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In July 2010, Wong teamed with Courtney Guertin and Amadeus Demarzi to found the company,<ref name=2010tech>Tsotsis, Alexia. [http://techcrunch.com/2010/10/27/kiip/ 19 Year Old Kiip Founder Closes 300K Angel Round For Mobile In-Game Ad Startup]. ''Tech Crunch’''. October 27, 2010.</ref> Kiip raised $300,000 in seed capital from True Ventures, Vast Ventures, Paige Craig, Rohan Oza, Keith Belling, Joe Stump, and Chris Redlitz.<ref name=WallStreetJournal>McMahan, Ty. [http://blogs.wsj.com/venturecapital/2010/08/06/betting-venture-capital-on-an-unproven-19-year-old/ Betting Venture Capital On An Unproven 19-Year-Old]. ''Wall Street Journal''. August 6, 2010.</ref> In subsequent A and B rounds, Kiip has raised a total of $15.4 million from investors including Relay Ventures, Hummer Winblad Venture Partners, Interpublic Group, American Express Ventures, Digital Garage, Crosslink Capital, True Ventures, Venture51, Transmedia Capital, and Verizon Ventures.<ref name=BusinessInsider/><ref>Thomas, Owen. [http://www.businessinsider.com/kiip-11-million-financing-round-2012-7 Kiip Raises $11 Million To Erase Advertisers' Frowns]. ''Business Insider''. July 17, 2012.</ref><ref>Ha, Anthony. [http://techcrunch.com/2012/07/17/kiip-series-b/ Couldn't make the 30 million-plus changeMobile Rewards Network Kiip Raises $11M Led By Relay Ventures, Plans Its Own ‘Kiipsake’ App]. ''TechCrunch''. July 17, 2012.</ref>
In July 2010, Wong teamed with Courtney Guertin and Amadeus Demarzi to found the company,<ref name=2010tech>Tsotsis, Alexia. [http://techcrunch.com/2010/10/27/kiip/ 19 Year Old Kiip Founder Closes 300K Angel Round For Mobile In-Game Ad Startup]. ''Tech Crunch’''. October 27, 2010.</ref> Kiip raised $300,000 in seed capital from True Ventures, Vast Ventures, Paige Craig, Rohan Oza, Keith Belling, Joe Stump, and Chris Redlitz.<ref name=WallStreetJournal>McMahan, Ty. [http://blogs.wsj.com/venturecapital/2010/08/06/betting-venture-capital-on-an-unproven-19-year-old/ Betting Venture Capital On An Unproven 19-Year-Old]. ''Wall Street Journal''. August 6, 2010.</ref> In subsequent A and B rounds, Kiip has raised a total of $15.4 million from investors including Relay Ventures, Hummer Winblad Venture Partners, Interpublic Group, American Express Ventures, Digital Garage, Crosslink Capital, True Ventures, Venture51, Transmedia Capital, and Verizon Ventures.<ref name=BusinessInsider/><ref>Thomas, Owen. [http://www.businessinsider.com/kiip-11-million-financing-round-2012-7 Kiip Raises $11 Million To Erase Advertisers' Frowns]. ''Business Insider''. July 17, 2012.</ref><ref>Ha, Anthony. [http://techcrunch.com/2012/07/17/kiip-series-b/ Couldn't make the 30 million-plus changeMobile Rewards Network Kiip Raises $11M Led By Relay Ventures, Plans Its Own ‘Kiipsake’ App]. ''TechCrunch''. July 17, 2012.</ref>


==Platform==
Kiip is currently active on about 1,100 [[Mobile app|app]]s played on 75 million devices.<ref>Russell, Jon. [http://thenextweb.com/asia/2013/07/23/kiip-strikes-it-big-in-japan-after-partnering-with-top-media-company-yahoo-japan/ Kiip strikes it big in Japan after partnering with top media company Yahoo Japan]. ''The Next Web''. July 23, 2013.</ref><ref>Shaw, Gillian. [http://blogs.vancouversun.com/2012/07/18/ubc-grad-raises-11m-to-expand-mobile-rewards-company-kiip/ UBC grad raises $11M to expand mobile rewards company Kiip]. ''Vancouver Sun''. July 18, 2012.</ref><ref name=TechCrunch2012>Lunden, Ingrid. [http://techcrunch.com/2012/06/21/kiip-the-mobile-ad-rewards-network-has-raised-another-8-10m-to-conquer-games-and-beyond/ Kiip, The Mobile Ad Rewards Network, Rumored To Raise Another $8-10M To Conquer Games And Beyond]. ''TechCrunch’''. June 21, 2012.</ref> The company has offices in [[San Francisco]], [[New York City]], [[Los Angeles]], [[Chicago]], Vancouver,<ref>Shaw, Gillian. [http://blogs.vancouversun.com/2013/07/24/kiip-hiring-for-vancouver-office-kiip-co-founder-and-ubc-grad-brian-wong-sees-tech-talent-in-his-hometown/ Kiip hiring for Vancouver office: Kiip co-founder and UBC grad Brian Wong sees tech talent in his hometown]. ''Vancouver Sun''. July 24, 2013.</ref> [[London]], [[Bogota]], and [[Tokyo]].<ref name="BusinessInsider"/><ref>Grant, Rebecca. [http://venturebeat.com/2012/07/17/kiip-raises-11m-to-reward-users-for-everyday-life/ Kiip raises $11M to reward users for everyday life]. ''VentureBeat''. July 17, 2012.</ref><ref name=PSFK>Ryan, Tim. [http://www.psfk.com/2012/04/brand-rewards-fitness-goals.html Brands Rewards Your Fitness Achievements With Useful Products.] ''PSFK''. April 14, 2012.</ref> Apps using Kiip include games and fitness apps<ref name=VentureBeat>Takahashi, Dean. [http://venturebeat.com/2012/03/22/kiip-expands-fitness-moments/ Kiip expands beyond games to rewarding fitness “moments”]. ''Venture Beat''. March 22, 2012.</ref> such as RunKeeper.<ref>{{cite news|last1=Shaul|first1=Brandy|title=RunKeeper Partners with Kiip for Rewarded Workouts|url=http://www.insidemobileapps.com/2014/08/20/runkeeper-partners-with-kiip-for-rewarded-workouts/|publisher=Inside Mobile Apps|date=August 20, 2014}}</ref> The company has also integrated with productivity apps, such as [[Any.do]]<ref>Olanoff, Drew. [http://techcrunch.com/2013/05/26/any-do-integrates-kiips-reward-system-to-make-completing-to-do-lists-a-daily-and-fun-habit/ Any.DO Integrates Kiip’s Reward System To Make Completing To-Do Lists A Daily, And Fun, Habit]. ''TechCrunch''. May 26, 2013.</ref> and Finish 2.0.<ref>Crook, Jordan. [http://techcrunch.com/2013/08/15/procrastination-has-met-its-match-with-the-launch-of-finish-2-0/ Finish 2.0 Aims To Help Students Buckle Down And Stop Procrastinating]. ''TechCrunch''. August 15, 2013.</ref> Kiip is also integrated with the Yahoo! Japan app, which was the first time Yahoo! Japan has integrated a third-party service into its app.<ref>Ha, Anthony. [http://techcrunch.com/2013/07/22/kiip-yahoo-japan/ Kiip Will Power Rewards In Yahoo Japan’s Mobile Apps]. ''TechCrunch''. July 22, 2013.</ref> Clients include 7-Eleven, Amazon, American Apparel, Campbell’s, Ford, Hasbro, Macy’s, McDonald’s, Mondelēz International (formerly Kraft Foods), Pepsi, Procter & Gamble, Sony Music, Unilever, Verizon and Wrigley.<ref>Ong, Josh. [http://thenextweb.com/insider/2013/06/18/rewards-platform-kiip-passes-1000-connected-apps-as-it-opens-up-a-self-service-option-for-brands/ Rewards platform Kiip passes 1,000 connected apps as it opens up a self-service option for brands]. ''The Next Web''. June 13, 2013.</ref>
Kiip is currently active on about 1,100 [[Mobile app|app]]s played on 75 million devices.<ref>Russell, Jon. [http://thenextweb.com/asia/2013/07/23/kiip-strikes-it-big-in-japan-after-partnering-with-top-media-company-yahoo-japan/ Kiip strikes it big in Japan after partnering with top media company Yahoo Japan]. ''The Next Web''. July 23, 2013.</ref><ref>Shaw, Gillian. [http://blogs.vancouversun.com/2012/07/18/ubc-grad-raises-11m-to-expand-mobile-rewards-company-kiip/ UBC grad raises $11M to expand mobile rewards company Kiip]. ''Vancouver Sun''. July 18, 2012.</ref><ref name=TechCrunch2012>Lunden, Ingrid. [http://techcrunch.com/2012/06/21/kiip-the-mobile-ad-rewards-network-has-raised-another-8-10m-to-conquer-games-and-beyond/ Kiip, The Mobile Ad Rewards Network, Rumored To Raise Another $8-10M To Conquer Games And Beyond]. ''TechCrunch’''. June 21, 2012.</ref> The company has offices in [[San Francisco]], [[New York City]], [[Los Angeles]], [[Chicago]], Vancouver,<ref>Shaw, Gillian. [http://blogs.vancouversun.com/2013/07/24/kiip-hiring-for-vancouver-office-kiip-co-founder-and-ubc-grad-brian-wong-sees-tech-talent-in-his-hometown/ Kiip hiring for Vancouver office: Kiip co-founder and UBC grad Brian Wong sees tech talent in his hometown]. ''Vancouver Sun''. July 24, 2013.</ref> [[London]], [[Bogota]], and [[Tokyo]].<ref name="BusinessInsider"/><ref>Grant, Rebecca. [http://venturebeat.com/2012/07/17/kiip-raises-11m-to-reward-users-for-everyday-life/ Kiip raises $11M to reward users for everyday life]. ''VentureBeat''. July 17, 2012.</ref><ref name=PSFK>Ryan, Tim. [http://www.psfk.com/2012/04/brand-rewards-fitness-goals.html Brands Rewards Your Fitness Achievements With Useful Products.] ''PSFK''. April 14, 2012.</ref> Apps using Kiip include games and fitness apps<ref name=VentureBeat>Takahashi, Dean. [http://venturebeat.com/2012/03/22/kiip-expands-fitness-moments/ Kiip expands beyond games to rewarding fitness “moments”]. ''Venture Beat''. March 22, 2012.</ref> such as RunKeeper.<ref>{{cite news|last1=Shaul|first1=Brandy|title=RunKeeper Partners with Kiip for Rewarded Workouts|url=http://www.insidemobileapps.com/2014/08/20/runkeeper-partners-with-kiip-for-rewarded-workouts/|publisher=Inside Mobile Apps|date=August 20, 2014}}</ref> The company has also integrated with productivity apps, such as [[Any.do]]<ref>Olanoff, Drew. [http://techcrunch.com/2013/05/26/any-do-integrates-kiips-reward-system-to-make-completing-to-do-lists-a-daily-and-fun-habit/ Any.DO Integrates Kiip’s Reward System To Make Completing To-Do Lists A Daily, And Fun, Habit]. ''TechCrunch''. May 26, 2013.</ref> and Finish 2.0.<ref>Crook, Jordan. [http://techcrunch.com/2013/08/15/procrastination-has-met-its-match-with-the-launch-of-finish-2-0/ Finish 2.0 Aims To Help Students Buckle Down And Stop Procrastinating]. ''TechCrunch''. August 15, 2013.</ref> Kiip is also integrated with the Yahoo! Japan app, which was the first time Yahoo! Japan has integrated a third-party service into its app.<ref>Ha, Anthony. [http://techcrunch.com/2013/07/22/kiip-yahoo-japan/ Kiip Will Power Rewards In Yahoo Japan’s Mobile Apps]. ''TechCrunch''. July 22, 2013.</ref> Clients include 7-Eleven, Amazon, American Apparel, Campbell’s, Ford, Hasbro, Macy’s, McDonald’s, Mondelēz International (formerly Kraft Foods), Pepsi, Procter & Gamble, Sony Music, Unilever, Verizon and Wrigley.<ref>Ong, Josh. [http://thenextweb.com/insider/2013/06/18/rewards-platform-kiip-passes-1000-connected-apps-as-it-opens-up-a-self-service-option-for-brands/ Rewards platform Kiip passes 1,000 connected apps as it opens up a self-service option for brands]. ''The Next Web''. June 13, 2013.</ref> The company's platform integrates real-world rewards to mobile users.<ref name=BusinessInsider/> Instead of digital rewards, Kiip provides consumers with tangible rewards, like a bottle of water for every eight miles run by a user.<ref name=Forbes/> Kiip’s rewards platforms is designed for in-game engagement.<ref name=WallStreetJournal2>Valentino-Devries, Jennifer [http://online.wsj.com/article/SB10001424052702304231204576403403508609600.html New Approach to Ads in Games]. ''Wall Street Journal''. June 24, 2011.</ref>


==Description==
==Recognition==
The company's platform integrates real-world rewards to mobile users.<ref name=BusinessInsider/> Instead of digital rewards, Kiip provides consumers with tangible rewards, like a bottle of water for every eight miles run by a user.<ref name=Forbes/> Kiip’s rewards platforms is designed for in-game engagement.<ref name=WallStreetJournal2>Valentino-Devries, Jennifer [http://online.wsj.com/article/SB10001424052702304231204576403403508609600.html New Approach to Ads in Games]. ''Wall Street Journal''. June 24, 2011.</ref> Kiip was listed by ''Fast Company'' as one of the 50 Most Innovative Companies in the world in 2013<ref>Harrison, Lindsay. [http://www.fastcompany.com/most-innovative-companies/2013/kiip Most Innovative Companies 2013]. ''Fast Company”. February 11, 2013.</ref> and by ''[[Forbes]]'' as one of the "4 Hot Online Ad Companies".<ref name=Forbes2>Taulli, Tom. [http://www.forbes.com/sites/tomtaulli/2011/04/18/4-hot-online-ad-companies-to-put-on-your-watch-list/ 4 Hot Online Ad Companies to Put on Your Watch List]. ''Forbes''. April 14, 2011.</ref> Kiip was also named to the [[Dow Jones]]' FasTech50 List.<ref name=FastTech>{{cite web|title=Dow Jones' Fast Tech 50 List|url=http://fastech.dowjones.com/index.php/speakers#fastech50|publisher=Fast Tech|accessdate=29 June 2012}}</ref>
Kiip was listed by ''Fast Company'' as one of the 50 Most Innovative Companies in the world in 2013<ref>Harrison, Lindsay. [http://www.fastcompany.com/most-innovative-companies/2013/kiip Most Innovative Companies 2013]. ''Fast Company”. February 11, 2013.</ref> and by ''[[Forbes]]'' as one of the "4 Hot Online Ad Companies".<ref name=Forbes2>Taulli, Tom. [http://www.forbes.com/sites/tomtaulli/2011/04/18/4-hot-online-ad-companies-to-put-on-your-watch-list/ 4 Hot Online Ad Companies to Put on Your Watch List]. ''Forbes''. April 14, 2011.</ref> Kiip was also named to the [[Dow Jones]]' FasTech50 List.<ref name=FastTech>{{cite web|title=Dow Jones' Fast Tech 50 List|url=http://fastech.dowjones.com/index.php/speakers#fastech50|publisher=Fast Tech|accessdate=29 June 2012}}</ref>


==References==
==References==

Revision as of 20:22, 30 August 2016

Kiip
Available inEnglish
OwnerBrian Wong
URLKiip.me
CommercialYes
Current statusActive

Kiip is a mobile advertising network.[1][2][3][4] It was co-founded by Brian Wong, Courtney Guertin, and Amadeus Demarzi in 2010.

History

The Kiip co-founders

Wong developed the idea for Kiip on an airplane, when he observed its passengers on their iPads.[5][6] Many passengers were playing games, where the games' advertisements took up screen space that couldn't be used by the game itself.[5] Wong hypothesized that instead, games could leverage moments of achievement—such as level ups and high scores—with a rewards program where advertisers could make consumer offers.[7][8][9]

In July 2010, Wong teamed with Courtney Guertin and Amadeus Demarzi to found the company,[10] Kiip raised $300,000 in seed capital from True Ventures, Vast Ventures, Paige Craig, Rohan Oza, Keith Belling, Joe Stump, and Chris Redlitz.[11] In subsequent A and B rounds, Kiip has raised a total of $15.4 million from investors including Relay Ventures, Hummer Winblad Venture Partners, Interpublic Group, American Express Ventures, Digital Garage, Crosslink Capital, True Ventures, Venture51, Transmedia Capital, and Verizon Ventures.[1][12][13]

Platform

Kiip is currently active on about 1,100 apps played on 75 million devices.[14][15][16] The company has offices in San Francisco, New York City, Los Angeles, Chicago, Vancouver,[17] London, Bogota, and Tokyo.[1][18][19] Apps using Kiip include games and fitness apps[20] such as RunKeeper.[21] The company has also integrated with productivity apps, such as Any.do[22] and Finish 2.0.[23] Kiip is also integrated with the Yahoo! Japan app, which was the first time Yahoo! Japan has integrated a third-party service into its app.[24] Clients include 7-Eleven, Amazon, American Apparel, Campbell’s, Ford, Hasbro, Macy’s, McDonald’s, Mondelēz International (formerly Kraft Foods), Pepsi, Procter & Gamble, Sony Music, Unilever, Verizon and Wrigley.[25] The company's platform integrates real-world rewards to mobile users.[1] Instead of digital rewards, Kiip provides consumers with tangible rewards, like a bottle of water for every eight miles run by a user.[2] Kiip’s rewards platforms is designed for in-game engagement.[26]

Recognition

Kiip was listed by Fast Company as one of the 50 Most Innovative Companies in the world in 2013[27] and by Forbes as one of the "4 Hot Online Ad Companies".[28] Kiip was also named to the Dow Jones' FasTech50 List.[29]

References

  1. ^ a b c d Edwards, Jim. This 21-year-old May Have Cracked the Future of Mobile Advertising. BusinessInsider. May 21, 2012.
  2. ^ a b Holiday, Ryan. Online Advertisings Greatest Missed Opportunity? Kiip.Me Founder Brian Wong Answers. Forbes. April 25, 2012.
  3. ^ Tsotsis, Alexia (March 9, 2012). "Kiip: A Win-Win for App Developers and Advertisers". Entrepreneur. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  4. ^ Burnett, Rob. A Rush of Dopamine in the Head: Kiip Raises $11M to Monetize Achievements. Pando Daily. July 26, 2012.
  5. ^ a b Tsotsi, Alexia. Kiip’s Brian Wong On Taking Risks As Young Entrepreneur. TechCrunch. April 12, 2011.
  6. ^ Newman, Kira. Brian Wong to Young Entrepreneurs: “Assume no one gives a shit about you”. Tech Cocktail. April 18, 2012.
  7. ^ Kim, Ryan. Kiip Pushes Real Rewards, Not Ads on Mobile Gamers. GigaOM. April 11, 2011.
  8. ^ Building the World’s First Mobile Rewards Network: Brian Wong, 20-Year-Old Founder of Kiip. Sramana Mitra. April 5, 2012.
  9. ^ Rose, Kevin. Foundation 05 // Brian Wong. Foundation. April 2011.
  10. ^ Tsotsis, Alexia. 19 Year Old Kiip Founder Closes 300K Angel Round For Mobile In-Game Ad Startup. Tech Crunch’. October 27, 2010.
  11. ^ McMahan, Ty. Betting Venture Capital On An Unproven 19-Year-Old. Wall Street Journal. August 6, 2010.
  12. ^ Thomas, Owen. Kiip Raises $11 Million To Erase Advertisers' Frowns. Business Insider. July 17, 2012.
  13. ^ Ha, Anthony. Couldn't make the 30 million-plus changeMobile Rewards Network Kiip Raises $11M Led By Relay Ventures, Plans Its Own ‘Kiipsake’ App. TechCrunch. July 17, 2012.
  14. ^ Russell, Jon. Kiip strikes it big in Japan after partnering with top media company Yahoo Japan. The Next Web. July 23, 2013.
  15. ^ Shaw, Gillian. UBC grad raises $11M to expand mobile rewards company Kiip. Vancouver Sun. July 18, 2012.
  16. ^ Lunden, Ingrid. Kiip, The Mobile Ad Rewards Network, Rumored To Raise Another $8-10M To Conquer Games And Beyond. TechCrunch’. June 21, 2012.
  17. ^ Shaw, Gillian. Kiip hiring for Vancouver office: Kiip co-founder and UBC grad Brian Wong sees tech talent in his hometown. Vancouver Sun. July 24, 2013.
  18. ^ Grant, Rebecca. Kiip raises $11M to reward users for everyday life. VentureBeat. July 17, 2012.
  19. ^ Ryan, Tim. Brands Rewards Your Fitness Achievements With Useful Products. PSFK. April 14, 2012.
  20. ^ Takahashi, Dean. Kiip expands beyond games to rewarding fitness “moments”. Venture Beat. March 22, 2012.
  21. ^ Shaul, Brandy (August 20, 2014). "RunKeeper Partners with Kiip for Rewarded Workouts". Inside Mobile Apps.
  22. ^ Olanoff, Drew. Any.DO Integrates Kiip’s Reward System To Make Completing To-Do Lists A Daily, And Fun, Habit. TechCrunch. May 26, 2013.
  23. ^ Crook, Jordan. Finish 2.0 Aims To Help Students Buckle Down And Stop Procrastinating. TechCrunch. August 15, 2013.
  24. ^ Ha, Anthony. Kiip Will Power Rewards In Yahoo Japan’s Mobile Apps. TechCrunch. July 22, 2013.
  25. ^ Ong, Josh. Rewards platform Kiip passes 1,000 connected apps as it opens up a self-service option for brands. The Next Web. June 13, 2013.
  26. ^ Valentino-Devries, Jennifer New Approach to Ads in Games. Wall Street Journal. June 24, 2011.
  27. ^ Harrison, Lindsay. Most Innovative Companies 2013. Fast Company”. February 11, 2013.
  28. ^ Taulli, Tom. 4 Hot Online Ad Companies to Put on Your Watch List. Forbes. April 14, 2011.
  29. ^ "Dow Jones' Fast Tech 50 List". Fast Tech. Retrieved 29 June 2012.
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