User:Webmaster.gitesh/Cashkaro: Difference between revisions
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CashKaro has partnered with 800 retailers to offer free coupons and cashback which includes Amazon.in, Snapdeal, Paytm, Flipkart, Jabong, Homeshop18, Lenskart and FabFurnish. Rohan and Swati are now planning to list about 50 global retailers which will enable the company to serve its Indian customers to shop from [[international markets]] as well.<ref>{{cite news|title=CashKaro may rope in 50 global retailers to India market|newspaper=Economic Times|date=Jun 26, 2015|url=http://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/cashkaro-may-rope-in-50-global-retailers-to-india-market/47823862}}</ref> |
CashKaro has partnered with 800 retailers to offer free coupons and cashback which includes Amazon.in, Snapdeal, Paytm, Flipkart, Jabong, Homeshop18, Lenskart and FabFurnish. Rohan and Swati are now planning to list about 50 global retailers which will enable the company to serve its Indian customers to shop from [[international markets]] as well.<ref>{{cite news|title=CashKaro may rope in 50 global retailers to India market|newspaper=Economic Times|date=Jun 26, 2015|url=http://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/cashkaro-may-rope-in-50-global-retailers-to-india-market/47823862}}</ref> |
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The price comparison facility offered by |
The price comparison facility offered by CashKaro makes its user eligible to compare price of a product from different retailers on a page itself.<ref>{{cite web|title=CashKaro enables price comparison and product discovery on its platform|work=MediaNama.com|date=Feb 26, 2015|url=http://www.medianama.com/2015/02/223-cashkaro-enables-price-comparison-and-product-discovery-on-its-platform/}}</ref> Having price of a product from different retailers in front makes shopping easy and save lots of time. It also runs a refer and earn program wherein users can earn for life time on a purchase made by users referred by them. |
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Company has recently partnered with Alibaba.com wholesale<ref>{{cite news|last=Babu|first=Anita|title=CashKaro.com partners with Alibaba.com|url=http://www.business-standard.com/article/companies/cashkaro-com-partners-with-alibaba-com-115042800968_1.html|accessdate=28 April 2015|newspaper=Business Standard|date=Apr 28, 2015}}</ref> to offer cashback services in India. |
Company has recently partnered with Alibaba.com wholesale<ref>{{cite news|last=Babu|first=Anita|title=CashKaro.com partners with Alibaba.com|url=http://www.business-standard.com/article/companies/cashkaro-com-partners-with-alibaba-com-115042800968_1.html|accessdate=28 April 2015|newspaper=Business Standard|date=Apr 28, 2015}}</ref> to offer cashback services in India. |
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Revision as of 06:47, 28 September 2015
 | This article contains content that is written like an advertisement. (August 2015) |
| Company type | Private |
|---|---|
| Industry | Internet |
| Founded | 2013 |
| Founder | Rohan Bhargava, Swati Bhargava |
| Headquarters | Gurgaon, Haryana, India |
Area served | India |
| Services | Coupons and Cashback website (Online shopping) |
| Website | CashKaro.com |
CashKaro is a coupons and cashback website based in India. It provides discounts through coupons and cashback on variety of categories. Starting from electronics, apparels, home furnishings, beauty products, mobile recharge and many others are available for a user to get coupons and cashback. Headquartered in Gurgaon, Haryana, Cashkaro.com has tie up with over 800 retailers to provide coupons and cashback. Some popular names include Amazon, Flipkart, Jabong, Homeshop18, FabFurnish and a lot more.
History
CashKaro has been launched by Rohan Bhargava[2] and Swati Bhargava[3] in 2013.[4] They moved to India, after establishing a cashback website in the UK known as PouringPound. They started CashKaro after raising a fund of 750,000 USD via angel investors[5][6] in the UK[7] and is India’s only externally funded cashback website till date. To increase online shopping trend in India company offers rebates to customers who shop online and driven a sale of Rs.100 crore for its partners in 15 months.[8] In these 15 months company has delivered cashback for Rs.3 crore to customers who bought via cashkaro and this amount of real cashback reached Rs.35 Crores till 19th August 2015.[9]
Recently, the website has enabled its price comparison facility which let a user compare prices of a product from up to 15 different online retailers to choose from.[10]
Business Model
CashKaro works on an affiliate model.[11] When users visit any online shopping site of their choice via company's website and make a purchase, company gets commission against this purchase from affiliates. Company pays a large part of this commission back to the user in real cash which can be transferred to user's bank account when it reaches to Rs.250/-.
CashKaro has partnered with 800 retailers to offer free coupons and cashback which includes Amazon.in, Snapdeal, Paytm, Flipkart, Jabong, Homeshop18, Lenskart and FabFurnish. Rohan and Swati are now planning to list about 50 global retailers which will enable the company to serve its Indian customers to shop from international markets as well.[12]
The price comparison facility offered by CashKaro makes its user eligible to compare price of a product from different retailers on a page itself.[13] Having price of a product from different retailers in front makes shopping easy and save lots of time. It also runs a refer and earn program wherein users can earn for life time on a purchase made by users referred by them.
Company has recently partnered with Alibaba.com wholesale[14] to offer cashback services in India.
Finances
After its presence in UK market, CashKaro was started with a seed fund of USD 750,000 from UK based angel investors in mid 2013 and crossed INR 1.5 crore in cashback paid to its customers in March 2014.[15][16] Till August 2015, Company has enabled sales worth Rs.350 Crores in the retail sector in India and given a cashback of Rs.15 crores to its users.
See also
References
- ^ "cashkaro site info Site Info". Alexa Internet. Retrieved 21 August 2015.
- ^ "Helping buyers save more is a thrill: Rohan Bhargava, CashKaro.com". Financial Express. 14 April 2015.
- ^ Twishy Shahi. "Meet Swati Bhargava, a small town girl who built India's top cashback site". E27.co. Retrieved 6 March 2015.
- ^ "6 successful start-ups from people who returned to India". The Economic Times. 22 November 2013.
- ^ "Cashkaro raises fund from UK-based angel investors". The Hindu Business Line. 29 July 2013.
- ^ Sonam Gulati (3 July 2013). "Cashback and couponing venture Cashkaro raises $750K from UK-based angels". VCCircle.com.
- ^ "Cashkaro Gets First Round Of Funding". Business World. 4 July 2013.
- ^ "Cashkaro to ride on e-commerce boom". The Hindu. 21 November 2014.
- ^ Vanita Akhaury. "We expect to credit more than Rs 35 crores as Cashback in the next 6 months". IndianRetailer.com. Retrieved 19 August 2015.
- ^ "Cashkaro to let consumer compare prices on e-tailers". The Hindu Business Line. 20 November 2014.
- ^ "Affiliate Marketing: Cashback and coupon sites decoded". BestMediaInfo.com. 10 November 2014.
- ^ "CashKaro may rope in 50 global retailers to India market". Economic Times. 26 June 2015.
- ^ "CashKaro enables price comparison and product discovery on its platform". MediaNama.com. 26 February 2015.
- ^ Babu, Anita (28 April 2015). "CashKaro.com partners with Alibaba.com". Business Standard. Retrieved 28 April 2015.
- ^ Agarwal, Meha (28 March 2014). "Cashkaro crosses INR 1.5 crore mark in cashback". iamwire.com.
- ^ Pani, Priyanka (28 March 2014). "Cashkaro.com crosses ₹1.5-cr mark in cashback payments to members". The Hindu Business Line.
External links
Category:E-commerce
Category:Online companies
Category:Privately held companies of India
Category:Indian companies established in 2013
Category:Companies based in Gurgaon
Category:Shopping networks
Category:Indian websites
Category:Coupons and Cashback Companies of India