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'''Kiip''' is a mobile [[advertising network]] that enables brands and companies to prompt consumers for commercial offers on virtual achievements.<ref name=BusinessInsider>Edwards, Jim. [http://www.businessinsider.com/this-21-year-old-may-have-cracked-the-future-of-mobile-advertising-2012-5 This 21-year-old May Have Cracked the Future of Mobile Advertising]. ''BusinessInsider''. May 21, 2012.</ref><ref name=Forbes>Holiday, Ryan. [http://www.forbes.com/sites/ryanholiday/2012/04/25/online-advertisings-greatest-missed-opportunity-kiip-me-founder-brian-wong-answers/ Online Advertisings Greatest Missed Opportunity? Kiip.Me Founder Brian Wong Answers]. ''Forbes''. April 25, 2012.</ref><ref name=Entrepreneur>{{cite web|url=http://www.entrepreneur.com/article/222973|title=Kiip: A Win-Win for App Developers and Advertisers|publisher = ''Entrepreneur''|date = March 9, 2012|last = Tsotsis|first = Alexia|authorlink = Alexia Tsotsis}}</ref><ref>Burnett, Rob. [http://pandodaily.com/2012/07/17/kiip-raises-11m-to-reward-those-squirts-of-dopamine/ A Rush of Dopamine in the Head: Kiip Raises $11M to Monetize Achievements]. ''Pando Daily''. July 26, 2012.</ref> Kiip was co-founded by [[Brian Wong]], Courtney Guertin, and Amadeus Demarzi in 2010 and has received $15.4 million in total funding to date from Relay Ventures, Interpublic Group, Hummer Winblad, American Express Ventures,<ref>Ha, Anthony. [http://techcrunch.com/2013/08/15/kiip-american-express/ Mobile Rewards Startup Kiip Announces Strategic Investment From American Express Ventures]. ''TechCrunch''. August 15, 2013.</ref> Digital Garage,<ref>Stampler, Laura. [http://www.businessinsider.com/kiip-partners-with-digital-garage-2012-9 21-Year-Old Mobile Genius Partners With The Company That Brought Twitter To Japan]. ''Business Insider''. September 25, 2013.</ref> True Ventures, Verizon Ventures, CrossLink Capital, and others.<ref>Geron, Tomio. [http://www.forbes.com/sites/tomiogeron/2012/07/16/kiip-raises-11-million-to-expand-real-world-rewards-to-mobile-apps/ Kiip Raises $11 Million To Expand Real-World Rewards To Mobile Apps]. ''Forbes''. July 16, 2012.</ref><ref name=TechCrunch>Tsotsis, Alexia. [http://techcrunch.com/2011/04/10/kiip-is-an-entirely-new-mobile-ad-model-real-life-rewards-for-in-game-achievements/ Kiip is an entirely new mobile ad model: real life rewards for in-game achievements]. ''TechCrunch''. April 10, 2011.</ref><ref name=Xconomy>Roush, Wade. [http://www.xconomy.com/san-francisco/2011/04/06/kiip-keeps-4m/ Kiip Keeps $4M]. ''Xconomy''. April 6, 2011.</ref>
'''Kiip''' is a mobile [[advertising network]].<ref name=BusinessInsider>Edwards, Jim. [http://www.businessinsider.com/this-21-year-old-may-have-cracked-the-future-of-mobile-advertising-2012-5 This 21-year-old May Have Cracked the Future of Mobile Advertising]. ''BusinessInsider''. May 21, 2012.</ref><ref name=Forbes>Holiday, Ryan. [http://www.forbes.com/sites/ryanholiday/2012/04/25/online-advertisings-greatest-missed-opportunity-kiip-me-founder-brian-wong-answers/ Online Advertisings Greatest Missed Opportunity? Kiip.Me Founder Brian Wong Answers]. ''Forbes''. April 25, 2012.</ref><ref name=Entrepreneur>{{cite web|url=http://www.entrepreneur.com/article/222973|title=Kiip: A Win-Win for App Developers and Advertisers|publisher = ''Entrepreneur''|date = March 9, 2012|last = Tsotsis|first = Alexia|authorlink = Alexia Tsotsis}}</ref><ref>Burnett, Rob. [http://pandodaily.com/2012/07/17/kiip-raises-11m-to-reward-those-squirts-of-dopamine/ A Rush of Dopamine in the Head: Kiip Raises $11M to Monetize Achievements]. ''Pando Daily''. July 26, 2012.</ref> It was co-founded by [[Brian Wong]], Courtney Guertin, and Amadeus Demarzi in 2010 and has received $15.4 million in total funding to date from Relay Ventures, Interpublic Group, Hummer Winblad, American Express Ventures,<ref>Ha, Anthony. [http://techcrunch.com/2013/08/15/kiip-american-express/ Mobile Rewards Startup Kiip Announces Strategic Investment From American Express Ventures]. ''TechCrunch''. August 15, 2013.</ref> Digital Garage,<ref>Stampler, Laura. [http://www.businessinsider.com/kiip-partners-with-digital-garage-2012-9 21-Year-Old Mobile Genius Partners With The Company That Brought Twitter To Japan]. ''Business Insider''. September 25, 2013.</ref> True Ventures, Verizon Ventures, CrossLink Capital, and others.<ref>Geron, Tomio. [http://www.forbes.com/sites/tomiogeron/2012/07/16/kiip-raises-11-million-to-expand-real-world-rewards-to-mobile-apps/ Kiip Raises $11 Million To Expand Real-World Rewards To Mobile Apps]. ''Forbes''. July 16, 2012.</ref><ref name=TechCrunch>Tsotsis, Alexia. [http://techcrunch.com/2011/04/10/kiip-is-an-entirely-new-mobile-ad-model-real-life-rewards-for-in-game-achievements/ Kiip is an entirely new mobile ad model: real life rewards for in-game achievements]. ''TechCrunch''. April 10, 2011.</ref><ref name=Xconomy>Roush, Wade. [http://www.xconomy.com/san-francisco/2011/04/06/kiip-keeps-4m/ Kiip Keeps $4M]. ''Xconomy''. April 6, 2011.</ref>


==History==
==History==

Revision as of 19:54, 30 August 2016

Kiip
Available inEnglish
OwnerBrian Wong
URLKiip.me
CommercialYes
Current statusActive

Kiip is a mobile advertising network.[1][2][3][4] It was co-founded by Brian Wong, Courtney Guertin, and Amadeus Demarzi in 2010 and has received $15.4 million in total funding to date from Relay Ventures, Interpublic Group, Hummer Winblad, American Express Ventures,[5] Digital Garage,[6] True Ventures, Verizon Ventures, CrossLink Capital, and others.[7][8][9]

History

Beginnings

Wong received the initial inspiration for Kiip on an airplane as he observed his fellow passengers on their iPads.[10][11] He noticed that many passengers were playing games, and felt that the games' advertisements took up screen space without adding any real value.[10] Wong wanted to leverage key moments of achievement—such as level ups and high scores—with a targeted, relevant rewards program that enabled brands to reach consumers when they were most engaged.[12][13][14]

In July 2010, Wong teamed with his fellow former Digg employees Courtney Guertin and their mutual friend Amadeus Demarzi to found Kiip.[15] Kiip raised $300,000 in seed capital from True Ventures, Vast Ventures, Paige Craig, Rohan Oza, Keith Belling, Joe Stump, and Chris Redlitz.[16] In subsequent A and B rounds, Kiip has raised a combined $15.4 million in from Relay Ventures, Hummer Winblad Venture Partners, Interpublic Group, American Express Ventures, Digital Garage, Crosslink Capital, True Ventures, Venture51, Transmedia Capital, Verizon Ventures, and others.[1][9][17][18] At the age of 19, Wong became the second youngest company leader to ever receive funding from a venture capital firm.[16][19] Nick D'Aloisio currently holds the title for youngest person to receive venture capital funding at the age of 15.

Growth

The Kiip co-founders

Kiip is currently active on more than 1,100 apps played on 75[20] million devices, sends out reward notices for over 500 million moments monthly, and gives out 11 rewards per second.[21][22] The company has offices in San Francisco, New York City, Los Angeles, Chicago, Vancouver,[23] London, Bogota and Tokyo.[1][24][25]

Kiip is increasingly expanding beyond mobile games into mobile fitness apps like MapMyRun, Nexercise, LoloFit, Gym-Pact and others.[26] In August 2014, Kiip announced a partnership with RunKeeper to reward users' workouts with fitness-based, healthy rewards and sponsored song downloads.[27] The company has also integrated with productivity apps, including Any.do[28] and Finish 2.0.[29] Kiip is also integrated with the Yahoo! Japan app, the first time Yahoo! Japan has integrated a third-party service into its app.[30]

The company has established strategic partnerships with more than 115 major brands, including 7-Eleven, Amazon, American Apparel, Campbell’s, Ford, Hasbro, Macy’s, McDonald’s, Mondelēz International (formerly Kraft Foods), Pepsi, Procter & Gamble, Sony Music, Unilever, Verizon and Wrigley.[31]

For two years running, Kiip has held the Build Fund, a contest for independent developers to receive $10,000 in cash and $5,000 in services from sponsors.[32] Kiip received over 300 applications for the contest in 2013.[33]

Description

The company's platform integrates real-world rewards to mobile users on both iOS and Android.[1] Instead of digital rewards, Kiip provides consumers with tangible rewards from premium brands and companies. As an example, a free bottle of Propel Fitness Water is offered by Pepsi inside the Nexercise and Sworkit apps for every eight miles run by a user.[2]

The 'Achievement Moment'

Kiip’s rewards platforms is designed for in-game engagement, and allows brands and companies to reward a mobile gamer at the "achievement moment."[8][34] Wong states that Kiip "baked into our model the ability for a brand to reciprocate in these 'moments' so that a consumer feels appreciated in that instance where they’ve actively accomplished something. Whether it be the 10-mile run they just tracked on Nexercise, or the 1-million-point high score they hit—the brand can participate in that 'moment' while enabling someone to choose to engage with them if they wish, but with a reward."[2]

Kiip has been listed by Fast Company as one of the 50 Most Innovative Companies in the world in 2013[35] and by Forbes as one of the 4 Hot Online Ad Companies to Put on Your Watch List.[36] Kiip was also named to the Dow Jones' FasTech50 List[37]

References

  1. ^ a b c d Edwards, Jim. This 21-year-old May Have Cracked the Future of Mobile Advertising. BusinessInsider. May 21, 2012.
  2. ^ a b c Holiday, Ryan. Online Advertisings Greatest Missed Opportunity? Kiip.Me Founder Brian Wong Answers. Forbes. April 25, 2012.
  3. ^ Tsotsis, Alexia (March 9, 2012). "Kiip: A Win-Win for App Developers and Advertisers". Entrepreneur. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  4. ^ Burnett, Rob. A Rush of Dopamine in the Head: Kiip Raises $11M to Monetize Achievements. Pando Daily. July 26, 2012.
  5. ^ Ha, Anthony. Mobile Rewards Startup Kiip Announces Strategic Investment From American Express Ventures. TechCrunch. August 15, 2013.
  6. ^ Stampler, Laura. 21-Year-Old Mobile Genius Partners With The Company That Brought Twitter To Japan. Business Insider. September 25, 2013.
  7. ^ Geron, Tomio. Kiip Raises $11 Million To Expand Real-World Rewards To Mobile Apps. Forbes. July 16, 2012.
  8. ^ a b Tsotsis, Alexia. Kiip is an entirely new mobile ad model: real life rewards for in-game achievements. TechCrunch. April 10, 2011.
  9. ^ a b Roush, Wade. Kiip Keeps $4M. Xconomy. April 6, 2011.
  10. ^ a b Tsotsi, Alexia. Kiip’s Brian Wong On Taking Risks As Young Entrepreneur. TechCrunch. April 12, 2011.
  11. ^ Newman, Kira. Brian Wong to Young Entrepreneurs: “Assume no one gives a shit about you”. Tech Cocktail. April 18, 2012.
  12. ^ Kim, Ryan. Kiip Pushes Real Rewards, Not Ads on Mobile Gamers. GigaOM. April 11, 2011.
  13. ^ Building the World’s First Mobile Rewards Network: Brian Wong, 20-Year-Old Founder of Kiip. Sramana Mitra. April 5, 2012.
  14. ^ Rose, Kevin. Foundation 05 // Brian Wong. Foundation. April 2011.
  15. ^ Tsotsis, Alexia. 19 Year Old Kiip Founder Closes 300K Angel Round For Mobile In-Game Ad Startup. Tech Crunch’. October 27, 2010.
  16. ^ a b McMahan, Ty. Betting Venture Capital On An Unproven 19-Year-Old. Wall Street Journal. August 6, 2010.
  17. ^ Thomas, Owen. Kiip Raises $11 Million To Erase Advertisers' Frowns. Business Insider. July 17, 2012.
  18. ^ Ha, Anthony. Couldn't make the 30 million-plus changeMobile Rewards Network Kiip Raises $11M Led By Relay Ventures, Plans Its Own ‘Kiipsake’ App. TechCrunch. July 17, 2012.
  19. ^ Arrington, Michael. True Ventures Invests In 19 Year Old Entrepreneur Brian Wong. Tech Crunch’. August 3, 2010.
  20. ^ Russell, Jon. Kiip strikes it big in Japan after partnering with top media company Yahoo Japan. The Next Web. July 23, 2013.
  21. ^ Shaw, Gillian. UBC grad raises $11M to expand mobile rewards company Kiip. Vancouver Sun. July 18, 2012.
  22. ^ Lunden, Ingrid. Kiip, The Mobile Ad Rewards Network, Rumored To Raise Another $8-10M To Conquer Games And Beyond. TechCrunch’. June 21, 2012.
  23. ^ Shaw, Gillian. Kiip hiring for Vancouver office: Kiip co-founder and UBC grad Brian Wong sees tech talent in his hometown. Vancouver Sun. July 24, 2013.
  24. ^ Grant, Rebecca. Kiip raises $11M to reward users for everyday life. VentureBeat. July 17, 2012.
  25. ^ Ryan, Tim. Brands Rewards Your Fitness Achievements With Useful Products. PSFK. April 14, 2012.
  26. ^ Takahashi, Dean. Kiip expands beyond games to rewarding fitness “moments”. Venture Beat. March 22, 2012.
  27. ^ Shaul, Brandy (August 20, 2014). "RunKeeper Partners with Kiip for Rewarded Workouts". Inside Mobile Apps.
  28. ^ Olanoff, Drew. Any.DO Integrates Kiip’s Reward System To Make Completing To-Do Lists A Daily, And Fun, Habit. TechCrunch. May 26, 2013.
  29. ^ Crook, Jordan. Finish 2.0 Aims To Help Students Buckle Down And Stop Procrastinating. TechCrunch. August 15, 2013.
  30. ^ Ha, Anthony. Kiip Will Power Rewards In Yahoo Japan’s Mobile Apps. TechCrunch. July 22, 2013.
  31. ^ Ong, Josh. Rewards platform Kiip passes 1,000 connected apps as it opens up a self-service option for brands. The Next Web. June 13, 2013.
  32. ^ Ha, Anthony. Mobile Rewards Startup Kiip Launches Its Second $100K ‘Build Fund’ With Sponsorship From Pepsi. TechCrunch. March 21, 2013.
  33. ^ Ha, Anthony. Mobile rewards startup Kiip announces winners of $100,000 2013 Build Fund. The Next Web. August 8, 2013.
  34. ^ Valentino-Devries, Jennifer New Approach to Ads in Games. Wall Street Journal. June 24, 2011.
  35. ^ Harrison, Lindsay. Most Innovative Companies 2013. Fast Company”. February 11, 2013.
  36. ^ Taulli, Tom. 4 Hot Online Ad Companies to Put on Your Watch List. Forbes. April 14, 2011.
  37. ^ "Dow Jones' Fast Tech 50 List". Fast Tech. Retrieved 29 June 2012.

External links

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