Jump to content

Kiip: Difference between revisions

Edit links
From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
Yogi Beara (talk | contribs)
278 edits
→‎History: 6 years of history does not needed to be separated out like this.
Yogi Beara (talk | contribs)
278 edits
Line 19: Line 19:


==History==
==History==
Wong received the initial inspiration for Kiip on an airplane as he observed his fellow passengers on their [[iPad]]s.<ref name=TechCrunch2>Tsotsi, Alexia. [http://techcrunch.com/2011/04/12/kiips-brian-wong-on-taking-risks-as-young-entrepreneur/ Kiip’s Brian Wong On Taking Risks As Young Entrepreneur]. ''TechCrunch''. April 12, 2011.</ref><ref name=TechCocktail>Newman, Kira. [http://techcocktail.com/brian-wong-to-young-entrepreneurs-assume-that-nobody-gives-a-shit-about-you-interview-2012-04#.T-UYrytYsUV Brian Wong to Young Entrepreneurs: “Assume no one gives a shit about you”]. ''Tech Cocktail''. April 18, 2012.</ref> He noticed that many passengers were playing games, and felt that the games' advertisements took up screen space without adding any real value.<ref name=TechCrunch2/> Wong wanted to leverage key moments of achievement—such as level ups and high scores—with a targeted, relevant rewards program that enabled brands to reach consumers when they were most engaged.<ref>Kim, Ryan. [http://gigaom.com/2011/04/11/kiip-pushes-real-rewards-not-ads-on-mobile-gamers/ Kiip Pushes Real Rewards, Not Ads on Mobile Gamers]. ''GigaOM''. April 11, 2011.</ref><ref>[http://www.sramanamitra.com/2012/04/05/building-the-worlds-first-mobile-rewards-network-brian-wong-20-year-old-founder-of-kiip-part-1/ Building the World’s First Mobile Rewards Network: Brian Wong, 20-Year-Old Founder of Kiip]. ''Sramana Mitra''. April 5, 2012.</ref><ref name=Foundation>Rose, Kevin. [http://vimeo.com/23462881 Foundation 05 // Brian Wong]. ''Foundation''. April 2011.</ref>
Wong developed the idea for Kiip on an airplane, when he observed its passengers on their [[iPad]]s.<ref name=TechCrunch2>Tsotsi, Alexia. [http://techcrunch.com/2011/04/12/kiips-brian-wong-on-taking-risks-as-young-entrepreneur/ Kiip’s Brian Wong On Taking Risks As Young Entrepreneur]. ''TechCrunch''. April 12, 2011.</ref><ref name=TechCocktail>Newman, Kira. [http://techcocktail.com/brian-wong-to-young-entrepreneurs-assume-that-nobody-gives-a-shit-about-you-interview-2012-04#.T-UYrytYsUV Brian Wong to Young Entrepreneurs: “Assume no one gives a shit about you”]. ''Tech Cocktail''. April 18, 2012.</ref> Many passengers were playing games, where the games' advertisements took up screen space that couldn't be used by the game itself.<ref name=TechCrunch2/> Wong hypothesized that instead, games could leverage moments of achievement—such as level ups and high scores—with a rewards program where advertisers could make consumer offers.<ref>Kim, Ryan. [http://gigaom.com/2011/04/11/kiip-pushes-real-rewards-not-ads-on-mobile-gamers/ Kiip Pushes Real Rewards, Not Ads on Mobile Gamers]. ''GigaOM''. April 11, 2011.</ref><ref>[http://www.sramanamitra.com/2012/04/05/building-the-worlds-first-mobile-rewards-network-brian-wong-20-year-old-founder-of-kiip-part-1/ Building the World’s First Mobile Rewards Network: Brian Wong, 20-Year-Old Founder of Kiip]. ''Sramana Mitra''. April 5, 2012.</ref><ref name=Foundation>Rose, Kevin. [http://vimeo.com/23462881 Foundation 05 // Brian Wong]. ''Foundation''. April 2011.</ref>


In July 2010, Wong teamed with his fellow former Digg employees Courtney Guertin and their mutual friend Amadeus Demarzi to found Kiip.<ref name=2010tech>Tsotsis, Alexia. [http://techcrunch.com/2010/10/27/kiip/ 19 Year Old Kiip Founder Closes 300K Angel Round For Mobile In-Game Ad Startup]. ''Tech Crunch’''. October 27, 2010.</ref> Kiip raised $300,000 in seed capital from True Ventures, Vast Ventures, Paige Craig, Rohan Oza, Keith Belling, Joe Stump, and Chris Redlitz.<ref name=WallStreetJournal>McMahan, Ty. [http://blogs.wsj.com/venturecapital/2010/08/06/betting-venture-capital-on-an-unproven-19-year-old/ Betting Venture Capital On An Unproven 19-Year-Old]. ''Wall Street Journal''. August 6, 2010.</ref> In subsequent A and B rounds, Kiip has raised a combined $15.4 million in from Relay Ventures, Hummer Winblad Venture Partners, Interpublic Group, American Express Ventures, Digital Garage, Crosslink Capital, True Ventures, Venture51, Transmedia Capital, Verizon Ventures, and others.<ref name=BusinessInsider/><ref name="Xconomy"/><ref>Thomas, Owen. [http://www.businessinsider.com/kiip-11-million-financing-round-2012-7 Kiip Raises $11 Million To Erase Advertisers' Frowns]. ''Business Insider''. July 17, 2012.</ref><ref>Ha, Anthony. [http://techcrunch.com/2012/07/17/kiip-series-b/ Couldn't make the 30 million-plus changeMobile Rewards Network Kiip Raises $11M Led By Relay Ventures, Plans Its Own ‘Kiipsake’ App]. ''TechCrunch''. July 17, 2012.</ref> At the age of 19, Wong became the second youngest company leader to ever receive funding from a [[venture capital firm]].<ref name="WallStreetJournal"/><ref name=TechCrunch5>Arrington, Michael. [http://techcrunch.com/2010/08/03/true-ventures-invests-in-brian-wong-teenager-kiip/ True Ventures Invests In 19 Year Old Entrepreneur Brian Wong]. ''Tech Crunch’''. August 3, 2010.</ref> [[Nick D'Aloisio]] currently holds the title for youngest person to receive venture capital funding at the age of 15.
In July 2010, Wong teamed with Courtney Guertin and Amadeus Demarzi to found the company,<ref name=2010tech>Tsotsis, Alexia. [http://techcrunch.com/2010/10/27/kiip/ 19 Year Old Kiip Founder Closes 300K Angel Round For Mobile In-Game Ad Startup]. ''Tech Crunch’''. October 27, 2010.</ref> Kiip raised $300,000 in seed capital from True Ventures, Vast Ventures, Paige Craig, Rohan Oza, Keith Belling, Joe Stump, and Chris Redlitz.<ref name=WallStreetJournal>McMahan, Ty. [http://blogs.wsj.com/venturecapital/2010/08/06/betting-venture-capital-on-an-unproven-19-year-old/ Betting Venture Capital On An Unproven 19-Year-Old]. ''Wall Street Journal''. August 6, 2010.</ref> In subsequent A and B rounds, Kiip has raised a combined $15.4 million in from Relay Ventures, Hummer Winblad Venture Partners, Interpublic Group, American Express Ventures, Digital Garage, Crosslink Capital, True Ventures, Venture51, Transmedia Capital, Verizon Ventures, and others.<ref name=BusinessInsider/><ref name="Xconomy"/><ref>Thomas, Owen. [http://www.businessinsider.com/kiip-11-million-financing-round-2012-7 Kiip Raises $11 Million To Erase Advertisers' Frowns]. ''Business Insider''. July 17, 2012.</ref><ref>Ha, Anthony. [http://techcrunch.com/2012/07/17/kiip-series-b/ Couldn't make the 30 million-plus changeMobile Rewards Network Kiip Raises $11M Led By Relay Ventures, Plans Its Own ‘Kiipsake’ App]. ''TechCrunch''. July 17, 2012.</ref> At the age of 19, Wong became the second youngest company leader to ever receive funding from a [[venture capital firm]].<ref name="WallStreetJournal"/><ref name=TechCrunch5>Arrington, Michael. [http://techcrunch.com/2010/08/03/true-ventures-invests-in-brian-wong-teenager-kiip/ True Ventures Invests In 19 Year Old Entrepreneur Brian Wong]. ''Tech Crunch’''. August 3, 2010.</ref> [[Nick D'Aloisio]] currently holds the title for youngest person to receive venture capital funding at the age of 15.


[[File:Kiip founders.jpg|thumb|left|250px|The Kiip co-founders]]
[[File:Kiip founders.jpg|thumb|left|250px|The Kiip co-founders]]

Revision as of 20:05, 30 August 2016

Kiip
Available inEnglish
OwnerBrian Wong
URLKiip.me
CommercialYes
Current statusActive

Kiip is a mobile advertising network.[1][2][3][4] It was co-founded by Brian Wong, Courtney Guertin, and Amadeus Demarzi in 2010.

History

Wong developed the idea for Kiip on an airplane, when he observed its passengers on their iPads.[5][6] Many passengers were playing games, where the games' advertisements took up screen space that couldn't be used by the game itself.[5] Wong hypothesized that instead, games could leverage moments of achievement—such as level ups and high scores—with a rewards program where advertisers could make consumer offers.[7][8][9]

In July 2010, Wong teamed with Courtney Guertin and Amadeus Demarzi to found the company,[10] Kiip raised $300,000 in seed capital from True Ventures, Vast Ventures, Paige Craig, Rohan Oza, Keith Belling, Joe Stump, and Chris Redlitz.[11] In subsequent A and B rounds, Kiip has raised a combined $15.4 million in from Relay Ventures, Hummer Winblad Venture Partners, Interpublic Group, American Express Ventures, Digital Garage, Crosslink Capital, True Ventures, Venture51, Transmedia Capital, Verizon Ventures, and others.[1][12][13][14] At the age of 19, Wong became the second youngest company leader to ever receive funding from a venture capital firm.[11][15] Nick D'Aloisio currently holds the title for youngest person to receive venture capital funding at the age of 15.

The Kiip co-founders

Kiip is currently active on more than 1,100 apps played on 75[16] million devices, sends out reward notices for over 500 million moments monthly, and gives out 11 rewards per second.[17][18] The company has offices in San Francisco, New York City, Los Angeles, Chicago, Vancouver,[19] London, Bogota and Tokyo.[1][20][21]

Kiip is increasingly expanding beyond mobile games into mobile fitness apps like MapMyRun, Nexercise, LoloFit, Gym-Pact and others.[22] In August 2014, Kiip announced a partnership with RunKeeper to reward users' workouts with fitness-based, healthy rewards and sponsored song downloads.[23] The company has also integrated with productivity apps, including Any.do[24] and Finish 2.0.[25] Kiip is also integrated with the Yahoo! Japan app, the first time Yahoo! Japan has integrated a third-party service into its app.[26]

The company has established strategic partnerships with more than 115 major brands, including 7-Eleven, Amazon, American Apparel, Campbell’s, Ford, Hasbro, Macy’s, McDonald’s, Mondelēz International (formerly Kraft Foods), Pepsi, Procter & Gamble, Sony Music, Unilever, Verizon and Wrigley.[27]

For two years running, Kiip has held the Build Fund, a contest for independent developers to receive $10,000 in cash and $5,000 in services from sponsors.[28] Kiip received over 300 applications for the contest in 2013.[29]

Description

The company's platform integrates real-world rewards to mobile users on both iOS and Android.[1] Instead of digital rewards, Kiip provides consumers with tangible rewards from premium brands and companies. As an example, a free bottle of Propel Fitness Water is offered by Pepsi inside the Nexercise and Sworkit apps for every eight miles run by a user.[2]

The 'Achievement Moment'

Kiip’s rewards platforms is designed for in-game engagement, and allows brands and companies to reward a mobile gamer at the "achievement moment."[30][31] Wong states that Kiip "baked into our model the ability for a brand to reciprocate in these 'moments' so that a consumer feels appreciated in that instance where they’ve actively accomplished something. Whether it be the 10-mile run they just tracked on Nexercise, or the 1-million-point high score they hit—the brand can participate in that 'moment' while enabling someone to choose to engage with them if they wish, but with a reward."[2]

Kiip has been listed by Fast Company as one of the 50 Most Innovative Companies in the world in 2013[32] and by Forbes as one of the 4 Hot Online Ad Companies to Put on Your Watch List.[33] Kiip was also named to the Dow Jones' FasTech50 List[34]

References

  1. ^ a b c d Edwards, Jim. This 21-year-old May Have Cracked the Future of Mobile Advertising. BusinessInsider. May 21, 2012.
  2. ^ a b c Holiday, Ryan. Online Advertisings Greatest Missed Opportunity? Kiip.Me Founder Brian Wong Answers. Forbes. April 25, 2012.
  3. ^ Tsotsis, Alexia (March 9, 2012). "Kiip: A Win-Win for App Developers and Advertisers". Entrepreneur. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  4. ^ Burnett, Rob. A Rush of Dopamine in the Head: Kiip Raises $11M to Monetize Achievements. Pando Daily. July 26, 2012.
  5. ^ a b Tsotsi, Alexia. Kiip’s Brian Wong On Taking Risks As Young Entrepreneur. TechCrunch. April 12, 2011.
  6. ^ Newman, Kira. Brian Wong to Young Entrepreneurs: “Assume no one gives a shit about you”. Tech Cocktail. April 18, 2012.
  7. ^ Kim, Ryan. Kiip Pushes Real Rewards, Not Ads on Mobile Gamers. GigaOM. April 11, 2011.
  8. ^ Building the World’s First Mobile Rewards Network: Brian Wong, 20-Year-Old Founder of Kiip. Sramana Mitra. April 5, 2012.
  9. ^ Rose, Kevin. Foundation 05 // Brian Wong. Foundation. April 2011.
  10. ^ Tsotsis, Alexia. 19 Year Old Kiip Founder Closes 300K Angel Round For Mobile In-Game Ad Startup. Tech Crunch’. October 27, 2010.
  11. ^ a b McMahan, Ty. Betting Venture Capital On An Unproven 19-Year-Old. Wall Street Journal. August 6, 2010.
  12. ^ Cite error: The named reference Xconomy was invoked but never defined (see the help page).
  13. ^ Thomas, Owen. Kiip Raises $11 Million To Erase Advertisers' Frowns. Business Insider. July 17, 2012.
  14. ^ Ha, Anthony. Couldn't make the 30 million-plus changeMobile Rewards Network Kiip Raises $11M Led By Relay Ventures, Plans Its Own ‘Kiipsake’ App. TechCrunch. July 17, 2012.
  15. ^ Arrington, Michael. True Ventures Invests In 19 Year Old Entrepreneur Brian Wong. Tech Crunch’. August 3, 2010.
  16. ^ Russell, Jon. Kiip strikes it big in Japan after partnering with top media company Yahoo Japan. The Next Web. July 23, 2013.
  17. ^ Shaw, Gillian. UBC grad raises $11M to expand mobile rewards company Kiip. Vancouver Sun. July 18, 2012.
  18. ^ Lunden, Ingrid. Kiip, The Mobile Ad Rewards Network, Rumored To Raise Another $8-10M To Conquer Games And Beyond. TechCrunch’. June 21, 2012.
  19. ^ Shaw, Gillian. Kiip hiring for Vancouver office: Kiip co-founder and UBC grad Brian Wong sees tech talent in his hometown. Vancouver Sun. July 24, 2013.
  20. ^ Grant, Rebecca. Kiip raises $11M to reward users for everyday life. VentureBeat. July 17, 2012.
  21. ^ Ryan, Tim. Brands Rewards Your Fitness Achievements With Useful Products. PSFK. April 14, 2012.
  22. ^ Takahashi, Dean. Kiip expands beyond games to rewarding fitness “moments”. Venture Beat. March 22, 2012.
  23. ^ Shaul, Brandy (August 20, 2014). "RunKeeper Partners with Kiip for Rewarded Workouts". Inside Mobile Apps.
  24. ^ Olanoff, Drew. Any.DO Integrates Kiip’s Reward System To Make Completing To-Do Lists A Daily, And Fun, Habit. TechCrunch. May 26, 2013.
  25. ^ Crook, Jordan. Finish 2.0 Aims To Help Students Buckle Down And Stop Procrastinating. TechCrunch. August 15, 2013.
  26. ^ Ha, Anthony. Kiip Will Power Rewards In Yahoo Japan’s Mobile Apps. TechCrunch. July 22, 2013.
  27. ^ Ong, Josh. Rewards platform Kiip passes 1,000 connected apps as it opens up a self-service option for brands. The Next Web. June 13, 2013.
  28. ^ Ha, Anthony. Mobile Rewards Startup Kiip Launches Its Second $100K ‘Build Fund’ With Sponsorship From Pepsi. TechCrunch. March 21, 2013.
  29. ^ Ha, Anthony. Mobile rewards startup Kiip announces winners of $100,000 2013 Build Fund. The Next Web. August 8, 2013.
  30. ^ Cite error: The named reference TechCrunch was invoked but never defined (see the help page).
  31. ^ Valentino-Devries, Jennifer New Approach to Ads in Games. Wall Street Journal. June 24, 2011.
  32. ^ Harrison, Lindsay. Most Innovative Companies 2013. Fast Company”. February 11, 2013.
  33. ^ Taulli, Tom. 4 Hot Online Ad Companies to Put on Your Watch List. Forbes. April 14, 2011.
  34. ^ "Dow Jones' Fast Tech 50 List". Fast Tech. Retrieved 29 June 2012.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Kiip&oldid=736937091"