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Revision as of 20:21, 9 December 2016

Template:New unreviewed article

Zambezi
IndustryAdvertising, marketing, entertainment
FoundedVenice Beach, CA 2006
Headquarters
Culver City, CA
,
United States
Area served
United States
Websitehttp://www.zambezi-la.com

Zambezi is an independent creative agency based in Culver City, California. Founded in 2006 in Venice Beach by former Wieden & Kennedy executives [1] the agency originally specialized in sports marketing. After buying out its principal owner, the agency’s management team shifted its focus to communications for consumer brands, beyond sports and entertainment.[2] They also moved their headquarters to Culver City.[3]

Zambezi was named to Inc. Magazine's list of 500/500 Fastest Growing Private Companies in 2011, 2012 and 2013[4] and recognized as an Advertising Age Small Agency of the Year in 2011 [5] and 2016.[6] Zambezi also made the list of 100 Largest Woman-Owned Business in Los Angeles County by the Los Angeles Business Journal in 2016 and 2015.[7] In 2016, the agency’s campaign for STANCE, “Shop With the Force” won a One Show Gold Pencil, an Advertising Age Digital Campaign of the Year Silver Award and a Gold Lion at the Cannes International Festival of Advertising.[8]

The agency has worked with companies including The TaylorMade-adidas Golf Company, The Coca-Cola Company, Footlocker Inc., The Honest Company, Las Vegas Sands Corp., Cox Automotive, Champs Sports, Vitaminwater, PopChips, the L.A. Lakers and Beats by Dr. Dre. Early on, the agency earned a reputation for creating a Jennifer Aniston "Sex Tape" for Smartwater, which went viral, with nearly 10 million views on YouTube.[5][9]

History and leadership

The agency name comes from the bull shark that lives in the waters of Zambezi, an African river.[5][10] The agency’s vision is “Putting extraordinary into culture.” [11]

Current leadership team and agency partners include Founder and Chief Executive Officer Chris Raih,[12] Principal and Chief Operating Officer Jean Freeman,[13] Executive Creative Director Josh DiMarcantonio, Chief Strategy Officer Kristina Jenkins,[14] Managing Director Pete Brown,[2] Creative Director Kevin Buth,[15] Head of Content Alex Cohn,[16] Executive Director of Technology Justice Erolin [17](20), Executive Director of Marketing & Business Development Josie Brown.[18]

Company culture

Zambezi founder Chris Raih explained the story behind the agency name and described the company culture in an interview with Mediapost. He said "The Zambezi name comes from the river in Africa, but more specifically the Zambezi shark. The Zambezi shark is an extremely resourceful and versatile being in nature. It can swim in saltwater into freshwater. Similarly, at Zambezi, we try to recruit versatile talent. We look for staffers who are able to perform more than simply one function. We demand that everyone in our company be creative, not just in the creative department." [2]

Notable campaigns

Autotrader - Concert
Youtube: Concert Autotrader[19]
Adweek: Autotrader Bets on Indie Band [20]

Autotrader - Driven By Style
Creativity: Autotrader Matches a Car to Your Clothing [21]

The Venetian - Come As You Are
Youtube: Orologio[22]
Adweek: In a Break From the Usual Vegas Hotel Ads [23]

TaylorMade - The Wait
Youtube: The Wait[24]
Agency Spy: TaylorMade Reminds Golfers that Spring is Near [25]

Stance - The Uncommon Force
Youtube: The Uncommon Force [26]
Adage: Campaign of the Year Digital Silver [27]

Smartwater - Jennifer Anniston Sex Tape
Youtube: Jennifer Anniston Sex Tape [28]
Ad Age: Jennifer Anniston’s Sex Tape Reels in Big Numbers for Smartwater [29]

PopChips - Taste Without Compromise
Youtube:[30]
Adweek: Katy Perry Brings Popchips Back [31]

Awards

  • Ad Age Small Agency of the Year, Gold: 2011, 2016
  • Ad Age Digital Campaign of the Year, Silver: 2016
  • Inc 500 | 5000 Fastest Growing Companies: 2011, 2012, 2013
  • LA Business Journal 100 Fastest Growing Private Companies: 2013
  • LA Business Journal Largest Women Owned Business: 2015, 2016
  • Cannes Lions Festival of Creativity, Mobile Gold Winner: 2016
  • One Show, Interactive: 2012
  • One Show, Gold Winner: 2016
  • Pixel Awards, Gold Winner: 2016
  • FWA Site of the Day: 2015
  • FWA Mobile of the Day: 2015
  • Sports Clio, Bronze Winner: 2016
  • The A-List Awards, Bronze Winner: 2016

References

  1. ^ "Silicon Beach: Southern California's New Ad Agency Hot Spot".
  2. ^ a b c "Agency Zambezi Repositions After Buying Out Kobe Bryant".
  3. ^ http://adland.tv/adnews/zambezi-took-over-silicon-valleys-office/530699350
  4. ^ "The Inc. 5000 2013, America's fastest-growing companies".
  5. ^ a b c "Small Agency of the Year, West, Gold: Zambezi".
  6. ^ "Zulu Alpha Kilo, Humanaut Take Top Honors at Small Agency Awards".
  7. ^ "Zambezi Named a Top Woman-Owned Business In Los Angeles".
  8. ^ "Top Six 2016 Small Agency Award Winners -". 28 July 2016.
  9. ^ "Small Agency of the Year, 11-75 Employees, Gold: Zambezi".
  10. ^ "These Sharks Are the OGs of Venice Beach".
  11. ^ "Zambezi - AdAge LookBook Marketing Solutions Directory - AdAge".
  12. ^ "Op-Ed: Ad Agency Exec Tells the Tale of Unplugging for a Day".
  13. ^ "'You know yourself better than anybody': Exceptional Women Out West podcast featuring Jean Freeman, owner and COO, Zambezi".
  14. ^ "Zambezi Hires New ECD & Chief Strategy Officer - LBBOnline".
  15. ^ "Popchips 'bite me' by Zambezi".
  16. ^ "Zambezi: The Venetian 'Come As You Are'".
  17. ^ "Zambezi Names Justice Erolin as Its First Executive Director of Technology".
  18. ^ "Zambezi appoints Josie Brown as exec director, marketing & business development".
  19. ^ Autotrader (10 May 2016). "Concert - Autotrader (:60)" – via YouTube.
  20. ^ "Autotrader Bets on Indie Band Sjowgren in Its Latest Hook for Millennial Car Buyers".
  21. ^ "Autotrader Matches a Car to Your Clothing Color in an Interactive Stunt - Interactive (video) - Creativity Online".
  22. ^ The Venetian Las Vegas (5 August 2016). "Orologio" – via YouTube.
  23. ^ "In a Break From the Usual Vegas Hotel Ads, The Venetian Goes for Bright and Quirky".
  24. ^ TAYLORMADEGOLF (4 March 2016). "The Wait is Almost Over - #WaitingforGolf" – via YouTube.
  25. ^ "Zambezi's First Brand Spot for TaylorMade Reminds Golfers That Spring Is Near".
  26. ^ Emma Mariscal (30 August 2016). "Uncommon Force Submission v01p05 1" – via YouTube.
  27. ^ "Small Agency of the Year, Campaign of the Year, Digital, Silver (Tie): Zambezi".
  28. ^ Keenan Cahill (7 March 2011). "Jennifer Aniston Sex Tape (Keenan Cahill and Jennifer Aniston) For Smartwater" – via YouTube.
  29. ^ "Jennifer Aniston 'Sex Tape' Reels in Huge Numbers for SmartWater".
  30. ^ popchips (12 June 2013). "katy perry - katy and the popcats" – via YouTube.
  31. ^ "Katy Perry Brings Popchips Back From the Brink in New Ads".
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