Door hanger: Difference between revisions
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Door Hangers are also used in competition with direct mail as an advertising vehicle. Most recently, companies providing this type of advertising have been using the term Direct to Door Advertising. This type of advertising offers a number of advantages over traditional direct mail in that the impression is "guaranteed". The home owner must handle the piece and typically on a door hanger there is just one advertising message giving the advertiser great exposure.<ref>http://marketing.allovermedia.com/door-hanger-infographic</ref> |
Door Hangers are also used in competition with direct mail as an advertising vehicle. Most recently, companies providing this type of advertising have been using the term Direct to Door Advertising. This type of advertising offers a number of advantages over traditional direct mail in that the impression is "guaranteed". The home owner must handle the piece and typically on a door hanger there is just one advertising message giving the advertiser great exposure.<ref>http://marketing.allovermedia.com/door-hanger-infographic</ref> |
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This type of advertising is used by national brands and local companies to help drive traffic into their stores, increase trial by offering a sample, and to increase their brand awareness. This method of delivery can often be more cost effective and with today's technology, the delivery of the pieces is completely trackable by integrating GPS and photos into the Proof of Performance.<ref>http://aapsinc.org/members-only-section/doorhangers-are-simply-better/</ref> |
This type of advertising is used by national brands and local companies to help drive traffic into their stores, increase trial by offering a sample, and to increase their brand awareness. This method of delivery can often be more cost effective and with today's technology, the delivery of the pieces is completely trackable by integrating GPS and photos into the Proof of Performance.<ref>{{cite web|url=http://aapsinc.org/members-only-section/doorhangers-are-simply-better/ |title=Archived copy |accessdate=2015-07-08 |deadurl=yes |archiveurl=https://web.archive.org/web/20150710220458/http://aapsinc.org/members-only-section/doorhangers-are-simply-better/ |archivedate=2015-07-10 |df= }}</ref> |
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==References== |
==References== |
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Revision as of 19:50, 15 December 2016
A door hanger (also spelled doorhanger or door-hanger) is a plastic or cardboard sign, generally rectangular in shape, cut to hang from the handle or knob of a door. They are sometimes used to distribute print advertising to residences. Door hangers are often seen in hotels and other places of lodging as a means for guests to communicate with maintenance and housekeeping staff.
Other meanings
In computer user interface design, a "doorhanger" notification is a sort of pop-up panel that "hangs" from another user interface element, typically an icon in the tool bar.[1]
Uses
One common place where do not disturb signs are used is in places of lodging, where guests can place these signs on the door in order to inform staff, including housekeeping, to respect their privacy.[2] Some hotels also provide "make up room" signs giving the opposite instructions.
They are also used in schools to let other staff members and students at the school know that testing is in progress in the particular classroom.
Do not disturb signs can also be used by those who keep valuables in their rooms in order to deter possible thieves.[3]
Problems
In multiple cases, a do not disturb sign on the door of a hotel room has been blamed for concealing a homicide, suspicious death, or other criminal activity.[4][5][6]
In 2009, a do not disturb sign was blamed for concealing the disappearance of an elderly couple on a cruise ship.[7]
Alternatives
Some hotels are using high-tech means to replace paper do not disturb signs that hang on the door. One example is a privacy button that one can press from within the room to light up an indicator outside the room.[8]
Advertising
More recently, hotels have used the do not disturb signs as a way to brand themselves and provide inexpensive advertising.[9][10]
In 2007, Embassy Suites ran a contest allowing the public to design do not disturb signs.[11] The winner was announced in 2008.[12]
Door Hangers are also used in competition with direct mail as an advertising vehicle. Most recently, companies providing this type of advertising have been using the term Direct to Door Advertising. This type of advertising offers a number of advantages over traditional direct mail in that the impression is "guaranteed". The home owner must handle the piece and typically on a door hanger there is just one advertising message giving the advertiser great exposure.[13]
This type of advertising is used by national brands and local companies to help drive traffic into their stores, increase trial by offering a sample, and to increase their brand awareness. This method of delivery can often be more cost effective and with today's technology, the delivery of the pieces is completely trackable by integrating GPS and photos into the Proof of Performance.[14]
References
- ^ See here for an example.
- ^ Elliott, Christopher (June 29, 2008). "As hotels squeeze cleaning staff, guests get caught in the middle. How to make sure your housekeeping needs get met". San Francisco Chronicle. Retrieved 2 November 2010.
- ^ Edward G. Hinkelman; Myron Manley; James L. Nolan; Karla C. Shippey; Wendy Bidwell; Alexandra Woznick. Importers manual USA. Vol. 4. p. 46. Retrieved 2 November 2010.
- ^ Maurer, Kevin (2008-06-26). "Warrant: Body of pregnant soldier found in tub". USA Today. Retrieved 2 November 2010.
- ^ "Hotel 'Do not Disturb' sign hid murder". Express.co.uk. Retrieved 2 November 2010.
- ^ Riches, Chris (30 May 2009). "Hotel 'do not disturb' sign hid murder". Star Tribune. Retrieved 2 November 2010.
- ^ "Elderly Couple Disappears On Cruise Ship". CBS News. January 17, 2009. Retrieved 2 November 2010.
- ^ "From hotel rooms to hi-tech havens". The Sydney Morning Herald. May 9, 23008. Retrieved 2 November 2010.
{{cite news}}: Check date values in:|date=(help) - ^ "Catching ZZZZZZZZs a sign of the times". tvnz.co.nz. 26 February 2005. Retrieved 2 November 2010.
- ^ Kingsbury, Amanda (27 February 2005). "Genius works behind 'do not disturb' sign". projo.com. Retrieved 2 November 2010.
- ^ "Make your own 'Do Not Disturb' sign". Associated Press. Retrieved 2 November 2010.
- ^ "The disturbin results of Embassy Suites 'Do Not Disturb' sign". hotelchatter.com.
- ^ http://marketing.allovermedia.com/door-hanger-infographic
- ^ "Archived copy". Archived from the original on 2015-07-10. Retrieved 2015-07-08.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help)CS1 maint: archived copy as title (link)
External links
