ten trends in marketing management for 2014". Bizcommunity. January 16, 2014. Retrieved June 6, 2015.
• "Woolley sows seeds of doubt in consultancy industry". Adnews. August 1, 2012. Retrieved June 6, 2015.
• "Woolley blasts peers for not practising what they preach". Trinityp3. August 1, 2012. Retrieved June 6, 2015.
• "Woolley questions RACQ agency consolidation". Adnews. 23 March 2012. Retrieved June 6, 2015.
• "Past tense/future perfect? Darren Woolley gazes into the global ad industry's crystal ball". StopPress. 17 October 2010. Retrieved June 6, 2015.