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'''TrinityP3''' is an independent strategic marketing management consultancy founded by [[Darren Woolley]] in 2000. Up until 2007 the company was known as P3.<ref name=AdnewsP3>{{cite web|title=Power 50: number 38: Darren Woolley|url=http://www.adnews.com.au/E9F5C16B-514D-4546-8693A36553F5D3D2|website=Adnews|publisher=Adnews|accessdate=26 August 2005}}</ref> |
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The company is best known for finding the right agency for a given brand with their agency search and selection services. They provide budgeting, benchmarking and company stats tracking and assess company processes and environmental impacts.<ref name=CreativeAgencySecrets>{{cite web|title=A Closer Look at Agency Search Firms – Trinity P3|url=http://creativeagencysecrets.com/a-closer-look-at-agency-search-firms-trinity-p3/|website=Creative Agency Secrets|accessdate=30 August 2013}}</ref> |
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== Early Working Life and Career == |
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== Award Sponsorship == |
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At the beginning of his career, Woolley worked at the Melbourne Royal Children's Hospital Neuropathology Laboratory, Australia, as a scientist under Dr Xenia Dennett. The research Woolley carried out was on Sudden Infant Death Syndrome, Repetitive Strain Injury, neuropathies and myopathies.<ref name=AboutDarrenWoolley>{{cite web|title=About Darren Woolley|url=http://www.trinityp3.com/people/management-team/darren-woolley/|website=TrinityP3}}</ref> With co-worker, Craig Jackson, he established a chemical recycling company called Resolve Pty Ltd before falling into advertising in the mid-eighties, commencing his career at Mattingly |
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TrinityP3 is the sponsor of the Future Leader Award 2015 for the [[Australian Marketing Institute]]. The award promotes marketing leaders and the pivotal role they will play in organisations in the future.<ref name=FutureLeaderAward>{{cite web|title=2015 Future Leader Award|url=http://www.ami.org.au/imis15/AMI/Recognition/Awards/Special_Awards/Future_Leader_Award/AMI/Recognition/Awards/Future_Leader_Award.aspx?hkey=30211c40-9566-4def-9782-a9c91828265b|website=Australian Marketing Institute}}</ref> |
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During his 15 years as a writer and Creative Director, Woolley developed brand and business communication strategies for a broad range of global and local brands. |
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== Innovations and Designs == |
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Before founding TrinityP3 in 2000, Woolley spent 15 years working at agencies including Mattingly, Bond Miles Coulter, Grey, and J Walter Thompson (JWT). He was Creative Director at JWT and President of the Melbourne Art Directors Club<ref name=AdlandsMrWolf>{{cite web|title=Adland's Mr Wolf|url=http://www.bandt.com.au/uncategorised/Adland-s-Mr-Wolf|publisher=B&T Magazine|accessdate=17 June 2013}}</ref> (now the Melbourne Advertising and Design Club - MADC) for two consecutive terms. Woolley was appointed to the Board of Directors for the Australian Marketing Institute (AMI) on 23 October 2014 and elected Chair of the Board of Directors in January 2015.<ref name=AMI>{{cite web|title=Australian Marketing Institute (AMI) announces new board|url=http://www.ami.org.au/imis15/AMI/News_Content/AMI_Announces_New_Board.aspx|website=AMI|accessdate=14 January 2015}}</ref> |
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===Calibr8tor=== |
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Calibr8or is a capabilities benchmarking resource tool used to assess media agencies around their capabilities.<ref name=mUmBRELLACOI>{{cite web|title=TrinityP3 rejects conflict of interest claims over new Calibr8or service|url=http://mumbrella.com.au/trinityp3-rejects-conflict-interest-claims-new-calibr8or-service-278222|website=mUmBRELLA|accessdate=25 February 2015}}</ref> |
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== Personal life == |
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===Ad Cost Checker=== |
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Woolley was born in [[Ballarat]], [[Victoria (Australia)|Victoria]], [[Australia]] on March 28, 1961 to Dorothy Agnes Woolley<ref name=OrderofAustralia>{{cite web|last1=Woolley|first1=Dorothy Agnes|title=Member of the Order of Australia|url=http://www.itsanhonour.gov.au/honours/honour_roll/search.cfm?aus_award_id=874135&search_type=simple&showInd=true|website=It's An Honour, Australia}}</ref> (nee Holmes) dec. and George (Allan) Woolley. Woolley is the eldest of three boys, Scott Andrew Woolley and Drew Ashley Woolley (dec). He married Jan Cussen at Deepdene, Victoria on October 24, 1987. They divorced six years later. He met Georgia Suttie in 1994 and together they had three daughters before marrying on April 25, 2004 in Essendon, Victoria. They separated in 2007 and divorced in 2011. He met Cao She in Beijing, China in April 2011 and they married in Bronte, New South Wales on November 9, 2012. |
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Ad Cost Checker was launched in April 2014. It is an online advertising cost benchmarking calculator that allows business to benchmark their hourly rates and fees for creative, media, digital, social, design and advertising production.<ref name=mUmBRELLALaunch>{{cite web|title=Marketing consultancy TrinityP3 launches new online benchmarking service|url=http://mumbrella.com.au/relationship-consultancy-trinityp3-launches-new-benchmarking-service-222430|website=mUmBRELLA|accessdate=24 April 2014}}</ref> |
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== Companies founded == |
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* 2000 - TrinityP3 Marketing Management Consultants |
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* 2008 - Evalu8ing - Online survey tool for evaluating the status of the complex relationships |
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* 2011 - Founding Partner of the Marketing FIRST Forum (M1F) - a global collective of strategic marketing management consultants |
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===Mobile App - Resource Rate Calculator=== |
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== Published works == |
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* ''Top 50 Marketing Management Posts of 2014: The Marketing Management Book of the Year''' ISBN 9781925171969 |
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The Resource Rate Calculator is a free industry calculator used to calculate resource rates such as annual salaries, annual billable hours, head hour rates, overhead and profit markup.<ref name=BusinessHeadlinesApp>{{cite web|title=TrinityP3 launches iPad, Microsoft Windows and Android App from the success of its Resource Rate Calculator for iPhone|url=http://www.businessdailyheadlines.com/1346210630,trinityp3-launches-ipad-microsoft-windows-and-android-app-from-the-success-trinityp3-strategic.html|website=Business Headlines|accessdate=29 August 2012}}</ref> |
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* April 13, 1984 - ''Festschrift for Alan Llewelyn Williams MD BS FRCPA''<ref name=FestschriftAlanLlewelyn>{{cite web|title=Festschrift for Alan Llewelyn Williams MD BS FRCPA|url=http://catalogue.nla.gov.au/Record/1231836}}</ref> proceedings of a scientific meeting arranged by the Department of Pathology, Royal Children's Hospital, Melbourne |
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===Evalu8ing=== |
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Evalu8ing is an online survey tool for evaluating the status of the complex relationships between media agencies and their clients.<ref name=MediaUpdateIASLaunch>{{cite web|title=IAS launches new Evalu8ing tool to appraise client agency relationships|url=http://www.mediaupdate.co.za/News/Article/21308/IAS-launches-new-Evalu8ing-tool-to-appraise-client-agency-relationships|website=MediaUpdate|accessdate=9 December 2009}}</ref> |
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==References== |
==References== |
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== External links == |
== External links == |
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* [http://www.trinityp3.com/ trinityp3 website] |
* [http://www.trinityp3.com/ trinityp3 website] |
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* [https://calibr8or.com/ Calibr8tor.com] |
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* [http://www.evalu8ing.com/ Evalu8ing.com] |
* [http://www.evalu8ing.com/ Evalu8ing.com] |
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* [ |
* [https://adcostchecker.com/ AdCostChecker.com] |
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* {{cite web |title=Which job in advertising gives the most ROI? |url=http://mumbrella.com.au/job-advertising-gives-roi-243833 |website=mUmBRELLA |date=August 11, 2014 |accessdate=June 6, 2015}} |
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* {{cite web |title=Managing Content Marketing for Successful Outcomes |publisher=Darren Woolley |url=https://www.youtube.com/watch?v=_O5fzu_Dagk |date=June 18, 2014 |accessdate=June 6, 2015}} |
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* {{cite web|title=Marketers are the ones whose reputations are most at risk if they are complicit in scam advertising |url=http://mumbrella.com.au/darren-wooley-opinion-scam-239426 |website=mUmBRELLA |date=July 22, 2014 |accessdate=June 6, 2015}} |
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* {{cite web |title=Ten trends in marketing management for 2014 |url=http://www.bizcommunity.com/Article/196/424/107382.html |website=Bizcommunity |date=January 16, 2014 |accessdate=June 6, 2015}} |
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* {{cite web|title=Woolley sows seeds of doubt in consultancy industry|url=http://www.adnews.com.au/adnews/woolley-sows-seeds-of-doubt-in-consultancy-industry|website=Adnews |date=August 1, 2012|accessdate=June 6, 2015}} |
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* {{cite web |title=Woolley blasts peers for not practising what they preach |url=http://www.trinityp3.com/wp-content/uploads/2012/08/BT_010812.jpg |website=Trinityp3 |date=August 1, 2012 |accessdate=June 6, 2015}} |
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* {{cite web |title=Woolley questions RACQ agency consolidation |url=http://www.adnews.com.au/adnews/woolley-questions-racq-agency-consolidation |publisher=Adnews |date=23 March 2012 |accessdate=June 6, 2015}} |
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* {{cite web |title=Past tense/future perfect? Darren Woolley gazes into the global ad industry's crystal ball |url=http://stoppress.co.nz/blog/2010/10/past-tensefuture-perfect-darren-woolley-gazes-into-the-global-ad-industrys-crystal-ball |publisher=StopPress |date=17 October 2010 |accessdate=June 6, 2015}} |
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Revision as of 00:37, 1 July 2015
TrinityP3 is an independent strategic marketing management consultancy founded by Darren Woolley in 2000. Up until 2007 the company was known as P3.[1]
The company is best known for finding the right agency for a given brand with their agency search and selection services. They provide budgeting, benchmarking and company stats tracking and assess company processes and environmental impacts.[2]
Award Sponsorship
TrinityP3 is the sponsor of the Future Leader Award 2015 for the Australian Marketing Institute. The award promotes marketing leaders and the pivotal role they will play in organisations in the future.[3]
Innovations and Designs
Calibr8tor
Calibr8or is a capabilities benchmarking resource tool used to assess media agencies around their capabilities.[4]
Ad Cost Checker
Ad Cost Checker was launched in April 2014. It is an online advertising cost benchmarking calculator that allows business to benchmark their hourly rates and fees for creative, media, digital, social, design and advertising production.[5]
Mobile App - Resource Rate Calculator
The Resource Rate Calculator is a free industry calculator used to calculate resource rates such as annual salaries, annual billable hours, head hour rates, overhead and profit markup.[6]
Evalu8ing
Evalu8ing is an online survey tool for evaluating the status of the complex relationships between media agencies and their clients.[7]
References
- ^ "Power 50: number 38: Darren Woolley". Adnews. Adnews. Retrieved 26 August 2005.
- ^ "A Closer Look at Agency Search Firms – Trinity P3". Creative Agency Secrets. Retrieved 30 August 2013.
- ^ "2015 Future Leader Award". Australian Marketing Institute.
- ^ "TrinityP3 rejects conflict of interest claims over new Calibr8or service". mUmBRELLA. Retrieved 25 February 2015.
- ^ "Marketing consultancy TrinityP3 launches new online benchmarking service". mUmBRELLA. Retrieved 24 April 2014.
- ^ "TrinityP3 launches iPad, Microsoft Windows and Android App from the success of its Resource Rate Calculator for iPhone". Business Headlines. Retrieved 29 August 2012.
- ^ "IAS launches new Evalu8ing tool to appraise client agency relationships". MediaUpdate. Retrieved 9 December 2009.