Jump to content

Kiip: Difference between revisions

Edit links
From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
Yogi Beara (talk | contribs)
278 edits
Yogi Beara (talk | contribs)
278 edits
Line 24: Line 24:
In July 2010, Wong teamed with Courtney Guertin and Amadeus Demarzi to found the company,<ref name=2010tech>Tsotsis, Alexia. [http://techcrunch.com/2010/10/27/kiip/ 19 Year Old Kiip Founder Closes 300K Angel Round For Mobile In-Game Ad Startup]. ''Tech Crunch’''. October 27, 2010.</ref> Kiip raised $300,000 in seed capital from True Ventures, Vast Ventures, Paige Craig, Rohan Oza, Keith Belling, Joe Stump, and Chris Redlitz.<ref name=WallStreetJournal>McMahan, Ty. [http://blogs.wsj.com/venturecapital/2010/08/06/betting-venture-capital-on-an-unproven-19-year-old/ Betting Venture Capital On An Unproven 19-Year-Old]. ''Wall Street Journal''. August 6, 2010.</ref> In subsequent A and B rounds, Kiip has raised a total of $15.4 million from investors including Relay Ventures, Hummer Winblad Venture Partners, Interpublic Group, American Express Ventures, Digital Garage, Crosslink Capital, True Ventures, Venture51, Transmedia Capital, and Verizon Ventures.<ref name=BusinessInsider/><ref name="Xconomy"/><ref>Thomas, Owen. [http://www.businessinsider.com/kiip-11-million-financing-round-2012-7 Kiip Raises $11 Million To Erase Advertisers' Frowns]. ''Business Insider''. July 17, 2012.</ref><ref>Ha, Anthony. [http://techcrunch.com/2012/07/17/kiip-series-b/ Couldn't make the 30 million-plus changeMobile Rewards Network Kiip Raises $11M Led By Relay Ventures, Plans Its Own ‘Kiipsake’ App]. ''TechCrunch''. July 17, 2012.</ref>
In July 2010, Wong teamed with Courtney Guertin and Amadeus Demarzi to found the company,<ref name=2010tech>Tsotsis, Alexia. [http://techcrunch.com/2010/10/27/kiip/ 19 Year Old Kiip Founder Closes 300K Angel Round For Mobile In-Game Ad Startup]. ''Tech Crunch’''. October 27, 2010.</ref> Kiip raised $300,000 in seed capital from True Ventures, Vast Ventures, Paige Craig, Rohan Oza, Keith Belling, Joe Stump, and Chris Redlitz.<ref name=WallStreetJournal>McMahan, Ty. [http://blogs.wsj.com/venturecapital/2010/08/06/betting-venture-capital-on-an-unproven-19-year-old/ Betting Venture Capital On An Unproven 19-Year-Old]. ''Wall Street Journal''. August 6, 2010.</ref> In subsequent A and B rounds, Kiip has raised a total of $15.4 million from investors including Relay Ventures, Hummer Winblad Venture Partners, Interpublic Group, American Express Ventures, Digital Garage, Crosslink Capital, True Ventures, Venture51, Transmedia Capital, and Verizon Ventures.<ref name=BusinessInsider/><ref name="Xconomy"/><ref>Thomas, Owen. [http://www.businessinsider.com/kiip-11-million-financing-round-2012-7 Kiip Raises $11 Million To Erase Advertisers' Frowns]. ''Business Insider''. July 17, 2012.</ref><ref>Ha, Anthony. [http://techcrunch.com/2012/07/17/kiip-series-b/ Couldn't make the 30 million-plus changeMobile Rewards Network Kiip Raises $11M Led By Relay Ventures, Plans Its Own ‘Kiipsake’ App]. ''TechCrunch''. July 17, 2012.</ref>


Kiip is currently active on more than 1,100 [[Mobile app|app]]s played on 75<ref>Russell, Jon. [http://thenextweb.com/asia/2013/07/23/kiip-strikes-it-big-in-japan-after-partnering-with-top-media-company-yahoo-japan/ Kiip strikes it big in Japan after partnering with top media company Yahoo Japan]. ''The Next Web''. July 23, 2013.</ref> million devices, sends out reward notices for over 500 million moments monthly, and gives out 11 rewards per second.<ref>Shaw, Gillian. [http://blogs.vancouversun.com/2012/07/18/ubc-grad-raises-11m-to-expand-mobile-rewards-company-kiip/ UBC grad raises $11M to expand mobile rewards company Kiip]. ''Vancouver Sun''. July 18, 2012.</ref><ref name=TechCrunch2012>Lunden, Ingrid. [http://techcrunch.com/2012/06/21/kiip-the-mobile-ad-rewards-network-has-raised-another-8-10m-to-conquer-games-and-beyond/ Kiip, The Mobile Ad Rewards Network, Rumored To Raise Another $8-10M To Conquer Games And Beyond]. ''TechCrunch’''. June 21, 2012.</ref> The company has offices in [[San Francisco]], [[New York City]], [[Los Angeles]], [[Chicago]], Vancouver,<ref>Shaw, Gillian. [http://blogs.vancouversun.com/2013/07/24/kiip-hiring-for-vancouver-office-kiip-co-founder-and-ubc-grad-brian-wong-sees-tech-talent-in-his-hometown/ Kiip hiring for Vancouver office: Kiip co-founder and UBC grad Brian Wong sees tech talent in his hometown]. ''Vancouver Sun''. July 24, 2013.</ref> [[London]], [[Bogota]] and [[Tokyo]].<ref name="BusinessInsider"/><ref>Grant, Rebecca. [http://venturebeat.com/2012/07/17/kiip-raises-11m-to-reward-users-for-everyday-life/ Kiip raises $11M to reward users for everyday life]. ''VentureBeat''. July 17, 2012.</ref><ref name=PSFK>Ryan, Tim. [http://www.psfk.com/2012/04/brand-rewards-fitness-goals.html Brands Rewards Your Fitness Achievements With Useful Products.] ''PSFK''. April 14, 2012.</ref>
Kiip is currently active on about 1,100 [[Mobile app|app]]s played on 75 million devices.<ref>Russell, Jon. [http://thenextweb.com/asia/2013/07/23/kiip-strikes-it-big-in-japan-after-partnering-with-top-media-company-yahoo-japan/ Kiip strikes it big in Japan after partnering with top media company Yahoo Japan]. ''The Next Web''. July 23, 2013.</ref><ref>Shaw, Gillian. [http://blogs.vancouversun.com/2012/07/18/ubc-grad-raises-11m-to-expand-mobile-rewards-company-kiip/ UBC grad raises $11M to expand mobile rewards company Kiip]. ''Vancouver Sun''. July 18, 2012.</ref><ref name=TechCrunch2012>Lunden, Ingrid. [http://techcrunch.com/2012/06/21/kiip-the-mobile-ad-rewards-network-has-raised-another-8-10m-to-conquer-games-and-beyond/ Kiip, The Mobile Ad Rewards Network, Rumored To Raise Another $8-10M To Conquer Games And Beyond]. ''TechCrunch’''. June 21, 2012.</ref> The company has offices in [[San Francisco]], [[New York City]], [[Los Angeles]], [[Chicago]], Vancouver,<ref>Shaw, Gillian. [http://blogs.vancouversun.com/2013/07/24/kiip-hiring-for-vancouver-office-kiip-co-founder-and-ubc-grad-brian-wong-sees-tech-talent-in-his-hometown/ Kiip hiring for Vancouver office: Kiip co-founder and UBC grad Brian Wong sees tech talent in his hometown]. ''Vancouver Sun''. July 24, 2013.</ref> [[London]], [[Bogota]], and [[Tokyo]].<ref name="BusinessInsider"/><ref>Grant, Rebecca. [http://venturebeat.com/2012/07/17/kiip-raises-11m-to-reward-users-for-everyday-life/ Kiip raises $11M to reward users for everyday life]. ''VentureBeat''. July 17, 2012.</ref><ref name=PSFK>Ryan, Tim. [http://www.psfk.com/2012/04/brand-rewards-fitness-goals.html Brands Rewards Your Fitness Achievements With Useful Products.] ''PSFK''. April 14, 2012.</ref>


Kiip is increasingly expanding beyond mobile games into mobile fitness apps like MapMyRun, Nexercise, LoloFit, Gym-Pact and others.<ref name=VentureBeat>Takahashi, Dean. [http://venturebeat.com/2012/03/22/kiip-expands-fitness-moments/ Kiip expands beyond games to rewarding fitness “moments”]. ''Venture Beat''. March 22, 2012.</ref> In August 2014, Kiip announced a partnership with RunKeeper to reward users' workouts with fitness-based, healthy rewards and sponsored song downloads.<ref>{{cite news|last1=Shaul|first1=Brandy|title=RunKeeper Partners with Kiip for Rewarded Workouts|url=http://www.insidemobileapps.com/2014/08/20/runkeeper-partners-with-kiip-for-rewarded-workouts/|publisher=Inside Mobile Apps|date=August 20, 2014}}</ref> The company has also integrated with productivity apps, including [[Any.do]]<ref>Olanoff, Drew. [http://techcrunch.com/2013/05/26/any-do-integrates-kiips-reward-system-to-make-completing-to-do-lists-a-daily-and-fun-habit/ Any.DO Integrates Kiip’s Reward System To Make Completing To-Do Lists A Daily, And Fun, Habit]. ''TechCrunch''. May 26, 2013.</ref> and Finish 2.0.<ref>Crook, Jordan. [http://techcrunch.com/2013/08/15/procrastination-has-met-its-match-with-the-launch-of-finish-2-0/ Finish 2.0 Aims To Help Students Buckle Down And Stop Procrastinating]. ''TechCrunch''. August 15, 2013.</ref> Kiip is also integrated with the Yahoo! Japan app, the first time Yahoo! Japan has integrated a third-party service into its app.<ref>Ha, Anthony. [http://techcrunch.com/2013/07/22/kiip-yahoo-japan/ Kiip Will Power Rewards In Yahoo Japan’s Mobile Apps]. ''TechCrunch''. July 22, 2013.</ref>
Kiip is increasingly expanding beyond mobile games into mobile fitness apps like MapMyRun, Nexercise, LoloFit, Gym-Pact and others.<ref name=VentureBeat>Takahashi, Dean. [http://venturebeat.com/2012/03/22/kiip-expands-fitness-moments/ Kiip expands beyond games to rewarding fitness “moments”]. ''Venture Beat''. March 22, 2012.</ref> In August 2014, Kiip announced a partnership with RunKeeper to reward users' workouts with fitness-based, healthy rewards and sponsored song downloads.<ref>{{cite news|last1=Shaul|first1=Brandy|title=RunKeeper Partners with Kiip for Rewarded Workouts|url=http://www.insidemobileapps.com/2014/08/20/runkeeper-partners-with-kiip-for-rewarded-workouts/|publisher=Inside Mobile Apps|date=August 20, 2014}}</ref> The company has also integrated with productivity apps, including [[Any.do]]<ref>Olanoff, Drew. [http://techcrunch.com/2013/05/26/any-do-integrates-kiips-reward-system-to-make-completing-to-do-lists-a-daily-and-fun-habit/ Any.DO Integrates Kiip’s Reward System To Make Completing To-Do Lists A Daily, And Fun, Habit]. ''TechCrunch''. May 26, 2013.</ref> and Finish 2.0.<ref>Crook, Jordan. [http://techcrunch.com/2013/08/15/procrastination-has-met-its-match-with-the-launch-of-finish-2-0/ Finish 2.0 Aims To Help Students Buckle Down And Stop Procrastinating]. ''TechCrunch''. August 15, 2013.</ref> Kiip is also integrated with the Yahoo! Japan app, the first time Yahoo! Japan has integrated a third-party service into its app.<ref>Ha, Anthony. [http://techcrunch.com/2013/07/22/kiip-yahoo-japan/ Kiip Will Power Rewards In Yahoo Japan’s Mobile Apps]. ''TechCrunch''. July 22, 2013.</ref>

Revision as of 20:10, 30 August 2016

Kiip
Available inEnglish
OwnerBrian Wong
URLKiip.me
CommercialYes
Current statusActive

Kiip is a mobile advertising network.[1][2][3][4] It was co-founded by Brian Wong, Courtney Guertin, and Amadeus Demarzi in 2010.

History

The Kiip co-founders

Wong developed the idea for Kiip on an airplane, when he observed its passengers on their iPads.[5][6] Many passengers were playing games, where the games' advertisements took up screen space that couldn't be used by the game itself.[5] Wong hypothesized that instead, games could leverage moments of achievement—such as level ups and high scores—with a rewards program where advertisers could make consumer offers.[7][8][9]

In July 2010, Wong teamed with Courtney Guertin and Amadeus Demarzi to found the company,[10] Kiip raised $300,000 in seed capital from True Ventures, Vast Ventures, Paige Craig, Rohan Oza, Keith Belling, Joe Stump, and Chris Redlitz.[11] In subsequent A and B rounds, Kiip has raised a total of $15.4 million from investors including Relay Ventures, Hummer Winblad Venture Partners, Interpublic Group, American Express Ventures, Digital Garage, Crosslink Capital, True Ventures, Venture51, Transmedia Capital, and Verizon Ventures.[1][12][13][14]

Kiip is currently active on about 1,100 apps played on 75 million devices.[15][16][17] The company has offices in San Francisco, New York City, Los Angeles, Chicago, Vancouver,[18] London, Bogota, and Tokyo.[1][19][20]

Kiip is increasingly expanding beyond mobile games into mobile fitness apps like MapMyRun, Nexercise, LoloFit, Gym-Pact and others.[21] In August 2014, Kiip announced a partnership with RunKeeper to reward users' workouts with fitness-based, healthy rewards and sponsored song downloads.[22] The company has also integrated with productivity apps, including Any.do[23] and Finish 2.0.[24] Kiip is also integrated with the Yahoo! Japan app, the first time Yahoo! Japan has integrated a third-party service into its app.[25]

The company has established strategic partnerships with more than 115 major brands, including 7-Eleven, Amazon, American Apparel, Campbell’s, Ford, Hasbro, Macy’s, McDonald’s, Mondelēz International (formerly Kraft Foods), Pepsi, Procter & Gamble, Sony Music, Unilever, Verizon and Wrigley.[26]

For two years running, Kiip has held the Build Fund, a contest for independent developers to receive $10,000 in cash and $5,000 in services from sponsors.[27] Kiip received over 300 applications for the contest in 2013.[28]

Description

The company's platform integrates real-world rewards to mobile users on both iOS and Android.[1] Instead of digital rewards, Kiip provides consumers with tangible rewards from premium brands and companies. As an example, a free bottle of Propel Fitness Water is offered by Pepsi inside the Nexercise and Sworkit apps for every eight miles run by a user.[2]

The 'Achievement Moment'

Kiip’s rewards platforms is designed for in-game engagement, and allows brands and companies to reward a mobile gamer at the "achievement moment."[29][30] Wong states that Kiip "baked into our model the ability for a brand to reciprocate in these 'moments' so that a consumer feels appreciated in that instance where they’ve actively accomplished something. Whether it be the 10-mile run they just tracked on Nexercise, or the 1-million-point high score they hit—the brand can participate in that 'moment' while enabling someone to choose to engage with them if they wish, but with a reward."[2]

Kiip has been listed by Fast Company as one of the 50 Most Innovative Companies in the world in 2013[31] and by Forbes as one of the 4 Hot Online Ad Companies to Put on Your Watch List.[32] Kiip was also named to the Dow Jones' FasTech50 List[33]

References

  1. ^ a b c d Edwards, Jim. This 21-year-old May Have Cracked the Future of Mobile Advertising. BusinessInsider. May 21, 2012.
  2. ^ a b c Holiday, Ryan. Online Advertisings Greatest Missed Opportunity? Kiip.Me Founder Brian Wong Answers. Forbes. April 25, 2012.
  3. ^ Tsotsis, Alexia (March 9, 2012). "Kiip: A Win-Win for App Developers and Advertisers". Entrepreneur. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  4. ^ Burnett, Rob. A Rush of Dopamine in the Head: Kiip Raises $11M to Monetize Achievements. Pando Daily. July 26, 2012.
  5. ^ a b Tsotsi, Alexia. Kiip’s Brian Wong On Taking Risks As Young Entrepreneur. TechCrunch. April 12, 2011.
  6. ^ Newman, Kira. Brian Wong to Young Entrepreneurs: “Assume no one gives a shit about you”. Tech Cocktail. April 18, 2012.
  7. ^ Kim, Ryan. Kiip Pushes Real Rewards, Not Ads on Mobile Gamers. GigaOM. April 11, 2011.
  8. ^ Building the World’s First Mobile Rewards Network: Brian Wong, 20-Year-Old Founder of Kiip. Sramana Mitra. April 5, 2012.
  9. ^ Rose, Kevin. Foundation 05 // Brian Wong. Foundation. April 2011.
  10. ^ Tsotsis, Alexia. 19 Year Old Kiip Founder Closes 300K Angel Round For Mobile In-Game Ad Startup. Tech Crunch’. October 27, 2010.
  11. ^ McMahan, Ty. Betting Venture Capital On An Unproven 19-Year-Old. Wall Street Journal. August 6, 2010.
  12. ^ Cite error: The named reference Xconomy was invoked but never defined (see the help page).
  13. ^ Thomas, Owen. Kiip Raises $11 Million To Erase Advertisers' Frowns. Business Insider. July 17, 2012.
  14. ^ Ha, Anthony. Couldn't make the 30 million-plus changeMobile Rewards Network Kiip Raises $11M Led By Relay Ventures, Plans Its Own ‘Kiipsake’ App. TechCrunch. July 17, 2012.
  15. ^ Russell, Jon. Kiip strikes it big in Japan after partnering with top media company Yahoo Japan. The Next Web. July 23, 2013.
  16. ^ Shaw, Gillian. UBC grad raises $11M to expand mobile rewards company Kiip. Vancouver Sun. July 18, 2012.
  17. ^ Lunden, Ingrid. Kiip, The Mobile Ad Rewards Network, Rumored To Raise Another $8-10M To Conquer Games And Beyond. TechCrunch’. June 21, 2012.
  18. ^ Shaw, Gillian. Kiip hiring for Vancouver office: Kiip co-founder and UBC grad Brian Wong sees tech talent in his hometown. Vancouver Sun. July 24, 2013.
  19. ^ Grant, Rebecca. Kiip raises $11M to reward users for everyday life. VentureBeat. July 17, 2012.
  20. ^ Ryan, Tim. Brands Rewards Your Fitness Achievements With Useful Products. PSFK. April 14, 2012.
  21. ^ Takahashi, Dean. Kiip expands beyond games to rewarding fitness “moments”. Venture Beat. March 22, 2012.
  22. ^ Shaul, Brandy (August 20, 2014). "RunKeeper Partners with Kiip for Rewarded Workouts". Inside Mobile Apps.
  23. ^ Olanoff, Drew. Any.DO Integrates Kiip’s Reward System To Make Completing To-Do Lists A Daily, And Fun, Habit. TechCrunch. May 26, 2013.
  24. ^ Crook, Jordan. Finish 2.0 Aims To Help Students Buckle Down And Stop Procrastinating. TechCrunch. August 15, 2013.
  25. ^ Ha, Anthony. Kiip Will Power Rewards In Yahoo Japan’s Mobile Apps. TechCrunch. July 22, 2013.
  26. ^ Ong, Josh. Rewards platform Kiip passes 1,000 connected apps as it opens up a self-service option for brands. The Next Web. June 13, 2013.
  27. ^ Ha, Anthony. Mobile Rewards Startup Kiip Launches Its Second $100K ‘Build Fund’ With Sponsorship From Pepsi. TechCrunch. March 21, 2013.
  28. ^ Ha, Anthony. Mobile rewards startup Kiip announces winners of $100,000 2013 Build Fund. The Next Web. August 8, 2013.
  29. ^ Cite error: The named reference TechCrunch was invoked but never defined (see the help page).
  30. ^ Valentino-Devries, Jennifer New Approach to Ads in Games. Wall Street Journal. June 24, 2011.
  31. ^ Harrison, Lindsay. Most Innovative Companies 2013. Fast Company”. February 11, 2013.
  32. ^ Taulli, Tom. 4 Hot Online Ad Companies to Put on Your Watch List. Forbes. April 14, 2011.
  33. ^ "Dow Jones' Fast Tech 50 List". Fast Tech. Retrieved 29 June 2012.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Kiip&oldid=736937808"