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A '''thought leader''' can refer to an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.<ref>{{cite web|url=http://www.forbes.com/sites/russprince/2012/03/16/what-is-a-thought-leader/ |title=What Is A Thought Leader? |publisher=Forbes |date=2012-03-16 |accessdate=2014-02-15}}</ref> The Oxford English Dictionary gives as its first citation for the phrase an 1887 description of [[Henry Ward Beecher]] as "one of the great thought-leaders in America." But it was revived or reinvented by marketers in the 1980s; in a 1990 article in the Wall Street Journal Marketing section, Patrick Reilly used the term "thought leader publications" to refer to such magazines as Harper's.<ref>Patrick Reilly, "'Thought' Magazines Weather Ad Storms." Wall Street Journal, Nov. 9, 1990.</ref> |
A '''thought leader''' can refer to an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.<ref>{{cite web|url=http://www.forbes.com/sites/russprince/2012/03/16/what-is-a-thought-leader/ |title=What Is A Thought Leader? |publisher=Forbes |date=2012-03-16 |accessdate=2014-02-15}}</ref> The Oxford English Dictionary gives as its first citation for the phrase an 1887 description of [[Henry Ward Beecher]] as "one of the great thought-leaders in America." But it was revived or reinvented by marketers in the 1980s; in a 1990 article in the Wall Street Journal Marketing section, Patrick Reilly used the term "thought leader publications" to refer to such magazines as Harper's.<ref>Patrick Reilly, "'Thought' Magazines Weather Ad Storms." Wall Street Journal, Nov. 9, 1990.</ref> |
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The term is sometimes used to characterize leaders of [[service club]]s, officers of [[veteran]]s' organizations, of [[civic organization]]s, of [[women's club]]s, lodges, regional officials and insurance [[executive (management)|executive]]s.<ref>[[Carey McWilliams (journalist)|Carey McWilliams]] (1951) "Government by Whitaker and Baxter II", [[The Nation]], page 367, April 21</ref><ref>[[Scott Cutlip]] (1994) ''The Unseen Power'', page 607</ref> |
The term is sometimes used to characterize leaders of [[service club]]s, officers of [[veteran]]s' organizations, of [[civic organization]]s, of [[women's club]]s, lodges, regional officials and insurance [[executive (management)|executive]]s.<ref>[[Carey McWilliams (journalist)|Carey McWilliams]] (1951) "Government by Whitaker and Baxter II", [[The Nation]], page 367, April 21</ref><ref>[[Scott Cutlip]] (1994) ''The Unseen Power'', page 607</ref> |
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| ⚫ | Thought leadership is often used as a way of increasing or creating demand for a product or service. High tech firms often publish white papers with analyses of the economic benefits of their products as a form of marketing. These are distinct from technical white papers. Consulting firms frequently publish house reports, e.g. The McKinsey Quarterly,<ref>{{cite web|url=http://www.mckinsey.com/insights/mckinsey_quarterly |title=McKinsey Quarterly | McKinsey & Company |publisher=Mckinsey.com |date=2013-10-06 |accessdate=2014-02-15}}</ref> A.T. Kearney Executive Agenda,<ref>{{cite web|url=http://www.atkearney.com/executive-agenda |title=Executive Agenda ® - A.T. Kearney |publisher=Atkearney.com |date=2011-03-11 |accessdate=2014-02-15}}</ref> Booz & Co Strategy and Business<ref>{{cite web|last=Ludwig |first=Helmuth |url=http://www.strategy-business.com/ |title=strategy+business: international business strategy news articles and award-winning analysis |publisher=Strategy-business.com |date=2014-02-11 |accessdate=2014-02-15}}</ref> (now being acquired by PriceWaterhouseCoopers), or Deloitte Review<ref>{{cite web|url=http://www2.deloitte.com/us/en/misc/litetopicpage.MF-US-Tags.deloitte-review.html |title=Deloitte Review - A semiannual publication for business leaders |publisher=Deloitte.com |date= |accessdate=2014-02-15}}</ref> where they publish the results of research, new management models and examples of the use of consulting methodologies.<ref>http://www.eclicktick.com/AgileDemandCreation.docx</ref> |
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New York Times' columnist [[David Brooks (journalist)|David Brooks]] mocked the lifecycle of the role in a satirical column entitled "The Thought Leader," published in December 2013.<ref>David Brooks, "[http://www.nytimes.com/2013/12/17/opinion/brooks-the-thought-leader.html The Thought Leader]", ''[[The New York Times]]'', December 17, 2013.</ref> |
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| ⚫ | Thought leadership is often used as a way of increasing or creating demand for a product or service. High tech firms often publish white papers with analyses of the economic benefits of their products as a form of marketing. These are distinct from technical white papers. Consulting firms frequently publish house reports, e.g. The McKinsey Quarterly,<ref>{{cite web|url=http://www.mckinsey.com/insights/mckinsey_quarterly |title=McKinsey Quarterly | McKinsey & Company |publisher=Mckinsey.com |date=2013-10-06 |accessdate=2014-02-15}}</ref> A.T. Kearney Executive Agenda,<ref>{{cite web|url=http://www.atkearney.com/executive-agenda |title=Executive Agenda ® - A.T. Kearney |publisher=Atkearney.com |date=2011-03-11 |accessdate=2014-02-15}}</ref> Booz & Co Strategy and Business<ref>{{cite web|last=Ludwig |first=Helmuth |url=http://www.strategy-business.com/ |title=strategy+business: international business strategy news articles and award-winning analysis |publisher=Strategy-business.com |date=2014-02-11 |accessdate=2014-02-15}}</ref> (now being acquired by PriceWaterhouseCoopers), or Deloitte Review<ref>{{cite web|url=http://www2.deloitte.com/us/en/misc/litetopicpage.MF-US-Tags.deloitte-review.html |title=Deloitte Review - A semiannual publication for business leaders |publisher=Deloitte.com |date= |accessdate=2014-02-15}}</ref> where they publish the results of research, new management models and examples of the use of consulting methodologies.<ref>http://www.eclicktick.com/AgileDemandCreation.docx</ref> New York Times' columnist [[David Brooks (journalist)|David Brooks]] mocked the lifecycle of the role in a satirical column entitled "The Thought Leader," published in December 2013.<ref>David Brooks, "[http://www.nytimes.com/2013/12/17/opinion/brooks-the-thought-leader.html The Thought Leader]", ''[[The New York Times]]'', December 17, 2013.</ref> |
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| ⚫ | Some infer a negative connotation in the term's structural similarity with dystopic terms originating in [[George Orwell]]'s ''[[Nineteen Eighty-Four]]'' such as [[thoughtcrime]] and [[thought police]].<ref>Cheryl Pass "‘Thought Leaders’: Orwell’s 1984 Moves To The 21st Century", Freedom Outpost, October 11, 2012</ref> |
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== See also == |
== See also == |
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Revision as of 21:26, 22 September 2015
A thought leader can refer to an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.[1] The Oxford English Dictionary gives as its first citation for the phrase an 1887 description of Henry Ward Beecher as "one of the great thought-leaders in America." But it was revived or reinvented by marketers in the 1980s; in a 1990 article in the Wall Street Journal Marketing section, Patrick Reilly used the term "thought leader publications" to refer to such magazines as Harper's.[2]
The term is sometimes used to characterize leaders of service clubs, officers of veterans' organizations, of civic organizations, of women's clubs, lodges, regional officials and insurance executives.[3][4]
Thought leadership is often used as a way of increasing or creating demand for a product or service. High tech firms often publish white papers with analyses of the economic benefits of their products as a form of marketing. These are distinct from technical white papers. Consulting firms frequently publish house reports, e.g. The McKinsey Quarterly,[5] A.T. Kearney Executive Agenda,[6] Booz & Co Strategy and Business[7] (now being acquired by PriceWaterhouseCoopers), or Deloitte Review[8] where they publish the results of research, new management models and examples of the use of consulting methodologies.[9] New York Times' columnist David Brooks mocked the lifecycle of the role in a satirical column entitled "The Thought Leader," published in December 2013.[10]
Some infer a negative connotation in the term's structural similarity with dystopic terms originating in George Orwell's Nineteen Eighty-Four such as thoughtcrime and thought police.[11]
See also
Look up thought leader in Wiktionary, the free dictionary.
References
- ^ "What Is A Thought Leader?". Forbes. 2012-03-16. Retrieved 2014-02-15.
- ^ Patrick Reilly, "'Thought' Magazines Weather Ad Storms." Wall Street Journal, Nov. 9, 1990.
- ^ Carey McWilliams (1951) "Government by Whitaker and Baxter II", The Nation, page 367, April 21
- ^ Scott Cutlip (1994) The Unseen Power, page 607
- ^ "McKinsey Quarterly | McKinsey & Company". Mckinsey.com. 2013-10-06. Retrieved 2014-02-15.
- ^ "Executive Agenda ® - A.T. Kearney". Atkearney.com. 2011-03-11. Retrieved 2014-02-15.
- ^ Ludwig, Helmuth (2014-02-11). "strategy+business: international business strategy news articles and award-winning analysis". Strategy-business.com. Retrieved 2014-02-15.
- ^ "Deloitte Review - A semiannual publication for business leaders". Deloitte.com. Retrieved 2014-02-15.
- ^ http://www.eclicktick.com/AgileDemandCreation.docx
- ^ David Brooks, "The Thought Leader", The New York Times, December 17, 2013.
- ^ Cheryl Pass "‘Thought Leaders’: Orwell’s 1984 Moves To The 21st Century", Freedom Outpost, October 11, 2012
Further reading
- Acharya, Nupur (2011-06-20). "Infosys, Tata Brands Beat Google and Apple". The Wall Street Journal. Retrieved 2012-01-11.
- Myslewski, Rik (November 25, 2009). "Apple tops Google as UK 'Thought Leader'". The Register.