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updated website address and company brand and added references to Mobile Strike.
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| type = [[Privately held company|Private]]
| type = [[Privately held company|Private]]
| traded_as =
| traded_as =
⚫
| genre =
⚫
| fate =
| predecessor =
| predecessor =
| successor =
| successor =
| foundation =
| founder = {{ubl|Gabriel Leydon|Mike Sherrill|Halbert Nakagawa}}
| founder = {{ubl|Gabriel Leydon|Mike Sherrill|Halbert Nakagawa}}
| defunct =
| defunct =
| location_city =
| fate =
⚫
| location_country =
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| location = [[Palo Alto, California]]
| locations =
| area_served = Worldwide
| area_served = Worldwide
| key_people =
| key_people =
| industry = [[Video game development]]
| industry = [[Internet Software]]
| products = [[Game of War: Fire Age]]
| genre =
| products = [[Game of War: Fire Age]] [[Mobile Strike]]
| services =
| services =
| revenue =
| revenue =
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| divisions =
| divisions =
| subsid =
| subsid =
| homepage = {{URL|http://www.machinezone.com/}}
| homepage = {{URL|http://www.mz.com/}}
| footnotes =
| footnotes =
| intl =
| intl =
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| foundation =
| location_city =
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| location_country =
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| location = [[Palo Alto, California]]
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| locations =
}}
}}
'''Machine Zone''' is a privately held game company based in [[Palo Alto, California]], founded in 2008. Its flagship product, [[Game of War: Fire Age]], is a [[freemium]] mobile [[Massively multiplayer online game|MMO]] strategy [[video game]] that was one of the top-grossing [[Mobile app|apps]] in 2014 and 2015.
'''Machine Zone, Inc.''' ('''MZ''') is a privately held game company based in [[Palo Alto, California]], founded in 2008. Its flagship product, [[Game of War: Fire Age]], is a [[freemium]] mobile [[Massively multiplayer online game|MMO]] strategy [[video game]] that was one of the top-grossing [[Mobile app|apps]] in 2014 and 2015.


==Business history==
==Business history==
Gabriel Leydon, the [[Chief Executive Officer|CEO]] of Machine Zone, co-founded the company in 2008 as part of the [[Y Combinator (company)|Y Combinator]] startup program, with partners Mike Sherrill and current [[Chief Technology Officer]] Halbert Nakagawa.<ref name=buswire>{{cite web |author=Rubenstein Associates |title=Machine Zone CEO and Co-Founder Gabriel Leydon Named by Goldman Sachs as One of the 100 Most Intriguing Entrepreneurs of 2015 |date=October 23, 2015 |work=Business Wire |type=press release |url=http://www.businesswire.com/news/home/20151023005990/en/Machine-Zone-CEO-Co-Founder-Gabriel-Leydon-Named |accessdate=2016-01-26 }}</ref> As of October 2015, Machine Zone had more than 550 employees around the world,<ref name=venturebeat>{{cite journal |title=An interview with Gabe Leydon, Machine Zone’s man on the Iron Throne |first=Dean |last=Takahashi |journal=[[VentureBeat]] |date=October 16, 2015 |url=http://venturebeat.com/2015/10/16/an-interview-with-gabe-leydon-machine-zones-man-on-the-iron-throne/ |deadurl=no |archiveurl=http://web.archive.org/web/20151120133701/http://venturebeat.com/2015/10/16/an-interview-with-gabe-leydon-machine-zones-man-on-the-iron-throne/ |archivedate=2015-11-20 }}</ref> with headquarters in Palo Alto, California and operations in San Diego, Las Vegas, Germany, Japan and Russia.<ref name=buswire/>
Gabriel Leydon, the [[Chief Executive Officer|CEO]] of MZ, co-founded the company in 2008 as part of the [[Y Combinator (company)|Y Combinator]] startup program, with partners Mike Sherrill and current [[Chief Technology Officer]] Halbert Nakagawa.<ref name=buswire>{{cite web |author=Rubenstein Associates |title=Machine Zone CEO and Co-Founder Gabriel Leydon Named by Goldman Sachs as One of the 100 Most Intriguing Entrepreneurs of 2015 |date=October 23, 2015 |work=Business Wire |type=press release |url=http://www.businesswire.com/news/home/20151023005990/en/Machine-Zone-CEO-Co-Founder-Gabriel-Leydon-Named |accessdate=2016-01-26 }}</ref> As of October 2015, MZ had more than 550 employees around the world,<ref name=venturebeat>{{cite journal |title=An interview with Gabe Leydon, Machine Zone’s man on the Iron Throne |first=Dean |last=Takahashi |journal=[[VentureBeat]] |date=October 16, 2015 |url=http://venturebeat.com/2015/10/16/an-interview-with-gabe-leydon-machine-zones-man-on-the-iron-throne/ |deadurl=no |archiveurl=http://web.archive.org/web/20151120133701/http://venturebeat.com/2015/10/16/an-interview-with-gabe-leydon-machine-zones-man-on-the-iron-throne/ |archivedate=2015-11-20 }}</ref> with headquarters in Palo Alto, California and operations in San Diego, Las Vegas, Germany, Japan and Russia.<ref name=buswire/>


Approximately $40&nbsp;million was spent on marketing ''Game of War: Fire Age'' in 2014.<ref name="Tassi 11-14">{{cite web | url=http://www.forbes.com/sites/insertcoin/2014/11/16/a-40m-ad-budget-buys-game-of-war-fire-age-kate-upton/ | title=A $40M Ad Budget Buys 'Game of War: Fire Age' Kate Upton | work=Forbes | date=November 14, 2014 | accessdate=February 20, 2015 | author=Tassi, Paul}}</ref> Along with advertisements in digital and social media, highly produced television commercials featuring model [[Kate Upton]] were created. The ads highlight Upton's sex appeal as she leads battles in fantasy settings loosely comparable to those in ''[[Game of Thrones]]''. The spots were introduced in the United States during an NFL ''[[Thursday Night Football]]'' game and have since been prominent during [[Super Bowl XLIX]] and other sporting events.<ref name="Monllos 11-14">{{cite web | url=http://www.adweek.com/news/advertising-branding/game-war-fire-age-launches-first-global-campaign-starring-kate-upton-161397 | title=Game of War: Fire Age Launches First Global Campaign, Starring Kate Upt | work=Adweek | date=November 13, 2014 | accessdate=February 20, 2015 | author=Monllos. Kristina}}</ref><ref>{{cite web | url=http://www.huffingtonpost.ca/2015/02/01/kate-upton-game-of-war-super-bowl-ad_n_6591352.html | title=Game Of War's Super Bowl Ad Is Pretty Much Kate Upton In 'Game Of Thrones' | work=The Huffington Post Canada | date=February 1, 2015 | accessdate=February 20, 2015 | author=Vinh Tien Trinh, Brian}}</ref> In June 2015, TMZ reported that Upton was being replaced by singer [[Mariah Carey]] as the face of the campaign.<ref>{{cite web|last1=Cox|first1=Jamieson|title=Mariah Carey is replacing Kate Upton as the new public face of Game of War: Fire Age|url=http://www.theverge.com/2015/6/12/8774011/mariah-carey-game-of-war-spokesperson|website=TheVerge|accessdate=13 June 2015}}</ref> On September 14, 2015, a commercial with [[Mariah Carey]] was revealed.<ref>[http://www.tmz.com/2015/09/14/mariah-carey-game-of-war-commercial-promo-video-hero-kate-upton/ Game Of War with Mariah Carey on tmz.com]</ref>
Approximately $40&nbsp;million was spent on marketing ''Game of War: Fire Age'' in 2014.<ref name="Tassi 11-14">{{cite web | url=http://www.forbes.com/sites/insertcoin/2014/11/16/a-40m-ad-budget-buys-game-of-war-fire-age-kate-upton/ | title=A $40M Ad Budget Buys 'Game of War: Fire Age' Kate Upton | work=Forbes | date=November 14, 2014 | accessdate=February 20, 2015 | author=Tassi, Paul}}</ref> Along with advertisements in digital and social media, highly produced television commercials featuring model [[Kate Upton]] were created. The ads highlight Upton's sex appeal as she leads battles in fantasy settings loosely comparable to those in ''[[Game of Thrones]]''. The spots were introduced in the United States during an NFL ''[[Thursday Night Football]]'' game and have since been prominent during [[Super Bowl XLIX]] and other sporting events.<ref name="Monllos 11-14">{{cite web | url=http://www.adweek.com/news/advertising-branding/game-war-fire-age-launches-first-global-campaign-starring-kate-upton-161397 | title=Game of War: Fire Age Launches First Global Campaign, Starring Kate Upt | work=Adweek | date=November 13, 2014 | accessdate=February 20, 2015 | author=Monllos. Kristina}}</ref><ref>{{cite web | url=http://www.huffingtonpost.ca/2015/02/01/kate-upton-game-of-war-super-bowl-ad_n_6591352.html | title=Game Of War's Super Bowl Ad Is Pretty Much Kate Upton In 'Game Of Thrones' | work=The Huffington Post Canada | date=February 1, 2015 | accessdate=February 20, 2015 | author=Vinh Tien Trinh, Brian}}</ref> In June 2015, TMZ reported that Upton was being replaced by singer [[Mariah Carey]] as the face of the campaign.<ref>{{cite web|last1=Cox|first1=Jamieson|title=Mariah Carey is replacing Kate Upton as the new public face of Game of War: Fire Age|url=http://www.theverge.com/2015/6/12/8774011/mariah-carey-game-of-war-spokesperson|website=TheVerge|accessdate=13 June 2015}}</ref> On September 14, 2015, a commercial with [[Mariah Carey]] was revealed.<ref>[http://www.tmz.com/2015/09/14/mariah-carey-game-of-war-commercial-promo-video-hero-kate-upton/ Game Of War with Mariah Carey on tmz.com]</ref>

Revision as of 17:35, 4 April 2016

Machine Zone
Company typePrivate
IndustryInternet Software
Founder
  • Gabriel Leydon
  • Mike Sherrill
  • Halbert Nakagawa
HeadquartersPalo Alto, California
Area served
Worldwide
ProductsGame of War: Fire Age Mobile Strike
Number of employees
550 (2015)[1]
Websitewww.mz.com

Machine Zone, Inc. (MZ) is a privately held game company based in Palo Alto, California, founded in 2008. Its flagship product, Game of War: Fire Age, is a freemium mobile MMO strategy video game that was one of the top-grossing apps in 2014 and 2015.

Business history

Gabriel Leydon, the CEO of MZ, co-founded the company in 2008 as part of the Y Combinator startup program, with partners Mike Sherrill and current Chief Technology Officer Halbert Nakagawa.[2] As of October 2015, MZ had more than 550 employees around the world,[1] with headquarters in Palo Alto, California and operations in San Diego, Las Vegas, Germany, Japan and Russia.[2]

Approximately $40 million was spent on marketing Game of War: Fire Age in 2014.[3] Along with advertisements in digital and social media, highly produced television commercials featuring model Kate Upton were created. The ads highlight Upton's sex appeal as she leads battles in fantasy settings loosely comparable to those in Game of Thrones. The spots were introduced in the United States during an NFL Thursday Night Football game and have since been prominent during Super Bowl XLIX and other sporting events.[4][5] In June 2015, TMZ reported that Upton was being replaced by singer Mariah Carey as the face of the campaign.[6] On September 14, 2015, a commercial with Mariah Carey was revealed.[7]

References

  1. ^ a b Takahashi, Dean (October 16, 2015). "An interview with Gabe Leydon, Machine Zone's man on the Iron Throne". VentureBeat. Archived from the original on 2015-11-20. {{cite journal}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  2. ^ a b Rubenstein Associates (October 23, 2015). "Machine Zone CEO and Co-Founder Gabriel Leydon Named by Goldman Sachs as One of the 100 Most Intriguing Entrepreneurs of 2015". Business Wire (press release). Retrieved 2016-01-26.
  3. ^ Tassi, Paul (November 14, 2014). "A $40M Ad Budget Buys 'Game of War: Fire Age' Kate Upton". Forbes. Retrieved February 20, 2015.
  4. ^ Monllos. Kristina (November 13, 2014). "Game of War: Fire Age Launches First Global Campaign, Starring Kate Upt". Adweek. Retrieved February 20, 2015.
  5. ^ Vinh Tien Trinh, Brian (February 1, 2015). "Game Of War's Super Bowl Ad Is Pretty Much Kate Upton In 'Game Of Thrones'". The Huffington Post Canada. Retrieved February 20, 2015.
  6. ^ Cox, Jamieson. "Mariah Carey is replacing Kate Upton as the new public face of Game of War: Fire Age". TheVerge. Retrieved 13 June 2015.
  7. ^ Game Of War with Mariah Carey on tmz.com
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